Linkedin Strategy For Local Business
4.5 (6 ratings)
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Linkedin Strategy For Local Business

Learn how to develop your Linkedin profile as a small business owner to promote lead generation for your business.
4.5 (6 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,897 students enrolled
Created by Matt Schmidt
Last updated 12/2015
English
Current price: $10 Original price: $20 Discount: 50% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 11 mins on-demand audio
  • 8 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Develop a strategy on how to market their local business through Linkedin
  • Develop a winning Linkedin profile that highlights their business
  • Understand how Linkedin works in the promtion of a small local business and business owner
View Curriculum
Requirements
  • You have heard of Linkedin before
  • You started a Linkedin profile with at least your name
  • You are not on Linkedin and want to find out what the buzz is about
Description

Social media is having an impact on local business.

Facebook has the numbers with over one billion users.

Twitter gives updates in real time about what is happening with your business.

Google lets you know where your business is and what it is about.

But what about the actual business? That is where Linkedin the largest social network for business comes in. This course will show you how to use Linkedin for your business and to market it through the social network..

Section One looks at the relationship of Linkedin and local business.

Section Two is about your profile and cmapny page.

Section Three looks at marketing.

Section Four provides examples of local business.

This course will help you understand how to use Linkedin to take your business to where you want it to be.

Who is the target audience?
  • Small business owners
  • Local entrepreneurs
  • Anyone who wants a better understanding on how Linkedin works
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Curriculum For This Course
Expand All 39 Lectures Collapse All 39 Lectures 01:37:57
+
Introduction
1 Lecture 01:10
+
Linkedin and Your Business
7 Lectures 16:59
Facts About Linkedin and Local Business
02:55

How Linkedin Helps Your Business
02:17


Linkedin By The Numbers
1 page

Benefits Of Linkedin
03:01

Getting Started
02:56

Connections
02:52
+
Make Your Presence Known
8 Lectures 16:09
Linkedin Profile and Company Page
01:53

Your Profile
05:16

Linkedin Profile Guide and Checklist
5 pages

Headline
02:47


Recommendations
02:11

Company Page
1 page

The Importance Of Search
01:54
+
Marketing With Linkedin
11 Lectures 16:22
Why Market With Linkedin?
02:19

Personal Brand
03:24

Linkedin Marketing Initiatives
1 page

Linkedin Pulse
02:28

I'm Not A Wryter
03:46


What's Trending on Linkedin
1 page

Sponsored Updates
01:32

Sponsored Update Case Studies
1 page

Sponsored Update Guide
1 page

Linkedin Influencers
1 page
+
Local Business Strategy Examples
9 Lectures 23:40

Accountants
01:41

Acupuncture
01:48

Attorney
02:36

Bookeeper
01:38

Chiropractor
01:47

Day Spa
01:58

Financial Advisor
05:46

Real Estate Agent
04:18
+
Conclusion
3 Lectures 11:37
Conclusion
00:33

Bonus: How To Conduct A Successful Marketing Campaign With Linkedin
05:43

Bonus: Things To Avoid When Conducting A Linkedin Marketing Campaign
05:21
About the Instructor
Matt Schmidt
3.7 Average rating
182 Reviews
12,016 Students
25 Courses
Career Coach | Online Educator

Matt is a Certified Career Coach and Resume Writer with a Masters Degree in Human Resources Management. For over sixteen years he worked in employment and training programs helping hundreds of individuals reach their career goals. 

Matt offers courses in business and career development. His courses focus on areas like Linkedin, freelancing, job search, and career change. If you have any questions or would like to send a message, feel free contact him through the Udemy messaging system.