Linkedin Strategy For Local Business

Learn how to develop your Linkedin profile as a small business owner to promote lead generation for your business.
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  • Lectures 39
  • Contents Video: 1.5 hours
    Other: 23 mins
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2015 English

Course Description

Social media is having an impact on local business.

Facebook has the numbers with over one billion users.

Twitter gives updates in real time about what is happening with your business.

Google lets you know where your business is and what it is about.

But what about the actual business? That is where Linkedin the largest social network for business comes in. This course will show you how to use Linkedin for your business and to market it through the social network..

Section One looks at the relationship of Linkedin and local business.

Section Two is about your profile and cmapny page.

Section Three looks at marketing.

Section Four provides examples of local business.

This course will help you understand how to use Linkedin to take your business to where you want it to be.

What are the requirements?

  • You have heard of Linkedin before
  • You started a Linkedin profile with at least your name
  • You are not on Linkedin and want to find out what the buzz is about

What am I going to get from this course?

  • Develop a strategy on how to market their local business through Linkedin
  • Develop a winning Linkedin profile that highlights their business
  • Understand how Linkedin works in the promtion of a small local business and business owner

What is the target audience?

  • Small business owners
  • Local entrepreneurs
  • Anyone who wants a better understanding on how Linkedin works

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
Welcome
Preview
01:10
Section 2: Linkedin and Your Business
Facts About Linkedin and Local Business
02:55
How Linkedin Helps Your Business
02:17
Target Market
Preview
02:58
Linkedin By The Numbers
1 page
Benefits Of Linkedin
03:01
Getting Started
02:56
Connections
02:52
Section 3: Make Your Presence Known
Linkedin Profile and Company Page
01:53
Your Profile
05:16
Linkedin Profile Guide and Checklist
5 pages
Headline
02:47
First Person Or Third Person
Preview
02:08
Recommendations
02:11
Company Page
1 page
The Importance Of Search
01:54
Section 4: Marketing With Linkedin
Why Market With Linkedin?
02:19
Personal Brand
03:24
Linkedin Marketing Initiatives
1 page
Linkedin Pulse
02:28
I'm Not A Wryter
03:46
Best Practices In Content Delivery
Preview
02:53
What's Trending on Linkedin
1 page
Sponsored Updates
01:32
Sponsored Update Case Studies
1 page
Sponsored Update Guide
1 page
Linkedin Influencers
1 page
Section 5: Local Business Strategy Examples
Roofing Contractor
Preview
02:08
Accountants
01:41
Acupuncture
01:48
Attorney
02:36
Bookeeper
01:38
Chiropractor
01:47
Day Spa
01:58
Financial Advisor
05:46
Real Estate Agent
04:18
Section 6: Conclusion
Conclusion
00:33
Bonus: How To Conduct A Successful Marketing Campaign With Linkedin
05:43
Bonus: Things To Avoid When Conducting A Linkedin Marketing Campaign
05:21

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Instructor Biography

Matt Schmidt, Career Coach | Online Educator

Matt is a Certified Career Coach and Resume Writer with a Masters Degree in Human Resources Management. For over sixteen years he worked in employment and training programs helping hundreds of individuals reach their career goals. 

Matt offers courses in business and career development. His courses focus on areas like Linkedin, freelancing, job search, and career change. If you have any questions or would like to send a message, feel free contact him through the Udemy messaging system.

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