Have you ever wondered
I started out with those same questions because I was sick of spending lots of time on Linkedin with little to no return.
So I started learning and testing every sales strategy on LinkedIn to figure out what really worked and what was just hype.
I started finding sales strategies that worked in my business and can now trace tens of thousands of dollars in sales, speaking engagements, great business relationships and countless opportunities directly back to LinkedIn.
In the years following, I’ve personally taught LinkedIn to sales teams and companies in a wide range of industries to do the same thing with great success as well!
In this course, I’m going to teach you:
This course is for you if...
What would it mean for you if you could make just one more sale a month with something you learned in this course? What about 2 or 3 more sales a month? That's my goal for you taking this course.
Remember there's a 30-day money back guarantee so give it a try and I guarantee between the step-by-step strategies, the workbook, that templates and the community of sales professionals it’ll be worth it.
Just click take this course and I'll see you inside!
This is the PDF course workbook you'll use throughout the entire course so be sure to download this first. You'll use this workbook to create your LinkedIn strategy as you go through the course.
In it you'll find
In this lecture we jump straight in and define our top goals for LinkedIn. Once you know your goals for LinkedIn you can tailor your profile and strategy to reach those goals.
The better you can identify your target market on LinkedIn, the easier it'll be for them to find you and you to find them. In this lecture we start the process of identifying exactly who our target market is on LinkedIn.
You may know he exactly who your target market is but LinkedIn's unique search algorithm is different than Google or Facebook. In this lecture we finish defining our ideal prospect and what they look like on LinkedIn.
Don't forget to fill in this section in your workbook!
If you're in sales, your personal brand is your LinkedIn profile. Do you know what kind of first impression it makes on your prospects and new connections?
We can't spend all her time looking for prospects, we want the right prospects to come to us. This is why choosing the right profile keywords to add throughout our profile is critical. In this lecture we define your keyword strategy, how to find the best keywords and where to add your keywords in your profile.
Do you know if you're making a good first impression on LinkedIn? In this lecture we talk about how to make a great first impression with the first five things people see when looking at your profile:
Just like you are scanning over your prospects profiles, they are doing the same thing to you so you need to make sure you have what they're looking for in the summary experience and skill sections of your profile. These are the sections people read as they dig deeper into your profile and are just as important as the first impression.
LinkedIn has recently added several new sections that you can use to differentiate yourself. Taking advantage of these can set you apart and help you be found for more relevant searches from your prospects.
We'll also cover how to arrange your profile to be the most helpful for people viewing it.
Just like any other social network, LinkedIn has dozens of options for increasing or decreasing your privacy. In this lecture we're going to crawl under the hood and make sure you have each setting tuned to your personal preference.
Your LinkedIn company profile can be a valuable asset in your sales cycle. In this lecture I'll walk you through how to create, and optimize each part of your LinkedIn company profile.
LinkedIn recommendations are the only section in your LinkedIn profile where you're not talking about yourself which is what makes them so important. People want to hear about you from someone else. We'll go through how to get give and get recommendations, and a few etiquette tips.
LinkedIn status updates may not bring the flood of clients to your door but they can help you stay top of mind in front of the right people at the right time. In this lecture I'll teach you my exact social media strategy to create valuable updates to keep you top of mind with your prospects.
There's never enough time in the day to get everything done so in this lecture I'll go through some of my best time-saving tips on automating and streamlining your status update content process including tools and techniques I use to save hours a month creating content.
LinkedIn publisher is one of the most powerful and underutilized tools on LinkedIn. In this lecture I'll show you exactly why and how we can use it to generate leads.
If you've never published a blog post on LinkedIn before, this lecture will walk you through exactly how to write, publish and optimize your articles on LinkedIn.
Have you ever written an article or blog post and wondered why no one was reading it or why your prospects were responding to it? It takes a specific kind of content to generate leads and in this lecture I'll teach you how to build your strategy to do just that.
If you wondered how some people get thousands of views on LinkedIn pulse and get featured, this lecture will explain how it works and a few tips on getting your content featured. It's not easy but it is possible!
Now have your blog content strategy, it's time to put it into action. In this lecture I'm going to give you an exact sales funnel you can use on LinkedIn with your blog content to attract more leads and qualified connections.
Now that you have laid the foundation with your personal and company profile, you know exactly who your prospect is you're looking for, this lecture will use those things to quickly find your target prospects on LinkedIn. I also teach you one of the most powerful features on LinkedIn: Boolean operators.
So you found your target prospects and made a list, how do you quickly research and qualify them before reaching out? In this lecture, I'll show you how to personalize your prospecting and mine on & off LinkedIn to find critical information others miss.
One of the biggest benefits of LinkedIn is the ability to network and connect with others. But the quality of your network will define the value of it. In this lecture I'm going to teach you three important principles for building a network with the right people and how to save time doing it.
Most people don't realize LinkedIn has the ability to organize and tag your contacts. In this lecture I'll teach you exactly how to do that and give several examples of ways to organize your contacts to give and get the most value from your network.
Do you have an intentional strategy to continually grow your network? In this lecture I'll give you several strategies that you can choose from to constantly build your network with quality people to generate more oppportunities.
Ever wondered how to answer that pesky question, "How do you know this person?" when connecting with someone on LinkedIn? Or whether you should un-connect with someone? In this lecture I'll answer those questions and several other LinkedIn etiquette questions.
In the section were going to roll up our sleeves and create a daily and weekly action plan to put all the things that you've learned to work for you in LinkedIn. Don't forget to fill out your workbook as you go through this!
Congrats! You're finished creating your LinkedIn sales strategy and now it's time to implement. In this lecture I wrap up with a few important things so be sure to watch it!
I'm a digital marketing strategist and help businesses make great marketing more predictable. I'm the founder of Fluxe Digital Marketing, a marketing shop that specializes in content marketing and strategic consulting for businesses and authors.
When I'm not working, I’m on never-ending search for the perfect hamburger, I snowboard in the winter and longboard in the summer.
Here’s a few things I've done...
I've helped over 30 signed authors launch their books with guest blog tours and have worked with them to get hundreds of guest blog posts on some of the biggest blogs online. Many of the books have gone on to become bestsellers.
I've helped marketing and sales teams become more productive and get better results in every part of their day. In many cases, I'm able to help each person in a team save 4-8 hours a week!
I work with marketing teams to take a deeper look at each of their marketing processes with a fresh set of eyes and help them update and refine those processes making them more efficient, scalable and simple.
Mark Gabriel is a passionate designer and animator who draws on both of these skill sets to translate complex ideas into their simplest forms—especially for dissemination on the web. Since graduating from Arizona State University with a Bachelor’s degree in Design Studies, Mark has completed animation projects for a variety of clients, both public and private—including educational animations for middle and high schools. Currently, Mark has been hard at work designing eLearning classes and courses to spread his knowledge and passion with others.