If you're in sales, your personal brand is your LinkedIn profile. Do you know what kind of first impression it makes on your prospects and new connections?

We can't spend all her time looking for prospects, we want the right prospects to come to us. This is why choosing the right profile keywords to add throughout our profile is critical. In this lecture we define your keyword strategy, how to find the best keywords and where to add your keywords in your profile.

Do you know if you're making a good first impression on LinkedIn? In this lecture we talk about how to make a great first impression with the first five things people see when looking at your profile:

• Profile photo
• Professional Headline
• Background photo
• Number of connections
• Contact info

Just like you are scanning over your prospects profiles, they are doing the same thing to you so you need to make sure you have what they're looking for in the summary experience and skill sections of your profile. These are the sections people read as they dig deeper into your profile and are just as important as the first impression.

LinkedIn has recently added several new sections that you can use to differentiate yourself. Taking advantage of these can set you apart and help you be found for more relevant searches from your prospects.
We'll also cover how to arrange your profile to be the most helpful for people viewing it.

Just like any other social network, LinkedIn has dozens of options for increasing or decreasing your privacy. In this lecture we're going to crawl under the hood and make sure you have each setting tuned to your personal preference.

Your LinkedIn company profile can be a valuable asset in your sales cycle. In this lecture I'll walk you through how to create, and optimize each part of your LinkedIn company profile.

LinkedIn recommendations are the only section in your LinkedIn profile where you're not talking about yourself which is what makes them so important. People want to hear about you from someone else. We'll go through how to get give and get recommendations, and a few etiquette tips.

LinkedIn status updates may not bring the flood of clients to your door but they can help you stay top of mind in front of the right people at the right time. In this lecture I'll teach you my exact social media strategy to create valuable updates to keep you top of mind with your prospects.

There's never enough time in the day to get everything done so in this lecture I'll go through some of my best time-saving tips on automating and streamlining your status update content process including tools and techniques I use to save hours a month creating content.

LinkedIn publisher is one of the most powerful and underutilized tools on LinkedIn. In this lecture I'll show you exactly why and how we can use it to generate leads.

If you've never published a blog post on LinkedIn before, this lecture will walk you through exactly how to write, publish and optimize your articles on LinkedIn.

Have you ever written an article or blog post and wondered why no one was reading it or why your prospects were responding to it? It takes a specific kind of content to generate leads and in this lecture I'll teach you how to build your strategy to do just that.

If you wondered how some people get thousands of views on LinkedIn pulse and get featured, this lecture will explain how it works and a few tips on getting your content featured. It's not easy but it is possible!

Now have your blog content strategy, it's time to put it into action. In this lecture I'm going to give you an exact sales funnel you can use on LinkedIn with your blog content to attract more leads and qualified connections.

Now that you have laid the foundation with your personal and company profile, you know exactly who your prospect is you're looking for, this lecture will use those things to quickly find your target prospects on LinkedIn. I also teach you one of the most powerful features on LinkedIn: Boolean operators.

So you found your target prospects and made a list, how do you quickly research and qualify them before reaching out? In this lecture, I'll show you how to personalize your prospecting and mine on & off LinkedIn to find critical information others miss.

One of the biggest benefits of LinkedIn is the ability to network and connect with others. But the quality of your network will define the value of it. In this lecture I'm going to teach you three important principles for building a network with the right people and how to save time doing it.

Most people don't realize LinkedIn has the ability to organize and tag your contacts. In this lecture I'll teach you exactly how to do that and give several examples of ways to organize your contacts to give and get the most value from your network.

Do you have an intentional strategy to continually grow your network? In this lecture I'll give you several strategies that you can choose from to constantly build your network with quality people to generate more oppportunities.

Ever wondered how to answer that pesky question, "How do you know this person?" when connecting with someone on LinkedIn? Or whether you should un-connect with someone? In this lecture I'll answer those questions and several other LinkedIn etiquette questions.

In the section were going to roll up our sleeves and create a daily and weekly action plan to put all the things that you've learned to work for you in LinkedIn. Don't forget to fill out your workbook as you go through this!

Congrats! You're finished creating your LinkedIn sales strategy and now it's time to implement. In this lecture I wrap up with a few important things so be sure to watch it!