LinkedIn Mastery: Creating an Awesome Profile
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LinkedIn Mastery: Creating an Awesome Profile

Create a profile that gets you more visibility on LinkedIn, while compelling the reader to want to know more
4.1 (13 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,263 students enrolled
Created by Tara R. Alemany
Last updated 7/2015
Current price: $10 Original price: $40 Discount: 75% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 1 hour on-demand video
  • 2 Articles
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
What Will I Learn?
  • Create an amazing LinkedIn profile for personal and business use
  • Understand the anatomy of a LinkedIn profile
  • Find the right keywords for your LinkedIn profile
  • Define your websites so that people can find you easily elsewhere online
  • Customize the URL of your LinkedIn profile
  • Add multimedia content to your LinkedIn profile
  • Manage endorsements of your skills
  • Ask for and give recommendations
  • Reorganize your LinkedIn profile
View Curriculum
  • Have a basic understanding of LinkedIn
  • Know what you want to accomplish using LinkedIn
  • Define how people needing you or your services would search for you
  • Lessons are designed to be followed using the LinkedIn website, not a mobile app

Ever wonder how to create a LinkedIn profile that gets you more views, more contacts and more business?

You've found the right course!

As of March 2014, more than 49.5% of LinkedIn users have under-performing personal brands on the network. A variety of reasons contribute to that. Their profiles are incomplete. Their status updates under-perform. Their networks are too small for what they want to accomplish.

However, LinkedIn has become a powerful resource for me, as I’ve used it to launch many of my businesses, services and products, and I’m looking forward to teaching you how you can do the same.

One of the most important elements in using LinkedIn successfully is to have a profile that LinkedIn’s search engine loves (that means that your profile is optimized with keyword-rich content), and that compels the reader to want to know more, while already telling them enough about you to know, like and trust you.

So, welcome to The Bite-Sized Marketer’s LinkedIn Mastery series, where the first course in the series shows you how to Create an Awesome Profile.

I hope you enjoy it!

Who is the target audience?
  • Marketers
  • Business Owners
  • Entrepreneurs
  • Job Seekers
  • Authors
  • Speakers
  • Professionals
  • Students
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Curriculum For This Course
13 Lectures
LinkedIn Mastery: Creating an Awesome Profile
9 Lectures 01:05:51

Learn the Anatomy of a LinkedIn Profile and how to create an awesome profile yourself.

In this lecture, you'll learn about:

  • what makes for a good profile image,
  • how your headline is created,
  • who can see the number of connections you have,
  • how to write a background summary that grabs people's attention,
  • what it takes to be an All Star,
  • how skills contribute to the SEO for your profile,
  • how to share your work history,
  • when to add additional LinkedIn profile sections,
  • when to add additional interests,
  • how LinkedIn suggests people you may know,
  • what to share about the schools you attended,
  • how to avoid turning off people you want to connect with,
  • why both giving and receiving recommendations are important,
  • how many groups you can join and why you should,
  • how to use LinkedIn Pulse to stay informed,
  • where to use your target keywords in your profile.

When you work on your background summary, make it engaging by asking yourself these questions:

  • What do you love about what you do?
  • Why do you do it?
  • What do you hope people get out of it?
  • How will that impact their daily lives?
Preview 16:04

Rank higher in the search results by using the right keywords. Learn how in this video.

In this lecture, you'll learn about:

  • how to rank in LinkedIn for the keywords you want,
  • where to use keywords in your profile and how often,
  • how to find what you're looking for in LinkedIn,
  • how to use Ubersuggest to find keywords you may want to target.
Finding the Right Keywords

Let users find more outlets for your information by defining your website on your LinkedIn profile.

In this lecture, you'll learn about:

  • how to let people know where else to find you online,
  • how to know you're in Edit mode for your profile,
  • how to specify your websites in the best way for SEO,
  • what anchor text is and how to add it to your profile.
Defining Your Websites

Transform your generic profile URL into one that is easy for people to remember.

In this lecture, you'll learn about:

  • what is a customized URL,
  • why should you want one,
  • how to know when you're in Edit mode for your profile,
  • how to hide certain parts of your profile,
  • what makes for a good custom URL,
  • how to use the custom URL to extend your branding.
Customizing Your Profile URL

Spruce up your Summary and your Work History by adding links to Multimedia Content and other types of content.

In this lecture, you'll learn about:

  • what kind of content you can link to,
  • how to add multimedia content to your profile,
  • how to link to videos, portfolios, listings, documents and more,
  • why linking additional content is appealing to readers,
  • how to share Slideshare presentations using your profile,
  • how to move content from one part of your profile to another,
  • how to increase visibility for what you're doing.
Adding Multimedia Content

Learn how to actively manage trying to get people to endorse your specific skill sets.

In this lecture, you'll learn about:

  • what the difference is between endorsements and recommendations,
  • how many endorsements you can have in your profile,
  • how to actively manage your skills endorsements,
  • when LinkedIn stops counting your endorsements,
  • when and how to ask people to endorse specific skills,
  • why it's important to make things simple.
Managing Your Skills Endorsements

Before we ask for too much, it's always better to give first. So, think about the people in your network. Who have you engaged with in the past week, month or year who has made a difference for you?

It's time to give them a pat on the back by providing them with a glowing recommendation. I know you'll both feel great when you're done.

In this lecture, you'll learn about:

  • when you can give a recommendation,
  • how to give a recommendation,
  • how to select the context of your recommendation,
  • what to do when writing a recommendation,
  • what happens when you've completed writing your recommendation,
  • how the recommendation looks on their profile and on yours,
  • how to effectively get more recommendations.
Giving Recommendations

A successful profile includes recommendations from people you've worked with and for. So, who will you ask and how?

In this lecture, you'll learn about:

  • how LinkedIn encourages people to recommend you,
  • how to ask people to recommend you,
  • when to ask for a revised recommendation,
  • how to hide a prior recommendations,
  • what to do with pending recommendation requests,
  • who you can ask for recommendations from,
  • why you should always customize your recommendation request,
  • what happens when a connection receives your request,
  • what happens after a connection writes you a recommendation.
Asking for Recommendations

Rearrange and reorganize your profile sections for maximum effectiveness.

In this lecture, you'll learn about:

  • how your profile is arranged currently,
  • what is movable and what's not,
  • how to add other sections to your profile,
  • how to reorganize the displayed sections of your profile,
  • what the default settings are when content is added,
  • which positions you can actually move.
Reorganizing Your Profile
4 Lectures 00:24

This eBook explains why LinkedIn is crucial to your professional success, no matter what business you're in.

It doesn't matter whether you're building your network in order to increase business, find a job, grow your expertise or simply to get more connected. LinkedIn is the online equivalent of your local networking group, and is definitely a productive part of any serious professional's toolkit.

LinkedIn Mastery: Overview eBook
8 pages

This eBook will help you get started with creating a profile in LinkedIn that keeps people coming back for more.

If you've enjoyed the videos in this course, take an even deeper dive into the "whys" and "wherefores" of the lectures you've watched. This companion eBook follows the same outline as the lectures in Section 1, while providing even greater detail as to how to approach some of the recommended updates.

LinkedIn Mastery: Creating an Awesome Profile eBook
28 pages

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About the Instructor
Tara R. Alemany
4.1 Average rating
13 Reviews
1,279 Students
3 Courses
Author, Speaker, Publisher and Book Marketing Consultant

Tara R. Alemany is an award-winning, bestselling and nationally known author, speaker, publisher and book marketing consultant.

She has authored two books, and co-authored or contributed to three others. Her latest book, The Best is Yet to Come, was released in November 2013, and shares the lessons learned while overcoming the unexpected death of her fiancé in October 2011.

She also has recently released a revised edition of her first book, The Plan that Launched a Thousand Books, a DIY guide to marketing and promoting your own books.

Tara speaks frequently on social media, book marketing, publishing and inspirational topics and can be found at writers conferences, women's conferences and Christian conferences throughout the country.

She is the creator of the popular Bite-Sized Marketer video tutorial series, which teaches people how to market themselves online, one bite at a time, and is also the founder and owner of Emerald Lake Books, an entrepreneurial publishing company, and Aleweb Social Marketing, a web design and content strategy firm.

She works primarily with coaches, consultants, thought leaders and entrepreneurs who see their book as part of their business model, and transforms their words from manuscript to masterpiece, and then equips them to get found online, on-stage and on-the-shelf.

The services she offers range from book preparation (editing, formatting and publishing) through launch strategies and support, including website and social profile development, and the training and strategies required to reach your target market with your unique message. Services can be purchased a la carte or as publishing packages designed to fit the needs of her clients.

Tara's thoughts and insights have also been included in articles on Social Media Today, Carol Roth's Business Unplugged, Marketing Sherpa, Business2Community, AllTop and Bank of America's Small Business brief, and her content has been reprinted in SOLDLab magazine.

In addition to consulting, writing and speaking, Tara serves on the Boards of Directors for a Christian writers' critique group and is Chaplain of that same group. In her spare time, she is a novice wine maker, a martial artist, a juggler, Mom to 2 teenagers (one of each), step-Mom to 2 dogs (one of each) and is owned by a black cat.