Digital Marketing on Linkedin
4.3 (7 ratings)
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Digital Marketing on Linkedin

Any effective social media marketing plan must include a social networking platform customer acquisition strategy.
4.3 (7 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
628 students enrolled
Created by Brian Dale
Last updated 2/2015
English
Current price: $10 Original price: $20 Discount: 50% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 3.5 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • By the end of this course student(s) will have mastered Linkedin Marketing
  • Students will have a thorough understanding of all critical areas of Linkedin marketing
  • Students will be able to drive geo-targeted keyword traffic to their profiles and websites
  • Students will have the ability to download all course materail to their desktop, laptop or tablet device
View Curriculum
Requirements
  • High speed Internet connection
Description

Updated for 2015:

Social media marketing is a must for the success of your products and services. Very few websites have the ability to so overwhelmingly increase business prestige as does Linkedin. Boasting more than 235 million members and a global reach of hundreds of millions more, this website can immediately enhance brand presence as well as profits.

Here are just a few benefits of taking this course;

  • Increase brand visibility with clients and customers
  • Immediate access to business partnerships and investors
  • Amplify social media brand messaging with eager buyers
  • Increase website traffic and build profits
  • Long-term, organic search indexing on Google, Yahoo and Bing
  • Immediate placement of your sales messaging above that of competitors
  • Increased profits and ROI

Niche marketing of your products and services on Linkedin can build long-term, geo-targeted website traffic with those most likely to take advantage of your offer(s). Join us for profit impacting, video tutorial training NOW!

Free Video Viewers - to view in best quality which is 720HD, once video is launched, go to bottom right area of video player and switch from '360' to 720HD.

Who is the target audience?
  • Entrepreneurs and small business owners seeking to increase traffic to products and services
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 31 Lectures Collapse All 31 Lectures 03:52:23
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Introductory Presentation
1 Lecture 02:19
This lecture will give an overview of the Linkedin for Business Course.
Preview 02:19
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Optimized Profile Setup
8 Lectures 53:10
Setting up an optimized Linkedin profile for maximum marketing impact begins with 'effective sign' and mastering each critical area of the process. Learn how to signup from a SEO perspective.
Sign-up Effectively
08:47

In this video tutorial, learn how to establish immediate credibility with Linkedin members and businesses searching for your products and services.
Profile Setup Part 1
08:49

Thinking through the entire profile build process is critical for power marketing success on Linkedin. This video tutorial challenges students to think 'one-step' ahead of competitors.
Profile Setup Part 2
04:23

Very few areas of your power marketing profile are as critical as optimizing both your summary and description sections. This video which teach expert tips on the account settings tab for maximum results.
Writing Summaries Part 1
06:26

Very few areas of your power marketing profile are as critical as optimizing both your summary and description sections. This video which teach expert tips on the account settings tab for maximum results.
Writing Summaries Part 2
05:16

Although many say '100% profile completion' rates are key to credibility with other LinkedIn members, the goal is to setup your profile in a way that gets profile visitors off of this site and onto yours. This video tutorial teaches the balance between both your needs and that of other Linkedin members. 
Preview 04:47

Although many say '100% profile completion' rates are key to credibility with other LinkedIn members, the goal is to setup your profile in a way that gets profile visitors off of this site and onto yours. This video tutorial teaches the balance between both your needs and that of other Linkedin members. 
Enhancing Summary Sections Part 2
08:44

In this video tutorial, we review the profile before moving forward with building 'direct calls to action' sales modules.
Section Review
05:58
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Sales Direct Calls
9 Lectures 01:02:41
Video promotion CAN BE key on any Linkedin summary section. In the next three video tutorial lectures, we outline effective (and not so) processes.
Video Promo Part 1
07:33

Video promotion CAN BE key on any Linkedin summary section. In the next three video tutorial lectures, we outline effective (and not so) processes.
Video Promo Part 2
08:00

Video promotion CAN BE key on any Linkedin summary section. In the next three video tutorial lectures, we outline effective (and not so) processes.
Preview 04:41

Publication are key to your overall, direct call to action strategy. In this lecture, we show best practices to receive more website visits.
Publications Part 1
08:22

Publication are key to your overall, direct call to action strategy. In this lecture, we show best practices to receive more website visits.
Publications Part 2
05:40

This feature allows users to further define their onsite services as well as receive high, ONSITE search indexing by keyword.

Skills & Expertise Part 1
08:38

This feature allows users to further define their onsite services as well as receive high, ONSITE search indexing by keyword.
Skills & Expertise Part 2
06:41

Setting and knowing how to use them will keep you from having to manage any contact AT ALL! In this video tutorial lecture, we give best practices to assist and not distract from a direct call to actions.
Settings Part 1
06:44

Setting and knowing how to use them will keep you from having to manage any contact AT ALL! In this video tutorial lecture, we give best practices to assist and not distract from a direct call to actions.
Settings Part 2
06:22
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Groups
7 Lectures 01:00:07
Critical to strategic positioning of sales messaging is understanding top keyword searches as well as groups already in the market. In this video lecture, we teach students the basics of locating keyword opportunities for group creation.
Competitive Overview Part 1
09:29

Critical to strategic positioning of sales messaging is understanding top keyword searches as well as groups already in the market. In this video lecture, we teach students the basics of locating keyword opportunities for group creation.
Competitive Overview Part 2
05:26

Now that you understand what opportunities are available by keywords, it is time to create groups which will catapult both groups and profiles into high onsite and Google search!
Creating Group Part 1
11:36

Now that you understand what opportunities are available by keywords, it is time to create groups which will catapult both groups and profiles into high onsite and Google search!
Creating Group Part 2
02:48

We teach a concept of 'doubling-down' on your sales messaging while creating and publishing a direct sales messaging on the new Linkedin Group.
Preview 10:25

Don't stop with just one group, create another using keyword focused strategies. In this lecture, we quickly create another group to drive traffic results.

Create Another Group
10:01

We review our work thus far in this video tutorial lecture.
Profile Review
10:22
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Blogging on LinkedIn
2 Lectures 20:28

In this lecture, we give a brief overview of the new blogging feature on LinkedIn.

Pulse Overview
08:27

In this lecture, we demonstrate how to publish your first blog post on LinkedIn.

Posting Content and Links
12:01
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Closing Lecture
1 Lecture 03:36
This final lecture give tip, hints and tricks to maximize your overall Linkedin Marketing Presence.
Final Linkedin Lecture
03:36
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Course Extra - LinkedInfluence
3 Lectures 18:02
Using Linkedin for Business is critical to achieving your online marketing goals. Watch this short introduction before taking the course to discover how truly powerful this online, social networking platform is.
LinkedInfluence
08:58

Venture Capitalist Guy Kwaloski shares thought on the Power of Linkedin.
Linkedin by Guy Kwaloski
12 pages

Competitive research is conducted both on the Google Keyword Tool as well as using the search bar @ Linkedin.com. We give you quick ways to research competitors in this video tutorial lecture.

Competitive Research
09:04
About the Instructor
Brian Dale
3.8 Average rating
132 Reviews
9,606 Students
27 Courses
Internet Marketing Tutor

Brian Dale specializes in teaching numerous areas and disciplines in online
marketing for entrepreneurs and small businesses. He believes an effective
online marketing plan must be centered around industry specific
geo-targeted keyword strategies as well as executed through use of Internet
marketing best practices.

With each new product and service launch, entrepreneurs must have an
effective strategy which must extend well beyond their website. Key to
realizing traffic and sales goals are the 12 Pillars of online marketing
which are;

1. Website hierarchy, navigation and design

2. Organic search rankings (Seo)

3. Video Marketing

4. Paid Search Advertising

5. Social Media SEO

6. Mobile Marketing

7. Optimized Content Creation and distribution

8. Direct Call to Action

9. Sales funnel management

10. Email & APP Marketing

11. Back Link Strategies

12. APPS

Every area of our curriculum benefits students by teaching how to gain
immediate as well as long-term brand recognition using tools available.
This is indeed a true saying -*"If entrepreneurs and small businesses
aren't effectively managing their online brand messaging, someone else will
and should a market niche not be filled by you, another will come along and
do so"*!

Browse through our courses below and sample our FREE course previews
offerings but more importantly - *JOIN US TODAY*!