Digital Marketing on Linkedin

Any effective social media marketing plan must include a social networking platform customer acquisition strategy.
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  • Lectures 31
  • Contents Video: 3.5 hours
    Other: 12 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 2/2013 English

Course Description

Updated for 2015:

Social media marketing is a must for the success of your products and services. Very few websites have the ability to so overwhelmingly increase business prestige as does Linkedin. Boasting more than 235 million members and a global reach of hundreds of millions more, this website can immediately enhance brand presence as well as profits.

Here are just a few benefits of taking this course;

  • Increase brand visibility with clients and customers
  • Immediate access to business partnerships and investors
  • Amplify social media brand messaging with eager buyers
  • Increase website traffic and build profits
  • Long-term, organic search indexing on Google, Yahoo and Bing
  • Immediate placement of your sales messaging above that of competitors
  • Increased profits and ROI

Niche marketing of your products and services on Linkedin can build long-term, geo-targeted website traffic with those most likely to take advantage of your offer(s). Join us for profit impacting, video tutorial training NOW!

Free Video Viewers - to view in best quality which is 720HD, once video is launched, go to bottom right area of video player and switch from '360' to 720HD.

What are the requirements?

  • High speed Internet connection

What am I going to get from this course?

  • By the end of this course student(s) will have mastered Linkedin Marketing
  • Students will have a thorough understanding of all critical areas of Linkedin marketing
  • Students will be able to drive geo-targeted keyword traffic to their profiles and websites
  • Students will have the ability to download all course materail to their desktop, laptop or tablet device

What is the target audience?

  • Entrepreneurs and small business owners seeking to increase traffic to products and services

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introductory Presentation
02:19
This lecture will give an overview of the Linkedin for Business Course.
Section 2: Optimized Profile Setup
08:47
Setting up an optimized Linkedin profile for maximum marketing impact begins with 'effective sign' and mastering each critical area of the process. Learn how to signup from a SEO perspective.
08:49
In this video tutorial, learn how to establish immediate credibility with Linkedin members and businesses searching for your products and services.
04:23
Thinking through the entire profile build process is critical for power marketing success on Linkedin. This video tutorial challenges students to think 'one-step' ahead of competitors.
06:26
Very few areas of your power marketing profile are as critical as optimizing both your summary and description sections. This video which teach expert tips on the account settings tab for maximum results.
05:16
Very few areas of your power marketing profile are as critical as optimizing both your summary and description sections. This video which teach expert tips on the account settings tab for maximum results.
04:47
Although many say '100% profile completion' rates are key to credibility with other LinkedIn members, the goal is to setup your profile in a way that gets profile visitors off of this site and onto yours. This video tutorial teaches the balance between both your needs and that of other Linkedin members. 
08:44
Although many say '100% profile completion' rates are key to credibility with other LinkedIn members, the goal is to setup your profile in a way that gets profile visitors off of this site and onto yours. This video tutorial teaches the balance between both your needs and that of other Linkedin members. 
05:58
In this video tutorial, we review the profile before moving forward with building 'direct calls to action' sales modules.
Section 3: Sales Direct Calls
07:33
Video promotion CAN BE key on any Linkedin summary section. In the next three video tutorial lectures, we outline effective (and not so) processes.
08:00
Video promotion CAN BE key on any Linkedin summary section. In the next three video tutorial lectures, we outline effective (and not so) processes.
04:41
Video promotion CAN BE key on any Linkedin summary section. In the next three video tutorial lectures, we outline effective (and not so) processes.
08:22
Publication are key to your overall, direct call to action strategy. In this lecture, we show best practices to receive more website visits.
05:40
Publication are key to your overall, direct call to action strategy. In this lecture, we show best practices to receive more website visits.
08:38

This feature allows users to further define their onsite services as well as receive high, ONSITE search indexing by keyword.

06:41
This feature allows users to further define their onsite services as well as receive high, ONSITE search indexing by keyword.
06:44
Setting and knowing how to use them will keep you from having to manage any contact AT ALL! In this video tutorial lecture, we give best practices to assist and not distract from a direct call to actions.
06:22
Setting and knowing how to use them will keep you from having to manage any contact AT ALL! In this video tutorial lecture, we give best practices to assist and not distract from a direct call to actions.
Section 4: Groups
09:29
Critical to strategic positioning of sales messaging is understanding top keyword searches as well as groups already in the market. In this video lecture, we teach students the basics of locating keyword opportunities for group creation.
05:26
Critical to strategic positioning of sales messaging is understanding top keyword searches as well as groups already in the market. In this video lecture, we teach students the basics of locating keyword opportunities for group creation.
11:36
Now that you understand what opportunities are available by keywords, it is time to create groups which will catapult both groups and profiles into high onsite and Google search!
02:48
Now that you understand what opportunities are available by keywords, it is time to create groups which will catapult both groups and profiles into high onsite and Google search!
10:25
We teach a concept of 'doubling-down' on your sales messaging while creating and publishing a direct sales messaging on the new Linkedin Group.
10:01

Don't stop with just one group, create another using keyword focused strategies. In this lecture, we quickly create another group to drive traffic results.

10:22
We review our work thus far in this video tutorial lecture.
Section 5: Blogging on LinkedIn
08:27

In this lecture, we give a brief overview of the new blogging feature on LinkedIn.

12:01

In this lecture, we demonstrate how to publish your first blog post on LinkedIn.

Section 6: Closing Lecture
03:36
This final lecture give tip, hints and tricks to maximize your overall Linkedin Marketing Presence.
Section 7: Course Extra - LinkedInfluence
08:58
Using Linkedin for Business is critical to achieving your online marketing goals. Watch this short introduction before taking the course to discover how truly powerful this online, social networking platform is.
12 pages
Venture Capitalist Guy Kwaloski shares thought on the Power of Linkedin.
09:04

Competitive research is conducted both on the Google Keyword Tool as well as using the search bar @ Linkedin.com. We give you quick ways to research competitors in this video tutorial lecture.

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Instructor Biography

Brian Dale, Internet Marketing Tutor

Brian Dale specializes in teaching numerous areas and disciplines in online
marketing for entrepreneurs and small businesses. He believes an effective
online marketing plan must be centered around industry specific
geo-targeted keyword strategies as well as executed through use of Internet
marketing best practices.

With each new product and service launch, entrepreneurs must have an
effective strategy which must extend well beyond their website. Key to
realizing traffic and sales goals are the 12 Pillars of online marketing
which are;

1. Website hierarchy, navigation and design

2. Organic search rankings (Seo)

3. Video Marketing

4. Paid Search Advertising

5. Social Media SEO

6. Mobile Marketing

7. Optimized Content Creation and distribution

8. Direct Call to Action

9. Sales funnel management

10. Email & APP Marketing

11. Back Link Strategies

12. APPS

Every area of our curriculum benefits students by teaching how to gain
immediate as well as long-term brand recognition using tools available.
This is indeed a true saying -*"If entrepreneurs and small businesses
aren't effectively managing their online brand messaging, someone else will
and should a market niche not be filled by you, another will come along and
do so"*!

Browse through our courses below and sample our FREE course previews
offerings but more importantly - *JOIN US TODAY*!

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