LinkedIn Lead Generation: Resume, LinkedIn Marketing & Sales
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LinkedIn Lead Generation: Resume, LinkedIn Marketing & Sales

LinkedIn Lead Generation: Rank 1st On Search Results, Cold Emailing, LinkedIn Ads, Get Traffic & Convert Leads For Sales
Best Seller
4.7 (36 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
4,605 students enrolled
Last updated 8/2017
Current price: $10 Original price: $185 Discount: 95% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • How To Make Sales On LinkedIn
  • Optimize Your LinkedIn Profile
  • Advanced LinkedIn Strategies for B2B Marketing
  • How To Use LinkedIn For Advertisement
  • How to Get 500+ Connections and Why You Should
  • Reach Your Target Audience With LinkedIn Advertising, Analytics & Call Tracking
  • Get Sales Prospecting Email Templates
  • How To Rank First In The Search Results
  • How To Convert More Leads And The Best Ways To Get More Leads
View Curriculum
  • No Prior Knowledge Or Work Is Necessary To Take This Course.
  • Download The Book Sections For Future References
  • Pen And Paper For Precious Notes

LinkedIn Lead Generation: Rank 1st On Search Results, Cold Emailing, LinkedIn Ads, Get Traffic & Convert Leads For Sales

Your target market are using LinkedIn every single day to either find skilled contacts or potential opportunities, but you’re losing sales because your competitors LinkedIn profiles appears first or your potential clients just don’t know you exist.

You have the ability to change that.

My complete LinkedIn Lead Generation blueprint will show you exactly the techniques and strategies to rank 1st on LinkedIn search engine and consistently capture leads for more sales.

For less than a movie ticket, you will get over 4 hours of video lectures and the freedom to ask me any questions regarding the course as you go through it. :)

What Is In This Course?

Your LinkedIn Game Will Never Be The Same.

Except if you’re getting more than enough leads or already rank first in the LinkedIn search results, you are going to continue losing clients and potential opportunities that your competitors will gladly take.

After completing this course, you will be able to optimize your LinkedIn profile to get leads and rank high in the search results, position yourself as the ‘’go-to’’ person according to your value proposition, increase your sales funnel size with a massive amount of fresh & targeted new leads.

As what Chris Brogan says “Lead Generation is a faily core activity to marketing”

This is offered with a 30 days money back guarantee. You can try it with no financial risk.

In LinkedIn Lead Generation, You'll Learn:

  • How To Make Sales On LinkedIn
  • Optimize Your LinkedIn Profile
  • Advanced LinkedIn Strategies for B2B Marketing
  • How To Use LinkedIn For Advertisement
  • How to Get 500+ Connections and Why You Should
  • Reach Your Target Audience With LinkedIn Advertising, Analytics & Call Tracking
  • Get Sales Prospecting Email Templates
  • How To Rank First In The Search Results
  • How To Convert More Leads And The Best Ways To Get More Leads


Is This For You?

  • Do you want to have more leads?
  • Are you wondering why no one contacts you for opportunities on LinkedIn?
  • Do you think you will feel proud when you build a successful lead generation funnel?  

Then this course will definitely help you.

This course is essential to all entrepreneurs, online marketers, employees, etc.

I will show you precisely what to do to solve these situations with simple and easy techniques that anyone can apply.


Why To Learn LinkedIn Marketing?

Let Me Show You Why To Learn LinkedIn Marketing:

1. You will build a successful lead generation funnel.

2. You will master all LinkedIn tools to set you up for success.  

3. You will make more sales with a bigger sales funnel.

4. You will be found easily by being the first in the search engines. 


Thank you so much for taking the time to check out my course. You can be sure you're going to absolutely love it, and I can't wait to share my knowledge and experience with you inside it! 

Why wait any longer?

Click the green "Buy Now" button, and take my course 100% risk free now!

Who is the target audience?
  • Entrepreneurs, Online Marketers, Business Owners, Marketing Directors, Employees, etc
  • Everyone Interested In LinkedIn Marketing And Knowing The Secrets To Lead Generation
Students Who Viewed This Course Also Viewed
Curriculum For This Course
40 Lectures
1 Lecture 01:22
Optimize Your LinkedIn Profile
7 Lectures 24:59

First thing first, LinkedIn is a social network for professionals and whether you're a marketing executive at a major company or a business owner who runs a small local shop or even a first year college student looking to explore future career options. Well, LinkedIn is for anybody and everybody who's interested in taking their professional lives seriously by finding new opportunities to grow their careers and to connect with other professionals. 

Intro of Lead Generation & LinkedIn

First, as soon as we make a LinkedIn profile, we should know our purpose of making it. If it's not clear, we can just make it clear by discussing our friends & parents by that I mean you should know whether you want a job or more leads to get more connection & then get a job or help from somebody. 

Preview 03:40

Nowadays before doing anything like booking a holiday, going to a restaurant, or buying a product what most people will do is check public opinion. They will see if the reviews are positive and ask friends, family and work colleagues for their feedback. This is also true for your business too. People will do their research before they come to buy from you. When looking in to your business they might look at your LinkedIn profile, Look at your website for testimonials, Follow you on social channels, Sign up to your newsletter

Adding Experience, Education and Featured Skills

The LinkedIn algorithm seems to consider it one of the few heavily weighted areas in search, and it is one of the first things your audience sees. Your headline defaults to your current or last position. Customize it. Tell the world, specifically your target audience who you are and what you do. Be descriptive and use keywords that uniquely define you. Include your city to help your profile stand out 23 times more.

Developing a headline that’s more than just a job title or Product de

Don't try to fool the HR by faking the LinkedIn summary which means. Nowhere should your profile be more differentiated than in the “Summary” section of your LinkedIn profile. This is your opportunity to describe yourself in the context that you want to use the network. For instance, a person conducting an open job search might explicitly write that in the summary. Or a person seeking to establish thought leadership within their field might highlight their accomplishments and how they demonstrate their expertise

Your Summary, Publishing content & Endorsements

Next is to publish some content on any platform: Especially if you don’t have another outlet (like a blog) to continue your personal messaging, you may consider publishing a few long-form paragraph on LinkedIn. A job seeker might demonstrate expertise or leadership with a few posts about their experience or philosophy. A salesperson might generate leads by writing about the effectiveness of their product or service to solve problems. If you’re having trouble getting started, LinkedIn has some topical suggestions which you can always get in help box. Most bloggers have to fail a lot before publishing better-received pieces. 

Publishing content and blogging on the platform

Your background photo is like a billboard for you. Use it to generate interest, build credibility and trust, and give your audience a quick glance at who you are, what you do, and why they would want to connect with you. Use the space wisely. As is all depends on the visuals one must learn the different type of background you can apply. For college student or fresher’s, one can do Photoshop of different achievements by making a photo gallery in the background telling the story if the person is a writer or management side or can do the same for technical photos but keep in mind that there will be difference in font & template when talking to a management or business company than the technical company. 

Incorporate branding into your background photo
LinkedIn Premium Account
1 Lecture 06:03

The LinkedIn premium account doesn't guarantee you to provide you with success but definitely, give you more perks than the other profile which if used in the correct way can help you optimize your profile & to get a job. Be confident before taking the membership that you will get a job under one month or under one year, so it can save your money accordingly. So first let’s take  A look inside LinkedIn premium account features from Wordtracker, the leading keyword research tool. 

LinkedIn Premium Account
Linkedin For Advertisement
2 Lectures 14:38

So, why we need to understand this section? It is because it can help a startup to grow its market & also can help to gain investor as all investors are also connected in LinkedIn. You in a way reach out to them to advertise your brand & they may reach out to you which is very rare or we can say very unique thought but at least when you preach to any investor he might know your company as he has seen your advertisement on LinkedIn.  Now, How to create ad campaign.   There are lots of ways to spend your digital advertising budget today. 

How advertisement benefit Startups & Businessman

Then choose Ad Design:  Create your headline and description. Note that LinkedIn is a bit limited in this regard. The headline has a 25-character limit, and the description cannot exceed 75 characters (2 lines). You can also add your imagery here. Note that as you edit your ads, a thumbnail preview appears on the right side. The preview also allows you to toggle the ad size. Make sure you carefully inspect the ad preview to ensure that the image you used is visible and eye-catching. Next is Ad Variations:  LinkedIn allows you to create multiple variations of ads.

How to create ad campaign
How to Get 500+ Connections and Why You Should
3 Lectures 17:36

Instead of investing your time on snap chat, Facebook etc., you should really try to consider LinkedIn for posting your current business. Why? Because it increases the reach of your post to several people which increase chances to increase your connection. It is required more than your Facebook & Instagram connection though you have realized that try to implement it as soon s possible. Taking 500 as a lower limit you can end it at your wish.  The more crowd means more likes on your post more powerful profile & more famous & attractive your profile become. So if you have not made the list of the points of making 500 connections, you can see below some of the points we will talk more in the next section. 

Reasons to Make 500+ Connections on LinkedIn

With 500+ connections on LinkedIn you have a much better chance of being thought about when someone wants your service, product or skill-set. You may think that your status updates aren’t getting the engagement they do elsewhere but that’s OK. Likes and comments are far fewer on LinkedIn than on other networks but that doesn’t mean your content hasn’t been seen by a potentially valuable connection. So hopefully now you can see that it’s worth the little extra time it takes to build your connections.

The Easy Way to Get To 500+ In LinkedIn

LinkedIn connections are the gas in your tank. The more you have the further you'll go, especially if the gas in your tank is "high octane" strategic connections. But is there really something magical about having 500+ people in your network? The results of a latest LinkedIn user survey can help us answer that question. When asked How many first-level connections do you currently have on LinkedIn, 55% of the 900+ respondents said they have more than 500 connections. 

How A Larger LinkedIn Network Improves Your Chances Of Success
Reach Your Target Audience With LinkedIn: Advertising, Analytics, Call Tracking
3 Lectures 18:32

So, How and Why to Test Your Messaging. As mentioned earlier, a major benefit of Direct Sponsored Content is the ability to test messaging to determine what best engages your audience. Our customers have used a wide variety of messages and promotions in their Direct Sponsored Content campaigns. In some cases, messaging about price yielded better performance. In others, messaging about reliability resulted in higher quality clicks. Results vary depending on the advertiser and the audience, which is why testing each campaign will ultimately yield the best results. To check more let’s talk about Ads vs. Sponsored Content on LinkedIn

Preview 03:13

Once you are up and running with your highly targeted, highly relevant advertising or content campaign, LinkedIn offers intelligent reporting within the campaign manager interface. We will discuss about it in detail. You can see similar metrics to those you have in Google and Bing such as clicks, impressions, CTR, average CPC, and total spend. While the above metrics are helpful in determining whether or not a campaign is performing well, one glaring metric that is missing from their interface is phone calls. Since the audience you are reaching on LinkedIn is highly targeted and specific, the people viewing your ads probably already know about your company and/or offering. 

LinkedIn Analytics

LinkedIn created showcase pages for companies to promote individual brands that are extensions of the company. Showcase pages are the perfect way to segment your inbound LinkedIn traffic. If you can create a business unit that is directly connected to a specific target audience, then you are in a position to create a Showcase page. From your company page, click “Edit” and “Create a Showcase Page.” See complete instructions in this section. Showcase pages were basically custom-made for B2Bs to better generate leads.

Create A Showcase Page.
Advanced LinkedIn Strategies for B2B Marketing
3 Lectures 15:33

You likely have a profile for yourself on LinkedIn. That’s great, but when it comes to promoting your business, you need to create a page for your company, too. As we talked in earlier sections be as thorough as you can on your company’s profile include the logo, contact information, descriptions about the company and its accomplishments, and links to its other social media profiles and pages. Hubspot’s Company Page on LinkedIn is a great example of what you can do with it so please check it if you haven’t yet checked till now. Now let’s talk about Getting Recommendations. Recommendations are a massive deal on LinkedIn; these are equivalent of the testimonials of satisfied customers that you put on your website.

Have a Company Page

With a couple tweaks, you can turn your LinkedIn profile into a powerful sales asset. The most important thing is that your profile should be 100% complete. There is a high chance that your expectations will look you up if they are interested in what you are selling. When they do, your profile should give off a professional impression of you and your company. LinkedIn automatically populates your headline with your current job title your headline appears right under your name you might have figured that out if you have completed the project. 

Preview 06:58

As most of us know, collecting emails of expectationive customers is easier said than done. This is where LinkedIn comes in handy. Finding someone’s LinkedIn profile is a lot easier than finding someone’s email address. As a result, all you have to do is add someone to your network to get their email address. How, you ask? One of LinkedIn’s most useful but least known features is the ability to export a spreadsheet of all your connections.

Mine Your LinkedIn Connections for New Customers
How To Make Sales On LinkedIn
3 Lectures 13:39

Every day, scan your news stream for a few minutes. "Like" others' updates and make comments as you see fit. Scan Pulse for a few minutes and do the same, making notes of articles worth sharing. We will talk with days this time to show how easily you can make a better profile & also what should be given more time & priority & in the end you can also sum up all the steps. So starting with  day 1: Add connections. 

Preview 06:05

LinkedIn’s sales tool so sales navigator, enables sales professionals to expectation smarter, not harder. These key features will enhance your sales expectationing techniques: Real-Time Sales Updates: Get relevant insights on your accounts and leads, including job changes, news mentions, and new potential leads. Get Lead Recommendations: Quickly discover more people at your target accounts with custom suggestions.

LinkedIn's Sales Expectationing Tool

Say something that makes them think, “hey, THAT took some effort on the sender’s part.” Can you do this in the Subject line? Even better. The idea is to be relevant and to create an intense curiosity in your expectation. 

Spark curiosity in the buyer
Sales Prospecting Email Templates
4 Lectures 31:56

These templates use a relatively simple set of guidelines. As you implement the approaches shared above, use these guidelines to customize your templates: Start messages with something about the expectation. Use "you" whenever possible.

Sales Email Templates Guaranteed to Start and build up a Relationship

Warning: Don't be creepy. Salespeople of yesteryear could get away with walking into a buyer's office, noticing the photo of the expectation’s grandchildren, and remarking, “You have a beautiful family.” Today, the framed picture of decades past has become the digital photos on Facebook. Salespeople should certainly incorporate Facebook into their research. But that doesn’t mean you should open with "How was your grandkids' soccer practice on Sunday?" 

Sales Email Templates Guaranteed to Start and build up a Relationship. Part 2

 For every title or persona that can influence your sale, have content on hand that addresses their specific challenges. 

Sales Email Templates Guaranteed to Start and build up a Relationship. Part 3

Salespeople should use social media monitoring to watch what their expectations are saying online. Identifying opportunities for engagement with your right-fit expectations is easy with the right technology

Sales Email Templates Guaranteed to Start and build up a Relationship. Part 4
Case Studies of companies with Successful LinkedIn Pages
3 Lectures 15:23

If you were to venture inside the classroom at Queen’s School of Business, one of the world’s premier business schools, on display would be intelligent discussion that drain thought leadership. So for Neil Bearse, Director of Marketing for Queen’s School of Business, it made perfect sense to use this thought leadership and the LinkedIn platform to give students a taste of what it’s like to attend a top-notch business school. 

How One Business School Used LinkedIn To Increase Website Traffic by 300%

A key part of Cetera Financial Group's marketing is aimed at attracting financial professionals to join one of its firms. “We’re always looking for new ways to increase our exposure with financial professionals, but we didn’t want to stop there,” said Eric Hansen, Director of Demand Generation Marketing at Cetera.

How Cetera Financial's Full Funnel Marketing Campaign Drove $1 Milli

At LinkedIn Marketing Solutions, we often talk about targeting the “most relevant audience” for your message. But for most marketers, there is rarely just one relevant audience. Audiences are usually composed of several distinct groups, each with their own set of wants and needs. 

How Pantheon Uses LinkedIn Direct Sponsored Content to Lower Costs a
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About the Instructor
Jean-Gabriel Paquette
4.7 Average rating
1,327 Reviews
24,319 Students
15 Courses
7x Best Selling Instructor 24,000+ Students & Entrepreneur

Hello there! I am an online instructor & business advisor teaching self-development, online business and marketing with video courses. I started selling stuff at a young age and my entrepreneur's spirit stayed with me. I now teach and help people at reaching the next level and moving forward in business since this is what I studied and love!

I need to admit - I'm a workaholic. I work 75+ hours a week building a great future for myself and the world. One of my goal is to help millions of people with my own money and encouraging the youth to strive in life, to aim for a better life and know they can achieve greatness.

Most people quit on their dreams or don't have a plan to reach them, so I do my best to motivate them and show them the path on how to get started and keeping going.

That's who I am. Let's have a great time together!

- Gabriel

PS: You can reach me anytime on Facebook ;)