LinkedIn is the top platform for business professionals to connect, engage and share knowledge. As healthcare professionals connecting via LinkedIn can be an effective use of your time to establish thought leadership, build your professional reputation or engage with allied professionals around the globe. "LinkedIn for Healthcare Professionals" walks you though the major elements of a LinkedIn profile and how to optimize your profile for success.
The course is designed for healthcare professionals of all experience levels who are new to LinkedIn or want to expand their profiles to utilize more features of the platform. During the course you will get a guide of all the different sections of the platform and how it is being used by healthcare professionals. Below is the Course Curriculum:
Module 1: Welcome and Preparation
Module 2: LinkedIn Goals
Module 3: Your LinkedIn Profile
Module 4: LinkedIn Groups
Module 5: Connecting
Module 6: LinkedIn Metrics
Module 7: Content
Module 8: Time Management
Thank you for joining LinkedIn for Healthcare Professionals. In the welcome lesson we'll review the course outline and what content you'll need to gather to begin this course.
"A picture is worth a thousand words" or "You never get a second chance to make a first impression" - Both of these over-worn expressions could not apply more to LinkedIn. We review the best practices for a professional profile image. Spoiler alert - "Selfies" could be OK.
Do you need to have a paid account to be successful in LinkedIn? Let's examine the pros and cons.
How many times did you start a LinkedIn profile and then abandon it? Before you start again - go search for yourself.
Do you remember the last time you updated your CV? It should probably be an annual event and now is a good time to do it. For record keeping, notate on a master document as much as you can. Information to maintain includes:
You may not choose to put all this information in your LinkedIn profile but you'll be very glad to have it documented in case you do.
Let's review some LinkedIn profile images.
LinkedIn, like any social networking site, can take as much time as you are willing to give it. You can better manage your time, if you have specific goals you want to achieve by using this platform. In this video we'll look at the different ways you can utilize the platform and what benefits you might gain.
Review the different ways you want to interact in LinkedIn. Be mindful of these goals as you complete the rest of the assignments.
Review these header images. Do they draw your attention? Reflect the work of the professional? Tie well to company branding?
Here is an example of how much copy equals 2,000 characters.
Adding media (Blog posts, YouTube Videos, SlideShare content) will enhance your profile and your reputation. Let's take a look.
You have many choices in listing your employment history. We'll look at the different ways you can share your history that will invite connections and build your reputation.
LinkedIn Groups - Time suck or connection bonanza? Let's review.
What LinkedIn groups are best for you? Where can you learn, serve or connect?
Jump in! Find a few groups to join and engage.
This is why we're here, right? Connecting. But there is a good way and a bad way (and a lazy way).
Before you connect your address book, be thoughtful on what you're doing.
Start your LinkedIn connecting with the path of least resistance.
Former colleagues can bring opportunities and help validate some previous work successes.
In this module we'll examine how to look at your success in LinkedIn and learn how to put a number to a goal.
To hold yourself accountable, set some goals for LinkedIn success.
LinkedIn is going to be a successful platform if you are sharing content. In this module we'll review different kinds of content to share on your profile.
Not sure what to produce for content? Pick some thought leaders to follow in LinkedIn.
What kind of status updates should your publish?
Can you manage LinkedIn in 10 Minutes a Day? Let's review how.
Time to put this course into action. Download and print this LinkedIn Checklist then go to work!
You're done! Don't forget to find me in LinkedIn and connect!
Janet Kennedy, CMD, is the founder and Host of the “Get Social Health" podcast sharing best practice stories and interviews about social media in healthcare. Janet has interviewed medical futurists, socially active healthcare practitioners and ePatients, digital health advocates and entrepreneurs. She is the President of Get Social Health Academy, an online learning program for healthcare practices and professionals.