LinkedIn for Healthcare Professionals
4.3 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
17 students enrolled
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LinkedIn for Healthcare Professionals

Learn how other healthcare professional are using the top business social network - LinkedIn and get yours up-to-speed.
4.3 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
17 students enrolled
Created by Janet Kennedy
Last updated 9/2015
English
Price: $95
30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • 15 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Develop a LinkedIn profile that will help them build their practice, safely engage with their community and become a thought leader.
View Curriculum
Requirements
  • All you need is to have a basic LinkedIn account set up. It would be helpful to have your most recent CSV available.
Description

LinkedIn is the top platform for business professionals to connect, engage and share knowledge. As healthcare professionals connecting via LinkedIn can be an effective use of your time to establish thought leadership, build your professional reputation or engage with allied professionals around the globe. "LinkedIn for Healthcare Professionals" walks you though the major elements of a LinkedIn profile and how to optimize your profile for success.

The course is designed for healthcare professionals of all experience levels who are new to LinkedIn or want to expand their profiles to utilize more features of the platform. During the course you will get a guide of all the different sections of the platform and how it is being used by healthcare professionals. Below is the Course Curriculum:

Module 1: Welcome and Preparation

  • Watch Video: Welcome!
  • Watch Video: Preparation
  • Watch Video: Paid or Free Account? & Explanation of Degrees
  • Activity: Search LinkedIn for outdated profiles
  • Activity: Find and update your most recent CV or resume
  • Activity: Profile Picture

Module 2: LinkedIn Goals

  • Watch Video
  • Activity: Download LinkedIn Goal Worksheet
  • Activity: Determine your goal for LinkedIn

Module 3: Your LinkedIn Profile

  • Watch Video: Header Image
  • Watch Video: Summary
  • Watch Video: Professional Media
  • Watch Video: Employment History

Module 4: LinkedIn Groups

  • Watch Video: LinkedIn Groups
  • Activity: Research LinkedIn groups
  • Activity: Select groups to join

Module 5: Connecting

  • Watch Video: Connecting
  • Activity: Connect your address book
  • Activity: Connect to current colleagues and professional friends
  • Activity: Reach out to former colleagues

Module 6: LinkedIn Metrics

  • Watch Video: LinkedIn Metrics
  • Activity: Set personal goals for metrics

Module 7: Content

  • Watch Video: Content for LinkedIn
  • Activity: Follow 5 people of influence
  • Activity: Share a status update

Module 8: Time Management

  • Watch Video: Time Management
  • Download: LinkedIn checklist

Congratulations!

  • Congratulations on your course completion!
  • Connect in LinkedIn
Who is the target audience?
  • LinkedIn for Healthcare Professionals is designed for healthcare professional who plan to engage professionally online from building a social media presence to career development to establishing professional connections. The course is designed for all levels of healthcare professionals from new careerists to established professionals who are new to LinkedIn.
  • Physicians
  • Nurses
  • Healthcare Administrators
  • Practice Managers
  • Medical Students
  • Any professionals in healthcare
Compare to Other LinkedIn Courses
Curriculum For This Course
28 Lectures
01:53:06
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Setting the stage
6 Lectures 22:09

Thank you for joining LinkedIn for Healthcare Professionals. In the welcome lesson we'll review the course outline and what content you'll need to gather to begin this course.

Preview 07:32

"A picture is worth a thousand words" or "You never get a second chance to make a first impression" - Both of these over-worn expressions could not apply more to LinkedIn. We review the best practices for a professional profile image. Spoiler alert - "Selfies" could be OK.

Preview 08:49

Do you need to have a paid account to be successful in LinkedIn? Let's examine the pros and cons.

Watch Video: Paid or Free Account? & Explanation of Degrees
05:07

How many times did you start a LinkedIn profile and then abandon it? Before you start again - go search for yourself.

Activity: Search LinkedIn for outdated profiles
00:13

Do you remember the last time you updated your CV? It should probably be an annual event and now is a good time to do it. For record keeping, notate on a master document as much as you can. Information to maintain includes:

  • Specific start/end days for employment
  • Details about job success
  • Names and contact information for former co-workers
  • Awards and Honors
  • Publications
  • Volunteer work

You may not choose to put all this information in your LinkedIn profile but you'll be very glad to have it documented in case you do.

Activity: Find and update your most recent CV or resume
00:19

Let's review some LinkedIn profile images.

Activity: Profile Picture
00:08
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LinkedIn Goals
3 Lectures 19:25

LinkedIn, like any social networking site, can take as much time as you are willing to give it. You can better manage your time, if you have specific goals you want to achieve by using this platform. In this video we'll look at the different ways you can utilize the platform and what benefits you might gain.

Watch Video: LinkedIn Goals
19:14

Activity: LinkedIn Goal Worksheet
00:09

Review the different ways you want to interact in LinkedIn. Be mindful of these goals as you complete the rest of the assignments.

Activity: Determine your goal for LinkedIn
00:01
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Your LinkedIn Profile
4 Lectures 21:14

Review these header images. Do they draw your attention? Reflect the work of the professional? Tie well to company branding?

Watch Video: LinkedIn Header Image
05:35

Here is an example of how much copy equals 2,000 characters.

Watch Video: Summary
05:35

Adding media (Blog posts, YouTube Videos, SlideShare content) will enhance your profile and your reputation. Let's take a look.

Professional Media
03:13

You have many choices in listing your employment history. We'll look at the different ways you can share your history that will invite connections and build your reputation.

Watch Video: Employment History
06:51
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Module 4: LinkedIn Groups
3 Lectures 09:01

LinkedIn Groups - Time suck or connection bonanza? Let's review.

Watch Video: LinkedIn Groups
08:02

What LinkedIn groups are best for you? Where can you learn, serve or connect?

Activity: Research LinkedIn groups
00:36

Jump in! Find a few groups to join and engage.

Activity: Select groups to join
00:23
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Module 5: Connecting
4 Lectures 14:11

This is why we're here, right? Connecting. But there is a good way and a bad way (and a lazy way).

Watch Video: Connecting
13:31

Before you connect your address book, be thoughtful on what you're doing.

Activity: Connect your address book
00:07

Start your LinkedIn connecting with the path of least resistance.

Activity: Connect to current colleagues and professional friends
00:18

Former colleagues can bring opportunities and help validate some previous work successes.

Activity: Reach out to former colleagues
00:14
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Module 6: LinkedIn Metrics
2 Lectures 06:46

In this module we'll examine how to look at your success in LinkedIn and learn how to put a number to a goal.

Watch Video: LinkedIn Metrics
06:33

To hold yourself accountable, set some goals for LinkedIn success.

Activity: Set personal goals for metrics
00:13
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Module 7: Content
3 Lectures 05:37

LinkedIn is going to be a successful platform if you are sharing content. In this module we'll review different kinds of content to share on your profile.

Watch Video: Content for LinkedIn
05:17

Not sure what to produce for content? Pick some thought leaders to follow in LinkedIn.

Activity: Follow 5 people of influence
00:09

What kind of status updates should your publish?

Activity: Share a status update
00:11
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Module 8: Time Management
2 Lectures 14:03

Can you manage LinkedIn in 10 Minutes a Day? Let's review how.

Watch Video: Time Management
14:02

Time to put this course into action. Download and print this LinkedIn Checklist then go to work!

Download: LinkedIn checklist
00:01
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Congratulations!
1 Lecture 00:29

You're done! Don't forget to find me in LinkedIn and connect!

Congratulations on your course completion!
00:29
About the Instructor
Janet Kennedy
4.3 Average rating
5 Reviews
17 Students
1 Course
Podcast Host and Online Educator

Janet Kennedy, CMD, is the founder and Host of the “Get Social Health" podcast sharing best practice stories and interviews about social media in healthcare. Janet has interviewed medical futurists, socially active healthcare practitioners and ePatients, digital health advocates and entrepreneurs. She is the President of Get Social Health Academy, an online learning program for healthcare practices and professionals.