
It’s easy to think of LinkedIn as a dinosaur. Sure, you may have a profile, but you might not know what the point of it is or how to use it, and as a result, it just sits there, idle and sad.
Well, turns out there’s a whole lot more to the platform than uploading your resume and forgetting about it.
Whether you’re an experienced freelancer, are just getting started, or are somewhere in between, this course will help you create a LI profile the right way so that you can become more successful in your endeavors.
This course is designed for those who are fairly new to LinkedIn or need a crash course about how to best use each section. The purpose is to help you create a full profile, get into the habit of using it consistently, and create a profile that helps you in all your freelancing endeavors.
LinkedIn has many moving pieces - all of which I think play an important role in your overall profile. In this section, we’ll briefly touch upon the purpose of each section and don’t worry - we’ll speak about each section in much greater detail throughout the course.
From your headshot all the way down to your interests, we'll cover each section of your LinkedIn profile and how each one plays an important role in your overall profile. Start here if you want a general overview of your profile.
It’s estimated that profiles who All-Star status are 40 times more likely to receive opportunities through LinkedIn, and that's because LinkedIn promotes completed, All Star profiles among searches!
Lucky for you, it’s quite simple to achieve this elite status! This section touches upon what exactly you need to include to reach All Star level.
Before we start ripping your LinkedIn profile apart, take 5 minutes to come up with a specific goal for your LinkedIn profile.
Setting a goal now will help you measure your level of success after this course, so definitely download the writable PDF for this section because it includes a handy guide for making your goals “SMART” and achievable!
Did you know having a profile photo can get you 21x more profile views and 9x more connection requests? Think about it - are you more inclined to connect with someone with a photo or without a photo?
The good news is that you can create a professional-looking photograph without hiring a photographer or owning a camera of your own.
What to wear, where to look, it can all be very confusing. Fortunately, there’s been extensive research to answer these very questions.
In this section, you'll have a clear understanding of what makes a great headshot, and what to avoid.
You don’t need a professional headshot to make your photo standout. But you do need to know how to take an interesting photo.
In this lecture, we'll cover things like composition, lighting, spacing, and ideal background for your headshot.
If you have a photo that fits the do’s and don’ts, great, use it! If you don’t, it might be time to take a new photo.
Whether you have a DLSR or a smartphone, you can achieve a high quality look at home. In this lecture, we'll cover tips to get a high quality photo with whatever equipment you have at home.
For the final piece, we'll cover how to upload your new headshot onto LinkedIn.
We like the notion of injecting a little personality into the header photo. It’s a super effective way to visually represent your personality, so why not find a way to represent it?
There are a number of fantastic stock photography sites available online. In this section, we'll cover a few of our favorites, and we'll show you how to add text to your photo and upload the final product to you LinkedIn profile.
Your Title is arguably the most important part of your profile and that’s because it's the thing that makes your profile searchable.
In this section, you'll learn about a powerful formula that makes you searchable within your industry, and how to test your work to ensure you used the right wording!
In this section, we'll cover how to write a summary that entices the reader to hit "show more." We'll also cover what people are looking for in a summary and best practices.
The articles and activity section of your profile is really fun because it’s a sure fire way to set yourself up as an expert in your niche!
If posting content to your LinkedIn profile every day sounds overwhelming, we've got you covered! In this section, we'll cover how to set up a free profile using Buffer, and how to automate 10 days worth of content.
Learn how to turn on LinkedIn's latest feature, and about how it can help you engage with a new audience on the platform!
The Experience section of your profile is perhaps most similar to your resume, but it is not your resume. This section is a general overview of your work history, and there are tons of ways to make this section shine!
A well-crafted LinkedIn profile can be far more powerful than a single resume, cover letter, or website, and we’ll show you how to set up your profile the right way.
LinkedIn is incredibly powerful and personal social media tool. I've had great success in both growing my network and attracting clients on LinkedIn, and I will help teach you how to use it in a fun and professional manner.
In this fast-paced course, we'll cover the basics of LinkedIn so that by the end, you'll learn:
how to set up a complete, all-star profile
how to stand out from the virtual crowd
establish your expertise
grow your network and maybe even pick up a new client or two.
WHAT STUDENTS WILL LEARN:
Cover your entire profile from top to bottom so that you get a sense for how important each section is.
Set goals that will determine how you should best use LinkedIn.
Talk about how to optimize your profile and background pictures so that your profile pops.
Implement strategies to increase your ranking (and searchability) within the platform.
Learn strategies to make your summary section shine.
Set yourself up as an expert in your industry (and talk about why this strategy is so awesome).
Learn about a free tool to automate content (like articles or videos about your niche) and share on LinkedIn daily.
Ask for recommendations with a pre-written script, making it easy and stress-free.
WHO THIS COURSE IS FOR:
This course is geared towards freelancers, but the content is applicable to any industry.
This course is for true beginners and is perfect for those who aren't sure how to showcase freelance work on their LinkedIn profile.
You'll also get some nifty downloads to help ensure your profile is on fleek (as the kids say). Don't forget to leave a review for this course! We want to ensure that we bring value to students, and the only way to do that is through your feedback and input.
WHAT STUDENTS ARE SAYING:
"Tips are given step by step for creating an appealing portrait photo, how to become more visible and searchable, dos and don'ts for content creation in each LinkedIn section, references to external resources eg. stock photos and guidance for pre-scheduling content. Thanks, Erin, for presenting them with such great energy!"
"I love the way Erin has laid out the course content. As I followed along, I stopped and fixed my profile, each step at a time. She's a great teacher and easy to understand. Thank you, Erin."
"I wasn't a beginner on LinkedIn when I took up this course, but I was just looking to cross reference the course and see if I missed something! Its a perfect course for anyone starting a new profile on LinkedIn! Gives you great insights into being visible in your industry!"
"Appreciated the simple strategy of completing my LinkedIn Profile. Working alongside the suggestions helped me finish my profile completely and I feel really good about it. Thank You Erin!"
MEET THE INSTRUCTOR:
I'm Erin, I've been freelancing since 2012. Several years ago, I decided to get serious about LinkedIn. I learned how to create a perfect profile that attracted my ideal clients, how to network effectively, how to use SEO and rich-keywords to my advantage, and much, much more. My efforts paid off - and I soon began attracting clients who wanted to work with me. I can't wait to teach you how to set up your profile, too!