Find out what's included in this online social media training course on how to use Linkedin for business.
Find out what previous attendees of Eric Schwartzman's social media trainings have to say about his courses.
What you need to know before you take this course.
Introductory tour of the main menu options in Linkedin.
Set up and edit a professional profile on Linkedin.
How to get a memorable custom Linkedin URL and where to use it.
See who's been viewing your profile, and block what others see when you view their profile.
How to view someone else's contacts, and how to hide your own.
How to accelerate the growth of your network with web mail sync.
How to find, sort and message your Linkedin connections.
How to grow your Linkedin connections through signature blocks and Gmail.
Intro to Linkedin profile badges, which can be embedded on your blog, corporate bio page or destination website.
Here's the link shown on screen: http://www.linkedin.com/profile/profile-badges
Screecast demo show how to find, generate and embed a Linkedin profile badge on any blog or website. Here is the link to the Linkedin profile badges page: http://www.linkedin.com/profile/profile-badges
Finding, sorting and evaluating Groups. Connecting with Group members and Group settings.
Sharing and engagement best practices in Linkedin Groups.
Messaging Linkedin Group members, even if you're not connected to them.
The benefits of connecting with coworkers, colleague and competitors.
How to embed a Linkedin Share Button and how to use it to share to Linkedin Groups.
How to increase web conversions with a Linkedin Sign-In Button.
How to use the Linkedin iPad App.
How the SAP Community Network increases sales and reduces their cost of goods sold.
How to determine what kind of B2B social networking strategy is right for you.
Learn the key character traits that effective B2B online community managers possess.
Industry research on the return on investment of Linkedin for Business.
Additional resources for mastering Linkedin.
Overview of additional supplemental resources available with this course.
If you’re a B2B marketer looking to fine tune your Linkedin marketing strategy, this podcast is for you.
You’re going to get tanglble, applied Linkedin marketing tips and learn Linkedin marketing strategy from the company’s own developer advocate Kirsten Jones (@synedra), who blogs at Princess Polymath.
In this lecture, she discusses the technology behind Linkedin’s marketing strategy for extending their services beyond their website and helping members take their credentials with them wherever they go online.
With more than 135 million members, and 4 million new members joining each month, Linkedin is the world’s third largest online network and in this podcast, she tells you everything you need to know to mastermind a smart Linkedin marketing startegy. Linkedin’s goal is to connect to world’s professionals and make them more productive and successful and one way they do that is by making it easy for members to leverage their Linkedin professional profile and network of contacts on third-party websites and in mobile environments.
Kirsten speaks at conferences and meetups to educate and engage developers with the LinkedIn API. She has given presentations at various events, including the Silicon Valley iOS Developer Meetup, the Semantic Web Meetup, the DataInsight Hackathon and Silicon Valley Code Camp. Her talks range from overviews of our platform to hands-on workshops. She's comfortable speaking in front of small and large groups, and is an engaging and entertaining speaker.
This lecture was recorded at Le Web in Paris.
Korn/Ferry International [NYSE:KFY] Executive Vice-President of Corporate Affairs Don Spetner talks about the impact of Linkedin on the executive recruiting industry, nurturing contacts using social media and the death of the cold call.
This interview was conducted as research for the my book with Paul Gillin "Social Marketing to the Business Customer," the first book about B2B social media marketing.
02:52 - Impact of Linkedin on the executive recruiting industry.
05:07 - How social networks solved the single, biggest challenge of recruiting, the hard lesson Korn Ferry learned with Future Step and Linkedin's ability to give recruiters and hirers access to passive candidates who are not actively searching for a job.
07:35 - Impact of Linkedin on Korn Ferry's business.
12:45 - “We think the finding of candidates is becoming commoditized,” says Don. “The real value comes in helping clients assess the fit of a candidate and follow in services to help them retain and maximize the performance of the candidate.” Korn Ferry is the only search firm with an online assessment tool designed to analyze how candidates think, and their emotional make-up.
18:27 - The art of nurturing and maintaining contacts using social media.
21:04 - How Linkedin has replaced the cold call in the recruiting business.
24:20 - Where Korn Ferry is headed.
25:30 - Advice to those seeking high-profile jobs.
26:50 - Can job seekers use social media too aggressively?
After 15+ years of marketing, public affairs and digital product management experience, I can lead multidisciplinary teams with the urgency of an entrepreneur, the sensitivity of a diplomat and the effectiveness of a scrum master.
I founded the first content management system for corporate communications, iPRSoftware (formerly iPressroom) before applying the merits of big data analytics to public affairs initiatives for the U.S. Dept. of State and DoD. Currently, I lead digital innovation at a $1B industrial manufacturer responsible for critical infrastructure power equipment.
I'm also a digital product management, demand generation, search engine optimization, email marketing, and marketing automation expert with experience integrating and implements multiple platforms.
In 2011, I cowrote the best-seller “Social Marketing to the Business Customer," the first book on B2B demand generation and created a portfolio of self-paced online courseware used by more than 36k students.