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LinkedIn for Business from Set-up to Analytics.

Quickly and Effectively set up your Profile, Groups, Company Page. Learn Content Creation & Campaign/Content Analytics!
4.6 (11 ratings)
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89 students enrolled
Created by Josepf Haslam
Last updated 10/2013
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  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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LinkedIn for Business will cover everything from effective Profile set-up through to Analytics! Each section is self contained and will help you master an element of LinkedIn such as marketing, networking, influence management, groups, and company page usage.

I love LinkedIn and use it heavily. Let me show you power tips and techniques to get the most out of it!

Who is the target audience?
  • Anyone who wants to create a powerful presence on LinkedIn either personally, professionally, or for Branded Campaigns.
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What Will I Learn?
Optimize your LinkedIn Profile for Search & Engagement.
Learn how your network sees you in Search Results and how to change that!
Learn effective ways to build your network and increase your influence.
Understand "Content" on LinkedIn and learn how to master it to enhance your marketing efforts.
Learn how to build an effective Group and manage it for Influence.
What makes for a great Company Page? Join us to find out!
Analytics tie it all together. We'll review how to monitor and measure your activity.
View Curriculum
  • You will need to have an active LinkedIn account or be able to create one at the start of this course.
  • Look at the check-list of things to have on hand in the "Setting up your Profile" section and gather them before getting too far into the course.
Curriculum For This Course
Expand All 9 Lectures Collapse All 9 Lectures 01:05:07
Course Overview for LinkedIn
1 Lecture 02:42

LinkedIn for Business will cover everything from effective profile set-up through to Analytics! Each section is self contained and will help you master an element of LinkedIn such as marketing, networking, influence management, groups, and company page usage.

Preview 02:42
LinkedIn Overview, Profile Optimization, Networking & Influence
3 Lectures 23:21

LinkedIn Profile Set-up and Optimization!

•Professional looking profile picture

•Corporate email address

•Elevator Pitch based on Solutions

•Keyword Researched Titles & Descriptions

•Projects, Photos, Videos, Publications

•What Search Terms are important to you?

•What do you want to be found for on LinkedIn?

•Start with the top 2-4 Search Phrases important to your Brand or Business and organize your Profile content around them!

•Add as many sections to your profile as makes sense including Course, Volunteering, Certifications, and Skills & Expertise!

•Publications is a great way to highlight Articles, Blogs, Books and Videos.

•Make sure to add Graphical elements to your Summary and experience such as Photos, Videos, and SlideShare decks!

•Check your profile strength: All-Star?

•Add in recommended sections if they make sense for you.

•Content and Keywords for Search Phrase are a key to being found on LinkedIn.

Preview 08:17

You need to optimize your LinkedIn profile to be found (Search). Figure out what you want to be found for and work that back into your Professional Headline, your job titles, and into various descriptive areas of your profile.

•What Search Terms are important to you?

•What do you want to be found for on LinkedIn?

•Start with the top 2-4 Search Phrases important to your Brand or Business and organize your Profile content around them!

•Professionals use LinkedIn as a Search Engine to Find other Professional

•Your Network on LinkedIn is important

–Part of LinkedIn’s core functionality is to find people / resources through other people you know in your network

–Read Superconnect: Harnessing the Power of Networks and the Strength of Weak Links by Richard Koch

LinkedIn Keyword Profile Optimization

Attendees who complete this course and review it are eligible to receive a free Profile Review. Connect with me on LinkedIn and request the review. I'll be happy to give you my perspective.

Assignment Profile Optimization
5 questions

This Section shows many Tips on how to build your network and influence on LinkedIn. Listen in now!

Getting Started with Network and Influence Building
Content Creation & Distribution, Group Creation & Management, Company Pages
3 Lectures 23:13

Content keeps your Profile active and top of mind with your Network. We discuss all the various forms of Content on LinkedIn and show you how to create, distribute, curate, and analyze the impact of your Content Straegy on LinkedIn.

Content Creation and Distribution on LinkedIn

Why LinkedIn Groups?

•Groups are semi-natural collections of people interested in and potentially influential on specific topics.

•Activity within a groups shows on your timeline and can help establish your thought leadership (if you really have any!)

•Groups are the best way to build real relationships on LinkedIn.

Want to Create a LinkedIn Group?

•Navigate to “Interests : Groups” and look for “Create a Group” on the top right hand side.

•Be Prepared:

–Have a Logo

–A good keyword researched Group Name

–Think hard about group type

–Have a concise summary written

–Have a call to action in your full length description

•Typically you want your group to be public and listed in the directory, obviously there are many exception to this rule!

•If possible, tie your group back to a website that supports group content and conversations.

•I would make the group “open” if at all possible to encourage membership.

•You need to invite people who have genuine interest in your topic.

•You can build off of your own contacts.

•You can use LinkedIn Search to find those with interests or skills.

•You first job is to nurture content and conversations.

Listen in to walk through Effective Group Set-up and Management!

How to use Groups to Create and Manage Influence

Your Company Page is life a Gym Membership...

• You may feel good if you have a Gym Membership, but, it does you no good unless you use it!

• Groups & Company Pages are just like Gym memberships.

• Use routinely for the best benefits.

Join this session to learn how to effectively set-up and use your Company Page!

Effective Use of Your Company Page
LinkedIn Analytics and Course Review
2 Lectures 15:51

LinkedIn Analytics are evolving. Check out this lecture to understand how to use them and supplement them. We'll look at several good solutions and glance at a paid platform as well in the supplemental materials.

How to Track Content - LinkedIn Analytics

Video review of the entire LinkedIn for Business course with a full deck of supporting slides.

End of Course Review
About the Instructor
4.2 Average rating
31 Reviews
162 Students
3 Courses
I train the trainers

I have a confession to make. I love making bottom line differences. There is nothing more fulfilling to me than crafting and implementing a spot-on digital strategy. Stop using fragmented solutions! Of course your PR firm wants to sell you more PR and your PPC firm says pay-per-click is the way to go. I start with your goals and objectives and then craft a "solution" independent approach for you. Digital Marketing is about creating enduring benefits for your business as people go online to find out more about you. It is all about improving your bottom line results today and in a sustainable long-term way as well.

Is your Advertising or PR driving people to your competitor's website? If you do not have a well established digital footprint then you are missing out! People go online to search for you after they see your PR or advertsing. What do they find (I can tell you, ask me). 

Give us a call at 484-639-9789 or Tweet me @Josepf. or email

☸ Multichannel communication campaigns
☸ Graphic communications
☸ Video, Video Campaigns, Video Thought Leadership
☸ Corporate reputation management
☸ Strategy Development for Digital Marketing, SEO, PPC
☸ Social Public Relations
☸ Business growth through SEO, PPC, Social Media advertising
☸ ROI Analysis of Digital Marketing, SEO, PPC, Display, Social Media, PR
☸ Conversion Rate Optimization / Landing Page Optimization
☸ CTA or Call to Action Optimization for your Website and Social Advertising
☸ SEO & Social Media integrated with CRO / LPO 
☸ Local Organic Search / Advertising
☸ Geo-Targeted PPC & Display Ads
☸ Social Media Marketing Big Splash Campaigns
☸ Corporate Training on SEO, Social Media, eCommerce, PPC
☸ Speaking Keynote Speaker on SEO, PPC, Public Relations, Social Media
☸ LinkedIn Optimization for PR and Lead Generation

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