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LinkedIn Essentials offers professionals a complete guide to using LinkedIn for business that's presented in a user-friendly, easy-to-follow style. These videos will also offer advice on how to move beyond a basic profile with a few contacts to develop a true online network that generates maximum results in the least time.
Instructor Patrice-Anne Rutledge starts by introducing basic LinkedIn concepts and networking strategy. She then shows you how to create a stellar, multimedia profile that captures the attention of potential employers, clients, and prospects. You will learn how to develop a strategic network of contacts and make the most of LinkedIn's communication tools such as status updates, messages, introductions, and InMail. If you're a job seeker, you can discover how to search for jobs, employers, and recruiters as well as maximize the potential of recommendations and endorsements. If you're using LinkedIn to grow your own business, you can explore the many ways a LinkedIn Company Page can attract potential clients. Finally, discover how to maximize LinkedIn's other powerful features including LinkedIn groups, LinkedIn Pulse, LinkedIn Ads, and more.
Patrice-Anne Rutledge is a business technology author whose books include My LinkedIn, WordPress on Demand, and Using Facebook, all from Pearson Education. She is a long-time LinkedIn member and social networking advocate who uses LinkedIn to develop her business, find clients, recruit staff, and more. Patrice is also the founder and principal of Pacific Ridge Media, a boutique social media agency that offers consulting and training for clients worldwide. She is frequently quoted in major media outlets around the world, including CNN, Inc., Fox News, ABC News, MSN, AOL, Orange County Register, ZDNet, USAA, CareerBuilder, and more.
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|Section 1: LinkedIn Essentials|
Creating a Basic LinkedIn Profile
Enhancing Your Profile with Multimedia Content
Adding Profile Sections
Developing Your LinkedIn Network
Customizing Your LinkedIn Experience
Following Companies, Influencers, and News Channels
Sharing and Managing LinkedIn Updates
Sending Messages and Managing Your Inbox
Searching for People on LinkedIn
Searching for Jobs
Recruiting Job Candidates
Giving and Receiving Recommendations
Giving and Receiving Endorsements
Participating in LinkedIn Groups
Creating and Managing Your Own Group
Creating a Company Page
Advertising on LinkedIn
Saving Time with LinkedIn Tools
Going Mobile with LinkedIn
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