LinkedIn Essentials

How to get the most out of using LinkedIn for business
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  • Lectures 20
  • Contents Video: 3.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2015 English

Course Description

LinkedIn Essentials offers professionals a complete guide to using LinkedIn for business that's presented in a user-friendly, easy-to-follow style. These videos will also offer advice on how to move beyond a basic profile with a few contacts to develop a true online network that generates maximum results in the least time.

Instructor Patrice-Anne Rutledge starts by introducing basic LinkedIn concepts and networking strategy. She then shows you how to create a stellar, multimedia profile that captures the attention of potential employers, clients, and prospects. You will learn how to develop a strategic network of contacts and make the most of LinkedIn's communication tools such as status updates, messages, introductions, and InMail. If you're a job seeker, you can discover how to search for jobs, employers, and recruiters as well as maximize the potential of recommendations and endorsements. If you're using LinkedIn to grow your own business, you can explore the many ways a LinkedIn Company Page can attract potential clients. Finally, discover how to maximize LinkedIn's other powerful features including LinkedIn groups, LinkedIn Pulse, LinkedIn Ads, and more.

Patrice-Anne Rutledge is a business technology author whose books include My LinkedIn, WordPress on Demand, and Using Facebook, all from Pearson Education. She is a long-time LinkedIn member and social networking advocate who uses LinkedIn to develop her business, find clients, recruit staff, and more. Patrice is also the founder and principal of Pacific Ridge Media, a boutique social media agency that offers consulting and training for clients worldwide. She is frequently quoted in major media outlets around the world, including CNN, Inc., Fox News, ABC News, MSN, AOL, Orange County Register, ZDNet, USAA, CareerBuilder, and more.

What are the requirements?

  • Basic understanding of the internet

What am I going to get from this course?

  • Create your LinkedIn account, explore the LinkedIn site, and get started fast
  • Define your goals and create a profile that helps you achieve them
  • Enhance your profile with multimedia content including images, audio, video, and documents
  • Make the most of LinkedIn Messages, InMail™, and Introductions
  • Use LinkedIn Groups for networking, research, and marketing
  • Extend the power of LinkedIn with external tools
  • Access LinkedIn from mobile devices
  • Promote your firm with an outstanding LinkedIn Company Page
  • Drive maximum value from LinkedIn Ads and Sponsored Updates
  • Leverage the vast LinkedIn network, with hundreds of millions of members worldwide

What is the target audience?

  • Professionals seeking online networking opportunities
  • Current LinkedIn members as well as new members
  • Job seekers, entrepreneurs, and sales professionals

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: LinkedIn Essentials
Introducing LinkedIn
Preview
10:15
Creating a Basic LinkedIn Profile
22:57
Enhancing Your Profile with Multimedia Content
08:46
Adding Profile Sections
06:00
Developing Your LinkedIn Network
13:18
Customizing Your LinkedIn Experience
20:25
Following Companies, Influencers, and News Channels
10:25
Sharing and Managing LinkedIn Updates
07:00
Sending Messages and Managing Your Inbox
09:08
Searching for People on LinkedIn
06:45
Searching for Jobs
11:44
Recruiting Job Candidates
06:27
Giving and Receiving Recommendations
13:58
Giving and Receiving Endorsements
05:29
Participating in LinkedIn Groups
11:36
Creating and Managing Your Own Group
07:40
Creating a Company Page
10:41
Advertising on LinkedIn
14:21
Saving Time with LinkedIn Tools
10:04
Going Mobile with LinkedIn
05:32

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Instructor Biography

QUE Videos, Easy-to-follow, step-by-step video tutorials

Que Videos are all about helping you learn about computers and technology for the home, office, and busines. Que Videos are designed to efficiently teach with easy-to-follow video tutorials covering popular software apps, online games, and more. Each video course is professionally produced, and features the highest quality step-by-step instruction designed by trusted authors and trainers from Que Publishing - an imprint of Pearson—the world's leading learning company

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