LinkedIn Essentials
4.0 (1 rating)
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LinkedIn Essentials

How to get the most out of using LinkedIn for business
4.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
5 students enrolled
Created by QUE Videos
Last updated 6/2015
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Current price: $10 Original price: $40 Discount: 75% off
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  • 3.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Create your LinkedIn account, explore the LinkedIn site, and get started fast
  • Define your goals and create a profile that helps you achieve them
  • Enhance your profile with multimedia content including images, audio, video, and documents
  • Make the most of LinkedIn Messages, InMail™, and Introductions
  • Use LinkedIn Groups for networking, research, and marketing
  • Extend the power of LinkedIn with external tools
  • Access LinkedIn from mobile devices
  • Promote your firm with an outstanding LinkedIn Company Page
  • Drive maximum value from LinkedIn Ads and Sponsored Updates
  • Leverage the vast LinkedIn network, with hundreds of millions of members worldwide
View Curriculum
  • Basic understanding of the internet

LinkedIn Essentials offers professionals a complete guide to using LinkedIn for business that's presented in a user-friendly, easy-to-follow style. These videos will also offer advice on how to move beyond a basic profile with a few contacts to develop a true online network that generates maximum results in the least time.

Instructor Patrice-Anne Rutledge starts by introducing basic LinkedIn concepts and networking strategy. She then shows you how to create a stellar, multimedia profile that captures the attention of potential employers, clients, and prospects. You will learn how to develop a strategic network of contacts and make the most of LinkedIn's communication tools such as status updates, messages, introductions, and InMail. If you're a job seeker, you can discover how to search for jobs, employers, and recruiters as well as maximize the potential of recommendations and endorsements. If you're using LinkedIn to grow your own business, you can explore the many ways a LinkedIn Company Page can attract potential clients. Finally, discover how to maximize LinkedIn's other powerful features including LinkedIn groups, LinkedIn Pulse, LinkedIn Ads, and more.

Patrice-Anne Rutledge is a business technology author whose books include My LinkedIn, WordPress on Demand, and Using Facebook, all from Pearson Education. She is a long-time LinkedIn member and social networking advocate who uses LinkedIn to develop her business, find clients, recruit staff, and more. Patrice is also the founder and principal of Pacific Ridge Media, a boutique social media agency that offers consulting and training for clients worldwide. She is frequently quoted in major media outlets around the world, including CNN, Inc., Fox News, ABC News, MSN, AOL, Orange County Register, ZDNet, USAA, CareerBuilder, and more.

Who is the target audience?
  • Professionals seeking online networking opportunities
  • Current LinkedIn members as well as new members
  • Job seekers, entrepreneurs, and sales professionals
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Curriculum For This Course
20 Lectures
LinkedIn Essentials
20 Lectures 03:32:31

Creating a Basic LinkedIn Profile

Enhancing Your Profile with Multimedia Content

Adding Profile Sections

Developing Your LinkedIn Network

Customizing Your LinkedIn Experience

Following Companies, Influencers, and News Channels

Sharing and Managing LinkedIn Updates

Sending Messages and Managing Your Inbox

Searching for People on LinkedIn

Searching for Jobs

Recruiting Job Candidates

Giving and Receiving Recommendations

Giving and Receiving Endorsements

Participating in LinkedIn Groups

Creating and Managing Your Own Group

Creating a Company Page

Advertising on LinkedIn

Saving Time with LinkedIn Tools

Going Mobile with LinkedIn
About the Instructor
QUE Videos
4.6 Average rating
37 Reviews
388 Students
12 Courses
Easy-to-follow, step-by-step video tutorials

Que Videos are all about helping you learn about computers and technology for the home, office, and busines. Que Videos are designed to efficiently teach with easy-to-follow video tutorials covering popular software apps, online games, and more. Each video course is professionally produced, and features the highest quality step-by-step instruction designed by trusted authors and trainers from Que Publishing - an imprint of Pearson—the world's leading learning company