Link Building Strategies - Create Your Own Marketing Plan
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Link Building Strategies - Create Your Own Marketing Plan

Wondering why your posts don't rank on the first page of Google? Link Building Marketing Plans will rank you better.
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
7 students enrolled
Created by Jan de Wit
Last updated 10/2015
Curiosity Sale
Current price: $10 Original price: $50 Discount: 80% off
30-Day Money-Back Guarantee
  • 2 hours on-demand video
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Create a link building plan
  • Learn about 27 different link building strategies
View Curriculum
  • Basic knowledge of webdesign
  • A website

Welcome to my link building course. My name is Jan and in this course you will learn how to create a link building marketing plan.

Building links is one of the best methods in ranking higher in the search engines. Our link building plans will help website owners rank their website higher. In this course you will learn 27 methods of building links. What the risks and rewards in link building are. You will also be able to download our 10 and 20 days link building plans.

In addition, a lot of lectures come with supplemental materials in regards of link building, this can be links to websites for further reading, specialized tools or lists with websites. i.e. The infographic lecture comes with a link to an infographic embed code generator and a list of 100 infographic websites to submit yours.

Why you should take the course

Link building is one of the most important factors in how search engines rank a website and its pages. Link building can be accomplished through a number of different means, but there are some key ingredients that need to be part of any successful link-building strategy.

This course will explain how you can create your own link building marketing plan in 6 easy steps, beginner link building techniques, advanced link building techniques, but also different types of content creation and multimedia creation are covered. There are also example link building marketing plans that you can download for free.

This course is ideal for you when you run a website or own a blog. In order to rank your website better in the search engine result pages, you just cannot do without link building.

This course is for you

This link building course is meant for those interested in doing their own internet marketing. Hiring someone to do internet marketing and build backlinks to your site can cost you serious money. When you have the time to do it yourself, this course will help you get started.

This course is in your benefit if you are a webmaster or entrepreneur looking for a higher position in Google and more traffic to your website.

This course is beyond beginner level and more suitable for the intermediate computer user who can create content like video, audio and ebooks.

The skills you need to complete the course

What you need are basic webdesign skills (or a webdesigner) together with extensive computer, internet and social media knowledge. You must be able to create your own content in the form of ebooks, videos, audio and other digital content.

Buy this link building course now!

Are you looking for more traffic to your blog or website? Are you looking to attract potential customers to your webstore? Take this course and learn techniques to lure in the traffic by creating your own link building marketing plans.

Who is the target audience?
  • Bloggers looking to attract more traffic to their blog
  • Webmasters looking to grow their traffic numbers
  • Entrepreneurs who wish to safe money by doing their own online marketing
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Curriculum For This Course
34 Lectures
Introduction to Link Building
2 Lectures 09:26

Introductional lecture to what is link building and why you want to practise that. Explaining what the value of links means and what you should know about link building.

Preview 06:36

Building links to your website is not without risk. There is a thin line between risk and reward. Find out what to do in this lecture.

Preview 02:50

Test your knowledge with this quiz about the link building introduction.

Introduction Quiz
3 questions
Building your Link Building Marketing Plan
2 Lectures 06:56

Link building is one of the most important factors in how search engines rank your website. Building links can be accomplished through a number of different ways, but some ingredients just need to be part of any successful link building strategy. To help you move forward in creating a back link profile for your website use the following steps to create the link building marketing plan.

6 Steps to your marketing plan

Get the Link Building Checklist that will prompt you proven methods to build backlinks and obtain link partners. What are your Link Building Strategies? Do you have any? If you do have any, are you following them? Do you have a link building checklist to follow?

Checklist - Link Building Marketing Plan
2 pages
Beginner Link Building Strategies
6 Lectures 25:19

Local directories are by far the best way to find new customers and to bring more traffic to your site. Local directories really help your website to rank higher when local people are looking for the product or service you are offering.

Preview 04:03

Link building through blog commenting is a risky business. Be cautious with this but don't skip this link building technique.

Preview 03:41

It is not difficult to find a few payed link opportunities. Here are few paid link methods I frequently use.

Paid links

Link building with question and answer sites should always be considered as building confidence with the audience instead of building links.

Question and Answer websites

Most companies are looking for customers in their own area, like stores and restaurants. There are a few methods local businesses can try to get links with.

Local business promotion

The best link wheels contain a mixture of links from different types of media. Possibilities are almost endless.

Link Wheels

Find out if you learned enough to understand the beginner strategies.

Beginner Link Building Quiz
6 questions
Content creation for link building
8 Lectures 34:42

Everyone loves a good case study. Real results with real numbers can instantly catch people's attention. A case study is a great way of building links because of the share ability. One of the most important things about content you are producing with the intention of building links or your brand is the quality of that content

Case studies and research papers

If you are thinking ‘I have never written a press release and I don’t know what to write about’, then you probably don’t know the company that well. I can name you 50 reasons to issue a press release for building links with, there is ALWAYS a good story or news worthy article to write about your company!

Press releases

Infographics turn out to be more and more important to companies. They should be part of any company’s marketing mix since they are perfect for content marketing. It is a good strategy to get more exposure for your brand or service.

An image says more than a hundred words. But getting backlinks with infographics is not as easy as you might think.


To a webmaster this is an almost passive way of building links. We can divide user generated content in two parts: onsite and offsite.

User generated content

Document sharing sites are an often overlooked method of building links to your website and getting more referral traffic. Very positive about this is that the document sharing sites always keep the documents online. It never expires, it will never be deleted, so the value for your SEO is very high.

Document sharing websites

Offer a chance to win something that everyone needs in his or her life. That can be a free iPad of the latest model or a subscription to whatever you are offering as a company: free beer for ten years, five years free sporting or lifetime free car wash.

When you know what your target audience really wants, make sure it is linkable, retweetable, shareable and +1-able and links will be build.


Link building strategy: Content marketing is a strategic marketing approach which is focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience.

Content marketing

Guest blogging is an awesome type of building links and traffic to your website, for a longer period. In fact, guest blogging is considered being the ultimate link building strategy.

Guest blogging

Do the test. Find out if you know enough about this section.

Content creation for link building Quiz
4 questions
Multimedia creation for link building
7 Lectures 23:05

Make sure your eBook does not contain any marketing material. When the eBook is informative and offering great content, it will be shared by readers and create backlinks for you.

eBook creation and submission

Google is the number one search engine in the world, compared to the number of users. Do you know the second most used search engine?

Video creation and submission

Sharing audio files isn’t only about getting back links. This is another great opportunity to find more traffic sources and therefor the audio should be of high quality.

Audio creation and submission

So why should you use social networking as a link building tool? One of the main reasons is that you can join a conversation with your social media business account. This is free exposure and all you invest is some time to participate.

Social networking

Slide sharing websites offer the visitor a way to share the link to their friends on social media and also to embed the slide on another website.

Slide sharing sites

Publishing interview is often recommended as one of the best and trusted link building strategies.


One of the more difficult link building strategies is the one with webinars.


Multimedia is considered a good share or like in social media.

Multimedia creation for link building Quiz
3 questions
Advances link building strategies
6 Lectures 17:13

The best link is and has always been a link from a related website. Unfortunately, this is almost always a website from your competitor.

Relationship building

You have a business. But you are also a customer to other businesses. Have you ever given a positive review to a business partner? Now is the time for this link building strategy.

Give testimonials

Everybody know Wikipedia, the online encyclopedia. Wikipedia is a website with one of the highest page and domain authority and tons of traffic. When your website has a link on a high traffic Wikipedia page, that link is worth gold. Finding and replacing broken links on Wikipedia is our killer link building strategy.

Find broken links on Wikipedia

One of the key ranking signals for Google is fresh content published on a regular basis. You can do that yourself by blogging about what you do or give an opinion, but another method is creating an online community around your business or product.

Build a community

This is one of my successful link building strategies: easy to set up, works without you after the setup.

Social locker buttons

In this course you have learned that you have to optimize your content and your website for the visitor. In the long term this will eventually benefit you. And that is what you really want: link building strategies as a long term solution in ranking high in the search engines.

Rinse and repeat

Advcanced link building strategies Quiz
1 question
Link building marketing plans to download
3 Lectures 00:00

Use press releases to build your backlinks. This is a 10 day link building marketing plan.

10 Days Link building plan - Press release
2 pages

Video's are one of the best link building tactics. Youtube is the number two search engine and you can lure in traffic with video creation for link building strategy.

10 Days Link building plan - Video creation
2 pages

Our 20 Day Link Building Plan will help you through the first month. You can change the content types and re-use the lin building plan every month if you like.

20 Days Link building plan
3 pages
About the Instructor
Jan de Wit
3.8 Average rating
65 Reviews
5,609 Students
2 Courses
Binary options, webdesign, SEO, wordpress and more..

Dear students,

Thank you for your interest in reading this little biography about me.

My day job is instructor at an vocational school is the Netherlands. I have been working here for five years now and train students to be an entrepreneur. I have workes as an assistent shopmanager in a computer store for about 8 years and learned a lot about dealing with the different types of people entering a store daily. I can perfectly determine how to treat a person and almost read him/her like a book. This can come in handy when working at a school which is what I do now.

My job at school is to manage a study centre, give technical support to students and co-workers, and much more. I am more like the center of gravity for our department and assist wherever I can.

Not only am I interested in trading the financial market, hence the binary options course I offer on Udemy, I am also interested in SEO, internet marketing, sales letters writing, Wordpress, cars, and more.

I have been blogging about forex and binary options for a while. My website is frequently visited by both novice and professional traders. Binary options and forex have my interest for being relative easy to trade and make a little profit from it.

I signed up with Udemy to spread the word about trading. Domain name investing and trading is a way of trading I recently dived into. But also the speed and high returns on binary options trading is a topic I keep in touch with on a daily basis.

Trading stocks or whatever you would like to trade does not have to be a fulltime job. In fact, I think it can easily be done in your free time.

Final words:

A course is a living thing. It has to modified and updated every now and then. If you have any remarks or comments, please feel free to send me an e-mail or leave me a message here on the Udemy platform.

I strongly believe that nothing would ever be perfect, but if we never give feedback, nothing would ever come close to being perfect as well.

I am always open for new ideas!