Life Hack With Color Psychology: Increase Your Influence

Become a powerful visual communicator and more effectively sell your ideas, your message, and your products or services.
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  • Lectures 32
  • Length 3.5 hours
  • Skill Level All Levels
  • Languages English, captions
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2014 English Closed captions available

Course Description

Course Updated: October 27, 2016
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What if you could be more influential, more productive, communicate better, and have more of a say in how people perceive and treat you just by knowing a few easy-to-remember secrets about color, all in just under 75 minutes?

Knowing how colors influence ourselves and others is like knowing a secret handshake that will help tilt life more in your favor day after day. This course will show you how with practical tips you can begin using immediately, even before you finish all the lessons.

Do you know what color to wear on your first date to make their heart go pitter-pat? What about during that sales pitch at work to generate support and funding for your new project or to stand out in a room full of extroverts? What soothing color will get the office troll off your back at work AND your baby to calm down at home so you can get some sleep?

Emotions are what drive people to think and act in certain ways and using colors strategically will help influence the emotions and actions of others. Did you know that 85% of shoppers place color as a primary reason for why they buy a particular product and that color increases brand recognition by 80%? Learn which colors will best help sell your ideas, your message, and your products and services.

Use the color techniques in this course when making presentations and in your visual communications to ensure that you are communicating exactly what you want to.Have more power to influence your audience to feel and react the way you intend and get them to take specific actions like support a cause or candidate, attend an event, make a donation, or buy a product or service.

This course now includes a bonus MP3 audio file of all eleven color lectures you can download and listen to while on the go.

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What Students Are Saying:
"I am amazed at just how much I learned from this course. The instructor really breaks down how colors influence our daily lives and how we can purposefully incorporate them into our personal and professional lives for positive results. She also shows real examples to help demonstrate her point. I look at so many things differently now. Thank you so much for the wonderful course!"
-Christine Maisel
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I'm a tenured Associate Professor of Digital Media and the Program Director of Film & Digital Media at The American University of Rome and a practicing award-winning multimedia artist. My most recent independently-produced film just won Best Animated Short at Cannes Short Film Festival thanks in part to the effectiveness of the color techniques I teach in this course.

I have over 16 years of experience teaching students all over the world using my tried and true custom approach (turning complex information into something simple, memorable, easy-to-understand in as short amount of time as possible) to ensure that you get the most important, relevant, and useful information that can be applied immediately to your art, work, and everyday life.

New bonus lectures and resources will continue to be added and timely color advice will be provided in the discussion forum. I love to help and always respond to inquiries and discussions ASAP.

Please Note: All students who enroll in this course also will receive periodic free and discounted access to my other top-rated current and upcoming courses.

You have a 30-day, 100% money-back guarantee with no questions asked so you have nothing to lose. I make myself available so you will have access to me if you have questions or need specific feedback along the way.

Empower yourself now by enrolling in this color course and join our growing learning community! Click the "Take This Course" button in the upper right corner and let's get started maximizing your impact at home and at work today.

What are the requirements?

  • This is a comprehensive course and no special equipment or knowledge is needed.

What am I going to get from this course?

  • Increase your impact significantly in less than 2 hours
  • Create mood and convey your message better in all your visual communications and presentations.
  • Make more informed decisions about choosing colors to sell your idea, message, or brand.
  • Influence your audience/viewers to take certain actions like support a cause, attend an event, make a donation, or buy your product or service.
  • Use color to deal more effectively with difficult people, (adults AND children.)
  • Gain a psychological edge in a job interview to tilt odds more in your favor.
  • Use color to your advantage at work, in your art, and at home.
  • Recognize how marketers, advertisers, and politicians subtly use color to influence the public's emotions and perceptions.

What is the target audience?

  • This course is essential for artists, designers, and visual communicators of all kinds who want to make more of an impact with their work.
  • This course is also very useful for business owners, educators, academics, marketers, parents, and people interested in health and well-being who want to have more of an impact at work and at home.
  • This course will also help introverts who are quietly excellent and have something to say but don't always want to have to compete with the loud-mouths in the room in order to make an impact.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Welcome to Lifehacking With Color Psychology
02:32

This is a course overview and rundown on what you will learn, who the course will help most, and a bit more on how learning about color will help you make more of an impact in your visual communications, work, and life every single day.

Article

To help you maximize your time and learning, I have a few suggestions for moving forward in this course.

02:53

This lecture will lay the foundation for helping you to understand what color is and how it can affect you. 

It comes from a new, related course created with Udemy instructor, Sharon Ramel called "Color Therapy- How to Heal, Energize, and Soothe With Color."

How Much Do You Already Know About Color?
7 questions
Section 2: Taste the Rainbow: The Warm Colors
05:54

Find out why red is such an important color for foodies and people on their first date as well as how to use this color in your visual presentations for maximum impact.

03:10

Learn why orange is not just for Halloween and Thanksgiving decorations and how to use it to make yourself (and your visual presentations) appear more dynamic and exciting.

05:20

Beware of this color that can be pleasant to some and annoying to others. Learn when, where, and how to use it in your home and in your visual communications.

Section 3: Cool Like That: The Cool Colors
05:30

Kermit the Frog was wrong. It IS easy being green. Learn how to manage chaos and drama with this color.

06:44

Learn why every smart politician adds this color to their wardrobe and why you should too.

03:11

Find out why this color is a must-have for those who want to attract abundance into their lives, and where in the world it is considered unlucky.

Section 4: The Big Crayon Box: "Special" Colors
06:52

Learn why public relations experts always have these colors in their "damage control" tool belts.

02:26

Learn why on Earth Macintosh computers went from being tan to silver (am I dating myself here?) and why it's the favorite color of robots wishing to take over the world.

03:40

Learn how to use this color for more professional presentations as well as where in the world it is associated with death instead of peace.

05:14

Find out why there are no more black blackboards in the US and why this color can lend authority/power/and aggression to the mild-mannered.

04:06

Learn why there's so much more to this color than what you'll find in the girl's toy aisle.

Section 5: Putting It All Together
Now How Much Do You Know About Color?
7 questions
08:04

We'll take a closer look at my thought process when choosing colors for my animated films.

Article

The animation detailed in Case Study #1 recently won Best Animated Short at Cannes Short Film Festival. Here I provide more information about the film so students can view it and see more color choices in action.

07:38

Learn why I chose certain colors for my personal online portfolio and online charitable website, Aura's House.

04:57

In this video, I'll go into more detail about how I choose colors for a job interview as well as talk a bit about how color made a difference for one of the last people I hired at my University.

12:33

This is a case study for my newly redesigned website that talks about my specific color choices, how certain colors work together, and other design considerations.

Section 6: More Resources and Handouts
5 pages

On the cheat-sheet is a summary of all the colors and their associations/properties as well as resources and links to learn more about this fascinating topic.

Article

I've gotten a lot of questions over the past year since first creating this course about very specific colors like teal, turquoise, gold, etc. Here's a useful infographic that will help you better understand the psychological impact as we move from the major colors discussed in our course into many more specific variations and shades.

Cultural and Religious Variations on Color Perception
Article
2 pages

Find all the information on the lovely royalty-free images I used in this presentation.

Section 7: Updates, Extras, and Goodies
10:48

Learn to influence how you are perceived at home and at work in a variety of situations just based on what colors you are wearing.

3 pages

Browse by color and see which life situations call for specific color choices in your wardrobe.

Article

Take these eerily accurate color quizzes based on extensive research to get a reading of your current mood and emotional state.

Extra: Use Color To Increase Sales and Get People to Buy
Article
36:37

Online Learning Podcast: Episode 121 With Kristen Palana

This interview with top Udemy instructor, John Colley is full of some of my very best secret color tricks for making an impact, getting your content noticed, and boosting engagement online.

The podcast is aimed at other Udemy instructors, but my color tips can be easily used by anyone with a website or someone who uses text and images online, in presentations at work, etc.

From the program notes, we discuss pretty much in this order:

  • Introductions and a brief rundown of some of the courses I teach on Udemy and their descriptions.
  • How imaging and color psychology can impact your business
  • What color psychology can mean across borders
  • How gender can affect color choices
  • How to use color to affect the way people think about you
  • How to use color to make your courses more effective
  • How to use color in your lectures/websites/presentations to have a positive impact
  • Where you should use color in your Udemy lectures or presentations
  • Why you should avoid rainbow colors in your text
  • Why you should NEVER (almost never) use pink in an online course or work presentation.
  • Why red and orange can invigorate your audience in the right doses.
  • The importance of hierarchy in your online text
  • Why you need to avoid lack of contrast on your webpage
  • Why its easier to read black text on a white background
  • How to make course images stand out
  • How to make your images stand out to get promoted by Udemy
54:34

For those of you who like to learn while driving, exercising, or while on the go, here is an MP3 audio file of the introduction, all eleven color lectures, and the conclusion message available for download.

Article

This is a list of free resources you can use in your creative projects.

01:34

Thanks so much for joining our growing learning community! Please leave feedback and a review as well as your special requests for me to add to this course and create others on different topics.

Section 8: Bonus: Freebies, Discounts, and Special Offers
Article

Students will be able to learn more about my other courses, eBooks, freebies, staying in touch, and more.

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Instructor Biography

Kristen Palana, Professor, Award-Winning Artist, & Digital Do-Gooder

My goal is to empower ordinary people to do extraordinary things.

I'm an American/Portuguese multimedia artist and educator recently based in Rome, Italy and a tenured Associate Professor of Digital Media at The American University of Rome where I also co-founded its Film and Digital Media Program. I have over 15 years of university teaching experience in North America, Europe, Africa, and Asia. Since July of 2016 I live and work in Yangon, Myanmar and am a Visiting Associate Professor at American University of Myanmar.

Besides teaching tens of thousands of students at Udemy and other online platforms, I'm also a Course Facilitator for the UN-mandated University for Peace (Costa Rica) through their Centre For Executive Education.

My work is exhibited internationally and online and has received a number of awards. I received my MFA from Pratt Institute in Computer Graphics and Interactive Media and also hold a BFA in Painting from Massachusetts College of Art and Design.

I love taking complex topics and making them simple. I'm currently researching 21st century learning methods and technologies and am enjoying exploring the world of online teaching and connecting with diverse groups of students from all over the world.

What can I help you with today?

Ready to start learning?
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