Life Coaching: Find Your Profitable Purpose-Driven Niche
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Life Coaching: Find Your Profitable Purpose-Driven Niche

Get more coaching clients! Evolve your life coaching business (to what works), package your gift & target your tribe!
4.7 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
99 students enrolled
Last updated 7/2017
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Current price: $10 Original price: $145 Discount: 93% off
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  • 2.5 hours on-demand video
  • 18 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Know what separates the 10% of coaches who make six figures from the rest and how you can duplicate their success
  • Identify your unique gift and how to turn it into a coaching gold mine
  • Develop your own purpose-driven niche based on your authentic personality and passion
  • Find your tribe of ideal clients that you’ll love to work with every day
  • Target your marketing so specifically that clients come to you
View Curriculum
  • Desire to transform clients' lives, share your gift, and create a thriving business!

Have you overcome a challenge or experienced a transformation that could inspire people?

Do you have any specialized knowledge or skills that would be valuable to others?

What if you could help your clients achieve the results YOU had in a way that saves them pain or offers them a shortcut to success?


Then you might be sitting on a gold mine. Not only would these unique gifts that you have to offer help you make a real difference for your clients, but packaging your coaching around these gifts is the only way to create a thriving coaching business.

Let us explain. This is the best time to be a coach because it’s an industry that is growing AND coaching is EVOLVING. Today, coaching is a 2.5 billion dollar industry. It is estimated that there are of forty thousand active coaches worldwide.

That being said, you may have heard or experienced that most coaches ultimately fail… and it’s true—in fact only 10% of coaches are making 6 figures. But it’s not that coaching isn’t valuable or that people won’t pay for it. It’s that the old model of coaching is no longer working. It’s too general.

But, unfortunately a lot of what you still see in the market is based on the OLD model of coaching which basically means you coach a client to achieve a goal of their choosing through individual coaching sessions. The result is that coaches spend more time chasing clients than they do actually coaching. It just doesn’t work.

HERE IS THE TRUTH: The ONLY way to successfully get coaching clients is to target a SPECIFIC group of people who are UNIQUELY interested in what you have to offer AND willing to pay for it.

So how do you do that? The answer is finding your purpose-driven niche and the tribe of ideal clients who need you. If you do you’ll be able to:

  • Share your unique gift with the world and have a bigger impact
  • Feel confident coaching based on your own personal experience
  • Stop feeling uncomfortable and struggling to “sell” coaching
  • Take the guesswork out of coaching by offering specific results
  • Increase your expertise and authority by focusing on what you, uniquely, can offer
  • View competition as irrelevant and become the go-to person in your niche
  • Get clients easily AND make more money doing it


So, who are we?

In over a decade in the life coaching field we have worked with tens of thousands of people, and we also have 40,000 students from 170 countries.

All of our programs are designed based on our experience in coaching, social services, psychology, education and as entrepreneurs, as well Joeel's Masters’ in Counseling and almost completed Ph.D. in Psychology, with a focus on happiness.

So are you ready evolve your coaching and discover your purpose-driven niche? If so, we look forward to supporting you along your own journey to success. See you in the course!

Who is the target audience?
  • Life coaches who want to create a thriving coaching business
  • Life coaches who want to offer purpose-driven niche coaching
  • Life coaches who want to develop a personal brand that’s in alignment with their authentic gifts
  • Coaches, counselors, therapists, speakers, or practitioner who want to find their tribe of ideal clients and target a market that already wants their products and services
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Curriculum For This Course
22 Lectures
Getting Started with Niche Life Coaching
7 Lectures 49:26

We get asked all the time, how do you sell life coaching? We also get asked, how do you stand out as a coach?

The secret is that what unlocks the potential of abundance and financial independence of being a coach is niche coaching, specifically our variety of purpose-driven coaching. In this video, we'll explain WHY this is the case, plus why niche coaching allows you to stop wasting your time trying to convince people to want life coaching... and to stop wasting your money on ineffective marketing. And, most importantly, why niche coaching allows you to Be Yourself—in fact, it requires it!

Preview 06:27

In this lecture we will go over what niche coaching is. Many people confuse niche coaching with the ability to differentiate yourself from your competition, but niche coaching is much more than that. Find out what a niche even IS and how narrowing your focus is THE key to success!

Preview 03:28

There are many coaches in the field of life coaching, but most of them fail to get their business thriving. We will give you the reasons why you want to go into niche coaching and the power behind it. Niche coaching can truly transform your life and we will tell you why. 

Preview 10:26

Many people assume that there are only a handful of niches in coaching. However, that is furthest from the truth. In fact we will show you that their are many thriving niches that you may have never considered. It is good to look at them as they will demonstrate that even if you are considering a very unique or weird niche that you may have an opportunity to truly create a thriving business. 

Examples of Niches & Sub-niches

In this lecture, we will go over four mandatory criteria that you need to have in order to have a successful coaching niche. Keep in mind that it is essential that you take the time to assess them because regardless of how much energy or money you invest in making your niche work it is destined to fail if it does meet these criteria.  

Criteria for a Successful Niches

In this lecture, we will go over a number of helpful criteria. They are not mandatory for your success but they will help you accelerate your success if you meet them.  

Criteria for a Successful Niches Part 2

Get to know us (Joeel & Natalie), the journey we traveled to life coaching, and the story of how our coaching niche evolved over time.

Our Niche Coaching Evolution Story
Finding Your Purpose-Driven Niche & Your Unique Gift
5 Lectures 40:11

Sometimes the best way to gain clarity about what a niche coach really is, is to hear real life examples--and we've got 3 great ones!

3 Real Life Coaching Niche Stories

In this lecture we will go over the important steps you'll be taking to find a niche of your own. 

Introduction to Choosing Your Niche

The source of your perfect niche can come from MANY different places... so brainstorm aspects of your expertise, skills, challenges you've overcome, and life experiences that may hold clues to your gift!

Brainstorming Your Niche

You have a powerful story whether you know it or not. This story is what creates purpose and what will help you create a niche that is purpose-driven. So, are you ready to embrace your journey? 

Your Story, Your Purpose

We all have a powerful gift, however, sometimes we can't even see that it is there. In this lecture we will empower you to see the gift that you have so that you can share it with those that are eager and open to receiving it. Knowing this gift will help you finalize your purpose-driven niche.

Identify Your GIFT & Your Purpose-Driven Niche!
Finding Your Tribe of Ideal Clients (Target Market)
4 Lectures 17:03

What is a "tribe" and why is it important to understand if you want to be able to get life coaching clients? Find out!

What is a Tribe?

Based on your niche, who is your tribe--the people who need you most? Relate to your story? Speak your language?

Who is Your Tribe?

It's not just about who your niche coaching is for... its what clients are right for YOU!

Identify Your Ideal Clients

In order to be a successful coach you MUST be willing to be your true authentic self, put yourself out there, and own your point of view! Find out why your message is CENTRAL to your personal brand.

Your Point of View and Your Personal Brand
Connecting and Marketing to Your Tribe
4 Lectures 36:22

Find out how having a highly target tribe is the key that unlocks success with ALL forms of marketing... marketing can be easy, inexpensive, and fun!

Marketing: Speaking Their Language

Explore ideas for where and how to connect to your future clients in person.

Finding Your Tribe IN PERSON

Explore ideas for where and how to connect to your future clients online.

Finding Your Tribe ONLINE

You are NOT in this alone--there are many individuals and businesses out there that can help you find and connect to your future clients. Find out how!

Identifying Referral Partners/Joint Ventures
IMPORTANT: Testing Your Coaching Niche
1 Lecture 08:38

Now that you've identified your niche and your tribe, it is VITAL that you assess and test whether your niche is both VIABLE and PROFITABLE.

IMPORTANT: Testing Your Niche for Viability & Profitability
Next Steps
1 Lecture 04:27

Congratulations! We thank you for your commitment to your success and contribution to the life of others. In this final lecture we will go over what you do now that you have your niche. 

Congratulations and Next Steps
About the Instructor
Joeel & Natalie Rivera
4.6 Average rating
3,942 Reviews
33,281 Students
39 Courses
Top Udemy Instructor with over 30,000 students

Joeel & Natalie are firestarters, entrepreneurs, coaches and professional speakers. They are powerful, passionate, and REAL! They have had over thirty thousand students from over 170 countries take their courses. They take students beyond the typical online course experience by evoking deep, emotional reactions that transform them from within. Rather than simply learning information, students finish each course with a clear, immediate action to take and practical tools to stay empowered and achieve success.

Their goal is to challenge individuals to step outside their comfort-zones and break free of their old patterns and limitations. They inspire students to rewrite their life stories, turn their curses into blessings, discover their greater purpose, and be the change they want to see in the world.

More about the instructors:

Joeel A. Rivera, MEd: From an early age, Joeel faced adversity, including failing his first year of college and losing his brother to a car accident at the age of 19. This experience transformed his life and instilled a deep sense of purpose by inspiring him to give his brother Daniel's name a meaning by helping others find their true path. He returned to college, earning a Master's Degree in Counseling, and he is currently completing his dissertation for his Ph.D. in Psychology, with an emphasis on happiness. In almost a decade, Joeel has reached over ten thousand people from different parts of the world as an educator, entrepreneur, speaker, curriculum developer, and consultant. His clients have included school systems, the juvenile justice system, non-profits, the penitentiary system, medical centers, legal firms, individuals and small businesses.

Natalie Rivera is passionate about empowering others to live authentically and embrace their inner callings. After a decade of living a life that wasn't hers and developing Chronic Fatigue Syndrome, Natalie let go of everything and completely transformed. Through her journey to healing she rediscovered her true self and greater purpose—to be an entrepreneur and inspire others to transform their lives. Natalie “retired" from the rat race at 24, put herself through school as a freelance designer, and created a non-profit teen center. She is also the Publisher of Transformation Magazine.

Transformation Services, Inc. (a.k.a. Transformation Academy) offers online courses, life coach training programs, professional speaking, curriculum development, life coaching, event management, and publishing for individuals on a path of transformation.