Leverage Marketing: Supercharge your Internet Marketing
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Leverage Marketing: Supercharge your Internet Marketing

Do less, get more! Leverage the tools you already have to achieve more exposure online with less effort. Get Leverage!
4.5 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
435 students enrolled
Created by Paul Bappoo
Last updated 5/2015
Price: $20
30-Day Money-Back Guarantee
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand the difference between traditional marketing and internet marketing
  • Realise why leveraging marketing principles are vital to a digital strategy
  • Learn the 11 pillars of Leverage Marketing
  • Turn normal content into content that drives action
  • Gain massive increase in return on investment for content generation
  • Know easily what customers want, even though the customers themselves may not know!
  • Understand what is actually necessary to profit from online PPC advertising
  • Find out what free and low cost tools to use to effectively switch your marketing into autopilot
  • Get more marketing activity done in a single day than you ever thought possible
  • Stop leaving money on the social media table and get better results than their competitors
  • Figure out exactly what results come from what marketing activity, so know where to focus future efforts
View Curriculum
  • Students should be running a business that requires online marketing
  • Students should be working in marketing for a company that wishes to make better use of online marketing
  • Students should need to attract more web site visitors with less effort and limited budget
  • Students should want to increase web site engagement by getting visitors to take action and buy products and services

Why is it that some companies are able to attract hundreds of thousands of customers online whilst others struggle to attract just a few?

Digital internet marketing has been around for many years now, yet still the vast majority of companies spend unnecessary time and effort on their digital campaigns and still miss some of the most important principles of marketing online that will make the difference between world beating success in their internet marketing and becoming obsolete and quickly forgotten!

In this training, we distil the key process of successful internet marketing to it's core and deliver high quality, actionable information in a fast and easy to understand manner. After an hour you will have a different view of the world of digital marketing that you can use to change the way you work and transform your online marketing efforts to be more effective and efficient at attracting thousands of laser targeted responsive visitors than ever before.

If you are doing some social media marketing currently, or if you have attempted to attract visitors to your web site through various means online, including paid for adverts but have yet to land upon the secret, magic formula that makes your online marketing efforts financially viable, then this course delivers the answers quickly and easily.

Everyone in the world of internet marketing has the same tools available to them and it is how those tools are used that makes all the difference between failure and success. Here we look at the tools of internet marketing, we look at how internet marketing is so much more efficient and effective than traditional marketing and then we look at how to leverage more efficiency, more power and more effectiveness from those existing tools so that the effort you put in is rewarded by greater returns which grow automatically day after day.

Large organisations have big budgets to throw at online marketing but they need to be accountable for what they spend and their competitors will also be using the latest techniques to drive efficiency and results. Small companies don't have buckets of money to throw at digital marketing, so efficiency and effectiveness is key to the success of their campaigns too.

So whether you are self employed, work for a small business or large multi-national, take an hour to supercharge your internet marketing today. Get leverage!

Who is the target audience?
  • This is an introduction to digital internet marketing and is intended for anyone who needs free and low cost methods of generating customers online
  • People who are time sensitive and need quick results with efficient methods of automating their marketing
  • If you work in a company or are self employed
  • If you want to undertand the difference between a web site that successfully attracts thousands of engaged, paying customers and one that flounders with virtually zero visitors
  • If you want to get through the course content quickly and with zero "fluff"
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Curriculum For This Course
Getting Leverage
1 Lecture 04:45
Traditional Marketing v Internet Marketing
2 Lectures 08:17

What are the differences between traditional marketing and internet marketing, why is internet marketing so much more efficient and effective?

Preview 03:11

What is leverage marketing and why is it in a whole new league to normal internet marketing?

Preview 05:06
What can be leveraged?
8 Lectures 29:37

What is content and what is it's purpose in an internet marketing campaign?

Leveraging Content

How can we find out what our content needs to contain, in order to be effective?

Leveraging Opinion

What is the most important thing to do when you manage to attract a visitor to your web site?

Leveraging Clicks

How can you manage all this additional activity in your internet marketing campaigns, you have only got one pair of hands!

Leveraging Automation

Time is money - the more efficient you can be the more money you can make for you or your company - how to make the best use of your time in your internet marketing campaigns.

Leveraging Time

Every piece of content can be used many times on different media, the internet not only makes this possible, but easy.

Leveraging Media

The key principles of engaging people (the crowd) to do your marketing for you on social media.

Leveraging The Crowd

If you can't see your results then how do you know you are getting anywhere. Here we take a look at how to check your results and take action to get a little bit better every day.

Leveraging Knowledge
Going Further
1 Lecture 02:45

As you embark on your internet marketing activities with renewed passion and vigor you may need a little assistance along the way. We are here to help, beyond the end of this course, find out how.

Getting Help - you are not alone
About the Instructor
Paul Bappoo
4.7 Average rating
9 Reviews
852 Students
2 Courses
Software Consultant

Paul Bappoo is the author of BIRT for Beginners, BIRT by Example (which are available in paperback from BIRT Reporting, Amazon and Barnes and Noble amongst others) and the BIRT for MaximoSelf Study Workbook (which is available exclusively from BIRT Reporting)

Paul has been an international technical software consultant and involved with computers for over 30 years. He is a Maximo Reporting Specialist and regularly provides services in enterprise application integration, automated software testing, computer based training and enterprise system implementation.

Paul runs the BIRT User GroupUK and is a member of the BIRT-Exchange Advisory Council.