Learning Search Engine Optimization (SEO) from Scratch

In this course you’ll learn the strategic and technical fundamentals of search engine optimization (SEO)!
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  • Lectures 62
  • Contents Video: 6.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2013 English

Course Description

In this course you’ll learn the strategic and technical fundamentals of search engine optimization (SEO). The contents of this course include:

Introduction to SEO
In this chapter you’ll be introduced to search engine optimization and begin learning the skills and tools you need to get started in this powerful new industry.

Search Engine Overview
To understand SEO, it helps to start where your customers start, with search engines. In this chapter you’ll see how search results are organized, presented, and modified based on the searcher’s intent.

Keyword Research
In this chapter we’ll look at keywords, which are the core of SEO. Words show intent, associations, and motivation. Understand this, and you will understand your customer.

Applying Keyword Research to Your Web Pages
Now that you have a grasp of how keywords work, it’s time to put them into practice. In this chapter you'll learn how to add keywords to important page elements and show visitors that they have reached the right page.

Using SEO Tools
This chapter will cover some of the best software tools for SEO, which can help make many of your tasks easier.

Online Marketing and SEO
SEO is not just about getting people to your website – that’s just the start. Once you get them there, how do you get them to do what you want them to do? We’ll explore some ideas in this chapter.

Linking Builds Rankings
Links from other websites help your site gain rankings and credibility. In this section, we will look at the different types of links that exist and which links are the most valuable in terms of gaining business visitors and rankings.

Link Building Through Marketing and Social Media
Social media are a great way to expand your website’s visibility and gain new customers. As you’ll see in this chapter, they are also a way to develop great relationships for building links outside your immediate network.

Local, Mobile, and Search
Any locally based business can benefit from the free visibility that search engines and social media provide. In this chapter you’ll learn some simple strategies that can bring new customers to your door.

SEO Measurement
How do you know that all of your efforts have been worth the time and investment? Analytics enable you to effectively measure of all of your actions and strategies, and this chapter will show you how.

SEO for Different Business Models
SEO is not the same for everyone, so in this chapter we’ll break down the major differences in business models and explore the demands and opportunities presented by each.

Technical Issues in SEO
SEO is not simply a matter of adding a few keywords to your website. It also involves managing lots of little details, many of them technical, as you’ll see in this chapter.

The lessons are wrapped in a feature-rich interface that lets you jump to any topic and bookmark individual sections for later review. Full-Screen mode provides a hi-def, immersive experience, and Watch-and-Work mode shrinks the video into a small window so you can play the videos alongside your application. Also included are exercise files that give you an easy way to try out the techniques you learn.

What are the requirements?

  • Broadband internet connection
  • Up-to-date browser with Flash plug-in
  • Screen resolution 1024x768 or higher
  • Sound card with speakers or headphones attached
  • Pentium 4 2.6 GHz or higher, or Apple Mac G5
  • 512 MB RAM

What am I going to get from this course?

  • In this course you’ll learn the strategic and technical fundamentals of search engine optimization
  • Introduction to SEO
  • Search Engine Overview
  • Keyword Research
  • Applying Keyword Research to Your Web Pages
  • Using SEO Tools
  • Online Marketing and SEO
  • Linking Builds Rankings
  • Link Building Through Marketing and Social Media
  • Local, Mobile, and Search
  • SEO Measurement
  • SEO for Different Business Models
  • Technical Issues in SEO

What is the target audience?

  • SEO Beginners
  • SEO Intermediate
  • SEO Advanced
  • Those looking for higher rankings in search engines and more qualified traffic coming to their website

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction to SEO
Overview of the Course
Preview
06:01
The Search Industry, Market Size, and Job Prospects
06:05
Business Impact
09:11
Section 2: Search Engine Overview
Search Engine Overview
04:40
Understanding Blended Results
05:45
Understanding Search Results for SEO
05:17
Spiders, Bots, and Crawlers
04:02
The Search Engine Algorithm
05:55
Coding and Tech Primer
07:46
Search Engine Obstacles
09:04
Testing for Friendliness
03:38
Section 3: Keyword Research
Words Are the Key
06:05
Call It What It Is
05:24
The Keyword Longtail
07:25
Keyword Research Tools
07:35
Keyword Trends
08:12
Using a Spreadsheet to Manage Keywords
10:15
Section 4: Applying Keyword Research to Your Web Pages
SEO At Its Most Basic Level
05:59
Key Page Elements and Their Impact on Rankings
08:31
Optimizing Images and Files
06:50
Checklist for On-Page Optimization
03:38
SEO and Contextual Site Architecture
09:52
Linkdex
Preview
06:04
Section 5: Using SEO Tools
Raven Tools
05:38
Google Webmaster Tools
05:25
Bing Webmaster Tools
04:49
Firefox Extensions for SEO
04:12
Web Developer Toolbar
03:03
Section 6: Online Marketing and SEO
SEO and Marketing
04:02
Scanability
04:14
Creating Credibility
06:47
Conversion: The Goal of the Site
06:25
Little Things That Make a Big Difference
09:10
Content That Creates Conversions
06:29
Section 7: Linking Builds Rankings
The Importance of Links
05:04
The Types of Links
09:17
Building Links
05:59
Building Relationships
08:48
Link Prospecting
06:41
Section 8: Link Building Through Marketing and Social Media
Finding Your Niche
05:51
Developing a Content Plan
05:34
Social Media Accounts and Linking
03:41
4. Marketing Your Content
08:01
Section 9: Local, Mobile, and Search
Local Business Listings: Google+
04:48
Local Business Listings: Yahoo and Bing
02:48
FourSquare, Yelp, and Localeze
06:15
Section 10: SEO Measurement
Rankings Are Not the Goal
07:51
Measuring Value
06:09
Reporting Results
04:40
Ranking Reports
06:04
Reporting Strategies
08:40
Section 11: SEO for Different Business Models
Competitive Analysis
05:28
2. SEO Myths
07:53
SEO for E-Commerce
06:38
Creating a Shopping Feed
05:24
SEO for Lead Generation
06:48
SEO for Publishers
06:56
Section 12: Technical Issues in SEO
Managing Missing Pages
06:00
Robots.txt
05:46
Site Maps
06:19
Internal Site Search
05:06
Managing Site Links
03:04

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