One of the main things you will want to do once your website is done is get it seen by search engines. Search Engine Optimization is a very deep subject and can take a long time to master since it is changing all the time. If you want to know how to build or make your websites SEO-friendly, then go for this Learning Path.
Packt's Video Learning Paths are a series of individual video products put together in a logical and stepwise manner such that each video builds on the skills learned in the video before it.
The highlights of this Learning Path are:
Let’s take a quick look at your learning journey! You'll learn how to create new pages, set up and structure your site, and add features to it. You'll then progress to theming, customizing, and making your site responsive so it works on all devices. You'll also learn something often neglected but important: how to set the tone of the site with graphics, select a color palette, and add images in order to best tell your story to everyone.
You'll then explore some cool HTML5 and CSS tricks and shortcuts that will make visiting your website a pleasant experience. Finally, you'll learn SEO (Search Engine Optimization) and SEM (Search Engine Marketing) techniques that will get your site seen by search engines.
By the end of this Learning Path, you will know all the cutting-edge techniques of WordPress and build SEO-ready websites that can be found by all the major search engine.
About the Author:
We have combined the best works of the following esteemed author to ensure that your learning journey is smooth:
Andros T. Sturgeon is the founder of Starchild Interactive, a web development and online marketing firm located in Ojai, California. Andros has been helping people with online marketing, videos, and websites for over 20 years. Andros's father was the science fiction writer Theodore Sturgeon who wrote for the original Star Trek television series and coined the phrase "Live Long and Prosper."
In this video, we'll look at the admin panel.
In this video, we'll look at the components of the dashboard.
In this video, we'll look at the components of the dashboard.
There is a big difference between posts and pages. This video will go over what the difference.
This topic goes over how to create new pages for your site. We will also show you how to start creating content.
Sometimes you will make a page but do not want to publish it. This video will show you how to publish your finished page and why you may want to keep it in draft mode.
When you are blogging, you may want to schedule a post to go out at the time of your choosing. This will show you how to do that.
Once your pages and posts are set up, it’s time to create the navigation; This is done through the menus. You can early set up menus to control how people navigate.
This video covers the commenting and discussion system in WordPress.
If for some reason you do not like Twenty- Seventeen as a theme, you can find other themes from within WordPress. This video will show you how to get other themes for free.
There are many good themes out there. Sometimes it may benefit you to purchase a theme. This video will show you some other options and where you can buy a theme.
Every site must tell a story depending on what you are doing? Are you selling a product or service? Are you giving away information? Depending on what your end goal is, you must have something that you want to say.
This video will introduce the concept of the color wheel. We will go over methods that will show you how to choose the right colors for your site.
This video will talk about ways to get images legally on your site and how to avoid running into trouble by avoiding copyright images.
This video will show you how to edit images and graphics.
Your images should be sized correctly before you upload them to your media library. This topic goes over the best sizes to use for your website.
This video will go over what HTML 5 is and how it is used to structure your site.
HTML 5 can take a while to master. But this topic will show you places where you can get snippets of code to do what you want without knowing any code.
CSS stands for Cascading Style Sheets. It can affect the way a site looks. Using small bits of code, you can create shadows, effects and functions that you could not get any other way.
This section will go over different resources to grab CSS code from the web and use it in your site. You will be able to create dynamic effects without knowing any code.
Now that your site is done, you should make your site live. This video will go over the things you need to know before you put your site out to the world.
This video provides an overview of the entire course.
This video will go over how your page should be structured so Google will like it.
Google Analytics is a free tool from Google that allows you to see how people come to your site.
Google webmaster tools is another free tool from Google that allows you to directly tell Google what is on your site.
The Yoast Plug-in is the easiest way to make sure your site is SEO friendly. We will show you how to use it.
The site map is the thing Google looks at when it is submitted to a search engine. This will video will tell Google exactly what to look for on your site.
This plug in helps speed up your site.
This will make your site safer from hackers.
One of the most popular plug-ins available, this will allow you to put an email form on your site.
Akismit is one of the best spam blockers out there. This will show you how to use it
Jetpack is one plugin that has many different features. It will add extra handy features to your site.
Woo Commerece is a free plugin that will allow you to turn your WordPress site into an online store
Google Analytics allows you to see who comes to your site and what they do once they are there.
Facebook Pixel puts a small piece of code from Facebook on your site. It allows you the ability market to people on Facebook
This plugin will allow you the ability to back up your site automatically.
Add some character to your site with Google Web fonts. With hundreds available, you can add some real style to your website.
WP Smush will make your photos smaller in data size without compromising quality. It can speed up your site.
How to go about online marketing?
What are the different types of marketing?
What are customer avatars?
What is a Google keyword planner?
What is Facebook marketing?
This concept explains what a landing page is and why you need one
In this video we will learn about the anatomy of a landing page.
What goes on your landing page depends on who you are trying to reach. This video will go over how to target the people you want to convert.
Facebook Pixels allow you to track people through Facebook so you can advertise to them
Growing your list is a way to get peoples email and sell them things directly. This video will go over the basics.
In this video we will learn why Video marketing is a powerful way to get people to your site.
In this video we learn to create a blog for your site. Nothing is better than blogging to attract people
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