Learning Path: Build SEO-Friendly Websites with WordPress
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Learning Path: Build SEO-Friendly Websites with WordPress

Use WordPress to create professional-looking websites that visitors will flock to
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3 students enrolled
Created by Packt Publishing
Last updated 8/2017
Current price: $10 Original price: $200 Discount: 95% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 5.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Explore the functions of WordPress
  • Give your website style by adding professional graphics
  • Get your website mobile-optimized so it can be seen on any device
  • Discover the one big mistake that every beginner makes developing their site and how to avoid it
  • Know how to search engine-optimize your WordPress site
  • Get your site to show up in search results on Google
  • Explore secret tricks only seasoned web marketers know about to drive traffic to your site
  • Discover how to set up an e-commerce store so you can start selling on your WordPress site
  • Master the basics of Facebook marketing and Google ad words
View Curriculum
  • Basic knowledge of HTML
  • Basic knowledge of CSS

One of the main things you will want to do once your website is done is get it seen by search engines. Search Engine Optimization is a very deep subject and can take a long time to master since it is changing all the time. If you want to know how to build or make your websites SEO-friendly, then go for this Learning Path.

Packt's Video Learning Paths are a series of individual video products put together in a logical and stepwise manner such that each video builds on the skills learned in the video before it.

The highlights of this Learning Path are:

  • Save thousands of dollars by never having to hire a web designer again
  • Turn your WordPress site into business by getting it search engine optimized
  • Set up an online store or membership site so you can make money from your site

Let’s take a quick look at your learning journey! You'll learn how to create new pages, set up and structure your site, and add features to it. You'll then progress to theming, customizing, and making your site responsive so it works on all devices. You'll also learn something often neglected but important: how to set the tone of the site with graphics, select a color palette, and add images in order to best tell your story to everyone.

You'll then explore some cool HTML5 and CSS tricks and shortcuts that will make visiting your website a pleasant experience. Finally, you'll learn SEO (Search Engine Optimization) and SEM (Search Engine Marketing) techniques that will get your site seen by search engines.

By the end of this Learning Path, you will know all the cutting-edge techniques of WordPress and build SEO-ready websites that can be found by all the major search engine.

About the Author:

We have combined the best works of the following esteemed author to ensure that your learning journey is smooth:

Andros T. Sturgeon is the founder of Starchild Interactive, a web development and online marketing firm located in Ojai, California. Andros has been helping people with online marketing, videos, and websites for over 20 years. Andros's father was the science fiction writer Theodore Sturgeon who wrote for the original Star Trek television series and coined the phrase "Live Long and Prosper." 

Who is the target audience?
  • This Learning Path is for anyone who knows a little about WordPress, but doesn't understand the full functionality of the platform. If you want to learn how to rebuild your site from the scratch in order to make it SEO-friendly, then this Learning Path is for you.
Compare to Other WordPress Courses
Curriculum For This Course
53 Lectures
WordPress: Beyond the basics
23 Lectures 02:55:16

This video provides an overview of the entire course.

Preview 02:35

In this video, we'll look at the admin panel.

The Admin Panel

In this video, we'll look at the components of the dashboard.

The Dashboard

In this video, we'll look at the components of the dashboard.

The Dashboard Continued

There is a big difference between posts and pages. This video will go over what the difference.

The Difference between Posts and Pages

This topic goes over how to create new pages for your site. We will also show you how to start creating content.

Preview 16:07

Sometimes you will make a page but do not want to publish it. This video will show you how to publish your finished page and why you may want to keep it in draft mode.

Publishing Versus Draft Mode

When you are blogging, you may want to schedule a post to go out at the time of your choosing. This will show you how to do that.

Scheduling a Post

Once your pages and posts are set up, it’s time to create the navigation; This is done through the menus. You can early set up menus to control how people navigate.

Setting Up Your Menus

This video covers the commenting and discussion system in WordPress.

Creating a Discussion Board

This video goes over what twenty seventeen is.

Preview 09:45

If for some reason you do not like Twenty- Seventeen as a theme, you can find other themes from within WordPress.  This video will show you how to get other themes for free.

Getting Different Themes for Free

There are many good themes out there.  Sometimes it may benefit you to purchase a theme.  This video will show you some other options and where you can buy a theme.

Purchasing a Theme

Every site must tell a story depending on what you are doing?  Are you selling a product or service? Are you giving away information?  Depending on what your end goal is, you must have something that you want to say.

What Is the Story of Your Site?

This video will introduce the concept of the color wheel.  We will go over methods that will show you how to choose the right colors for your site.

Choosing Colors

This video will talk about ways to get images legally on your site and how to avoid running into trouble by avoiding copyright images.

Getting Photos and Graphics for Your Site

This video will show you how to edit images and graphics.

Ways to Edit Your Image

Your images should be sized correctly before you upload them to your media library. This topic goes over the best sizes to use for your website.

Sizing Your Image

This video will go over what HTML 5 is and how it is used to structure your site.


HTML 5 can take a while to master.  But this topic will show you places where you can get snippets of code to do what you want without knowing any code.

HTML 5 Shortcuts

CSS stands for Cascading Style Sheets.  It can affect the way a site looks.  Using small bits of code, you can create shadows, effects and functions that you could not get any other way.


This section will go over different resources to grab CSS code from the web and use it in your site.  You will be able to create dynamic effects without knowing any code.

CSS Shortcuts

Now that your site is done, you should make your site live.  This video will go over the things you need to know before you put your site out to the world.

Making Your Site Live

Test Your Knowledge
6 questions
WordPress: SEO, Marketing and Ecommerce
30 Lectures 02:19:43

This video provides an overview of the entire course.

The Course Overview

This video will go over how your page should be structured so Google will like it.

Web Page Structure

Google Analytics is a free tool from Google that allows you to see how people come to your site.

Setting Up Google Analytics

Google webmaster tools is another free tool from Google that allows you to directly tell Google what is on your site.

Google Webmaster Tools

The Yoast Plug-in is the easiest way to make sure your site is SEO friendly. We will show you how to use it.

The Yoast Plugin

The site map is the thing Google looks at when it is submitted to a search engine. This will video will tell Google exactly what to look for on your site.

Submitting a Sitemap to Google

This plug in helps speed up your site.

W3 Total Cache

This will make your site safer from hackers.

Wordfence Security

One of the most popular plug-ins available, this will allow you to put an email form on your site.

Contact Form 7

Akismit is one of the best spam blockers out there. This will show you how to use it


Jetpack is one plugin that has many different features. It will add extra handy features to your site.

Jetpack by WordPress.com

Woo Commerece is a free plugin that will allow you to turn your WordPress site into an online store


Google Analytics allows you to see who comes to your site and what they do once they are there.

Google Analytics

Facebook Pixel puts a small piece of code from Facebook on your site. It allows you the ability market to people on Facebook

The Facebook Pixel

This plugin will allow you the ability to back up your site automatically.


Add some character to your site with Google Web fonts. With hundreds available, you can add some real style to your website.

Google Web Fonts

WP Smush will make your photos smaller in data size without compromising quality. It can speed up your site.

WP Smush Pro

How to go about online marketing?

Simple Rules of Marketing

What are the different types of marketing?

The Types of Marketing You Can Do

What are customer avatars?

Targeting Demographics

What is a Google keyword planner?

Google Keyword Planner

What is Facebook marketing?

Facebook Marketing

This concept explains what a landing page is and why you need one

What Is a Landing Page and Why Do I Need One?

In this video we will learn about the anatomy of a landing page.

The Elements of a Landing Page

What goes on your landing page depends on who you are trying to reach. This video will go over how to target the people you want to convert.

Messaging to Your Demographics

Facebook Pixels allow you to track people through Facebook so you can advertise to them

Inserting Your Facebook Pixel

Growing your list is a way to get peoples email and sell them things directly. This video will go over the basics.

E-mail Marketing

In this video we will learn why Video marketing is a powerful way to get people to your site.

Video Marketing

In this video we learn to create a blog for your site. Nothing is better than blogging to attract people



Test Your Knowledge
5 questions
About the Instructor
Packt Publishing
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58,947 Students
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Tech Knowledge in Motion

Packt has been committed to developer learning since 2004. A lot has changed in software since then - but Packt has remained responsive to these changes, continuing to look forward at the trends and tools defining the way we work and live. And how to put them to work.

With an extensive library of content - more than 4000 books and video courses -Packt's mission is to help developers stay relevant in a rapidly changing world. From new web frameworks and programming languages, to cutting edge data analytics, and DevOps, Packt takes software professionals in every field to what's important to them now.

From skills that will help you to develop and future proof your career to immediate solutions to every day tech challenges, Packt is a go-to resource to make you a better, smarter developer.

Packt Udemy courses continue this tradition, bringing you comprehensive yet concise video courses straight from the experts.