Learn what investors are looking for in startups

Learn what factors it takes to impress a startup investor and get an investment
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  • Lectures 11
  • Length 38 mins
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 2/2016 English

Course Description

If you have a startup chances are you need investors to get it off the ground. The problem is that the whole process of raising money from investors is a bit foreign to most entrepreneurs. How much easier would it be to raise capital if you knew the types of things investors are looking for in a startup? That's what this course will teach you. Some of the key topics discussed are:

  • Importance of your team
  • How much of an investors decision to invest in your startup depends on the idea itself
  • Types of intellectual property investors like to see in place.

All it will take is a time investment on your part of less than 45 minutes. Additionally, you will get a complimentary copy of the accompanying book of the same title.

What are the requirements?

  • Some of the top things that investors look for in investable companies.

What am I going to get from this course?

  • Understand what startup investors are looking for in a company.

Who is the target audience?

  • This course is for anyone starting or already running a business that plans to raise money from investors.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Course material

The most important thing that potential investors look for in a startup to invest in is the team.


Great ideas, that solve a real problem, go a long way with investors.


Do you know the potential market size of your industry? What about estimates of the amount of market share you can win over? Investors care about this information, because it all equals return on their investment.


Investors love startups and companies that have defensible intellectual property. Preferably patents that are already issued.

Lesson #5 - Barriers to entry

Investors do not require founders to have some of their own capital invested in a startup. But it does go a long way.


Just like other people, investors love a good deal. Make sure your offer is compellling.


Investors often move, or invest, in packs. Its easier to raise money when you already have at least one investor on board.


Investors appreciate startups that gain early traction by accomplishing milestones. These include users and/or early revenue.

7 pages

The accompanying eBook to the lessons that shares the same subject matter, but in written form.

Bonus lecture: My most popular course at a discount!
Section 2: Quiz
7 questions

A few questions on the high level points.

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Instructor Biography

Jonathan Patrick, Launch and grow the business of your dreams!

I am crazy passionate about helping people launch and grow the business of their dreams. More specifically I advise companies and entrepreneurs by focusing on the ways culture, innovation, and strategy can impact their businesses.

In hopes we can learn more about each other, here are a few things that define me:

  • Proud husband and father
  • Have helped entrepreneurs raise over $500,000,000 in capital between both debt and equity facilities
  • Founder of 3 startups. Each named “first-mover” in their respective industries (GoGrabLunch.com, Line12fund.com, FeasibleFunding.com)
  • Helped multiple companies improve their sales and net profit by 10x factors
  • C-level executive in the banking industry
  • Recognized as the top lending executive in my industry in 2014
  • Recognized for innovation in the banking industry for my Feasible Funding software solution
  • Led the top Small Business Administration (SBA) lender in my state for 3 consecutive years
  • Marketing degree and have run the Marketing Department for a 230MM organization
  • Regular pitch competition judge and incubator mentor
  • Board member for the Fairview Technology Incubator
  • Board member to one of the first healthcare co-ops in the United States
  • Board member to the second largest credit agency in the United States
  • Former professional mixed martial artist (MMA) and undefeated in my weight class
  • 1996 Point Fighting Karate Champion
  • Trained in Brazilian Jiu-Jitsu under the Gracie family
  • Have coached multiple people through massive weight loss (50+ pounds)

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