Learn what investors are looking for in startups
4.8 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
542 students enrolled
Wishlisted Wishlist

Please confirm that you want to add Learn what investors are looking for in startups to your Wishlist.

Add to Wishlist

Learn what investors are looking for in startups

Learn what factors it takes to impress a startup investor and get an investment
4.8 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
542 students enrolled
Created by Jonathan Patrick
Last updated 4/2016
Learn Fest Sale
Current price: $10 Original price: $20 Discount: 50% off
2 days left at this price!
30-Day Money-Back Guarantee
  • 31 mins on-demand video
  • 1 Article
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand what startup investors are looking for in a company.
View Curriculum
  • Some of the top things that investors look for in investable companies.

*Note - this material is also available in my paid course, "The Ultimate Guide to Funding a Business", along with more information.

If you have a startup chances are you need investors to get it off the ground. The problem is that the whole process of raising money from investors is a bit foreign to most entrepreneurs. How much easier would it be to raise capital if you knew the types of things investors are looking for in a startup? That's what this course will teach you. Some of the key topics discussed are:

  • Importance of your team
  • How much of an investors decision to invest in your startup depends on the idea itself
  • Types of intellectual property investors like to see in place.

All it will take is a time investment on your part of less than 45 minutes. Additionally, you will get a complimentary copy of the accompanying book of the same title.

Who is the target audience?
  • This course is for anyone starting or already running a business that plans to raise money from investors.
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 11 Lectures Collapse All 11 Lectures 38:06
Course material
11 Lectures 31:07

The most important thing that potential investors look for in a startup to invest in is the team.

Preview 05:11

Great ideas, that solve a real problem, go a long way with investors.

Preview 03:22

Do you know the potential market size of your industry? What about estimates of the amount of market share you can win over? Investors care about this information, because it all equals return on their investment.

Lesson #3 - Market size/Market share

Investors love startups and companies that have defensible intellectual property. Preferably patents that are already issued.

Lesson #4 - Intellectual property

Lesson #5 - Barriers to entry

Investors do not require founders to have some of their own capital invested in a startup. But it does go a long way.

Lesson #6 - Skin in the game

Just like other people, investors love a good deal. Make sure your offer is compellling.

Lesson #7 - A good deal

Investors often move, or invest, in packs. Its easier to raise money when you already have at least one investor on board.

Lesson #8 - Other investors

Investors appreciate startups that gain early traction by accomplishing milestones. These include users and/or early revenue.

Preview 02:47

The accompanying eBook to the lessons that shares the same subject matter, but in written form.

eBook : What investors are looking for
7 pages

Bonus lecture: My most popular course at a discount!
0 Lectures 00:00

A few questions on the high level points.

Let's see how much you learned..
7 questions
About the Instructor
Jonathan Patrick
4.1 Average rating
31 Reviews
1,638 Students
4 Courses
Launch and grow the business of your dreams!

I am crazy passionate about helping people launch and grow the business of their dreams. More specifically I advise companies and entrepreneurs by focusing on the ways culture, innovation, and strategy can impact their businesses.

In hopes we can learn more about each other, here are a few things that define me:

  • Proud husband and father
  • Have helped entrepreneurs raise over $500,000,000 in capital between both debt and equity facilities
  • Founder of 3 startups. Each named “first-mover” in their respective industries (GoGrabLunch.com, Line12fund.com, FeasibleFunding.com)
  • Helped multiple companies improve their sales and net profit by 10x factors
  • C-level executive in the banking industry
  • Recognized as the top lending executive in my industry in 2014
  • Recognized for innovation in the banking industry for my Feasible Funding software solution
  • Led the top Small Business Administration (SBA) lender in my state for 3 consecutive years
  • Marketing degree and have run the Marketing Department for a 230MM organization
  • Regular pitch competition judge and incubator mentor
  • Board member for the Fairview Technology Incubator
  • Board member to one of the first healthcare co-ops in the United States
  • Board member to the second largest credit agency in the United States
  • Former professional mixed martial artist (MMA) and undefeated in my weight class
  • 1996 Point Fighting Karate Champion
  • Trained in Brazilian Jiu-Jitsu under the Gracie family
  • Have coached multiple people through massive weight loss (50+ pounds)