This course will take you step-by-step into setting up your first online WordPress blog. Created in January 2017, you'll get the latest and best strategies to start your blog for success!
Who should take this course?
Anyone who is looking to setup a blog the easiest and fastest way. People who are looking to start a blog for a company, business or personal use should take this course.
The course consists of:
33 Easy to follow lectures
2 Step-by-step tutorial videos
You will learn basic skills for blogging such as:
After taking this course, you'll be able to create your Wordpress blog in one day and start blogging straight away with my step-by-step instructions.
You will also get the following take away resources:
In this blogging course introduction, I want to share with you my own experience with blogging and how it had helped me in my learning journey. I will also give you a preview of what I will be covering in this course.
Always start with the end in mind and have a plan for your blog. Let's dive deeper into what your goals are in blogging and how to achieve them.
What is blogging? And why is it important to blog? In this lecture, we'll learn about the importance of blogging and why you need to start a blog today.
You can reach millions around the world with your blog. Let's discover the opportunities in blogging and why it is such an exciting area to learn more about!
Before you start to build your blog, you need to understand what is the topic you want to blog about. I will show you how to find your perfect topic and see if there is relevant interest in this area, your chosen niche.
Who are your target audience? Without them, you do not have a successful blog. In this lecture, we'll go through the ways to think about your target audience and how to create a blog that they'll want to read.
Once you have chosen your topic, how do you come up with ideas to write about over and over again? In this lecture, I'll show you how to come up with innovative topics.
There are so many options for blogging platforms and website builders out there. But which one is right for you? We'll dive deep into this and choose your ideal blogging platform.
As one of my favourite website builders, I'll show you the reasons why I love Wordpress.org as my blogging platform.
You will learn all about Wordpress.com in this lecture and the pros and cons of using this blogging platform.
You will learn all about Blogger in this lecture and the pros and cons of using this platform.
You will learn all about Tumblr in this lecture and the pros and cons of using this platform.
You will learn all about Medium in this lecture and the pros and cons of using this blogging platform.
Now we have chosen a blogging platform, let's dive in and start building our blog by giving it a place on the web.
Every great blog needs a great domain name. It's the brand and image of your blog, so it's important you do it right. Learn how to find the perfect domain for you and my favourite tool that does that.
Now that you have the address to your blog, you need a place to store all of your amazing content. That's what hosting is for. Learn where to grab the best host and how to install it.
In this step-by-step tutorial, I will show you how to connect the domain and hosting and install your Wordpress blog in one click.
In this step-by-step tutorial, I will show you the basics of Wordpress and how to use this wonderful website tool. You'll be able to create your first blog post on Wordpress in no time!
Learn how to write amazing content for your blog's long term success!
Once you have your blog all set up, what should you write about? Learn to how brainstorm ideas for content that keeps your audience keep coming back for more.
I will share with you some of my favourite tools to help you write better and faster!
We will go through the ultimate check list for your first blog post to be successful and searchable on the web. Use the attached checklist to reference to every time you write another blog post!
Here are some of the key resources and strategies to ensure that you have unlimited content for your blog, so that you don't run out of topics and ideas.
Now that you have spent a lot of time writing amazing content, how do you make sure that it can be found on the web? In this lecture, I'll show you the key strategies on how to optimise your content for the search engines.
In this section, learn about the various ways that you can build audience for your blog. I will go through social media strategies, guest blogging, and growing your email list.
Learn about the key ways to promote your blog on social media and how to reach audiences on a variety of channels.
Learn about the strategies I've used to attract audiences from other blogs and websites from my guest blogging opportunities.
Not everyone can be successful at finding guest blogging opportunities, I will show the strategies to get an article published on another blog.
Starting your email list is important in bringing your readers back to your blog. Learn why it's so crucial for you to build up an email list and how you can start benefiting from it.
Learn how to generate an income from your blog in this section.
An introduction to affiliate marketing and how to use these strategies to earn extra income.
An introduction to sponsored post and how to work with brands on creating additional income opportunities for your blog.
Learn how find, apply and maximise advertisements placements on your blog.
Aside from generating income from traffic to your blog, in this lecture we'll go through how to sell your own product and services digitally.
Hi, my name is Laurie Wang. I'm a professional lifestyle blogger, business advisor, and freelance digital consultant living in London, United Kingdom.
Through my lifestyle and travel blog New Yorker Meets London, I also help to inspire more experiences in people's lives from new perspectives, opening their eyes to the wonder and vastness of what is possible. My work has appeared in Elite Daily, Metro London, Fast Company, and Women 2.0.
I set up my digital consultancy training and advising small and medium enterprises after a successful career at Ogilvy & Mather, one of the largest advertising agency in the world. I have also graduated with dual degrees of honors from Columbia University in New York City and London School of Economics in the UK.
I'm currently creating and sharing my knowledge gained through my years of experience in digital strategy consulting to help others create a lifestyle and business that are thriving and they love. I'm constantly updating my materials to make sure that it is current in the changing digital environment we are living in and new courses to help you succeed.
I look forward to have you join me on this your new journey in life and business. Here is to a more successful you!