Go from IDEA to PRODUCT in a Single Day - YES SINGLE DAY

Learn actionable tools and process to get business Ideas and convert them into product prototype in a single day.
4.7 (5 ratings) Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
440 students enrolled
$19
$50
62% off
Take This Course
  • Lectures 51
  • Length 5 hours
  • Skill Level Expert Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works

Discover

Find online courses made by experts from around the world.

Learn

Take your courses with you and learn anywhere, anytime.

Master

Learn and practice real-world skills and achieve your goals.

About This Course

Published 2/2015 English

Course Description

This course is a HANDS-ON workshop. Starting from basic idea generation/creativity hacks, it takes you though entire journey of developing and launching products in a professional way.

You will be able to:

  1. Get more creative ideas on your online or offline ventures esp. E- Commerce
  2. Evaluate the right ideas and increase your venture success rate
  3. Understand what your customer Really needs
  4. Learn proven steps to convert Idea into Cool Product and sell to first 100 customers
  5. Learn to create an integrated GO TO MARKET plan and get customer proofs for free
  6. Make your idea/product attractive to your investors or board members
  7. 100+ ways to innovate and generate creative business ideas

Just imagine if you can get fresh ideas on any new product or for improving existing ones in less than 15 minutes. Not only that, imagine if you are able to shape your idea into a sellable product in just 9 simple steps. Research says that more than 95% of the business or product ideas end up only on papers and never take off.

If you are also planning to start up with single or multiple ideas but unable to decide which one to pursue, this course is for you. Just imagine, what it would cost you in terms of time, effort and money if you select a wrong idea but later uncover the feasibility challenges or business potential limitations.

Over 2000 students have benefited from this course taught in classroom in various business schools and seminars

This course shares my knowledge and experiential learnings with you in a simple and step wise way. You will learn an actionable framework 'getSMART' to increase chances of success of your innovation exercise. Also, have designed a framework 'InCUBATER' to help you evaluate any idea in a holistic and unbiased manner. This framework is work of my interactions with various entrepreneurs and product managers. I assure you that you will not need any other tool if you learn to use this framework properly.

In this course, you will see how a simple service like "Loyalty" card for an apparel brand can be transformed into an innovative and unique product through getSMART framework.

You will learn how leading companies in technology, software, fmcg etc. generate ideas through a structured methodology. Irrespective of your job whether you are Product Manager, Marketing Manager, Services Manager, R&D professional, Artist or Student, you encounter situations that require ideation to create new stuff or improve the existing things.

Starting with an overview on getSMART framework and brief on main source for ideas, the course takes you through 9 popular and useful methods to “Generate Ideas". A complete unit is dedicated to each unit. At the end of each unit, you will be able to take any object around you, apply this method and improve it.

What will you learn?

  1. getSMART framework to convert your idea into a sellable product
  2. 9 Types of Innovation Situations
  3. 9 Methods for Idea Generation
  4. InCUBATER framework to evaluate ideas
  5. Idea to Product conversion steps
  6. Idea and Product Validation Methods and Online Tools (available for free)
  7. 4D model for Idea or Product Presentation design
  8. Online resources with more than 100 advanced ideation techniques.

This course will serve as a reference toolkit that you can refer to at any stage of your career whenever you need to generate fresh ideas or solve problems.

I am positive you will benefit from this course and learn new framework and methodologies around ideation. Go ahead, Think creatively, Get great ideas and Launch cool products.

What are the requirements?

  • Have a raw product or business idea that students want to refine/improve
  • Writing pad
  • Print out of fillups provided with the course
  • Colored Markers

What am I going to get from this course?

  • Think about new ideas for your product portfolio and expand your business
  • Identify the right ideas with proven methods and framework
  • Convert your ideas in to a sellable product or service
  • Learn 5 ways to get ideas for E-Commerce Ventures
  • Neuro-marketing based approach to presenting your ideas
  • Convert raw ideas into functional and technical use cases
  • Learn online tools to validate your business ideas

What is the target audience?

  • Entreprenuers/Startup founders
  • Marketing Managers
  • Product Managers
  • Management Students
  • Any one interested in learning creativity techniques
  • Product Marketing Managers
  • Software Developers keen to create their own products
  • Designers
  • Anyone involved with bringing new products to market
  • Business Founders
  • Startup owners
  • Corporate Innovators

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
What will you learn from this course ?
Preview
00:21
19.8 kB

The journey of thousand miles begins with a single step. You might have heard or told this phrase multiple time. To complete this journey on time and in right direction, you need self-motivation. But more that, you need a navigation mechanism to ensure that you are in right direction and on time. If you are embarking on a startup journey, then these navigation tools become more important. Do you know that in US alone, Eight out of Ten new products launched fail? What can you do if you are an entrepreneur to ensure your product is the 20% bracket of successful products? If you are starting young, chances are that you have right technical skills but not the right experience. How can you make sure that the approach you are following is correct?

In fall 2009 when I started attending local startup events in New Delhi and around. The only purpose of attending these events was to get motivation from other entrepreneurs and startup founders before I start my product startup. I never thought that these weekend events were connecting the dots to give me a purpose for my life.

During that time, in parallel, I was working full time in New Products and Innovation function with a telecom operator leading a complete product portfolio. My job involved generating new ideas and converting these ideas into useful products. After developing these products, a critical part of the job was to socialize the product with regional teams and ensure product is launched successfully at various locations. I was travelling for almost 70% of the time to field test the product at various locations before launch. In Dec 2010, while waiting to board the aircraft at New Delhi International Airport, I came across an interesting book ‘BUY-OLOGY’ by Martin Lindstrom. The book was so intriguing and I almost completed it during 2 hour flight. Martin is an expert in neuromarketing and helps brands in positioning to ensure appropriate recall and increase sales. As per him, on average, approx. 156,000 new products and 21,000 new brands debut in stores globally, the equivalent of one new product release every three minutes. In consumer products alone, 52% of all new brands and 72% of all new products fail. In United States alone, Eight out of Ten new products fail. I was so surprised at this figure and started searching for reasons why those two products taste success, what is different in those products, what factors favors success of a product.

Fortunately, interactions with startup founders and entrepreneurs gave me opportunities to understand how both successful & struggling entrepreneurs get ideas and how they sharpen these ideas into sellable and successful products.

In last 5 years, I had more than 500 such interactions and found a pattern/trend in how successful people get ideas, evaluate these ideas before investing their resources on a particular idea.

Do they observe?

Do they have any edge or insights?

If yes, how do they get these insights?

How much time it takes to move from Idea to Demonstrable Product?

If you are also planning to start up with single or multiple ideas but unable to decide which one to pursue, this course is for you. Just imagine, what it would cost you in terms of time, effort and money if you select a wrong idea but later uncover the feasibility challenges or business potential limitations. With this course, you will be able to understand and apply certain methods of idea generation on any self chosen topic. The course is everyone around the globe interested to learn techniques for the goal and process oriented generation of ideas and converting these ideas into successful products.

This course shares my learnings with you in a simple and step wise way.You will learn an actionable framework ‘getSMART’ to increase chances of success of your innovation exercise. There is NO other framework on this planet that can help you structure your innovation process in a simpler form. You will learn the nine possible types of innovations depending on your stage of your product/business lifecycle and 8 methods to innovations

<Infographic>

When you are part of a team of high flyers especially a team of co-founders, mostly from technical background, a structure approach to evaluating product/business ideas becomes very important. This will help you keep personal bias at minimum while selecting the ideas that are most appropriate for your company and that have high potential. I have designed a framework ‘InCUBATER’ to help you evaluate any idea in a holistic and unbiased manner. This framework is work of my interactions with various entrepreneurs and product managers. I assure you that you will NOT need any other tool if you learn to use this framework properly. More on this framework in the course

Let’s assume that you have selected the best ideas out of many options and you and your co-founders are also on same page. What to do next? When to start the coding?

You MUST know how to convert any idea into a concept, a concept into product features/attributes. Section <> contains an approach to convert your ideas into product attributes with complete step by step process to incorporate consumer expectations into your journey from idea to product. You will get answers to why some products are so intuitive and others struggle to engage customers. At the end of this section, you will see your idea turning into actionable product features & functionalities.

So by now you are convinced that idea to product is a long journey but can be made more productive through these frameworks. But you will be surprised to know that the toughest part of this entire process is how you present and sell your idea or product concept to various stakeholders. The last section <> is all about presenting and selling your idea or the product features through an adapted 4D model from the work of neuro-marketing by Patrick Renvoise & Chirstophe Morin. This model is by far the most effective and simple way to present your ideas to the emotional brain and minimize any arguments/confrontations.

I am positive you will benefit from this course and learn new framework and methodologies around ideation. Go ahead, Think creatively, Get great ideas, Develop break-through products that help humanity.

All the best!!!

Section 2: getSMART for your Idea to Product journey
getSMART framework
05:26
Where great ideas come from...
01:33
Multiple sources to get ideas...
20:07
Section 3: 9 types of Innovation Situations
If you dont know where to start from....
02:35
9 Innovation Situations
Preview
02:13
Section 4: 9 Idea Generation Methods
Method 01
19:01
Method 02
03:08
Method 03
07:51
Method 04
09:26
Method 05
11:01
Method 06
04:56
Method 07
12:25
Method 08
04:27
Method 09
03:07
Section 5: Idea Evaluation Methods
InCUBATER framework (trademarked)
05:24
Buyer Utility Tool
05:22
Investor's perspective for idea assessment
03:17
FPC model for quick potential assessment
01:06
Seven C model
01:25
Section 6: Validating your product idea
Idea Validation
03:08
Lean Idea Validation Board
02:02
Lean Idea Validation Example
04:09
Section 7: Idea Treatment and Harvesting
Idea Treatment and Harvesting
04:39
Section 8: Developing the product from idea..
Customer expectations
03:40
Customer expectations - example
02:26
Section 9: Turning customer expectations into use cases
Turning customer expectations into use cases
08:03
Use case design tool
07:17
Use case to product attribute conversion
03:36
Section 10: Mapping product attributes to customer experience
Mapping product attributes to customer experience
05:45
Validating your product
07:20
Ask your target market
01:48
Tools to validate your product online
04:09
Quick MVP
02:10
Section 11: Idea Presentation Method
4 D Model
05:00
4D - checksheet
25.9 kB
Another template for presenting idea or product features
14:21
Section 12: Additional support lectures
More than 100 ways to generate ideas
02:14
Getting E-Commerce Product/Service Ideas - 5 ways
Preview
10:10
Section 13: Project Management Tools and Tricks
Project Management for your Idea to Product journey
09:43
Create Project Gantt Charts in MS Excel
07:21
Free Template
10 pages
Product Launch Plan
10 pages
Section 14: Writing Product Value Proposition
Getting Started
06:13
Value Proposition Templates
03:45
Section 15: Going to the marketplace
Go To Market Framework
02:14
Your Product Sales Plan
04:24
Your Product Marketing Plan
05:12
Your Product Support Plan
05:47
Section 16: Pricing It Right
Section 17: Product Press Release
Section 18: Getting your first customer
Getting your first customer
04:38

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Pragmatic Learning Solutions, Teach courses in management and technical areas

Pragmatic Learning Solutions is a digital company dedicated to create and deliver high quality and innovative MOOC(Massive Open Online Courses) with an objective to touch lives of 1mn students through its online courses in digital, technology and management space.

We have a team of trained qualified professional who have more than 1000 hours of combined teaching experience. Also, we hire experts in different fields to prepare courses based on our proprietary teaching frameworks that result in fast, effective and lasting learning. All our courses are designed basis this framework.

Ready to start learning?
Take This Course