Go from IDEA to PRODUCT in a Single Day - YES SINGLE DAY
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This course is a HANDS-ON workshop. Starting from basic idea generation/creativity hacks, it takes you though entire journey of developing and launching products in a professional way.
You will be able to:
Just imagine if you can get fresh ideas on any new product or for improving existing ones in less than 15 minutes. Not only that, imagine if you are able to shape your idea into a sellable product in just 9 simple steps. Research says that more than 95% of the business or product ideas end up only on papers and never take off.
If you are also planning to start up with single or multiple ideas but unable to decide which one to pursue, this course is for you. Just imagine, what it would cost you in terms of time, effort and money if you select a wrong idea but later uncover the feasibility challenges or business potential limitations.
Over 2000 students have benefited from this course taught in classroom in various business schools and seminars
This course shares my knowledge and experiential learnings with you in a simple and step wise way. You will learn an actionable framework 'getSMART' to increase chances of success of your innovation exercise. Also, have designed a framework 'InCUBATER' to help you evaluate any idea in a holistic and unbiased manner. This framework is work of my interactions with various entrepreneurs and product managers. I assure you that you will not need any other tool if you learn to use this framework properly.
In this course, you will see how a simple service like "Loyalty" card for an apparel brand can be transformed into an innovative and unique product through getSMART framework.
You will learn how leading companies in technology, software, fmcg etc. generate ideas through a structured methodology. Irrespective of your job whether you are Product Manager, Marketing Manager, Services Manager, R&D professional, Artist or Student, you encounter situations that require ideation to create new stuff or improve the existing things.
Starting with an overview on getSMART framework and brief on main source for ideas, the course takes you through 9 popular and useful methods to “Generate Ideas". A complete unit is dedicated to each unit. At the end of each unit, you will be able to take any object around you, apply this method and improve it.
What will you learn?
This course will serve as a reference toolkit that you can refer to at any stage of your career whenever you need to generate fresh ideas or solve problems.
I am positive you will benefit from this course and learn new framework and methodologies around ideation. Go ahead, Think creatively, Get great ideas and Launch cool products.
Not for you? No problem.
30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Introduction|
What will you learn from this course ?Preview
|Lecture 2||19.8 kB|
The journey of thousand miles begins with a single step. You might have heard or told this phrase multiple time. To complete this journey on time and in right direction, you need self-motivation. But more that, you need a navigation mechanism to ensure that you are in right direction and on time. If you are embarking on a startup journey, then these navigation tools become more important. Do you know that in US alone, Eight out of Ten new products launched fail? What can you do if you are an entrepreneur to ensure your product is the 20% bracket of successful products? If you are starting young, chances are that you have right technical skills but not the right experience. How can you make sure that the approach you are following is correct?
In fall 2009 when I started attending local startup events in New Delhi and around. The only purpose of attending these events was to get motivation from other entrepreneurs and startup founders before I start my product startup. I never thought that these weekend events were connecting the dots to give me a purpose for my life.
During that time, in parallel, I was working full time in New Products and Innovation function with a telecom operator leading a complete product portfolio. My job involved generating new ideas and converting these ideas into useful products. After developing these products, a critical part of the job was to socialize the product with regional teams and ensure product is launched successfully at various locations. I was travelling for almost 70% of the time to field test the product at various locations before launch. In Dec 2010, while waiting to board the aircraft at New Delhi International Airport, I came across an interesting book ‘BUY-OLOGY’ by Martin Lindstrom. The book was so intriguing and I almost completed it during 2 hour flight. Martin is an expert in neuromarketing and helps brands in positioning to ensure appropriate recall and increase sales. As per him, on average, approx. 156,000 new products and 21,000 new brands debut in stores globally, the equivalent of one new product release every three minutes. In consumer products alone, 52% of all new brands and 72% of all new products fail. In United States alone, Eight out of Ten new products fail. I was so surprised at this figure and started searching for reasons why those two products taste success, what is different in those products, what factors favors success of a product.
Fortunately, interactions with startup founders and entrepreneurs gave me opportunities to understand how both successful & struggling entrepreneurs get ideas and how they sharpen these ideas into sellable and successful products.
In last 5 years, I had more than 500 such interactions and found a pattern/trend in how successful people get ideas, evaluate these ideas before investing their resources on a particular idea.
Do they observe?
Do they have any edge or insights?
If yes, how do they get these insights?
How much time it takes to move from Idea to Demonstrable Product?
If you are also planning to start up with single or multiple ideas but unable to decide which one to pursue, this course is for you. Just imagine, what it would cost you in terms of time, effort and money if you select a wrong idea but later uncover the feasibility challenges or business potential limitations. With this course, you will be able to understand and apply certain methods of idea generation on any self chosen topic. The course is everyone around the globe interested to learn techniques for the goal and process oriented generation of ideas and converting these ideas into successful products.
This course shares my learnings with you in a simple and step wise way.You will learn an actionable framework ‘getSMART’ to increase chances of success of your innovation exercise. There is NO other framework on this planet that can help you structure your innovation process in a simpler form. You will learn the nine possible types of innovations depending on your stage of your product/business lifecycle and 8 methods to innovations
When you are part of a team of high flyers especially a team of co-founders, mostly from technical background, a structure approach to evaluating product/business ideas becomes very important. This will help you keep personal bias at minimum while selecting the ideas that are most appropriate for your company and that have high potential. I have designed a framework ‘InCUBATER’ to help you evaluate any idea in a holistic and unbiased manner. This framework is work of my interactions with various entrepreneurs and product managers. I assure you that you will NOT need any other tool if you learn to use this framework properly. More on this framework in the course
Let’s assume that you have selected the best ideas out of many options and you and your co-founders are also on same page. What to do next? When to start the coding?
You MUST know how to convert any idea into a concept, a concept into product features/attributes. Section <> contains an approach to convert your ideas into product attributes with complete step by step process to incorporate consumer expectations into your journey from idea to product. You will get answers to why some products are so intuitive and others struggle to engage customers. At the end of this section, you will see your idea turning into actionable product features & functionalities.
So by now you are convinced that idea to product is a long journey but can be made more productive through these frameworks. But you will be surprised to know that the toughest part of this entire process is how you present and sell your idea or product concept to various stakeholders. The last section <> is all about presenting and selling your idea or the product features through an adapted 4D model from the work of neuro-marketing by Patrick Renvoise & Chirstophe Morin. This model is by far the most effective and simple way to present your ideas to the emotional brain and minimize any arguments/confrontations.
I am positive you will benefit from this course and learn new framework and methodologies around ideation. Go ahead, Think creatively, Get great ideas, Develop break-through products that help humanity.
All the best!!!
|Section 2: getSMART for your Idea to Product journey|
Where great ideas come from...
Multiple sources to get ideas...
|Section 3: 9 types of Innovation Situations|
If you dont know where to start from....
9 Innovation SituationsPreview
|Section 4: 9 Idea Generation Methods|
|Section 5: Idea Evaluation Methods|
InCUBATER framework (trademarked)
Buyer Utility Tool
Investor's perspective for idea assessment
FPC model for quick potential assessment
Seven C model
|Section 6: Validating your product idea|
Lean Idea Validation Board
Lean Idea Validation Example
|Section 7: Idea Treatment and Harvesting|
Idea Treatment and Harvesting
|Section 8: Developing the product from idea..|
Customer expectations - example
|Section 9: Turning customer expectations into use cases|
Turning customer expectations into use cases
Use case design tool
Use case to product attribute conversion
|Section 10: Mapping product attributes to customer experience|
Mapping product attributes to customer experience
Validating your product
Ask your target market
Tools to validate your product online
|Section 11: Idea Presentation Method|
4 D Model
4D - checksheet
Another template for presenting idea or product features
|Section 12: Additional support lectures|
More than 100 ways to generate ideas
Getting E-Commerce Product/Service Ideas - 5 waysPreview
|Section 13: Project Management Tools and Tricks|
Project Management for your Idea to Product journey
Create Project Gantt Charts in MS Excel
Product Launch Plan
|Section 14: Writing Product Value Proposition|
Value Proposition Templates
|Section 15: Going to the marketplace|
Go To Market Framework
Your Product Sales Plan
Your Product Marketing Plan
Your Product Support Plan
|Section 16: Pricing It Right|
|Section 17: Product Press Release|
|Section 18: Getting your first customer|
Getting your first customer
Pragmatic Learning Solutions is a digital company dedicated to create and deliver high quality and innovative MOOC(Massive Open Online Courses) with an objective to touch lives of 1mn students through its online courses in digital, technology and management space.
We have a team of trained qualified professional who have more than 1000 hours of combined teaching experience. Also, we hire experts in different fields to prepare courses based on our proprietary teaching frameworks that result in fast, effective and lasting learning. All our courses are designed basis this framework.