Find online courses made by experts from around the world.
Take your courses with you and learn anywhere, anytime.
Learn and practice real-world skills and achieve your goals.
This course is a HANDS-ON workshop. Starting from basic idea generation/creativity hacks, it takes you though entire journey of developing and launching products in a professional way.
You will be able to:
Just imagine if you can get fresh ideas on any new product or for improving existing ones in less than 15 minutes. Not only that, imagine if you are able to shape your idea into a sellable product in just 9 simple steps. Research says that more than 95% of the business or product ideas end up only on papers and never take off.
If you are also planning to start up with single or multiple ideas but unable to decide which one to pursue, this course is for you. Just imagine, what it would cost you in terms of time, effort and money if you select a wrong idea but later uncover the feasibility challenges or business potential limitations.
Over 3000 students have benefited from this course taught in classroom in various business schools and seminars
This course shares my knowledge and experiential learnings with you in a simple and step wise way. You will learn an actionable framework 'getSMART' to increase chances of success of your innovation exercise. Also, have designed a framework 'InCUBATER' to help you evaluate any idea in a holistic and unbiased manner. This framework is work of my interactions with various entrepreneurs and product managers. I assure you that you will not need any other tool if you learn to use this framework properly.
In this course, you will see how a simple service like "Loyalty" card for an apparel brand can be transformed into an innovative and unique product through getSMART framework.
You will learn how leading companies in technology, software, fmcg etc. generate ideas through a structured methodology. Irrespective of your job whether you are Product Manager, Marketing Manager, Services Manager, R&D professional, Artist or Student, you encounter situations that require ideation to create new stuff or improve the existing things.
Starting with an overview on getSMART framework and brief on main source for ideas, the course takes you through 9 popular and useful methods to “Generate Ideas". A complete unit is dedicated to each unit. At the end of each unit, you will be able to take any object around you, apply this method and improve it.
What will you learn?
This course will serve as a reference toolkit that you can refer to at any stage of your career whenever you need to generate fresh ideas or solve problems.
I am positive you will benefit from this course and learn new framework and methodologies around ideation. Go ahead, Think creatively, Get great ideas and Launch cool products.
Not for you? No problem.
30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Course Introduction - What will you learn from this course ?|
Learn to get business ideas, improve your business ideas and turn them into working product prototypes in just 24 hours
|Section 2: Why this course|
Why this course?Preview
Hand Holding You - From Idea to Product PrototypePreview
Get Product Management Wisdom - From 50 + BestsellersPreview
Learning with Actual Product Example - Loyalty Manager - Product AppPreview
What others are saying about this course - Student Testimonials?Preview
|Section 3: Planning to Start - Up or Looking for a Product Role|
Check out how this course can helpPreview
Idea Vs Execution - The Big Leverage
The Perfect Hire at StartupPreview
Maximizing Learning - How to get best out of this course?
|Section 4: Types of Business Ideas and Innovations|
Hour 1 - All About Business Ideas
Hour 02 - All About Business Innovation
Hour 02 - Nine Types of Innovations
|Section 5: Idea Generation Methods and Approachs|
Hour 03 to 05 - Five Powerful Idea Generation Methods
Hour 03 to 05 - Listing Idea Attributes
Hour 03 to 05 - Apply Business Ideas Generation Techniques
Hour 03 to 05 - Learn How to Borrow Innovative Ideas from Unrelated Fields
Hour 03 to 05 - Generating Ideas in a Group Setting - Cross Functional Teams
Hour 03 to 05 - Struck with your Idea - SCAMPER it to get more ideas
Hour 03 to 05 - Applying SCAMPER to improve Loyalty App
Hour 03 to 05 - GetSMART framework for Product Innovation
Hour 03 to 05 - How to Evaluate Your Ideas ?
|Section 6: Hour 06 - All About Your Product Value Proposition|
Hour 06 - Product Value Proposition Design
Hour 06 - Handy Value Proposition Templates
Hour 06 - Making your Idea Pitch Perfect
Hour 06 - The Tweet Strategy
Hour 06 - Identifying your competition and Learning from Competition
|Section 7: Understanding Product Structure and MVP|
Hour 07 - Anatomy of a Product - What is beyond Website and App?Preview
Hour 08 - Defining the scope for MVP and validations
Hour 08 - 10 - Configuring Tools to Test MVP - with less than $ 100
|Section 8: Detailing product features and use cases|
Hour 11 - Listing your product features
Hour 12 - Making the product feature list complete
Hour 13 - Turning features into use cases
Hour 14 - Writing Use Cases
|Section 9: Designing Product User Interfaces|
Hour 15 - Designing Intuitive Product User Interfaces
Hour 15 - 17 - Wireframing Best Practises
Hour 15 - 17 - Wireframing with Proto.io Tool
|Section 10: Design Thinking to improve product usability|
Hour 18 - Using Design Thinking to improve product experience
Hour 18 - Principles to improve product usability
|Section 11: All about Product Pricing|
Hour 19 - All about Product Pricing - Making it Right
Hour 19 - Choosing the right Pricing Construct
|Section 12: Designing Product GO TO MARKET plan|
Hour 20 - Preparing Go To Market Plan
Hour 21 - The Prefect Marketing and Communication Plan
Hour 21 - The Perfect Product Sales (physical & online) plan
Hour 21 - The Perfect Product Support Plan
Hour 22 to 24 - Understanding ABC of Product Launch
|Section 13: Product Performance Measurement|
Post Launch - How to track your product performance - key metrics?
|Section 14: Useful Product Management Resources|
More than 100 ways to generate ideas
Getting E-Commerce Product/Service Ideas - 5 waysPreview
Getting your first customer
|Section 15: Project Management Tools and Tricks|
Project Management for your Idea to Product journey
Create Project Gantt Charts in MS Excel
|Section 16: Old Lectures|
InCUBATER framework (trademarked)
Buyer Utility Tool
Investor's perspective for idea assessment
FPC model for quick potential assessment
Seven C model
Lean Idea Validation Board
Lean Idea Validation Example
Idea Treatment and Harvesting
Customer expectations - example
Turning customer expectations into use cases
Use case design tool
Use case to product attribute conversion
Mapping product attributes to customer experience
Validating your product
Ask your target market
Tools to validate your product online
4 D Model
4D - checksheet
Another template for presenting idea or product features
Pragmatic Learning Solutions is a digital company dedicated to create and deliver high quality and innovative MOOC(Massive Open Online Courses) with an objective to touch lives of 1mn students through its online courses in digital, technology and management space.
We have a team of trained qualified professional who have more than 1000 hours of combined teaching experience. Also, we hire experts in different fields to prepare courses based on our proprietary teaching frameworks that result in fast, effective and lasting learning. All our courses are designed basis this framework.