It's more than just usability testing! In under 1 hour, be introduced a variety of methods you can use to help you gain insights about your users - insights that are essential to designing and building a successful app, product, technology, or idea!
PLEASE NOTE this course does not provide deep practice exercises, but instead is designed as a brief, high level introduction on how to draw from a 'toolkit' of top user research methods.
Have you ever thought about doing interviews, surveys, or other kinds of research with users but don't know how to get started? Is it unclear to you which user research study method is best to use, when, and how? Don't have a lot of time? This is the course for you!
This course walks students through a variety of popular and effective user research methods to become familiar with, called 'the user research toolkit'. The course explains what user research is, the requirements for getting started doing a study, an outline of various study methods, how to select which study method is best to use based on a given product stage, question, or problem, and tips for how to get started doing your own study right away.
Take this course and you'll save you time and money by learning how to get started doing your own user study the right way, the first time!
Jennifer's suggestions for who can benefit from taking this course.
Here's why you should learn about and try doing user research yourself.
Why doing user research provides a return on your investment.
An introduction to the five top study methods in the toolkit.
An introduction to Observation in the Wild, and how to get started doing it yourself.
An introduction to the Cognitive Walkthrough method, and how to get started doing it yourself.
Some Pros and Cons to consider when deciding whether or not to use an online testing service.
Three suggestions for additional reading.
An introduction to a framework of product stages to help you decide when to do user research.
Guidance on the right study methods to use during the 'ideation' product stage.
Guidance on the right study methods to use during the 'prototyping' product stage.
Guidance on the right study methods to use during the 'development' product stage.
Guidance on the right study methods to use when you are wondering how to make your product stand out.
Guidance on the right study methods to use when you are wondering if people will like your idea.
Guidance on right study methods to use when you are wondering if your product is usable.
Guidance on the right study methods to use when you must decide on a design for your idea.
Guidance on the right study methods to use when you find uses are leaving your product.
A quick summary of what was covered in the course.
A quick Goodbye and how to contact Jennifer with questions or feedback.
Jennifer McCormick is user experience researcher and human-computer interaction expert with over fifteen years of experience designing and conducting research in tech at companies like Microsoft, Logitech, and Amazon. She is currently Founder and President of User Lens, a San Francisco-based user experience consulting firm. Her clients include Square, Uber, GoPro, and Samsung.