Beyond Usability: Learn the User Research Toolkit

An expert guide for how to get started doing a variety of user research methods
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  • Lectures 27
  • Length 2 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2016 English

Course Description

It's more than just usability testing! Learn how to gather the insights about your users that are necessary to design and build a successful app, product, technology, or idea - by pulling from a 'toolkit' of top user research methods.

Have you ever thought about doing interviews, surveys, or other kinds of research with users but don't know how to get started? Is it unclear to you which user research study method is best to use, when, and how? Don't have a lot of time? This is the course for you!

In under 1 hour, this course walks students through a variety of popular and effective user research methods to become familiar with and get started doing right away, called 'the user research toolkit'. The course explains what user research is, the requirements for getting started doing a study, an outline of various study methods, how to select which study method is best to use based on a given product stage, question, or problem, and tips for how to get started doing your own study right away.

Take this course and you'll save you time and money by learning how to get started doing your own user study the right way, the first time!



What are the requirements?

  • You should have a interest in learning about user experience research and gathering feedback from users.

What am I going to get from this course?

  • Learn the basics of user research and how to get started doing the top study methods
  • Match the best user research methodology to a current product stage, question, or problem
  • Apply expert research techniques and tips

What is the target audience?

  • People new to user experience research (non-experts) who wish to become more familiar with the art and science of user research
  • Product development professionals and entrepreneurs who are new to user research and wish to test their product, technology, app, or idea with users
  • Students, artists, or other non-tech professionals who wish to learn how to conduct high-quality research with users

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction to the Course
01:34

Welcoming students to the course and meet Jennifer, the course instructor.

01:54

Jennifer's suggestions for who can benefit from taking this course.

02:26

Here's why you should learn about and try doing user research yourself.

01:54

Why doing user research provides a return on your investment.

01:24

This lecture outlines the goals of the course and what will be covered.

Section 2: User Research Basics
01:21

The basics of user research: what it is, and how it gets done.

04:12

What you'll need to have and plan for to get started doing user research studies.

Section 3: The User Research Toolkit: Study Methods
00:57

An introduction to the five top study methods in the toolkit.

03:49

An introduction to Observation in the Wild, and how to get started doing it yourself.

03:36
An introduction to Ethnographic Interviews, and how to get started doing them yourself.
03:42
An introduction to Surveys, and how to get started doing them yourself.
03:32

An introduction to the Cognitive Walkthrough method, and how to get started doing it yourself.

02:53
An introduction to the Usability Testing, and how to get started doing it yourself.
02:14

Some Pros and Cons to consider when deciding whether or not to use an online testing service.

1 page

Three suggestions for additional reading.

Section 4: Pick The Right Method: Product Stage
01:52

An introduction to a framework of product stages to help you decide when to do user research.

01:22

Guidance on the right study methods to use during the 'ideation' product stage.

01:39

Guidance on the right study methods to use during the 'prototyping' product stage.

01:51

Guidance on the right study methods to use during the 'development' product stage.

Section 5: Pick The Right Method: Questions
01:44

Guidance on the right study methods to use when you are wondering how to make your product stand out.

01:37

Guidance on the right study methods to use when you are wondering if people will like your idea.

01:55

Guidance on right study methods to use when you are wondering if your product is usable.

Section 6: Pick The Right Method: Problem Areas
01:43
Guidance on the right study methods to use when you need to make your product stand out.
01:22

Guidance on the right study methods to use when you must decide on a design for your idea.

02:11

Guidance on the right study methods to use when you find uses are leaving your product.

Section 7: Course Wrap-Up
02:17

A quick summary of what was covered in the course.

00:19

A quick Goodbye and how to contact Jennifer with questions or feedback.

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Instructor Biography

Jennifer McCormick, Founder & Principal Researcher, User Lens

Jennifer McCormick is user experience researcher and human-computer interaction expert with over fifteen years of experience designing and conducting research in tech at companies like Microsoft, Logitech, and Amazon. She is currently Founder and President of User Lens, a San Francisco-based user experience consulting firm. Her clients include Square, Uber, GoPro, and Samsung.

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