Every business needs a website and most have got one, but the majority are information sites only, they don’t actually serve any other purpose. And that’s OK if you want to be just like your competitors! If you want to stand out, you need a kick butt website that really sells you and your product. This course teaches you how to crush your competition and have a unique website that gets you new sales.
And that’s what you want, new customers. This course will help you get new customers and boost your profit.
You’ll learn how to design your home page to get users to take action. They’ll stay longer on your site, they’ll engage with you and really take time to look at you and your product.
We show you what to put where with real life examples so it’ll be easy for you to replicate on your site. Our examples show you the types of websites that sell and we'll walk you through every little feature so you can swipe and deploy them in your business niche tomorrow to make your website out perform your competitors every time.
This course shows you what to do and what not to do. And don't worry, you can use this course to either design a new website or simply make a few tweaks to your existing website.
It's an easy course to follow with bite size lessons on how to utilise the main real estate of your website and what you absolutely must have above the fold. Should you use a video for instance and what type of video you need.
And it's not all about sales! A big play that you need to make and your competitors won't be doing is building lists. This course shows you how to build an engaged list of people who you can sell to again and again and again.
Why you shouldn't trust most web designers?
Example online of Looks v's Functionality
Understanding Your Customer
Knowing your customer intimately is the first step to easy sales.
Until you know:-
1. Who your customers are,
2. What they want
3. What motivates them to buy
It’s certainly not unique and we're not claiming rights to it. It has, obviously, three elements and, no one element is more or less important than the other two.
Here they are:-
1. Right MESSAGE
2. Right MARKETS
3. Right MEDIA
What should be above the fold on your home page?
Sign Up Box
Ask us about the best auto responders on the market, some are free to start off
Tips for doing your own DIY video
How long should your video be?
Ideally between about 90 seconds and 3 minutes. Definitely no longer than 3 minutes.
The content is absolutely vital here as you have only 20 seconds to make a first impression.
What should my video be about?
Your video should answer the following questions:
Don’t fall into the trap of just doing a video that says what your business does! This will really let your customers down and it won’t help your business. Don’t go there... Focus on giving strong answers to the four questions, above.
1 Photo Video
If you only have a small budget and are looking for a quick and easy video solution "photo video" is ideal. A video is created using photos supplied by you and then edited together with a scripted and professionally delivered voice over and background music.
2 Documentary Video
An on-location video interview with you and /or your staff is combined with video footage of your business in action. This enables you to demonstrate an authentic passion for your business and inform prospective customers why they should choose you over the competition.
3 Voiceover Video
This is for business owners that are less comfortable being the star of the show (!). A voice over video uses a scripted and professionally delivered voice over to convey key messages. The voice over is complemented by video footage of the business in action.
Again ask us about places to get you video recorded or edited very cheaply, it does not have to cost the earth.
What else should be on your Home Page
Search Engine Optimisation (SEO)
Ask about the best CRM systems to use
Rob is a highly focused sales and marketing expert who has no fear about challenging the status quo to grow a business. His mantra is “If you always do what you’ve always done then you’ll always get what you’ve always got.” You’ll find that he wont be shy in helping you do things a bit differently to crush your fellow salesmen or competition.
He’s also an Ex professional footballer with Bournemouth, playing under Harry Redknapp, Tony Pulis and Mel Machin playing. He spent 8 years with Bournemouth, recording 171 appearances and 14 goals. He holds the Bournemouth club record for youngest appearance in the first team on 15 September 1992 against Blackpool away. Rob was released by Bournemouth at the end of the 1997–98 season. He subsequently joined the Richmond Kickers, where he played 65 games and scored 25 goals. At the end of the 1999–2000 season, Murray signed for Dorchester Town on a 2-year contract.
Claim to fame
Harry tried to sell him for a Million Pounds to Sheffield United but Dave Basset and Chris Kamara said he couldn’t hit a barn door and they sent him packing.
3 finest traits
Tenacious, thinks differently and closes at will.
Stu is not only an experienced sales and marketing professional but has an in depth knowledge of all aspects of business. From inception to launch; from launch to the growing pains; from growing pains to achieving the first Million Pounds. Stu’s done it all for other people and helped other people do it, and now he wants to share his secrets with you.
Stu is also an Ex professional cricketer with Worcestershire County Cricket Club.
Claim to fame
Batted with Ian Botham against the West Indies in a tour game. Botham scored 160 and got picked for England for the last time. Stu scored 11 and got sacked shortly afterwards!
3 finest traits
Experience (he’s old!), Experience (he’s done it), Experience (he knows what works)
Helped one of the UK’s top entrepreneurs launch 3 separate £1M businesses
Run the sales team, marketing team, customer service team and managed launch campaigns for a £10M business
Became the Chief Operating Officer and the number two in the business
Coached and mentored 1,000’s of SME business owners in all sorts of Niches from Carpet Cleaners to Accountants!
Built a referral marketing culture for one business that doubled conversion rates and achieved sales of £1.9M in one month!
Chris loves meeting people, can talk for England and has a rare skill of gaining trust with everyone he touches. That means a lot in sales and business, as you’ll find out in his energetic and honest teaching style.
Chris also once finished a cross-country race in the National Championship for the South of England and is a proud Gig rower - whatever that is?
Claim to fame
He met little and large once!
3 finest traits
Bags of energy, builds amazing rapport, knows how to make money!