Learn The Keys To Turn Your Website Into A Sales Machine

Everything you need to know - how to create an interactive website and large list of potential buyers
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  • Lectures 13
  • Length 2 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 2/2016 English

Course Description

Every business needs a website and most have got one, but the majority are information sites only, they don’t actually serve any other purpose. And that’s OK if you want to be just like your competitors! If you want to stand out, you need a kick butt website that really sells you and your product. This course teaches you how to crush your competition and have a unique website that gets you new sales.

And that’s what you want, new customers. This course will help you get new customers and boost your profit.

You’ll learn how to design your home page to get users to take action. They’ll stay longer on your site, they’ll engage with you and really take time to look at you and your product.

We show you what to put where with real life examples so it’ll be easy for you to replicate on your site. Our examples show you the types of websites that sell and we'll walk you through every little feature so you can swipe and deploy them in your business niche tomorrow to make your website out perform your competitors every time.

This course shows you what to do and what not to do. And don't worry, you can use this course to either design a new website or simply make a few tweaks to your existing website.

It's an easy course to follow with bite size lessons on how to utilise the main real estate of your website and what you absolutely must have above the fold. Should you use a video for instance and what type of video you need.

And it's not all about sales! A big play that you need to make and your competitors won't be doing is building lists. This course shows you how to build an engaged list of people who you can sell to again and again and again.

What are the requirements?

  • You don't need to have a website or be a web designer before taking this course. If you're interested in how to design a website that works and what should be included where then you don't need anything else.

What am I going to get from this course?

  • Plan a layout of a website that will out perform their competitors.
  • Design a website that engages with more users
  • Get more sales from their website
  • Build a list of interested people to market to

What is the target audience?

  • This course is for anyone who has a website or is thinking of building a new website. Whether you are building it yourself or briefing a web designer you need to take this course as you'll learn what to put where and why, to get more sales.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Unlock the door to more sales and leads
07:50

Why you shouldn't trust most web designers?

  • Looks v's Functionality
  • A user's perspective
  • Using the most of the real estate
  • Think of the end result

Example online of Looks v's Functionality

Article

Understanding Your Customer

Knowing your customer intimately is the first step to easy sales.

Until you know:-

1. Who your customers are,

2. What they want

and,

3. What motivates them to buy

08:00
  • Source a proper marketing web designer
  • Give them a decent brief
  • Get examples of sites that work
  • Meet with them and spend time on it
  • What do you want it to do?
  • How many pages?
  • What's the language?
  • Is it your culture?
  • What images are you going to use?
Article

It’s certainly not unique and we're not claiming rights to it. It has, obviously, three elements and, no one element is more or less important than the other two.

Here they are:-

1. Right MESSAGE

2. Right MARKETS

3. Right MEDIA

12:26
  • Above the fold
  • What's going to make a user stay
  • Most buyers visit 11 sites before they buy
  • Most sites are boring
  • People buy from interesting sites

What should be above the fold on your home page?

  • Phone number
  • Call to action (CTA)
  • A Lead Magnet (GIVEAWAY)
  • A sign up box
  • A video
  • Elevator text
  • Testimonial
17:47
  • A desirable giveaway
  • Give away some value
  • Makes you different
  • Get a prospect to take action
  • To get information from a prospect
  • Turns them into a lead

Sign Up Box

  • To get prospects information
  • To remarket to them as a warm lead
  • Make it simple to start with
  • Email collection
  • When do you ask for address
  • Build your database
  • Auto responder campaign

Ask us about the best auto responders on the market, some are free to start off

Lead Magnet Examples
Article
14:44
  • Engaging
  • Personality
  • Trust
  • Tell users what to do
  • Enthusiasm
  • 2-3 minutes
  • Autoplay

Testimonials

  • Social Proof
  • Trust
  • Don't toot your own horn#Picture of person
  • Video

Tips for doing your own DIY video

  • There’s nothing wrong with well edited home made videos. In fact they can be really endearing.
  • We recommend and camera that has the benefit of being able to accept an external micro-phone feed.
  • Lighting is Key. Use as much natural light as possible but don’t stand under a spotlight as you’ll get a shadow in the video. Also never film someone stood in front of a window, because they’ll appear in silhouette only!
  • Good audio is essential. External radio microphones are available for under £100 (always check the model specification before purchasing).
  • Use a good background or interesting scenery (be careful of background noise!)
  • Use your premises/shop for filming – make it real.
  • A wide shot of the front of a building or street scene is a great way to ‘set the scene’.
  • Whoever is being filmed should wear a bright shirt, blouse, jacket etc.
  • Avoid small checks or stripes if possible – they always look strange on film.
  • Energy, passion and enthusiasm are what makes great home made videos.
  • Be careful with humour. It can work but it can also go horribly wrong...
  • Keep it real – no corporate rubbish. Endear yourself to people.
  • How long should your video be?

    Ideally between about 90 seconds and 3 minutes. Definitely no longer than 3 minutes.

    The content is absolutely vital here as you have only 20 seconds to make a first impression.

    What should my video be about?

    Your video should answer the following questions:

  • What do you do that’s so special?
  • Who do you help? i.e who are your typical customers
  • Why are you different?
  • Why should I choose you over your competitors?
  • Don’t fall into the trap of just doing a video that says what your business does! This will really let your customers down and it won’t help your business. Don’t go there... Focus on giving strong answers to the four questions, above.

    More Tips

  • If you’re struggling to think of the answers of the above questions, then write down instead the Top 3 Most Frequently Asked Questions (FAQ’s) that you get about your business – and then answer them in the video;
  • Next write down the Top 3 Should Ask Questions (SAQ’s) that you think that someone should ask you about your business – and then answer them in the video as well.
  • Done this way, you’ll help ensure that the video is focused on what your customers want to know and should know so that they can make a decision about using your product or service.
  • We’ve attached a template video script on the back page that you might find helpful.
  • If you waffle on about yourself, tell us that you’ve been in business 100 years, got ISO 9087 got an award last month – SO WHAT! The reality is that no-one cares. Your video will be much more powerful the more they talk about your customers’ needs and wants.
  • If you’ve got a guarantee (IF YOU HAVEN’T YOU SHOULD HAVE) use it in the video.
  • Be interesting and PASSIONATE. Talk about what you can do for your customers and why they should buy from you.
  • Be ENTHUSIASTIC. If you don’t get excited about your business then you can bet your life that your prospective customer won’t either.
  • BEST TIP EVER: Get on and do it now, don’t leave it till Friday...Only Robinson Crusoe had everything done by Friday!
  • 1 Photo Video

    If you only have a small budget and are looking for a quick and easy video solution "photo video" is ideal. A video is created using photos supplied by you and then edited together with a scripted and professionally delivered voice over and background music.

    2 Documentary Video

    An on-location video interview with you and /or your staff is combined with video footage of your business in action. This enables you to demonstrate an authentic passion for your business and inform prospective customers why they should choose you over the competition.

    3 Voiceover Video

    This is for business owners that are less comfortable being the star of the show (!). A voice over video uses a scripted and professionally delivered voice over to convey key messages. The voice over is complemented by video footage of the business in action.

    Again ask us about places to get you video recorded or edited very cheaply, it does not have to cost the earth.

    Sample Video Script
    Article
    11:08
    • 1st Impression
    • Headline
    • Sub Heading
    • 1st Paragraph
    • Make it interesting
    • Your style

    What else should be on your Home Page

    • Social Media Icons
    • Instagram feed
    • More sign up boxes
    • Different lead magnets
    • Images
    • Industry Standard Logos
    08:44
    • Gives confidence to buy
    • Makes it a no brainer
    • Protect yourself with the small print
    • Try it

    Search Engine Optimisation (SEO)

    • Headline text
    • Sub headline text
    • Blog
    • Content is king
    • Relevant
    • Dynamic
    17:55
    • Use White Space
    • Images - not stock
    • Readable font
    • Colours that catch the eye

    Livechat...

    • 24/7 help
    • Training
    • Never Miss a lead
    • Live example

    Follow Up

    • What's your follow up?
    • Customer relationship management (CRM)
    • Campaign
    • Tracking
    • Plan
    • ROI

    Ask about the best CRM systems to use

    Getting your Business/Website on Google Local
    Article

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    Instructor Biography

    Robert Murray, I'm sales, Marketing Coach, Web Designer and Funnel Expert

    Rob is a highly focused sales and marketing expert who has no fear about challenging the status quo to grow a business. His mantra is “If you always do what you’ve always done then you’ll always get what you’ve always got.” You’ll find that he wont be shy in helping you do things a bit differently to crush your fellow salesmen or competition.

    He’s also an Ex professional footballer with Bournemouth, playing under Harry Redknapp, Tony Pulis and Mel Machin playing. He spent 8 years with Bournemouth, recording 171 appearances and 14 goals. He holds the Bournemouth club record for youngest appearance in the first team on 15 September 1992 against Blackpool away. Rob was released by Bournemouth at the end of the 1997–98 season. He subsequently joined the Richmond Kickers, where he played 65 games and scored 25 goals. At the end of the 1999–2000 season, Murray signed for Dorchester Town on a 2-year contract.

    Claim to fame

    Harry tried to sell him for a Million Pounds to Sheffield United but Dave Basset and Chris Kamara said he couldn’t hit a barn door and they sent him packing.

    3 finest traits

    Tenacious, thinks differently and closes at will.

    Highlights

    • After having to retire through injury Rob worked as a cold call door to door Insurance salesman and was promoted to Area manager within 3 months, he won many company conventions across a two year spell as an Area manager and finished runner up across the UK for team sales and was promptly promoted to the District Manager of the Midlands.
    • Set up and ran a web design company for 2 years.
    • Helped recruit, train & grow the consultant base from 40 to over 200 for a large financial services organisation all whilst running a 10 man team.
    • Joined a newly formed local Solar company and led the sales team in sold cases for two month before taking a management position and helped them create a high converting funnel and again helped them go from 1 million a year up to 50 million.
    • Worked with one of the UK's biggest Entrepreneurs to help grow his business and then his sales team and built a huge funnel for his business trade show presence.
    • Helped 100's of people plan and develop their businesses and funnels.

    Instructor Biography

    Stuart Bevins, Marketer, Business Strategist and Product Launch Specialist

    Stu is not only an experienced sales and marketing professional but has an in depth knowledge of all aspects of business. From inception to launch; from launch to the growing pains; from growing pains to achieving the first Million Pounds. Stu’s done it all for other people and helped other people do it, and now he wants to share his secrets with you.

    Stu is also an Ex professional cricketer with Worcestershire County Cricket Club.

    Claim to fame

    Batted with Ian Botham against the West Indies in a tour game. Botham scored 160 and got picked for England for the last time. Stu scored 11 and got sacked shortly afterwards!

    3 finest traits

    Experience (he’s old!), Experience (he’s done it), Experience (he knows what works)

    Highlights

    Helped one of the UK’s top entrepreneurs launch 3 separate £1M businesses

    Run the sales team, marketing team, customer service team and managed launch campaigns for a £10M business

    Became the Chief Operating Officer and the number two in the business

    Coached and mentored 1,000’s of SME business owners in all sorts of Niches from Carpet Cleaners to Accountants!

    Built a referral marketing culture for one business that doubled conversion rates and achieved sales of £1.9M in one month!

    Instructor Biography

    Chris Hastings, Sales and Business Coach

    Chris loves meeting people, can talk for England and has a rare skill of gaining trust with everyone he touches. That means a lot in sales and business, as you’ll find out in his energetic and honest teaching style.

    Chris also once finished a cross-country race in the National Championship for the South of England and is a proud Gig rower - whatever that is?

    Claim to fame

    He met little and large once!

    3 finest traits

    Bags of energy, builds amazing rapport, knows how to make money!

    Highlights

    • Built 3 successful businesses in the financial sector and went on to sell one of them
    • Built and grew a telemarketing department from 4 employees to 80 in 6 months money
    • Top sales man direct sales UK Financial services
    • Managed a senior management team renewable team direct sales £25M
    • Trained sales teams in 20 different niches B2C and B2B
    • Built successful Call centre for huge online marketer

    Ready to start learning?
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