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Social Media Marketing / Online Marketing / Digital Marketing
What does it all mean?
How can you use it to benefit your business and get sales?
Social Media Marketing - A Confusing Subject
Just imagine if Social Media Marketing made sense.
Imagine what it would be like if someone said "you should be on Facebook because of this strategic reason"... Instead of "you need to be on Facebook" as a pointless activity.
There is so much confusing and conflicting information out there, that it is difficult for the entrepreneurial small business owner, to know where to even begin to start when it comes to a social media marketing campaign.
What platform should they be on?
Should they be on all of them?
What is the return on investment?
Why doesn't it seem to work for our business?
All of these questions and more will become clear once you have gone through this course.
Complete Course While listed for beginners, this is a great course for anyone that works in Social or plans on using Social to promote their business. This IS NOT a quick way to drive traffic using social media, it is a solid course that will help you develop a solid, long term, strategy using social to augment your other marketing efforts. ~ Kip Ferguson
Content Marketing As A Part Of Social Media Marketing
In this course you will learn about content marketing as an integrated component of social media marketing.
We explore the principles of content marketing, what constitutes good content and how to share that content.
Who Is This Course For?
This course is for the entrepreneurial small business owner who wants to launch a successful social media marketing campaign.
It is also for any staff members who are tasked with social media marketing.
Social media marketers will also find this course useful for deepening their understanding of the subject and deepening the offering of their services.
Who This Course Is Not Suitable For
This is not a button pushing tutorial, we will not be showing you how to set up a Facebook profile etc, this is a strategic and philosophical look at social media marketing and how to apply the principles of social media marketing to a business.
In this course we will focus on the "WHY" primarily and then show you with broad brush strokes the strategic "HOW" of a social marketing campaign.
A good social media marketing campaign takes at least a year before it starts to reach critical mass, so this is not a course on shortcuts.
So if you are look for quick short term results, this course is not for you.
What Is Taught In The Course:
Learn And Earn
The biggest problem with social media marketing is that not that many people are actually any good at it.
That means there is an opportunity for a business to compete at a totally different level if they understand social media marketing and how it works.
Take the course and learn how to create a solid social media marketing campaign that will generate interest, engagement and ultimately sales.
Questions This Course Answers:
Not for you? No problem.
30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Introduction|
Introduction To The CoursePreview
|Section 2: Marketing Objectives And Continuous Marketing|
Simple Marketing Objectives
The Importance Of Continuous Marketing
|Section 3: Social Media Marketing Explained|
Myths About Social Media MarketingPreview
Understanding Social Media Marketing - An IntroductionPreview
Understanding Social Media Marketing - Defining Marketing
Understanding Social Media Marketing - Defining Media
Understanding Social Media Marketing - Defining Social
Your Real USP Is Defined By Quality Of Relationship
|Section 4: Social SEO For Your Website|
Social Media Marketing & SEO - Search Engine Optimisation
Social Media Platforms
Social Media Marketing And Your Website
|Section 5: Social Media Made Practical|
The Seven Steps Of Marriage - From Social Media To Sale
|Section 6: Content Creation|
The Golden Rules Of Content CreationPreview
The Different Types Of Content
Creating Content - Where Do You Get The Ideas From?
|Section 7: Narrative Based Content|
Narrative Marketing Explained
Narrative Marketing Mistakes
The Clients Story - Successful Narrative Marketing
The Art Of Storytelling
|Section 8: Content Creation - A Practical Guide|
Long Tail And Short Tail Content
Creating Powerful Niche Content
Content Sharing - A Practical Guide
The Ticking Clock - Three Seconds To Impress
|Section 9: Your Social Media Marketing Plan|
How To Create A Plan
|Section 10: The Social Media Marketing Monster & The Sales Funnel|
How to tame your social media marketing monster!
In this lecture we explain what a digital sales funnel is.
Attention in the AIDA sales funnel explained.
In this lecture we show you how to filter interest in your digital sales funnel.
In this section we explore the DESIRE phase of the digital sales funnel.
In this lecture we discuss how important actions are and how they need desire to be built up before they can take place.
|Section 11: An Example Of A Digital Sales Funnel|
What is a digital sales funnel and why do you need it?
A short course or set of educational emails will help you deepen the DESIRE phase.
In this section we will look at what a landing page or squeeze page looks like and how it works.
In this section we show you how to create a course page or content page with a specific objective in mind.
In this lecture we show you what an auto responder looks like and use ActiveCampaign as an example.
In this lecture we show you how free content leads to your sales funnel.
In this lecture we summarise the sales funnel process and give you some further tips and advice.
|Section 12: Summary|
Summary For The Course
|Section 13: Student Special - Save 50% On Your Next Course With Us|
Bonus Lecture - Get 50% Off Of Any Course With Us
Mark runs a marketing company called SME Heroes, which specializes in training on all things to do with online course creation, online marketing and his personal passion of photography.
He has extensive experience with online business in various forms over the last 15 years and loves to share his hard won lessons and techniques for online business success.
In addition he also has over 12 years experience in online retail and over 6 years experience as a commercial photographer.
This means he has a deep breadth of experience which comes through in his courses which are always designed to be easy to understand and to pass on the skills he has learned in a practical way.