Social Media Marketing For Business

Social media marketing - learn the art of social media marketing for business
4.2 (93 ratings) Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
5,129 students enrolled
$125
Take This Course
  • Lectures 40
  • Contents Video: 3.5 hours
    Other: 0 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works

Discover

Find online courses made by experts from around the world.

Learn

Take your courses with you and learn anywhere, anytime.

Master

Learn and practice real-world skills and achieve your goals.

About This Course

Published 12/2014 English

Course Description

Social Media Marketing / Online Marketing / Digital Marketing

What does it all mean?

How can you use it to benefit your business and get sales?

Social Media Marketing - A Confusing Subject

Just imagine if Social Media Marketing made sense.

Imagine what it would be like if someone said "you should be on Facebook because of this strategic reason"... Instead of "you need to be on Facebook" as a pointless activity.

There is so much confusing and conflicting information out there, that it is difficult for the entrepreneurial small business owner, to know where to even begin to start when it comes to a social media marketing campaign.

What platform should they be on?

Should they be on all of them?

What is the return on investment?

Why doesn't it seem to work for our business?

All of these questions and more will become clear once you have gone through this course.

Complete Course While listed for beginners, this is a great course for anyone that works in Social or plans on using Social to promote their business. This IS NOT a quick way to drive traffic using social media, it is a solid course that will help you develop a solid, long term, strategy using social to augment your other marketing efforts. ~ Kip Ferguson

Content Marketing As A Part Of Social Media Marketing

In this course you will learn about content marketing as an integrated component of social media marketing.

We explore the principles of content marketing, what constitutes good content and how to share that content.

Who Is This Course For?

This course is for the entrepreneurial small business owner who wants to launch a successful social media marketing campaign.

It is also for any staff members who are tasked with social media marketing.

Social media marketers will also find this course useful for deepening their understanding of the subject and deepening the offering of their services.

Who This Course Is Not Suitable For

This is not a button pushing tutorial, we will not be showing you how to set up a Facebook profile etc, this is a strategic and philosophical look at social media marketing and how to apply the principles of social media marketing to a business.

In this course we will focus on the "WHY" primarily and then show you with broad brush strokes the strategic "HOW" of a social marketing campaign.

A good social media marketing campaign takes at least a year before it starts to reach critical mass, so this is not a course on shortcuts.

So if you are look for quick short term results, this course is not for you.

What Is Taught In The Course:

  • Social media marketing myths
  • Social media marketing objectives
  • The principle of continuous marketing
  • Understanding social media marketing
  • Referral networks
  • Social proof
  • Social media and SEO
  • Social media platforms explained
  • Social media marketing and your website
  • Social media to sale - the seven steps
  • Social media marketing plan
  • Content creation - the golden rules
  • Content creation - a lesson from the movies
  • Choosing your content
  • Sourcing content ideas
  • Narrative marketing - the power of story telling
  • Long tail and short tail content
  • Niche marketing
  • Creating calls to action
  • Taming your Social Media Marketing Monster
  • How to set up digital sales funnels

Learn And Earn

The biggest problem with social media marketing is that not that many people are actually any good at it.

That means there is an opportunity for a business to compete at a totally different level if they understand social media marketing and how it works.

Take the course and learn how to create a solid social media marketing campaign that will generate interest, engagement and ultimately sales.

Questions This Course Answers:

  • Where do I start with social media marketing
  • What platforms should I use
  • How much time should I spend on social media marketing
  • How long will it take to get results from my social media marketing
  • What is content marketing
  • How does content marketing work
  • Should I be on Google+
  • How do I create a sales funnel

What are the requirements?

  • Students will need a basic understanding of social media platforms
  • They will need to have a basic understanding of the internet
  • The do not need to be current user of social media, just willing to learn the principles of successful social media marketing

What am I going to get from this course?

  • Understand the principles of social media marketing
  • Understand the principles of content marketing
  • Understand how to gain a sale from social media marketing
  • Create a social media marketing campaign
  • Create content for social sharing
  • Understand how social media marketing can affect SEO
  • Understand how digital sales funnels work

What is the target audience?

  • This course is for small business owners who want to improve their social media marketing
  • This course is also suitable for small businesses who want to train their staff on the principles of social media marketing
  • This course is also for marketeers who want a deeper understanding of the psychology of social media marketing
  • This course is not a button pushing guide to social media platforms, so if you are looking for instructions on how to create profiles etc and how to post, this is not for you

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
Introduction To The Course
Preview
02:53
Section 2: Marketing Objectives And Continuous Marketing
Simple Marketing Objectives
04:30
The Importance Of Continuous Marketing
06:50
Section 3: Social Media Marketing Explained
Myths About Social Media Marketing
Preview
02:54
Understanding Social Media Marketing - An Introduction
Preview
01:23
Understanding Social Media Marketing - Defining Marketing
06:37
Understanding Social Media Marketing - Defining Media
01:57
Understanding Social Media Marketing - Defining Social
14:01
Your Real USP Is Defined By Quality Of Relationship
02:57
Section 4: Social SEO For Your Website
Social Media Marketing & SEO - Search Engine Optimisation
03:53
Social Media Platforms
08:37
Social Media Marketing And Your Website
04:45
Section 5: Social Media Made Practical
The Seven Steps Of Marriage - From Social Media To Sale
09:40
Section 6: Content Creation
The Golden Rules Of Content Creation
Preview
01:55
The Different Types Of Content
08:15
Creating Content - Where Do You Get The Ideas From?
08:16
Section 7: Narrative Based Content
Narrative Marketing Explained
02:32
Narrative Marketing Mistakes
01:09
The Clients Story - Successful Narrative Marketing
04:35
The Art Of Storytelling
03:14
Section 8: Content Creation - A Practical Guide
Long Tail And Short Tail Content
04:35
Creating Powerful Niche Content
05:35
Content Sharing - A Practical Guide
05:01
The Ticking Clock - Three Seconds To Impress
05:10
Section 9: Your Social Media Marketing Plan
How To Create A Plan
04:44
Section 10: The Social Media Marketing Monster & The Sales Funnel
05:25

How to tame your social media marketing monster!

02:34

In this lecture we explain what a digital sales funnel is.

04:57

Attention in the AIDA sales funnel explained.

05:52

In this lecture we show you how to filter interest in your digital sales funnel.

08:38

In this section we explore the DESIRE phase of the digital sales funnel.

05:01

In this lecture we discuss how important actions are and how they need desire to be built up before they can take place.

Section 11: An Example Of A Digital Sales Funnel
09:07

What is a digital sales funnel and why do you need it?

01:57

A short course or set of educational emails will help you deepen the DESIRE phase.

02:52

In this section we will look at what a landing page or squeeze page looks like and how it works.

07:45

In this section we show you how to create a course page or content page with a specific objective in mind.

03:53

In this lecture we show you what an auto responder looks like and use ActiveCampaign as an example.

04:54

In this lecture we show you how free content leads to your sales funnel.

04:36

In this lecture we summarise the sales funnel process and give you some further tips and advice.

Section 12: Summary
Summary For The Course
01:05
Section 13: Student Special - Save 50% On Your Next Course With Us
Bonus Lecture - Get 50% Off Of Any Course With Us
Article

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Mark Timberlake, Marketing |Course Creation | Business Building |Photography

Mark runs a marketing company called SME Heroes, which specializes in training on all things to do with online course creation, online marketing and his personal passion of photography.

He has extensive experience with online business in various forms over the last 15 years and loves to share his hard won lessons and techniques for online business success.

In addition he also has over 12 years experience in online retail and over 6 years experience as a commercial photographer.

This means he has a deep breadth of experience which comes through in his courses which are always designed to be easy to understand and to pass on the skills he has learned in a practical way.

Ready to start learning?
Take This Course