Social Media Marketing 2017 - Complete Certificate Course
4.2 (5,182 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
34,040 students enrolled
Wishlisted Wishlist

Please confirm that you want to add Social Media Marketing 2017 - Complete Certificate Course to your Wishlist.

Add to Wishlist

Social Media Marketing 2017 - Complete Certificate Course

The comprehensive social media course, beginner to advanced. Go viral, get started today!
4.2 (5,182 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
34,040 students enrolled
Created by SO ME Academy
Last updated 2/2017
English
English
Current price: $12 Original price: $100 Discount: 88% off
2 days left at this price!
30-Day Money-Back Guarantee
Includes:
  • 3 hours on-demand video
  • 16 Articles
  • 18 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand the social media foundations
  • Be able to fully audit their organisation
  • Plan goals and create a vision
  • Build a social media strategy
  • Understand the basics of Youtube, Facebook, Google+, Twitter, Instagram and blogging
  • Use advanced features of the most popular social networks
  • Understand the wide scope of social media
  • Understand the risks of social media
  • Use social media not just for marketing, but for customer services & PR
  • Understand the fundamentals of content marketing
View Curriculum
Requirements
  • You should have a business need for social media - either as someone who is an entrepreneur or within an organisation
Description

THE MOST COMPREHENSIVE, BEST-SELLING SOCIAL MEDIA COURSE ON UDEMY - Currently being updated for 2017. Free access to all updates for life!

Ready to take your business viral? Harness the power of social media with our extensive social media course. Everything from Twitter and Facebook to blogging, social media automation, G+ and content marketing.

Are you ready to become part of the next-generation of business leaders? Harness the power of social media for your business, organisation and career.

Join our latest social media course with UNLIMITED & LIFETIME access you will learn how to drive sales, attract new customers and master social media.

FULL 30 DAY MONEY BACK GUARANTEE.

Social media sites such as Twitter, Facebook, LinkedIn, Youtube, Pinterest and G+ all have thousands of customers waiting for you to explore.

This course is the most comprehensive look at all of the social media websites:

What does this course give you?

  • Introduction to social media
  • Auditing your organisation
  • NEW: Social Media Strategy
  • Social media monitoring
  • NEW: Content Marketing
  • Facebook
  • Twitter
  • Google+
  • Blogging
  • Instagram
  • Youtube
  • NEW: Social Media Automation
  • NEW: Social for customer services
  • NEW: Social for PR

This course will take you from social zero to social hero using our proactive and practical approach. It is arguably one the most comprehensive online courses of social media; giving learners a great grounding and skill set to enter the world of social.

Certificate of completion

All students who complete this course will receive a FREE digital 'Certificate of social media marketing', SO ME Academy badge for their website and LinkedIn certification link issued by the SO ME Academy, alongside Udemy's own certificate of completion.

DON'T FORGET: Udemy operates a 30 day full money back guarantee, no questions asked! If you're not happy with this course you can request your money back.

Click the "take this course" button straight away at the top right of this page to unlock the power of social media for your business.

Who is the target audience?
  • Those looking for a comprehensive social media certificate
  • This course is not for personal use of social media
Students Who Viewed This Course Also Viewed
Curriculum For This Course
80 Lectures
03:58:45
+
Introduction to this course & social media
1 Lecture 02:35
+
Starting with the basics - Beginners
3 Lectures 07:57

Social media is more than just a marketing tool. Learn about the widening scope of social media.

Preview 04:10

Free Getting Started Bonus Content
00:45

So much social, social everywhere. Where do you begin?

Choosing your channels
03:02
+
Your Social Media Strategy
3 Lectures 13:49

A solid strategy is the key to social success. Do you know where you stand on the social media journey?

Introduction Social Strategy & the Social Journey
05:10

A vision, some goals and whole lot of hard-work are the key to a social strategy.

Vision & Goals
04:47

Before you start on the cool stuff, a few final words of wisdom :)

Final words on your Strategy
03:52

Strategy quiz
4 questions
+
Getting started with the social networks
6 Lectures 58:46

The getting started guide to Facebook. Worth a watch even if you're already an expert. It includes the latest stats and insights.

Preview 16:25

The getting started guide to Twitter. Please do watch It includes the latest stats and insights.

Twitter: the quick start guide
16:29

The getting started guide to Youtube. You may know it all, but give this video a watch...

Youtube: the quick start guide
07:45

The getting started guide to Google+. Worth a watch even if you're already an expert. It includes the latest stats and insights.

Google+: the quick start guide
09:27

The getting started guide to Instagram. It will be over in a snap, give it a watch even if you're an insta-expert. It includes the latest stats and insights.

Instagram: the quick start guide
07:47

Take action: Secure your assets
00:53

Think you're ready?

Getting started quiz
9 questions
+
The Social Media Audit
3 Lectures 07:41

Not conducting a social audit is like heading to the beach without checking the weather.

The Social Media Audit
07:32

Social Media Audit Spreadsheet Template
00:09

Social Audit - Name Variations Brain-storming sheet
1 page
+
History of Social Media
1 Lecture 04:03

There's a big old world out there. Social media is helping it to change for the good of everyone. Find out about the revolution in this insightful lecture.

Preview 04:03
+
Social Media Content Marketing
8 Lectures 17:00

Is content marketing the same as social media?

An introduction to content marketing
03:51

Learn the 5 types of lovely engaging content marketing

The 5 Types of Content Marketing
02:13

Hey you... this is what you should and shouldn't do!

Content Marketing Do's and Dont's
01:40

Planning. It has just got to be done.

Content Planning
03:24

Can content marketing save you time and money with your customer service?

Content Marketing for Customer Services
01:35

Recruitment... how can you spice it up?

Content Marketing for Recruitment
03:26

Content Planning Template
00:51

Case study: Red Bull
3 pages
+
Facebook - What you need to know
11 Lectures 23:05
Facebook: The Content Mix
04:30

Scheduling Posts
01:38

Creating Offers
02:34

Post review function
01:13

Moderation & age/country restrictions
01:00

Page Messaging
01:52

Call to Action Buttons
01:59

Insights & Analytics
08:12

Case study: Cadbury
00:03

Case study: Innocent Drinks
00:03

Case study: Air Asia
2 pages
+
Twitter - What you need to know
11 Lectures 14:40
Twitter: The Content Mix
03:41

Privacy & Security
01:32

Following & Tweeting
02:32

Following Do's and Don'ts
02:40

Notifications
01:00


Basic Analytics
01:44

Case Study: Tommy Hilfiger
2 pages

Case study: Bonobos
00:03

Case study: Oreo
00:03

Case study: Sammy's
00:03
+
Google Plus: what you need to know
5 Lectures 12:20
Google Plus: The Content Mix
03:05

Page managers
02:20

Using and managing circles
04:05

Google Local
02:50

Case study: Cadbury
2 pages
5 More Sections
About the Instructor
SO ME Academy
4.2 Average rating
5,973 Reviews
39,947 Students
3 Courses
Best-selling instructor & leading social media trainers!

SO ME Academy is the UK's leading social media training organisation. We have taught over 29,000 students and continue to keep our courses relevant and up to date.

We help social & digital media come from the heart of your business. Social is by definition; attitude and behaviour which takes the needs of others into account. The key is to relate to people, engaged but respectful, open and honest. Great socialisers are natural, charismatic and engaging – so we think you should be too.

You are your own special little creation. We arenʼt pretentious enough to claim to transform your brand – itʼs great as it is; but we will help you onto the front foot by providing straight-to-the-point teaching and giving proactive advice when you need it most.

Join us today!