Social Media Marketing - Complete Certificate Course
4.1 (7,671 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
42,162 students enrolled

Social Media Marketing - Complete Certificate Course

The comprehensive social media course, beginner to advanced. Go viral, get started today!
4.1 (7,671 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
42,162 students enrolled
Created by SO ME Academy
Last updated 2/2017
English
English, Indonesian [Auto-generated], 3 more
  • Polish [Auto-generated]
  • Romanian [Auto-generated]
  • Thai [Auto-generated]
Current price: $11.99 Original price: $109.99 Discount: 89% off
4 days left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2.5 hours on-demand video
  • 16 articles
  • 29 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
Training 5 or more people?

Get your team access to Udemy's top 3,000+ courses anytime, anywhere.

Try Udemy for Business
What you'll learn
  • Understand the social media foundations
  • Be able to fully audit their organisation

  • Plan goals and create a vision

  • Build a social media strategy
  • Understand the basics of Youtube, Facebook, Google+, Twitter, Instagram and blogging
  • Use advanced features of the most popular social networks
  • Understand the wide scope of social media
  • Understand the risks of social media
  • Use social media not just for marketing, but for customer services & PR
  • Understand the fundamentals of content marketing
Requirements
  • You should have a business need for social media - either as someone who is an entrepreneur or within an organisation
Description

THE MOST COMPREHENSIVE, BEST-SELLING SOCIAL MEDIA COURSE ON UDEMY -  Free access to all updates for life!

Ready to take your business viral? Harness the power of social media with our extensive social media course. Everything from Twitter and Facebook to blogging, social media automation, G+ and content marketing.

Are you ready to become part of the next-generation of business leaders? Harness the power of social media for your business, organisation and career.

Join our latest social media course with UNLIMITED & LIFETIME access you will learn how to drive sales, attract new customers and master social media.

FULL 30 DAY MONEY BACK GUARANTEE.

Social media sites such as Twitter, Facebook, LinkedIn, Youtube, Pinterest and G+ all have thousands of customers waiting for you to explore.

This course is the most comprehensive look at all of the social media websites:

What does this course give you?

  • Introduction to social media
  • Auditing your organisation
  • Social Media Strategy
  • Social media monitoring
  • Content Marketing
  • Facebook
  • Twitter
  • Blogging
  • Instagram
  • Youtube
  • Social Media Automation
  • Social for customer services
  • Social for PR


    This course will take you from social zero to social hero using our proactive and practical approach. It is arguably one the most comprehensive online courses of social media; giving learners a great grounding and skill set to enter the world of social.

    Certificate of completion

    All students who complete this course will receive a FREE digital 'Certificate of social media marketing', SO ME Academy badge for their website and LinkedIn certification link issued by the SO ME Academy, alongside Udemy's own certificate of completion.

    DON'T FORGET: Udemy operates a 30 day full money back guarantee, no questions asked! If you're not happy with this course you can request your money back.

    Click the "take this course" button straight away at the top right of this page to unlock the power of social media for your business.

    Who this course is for:
    • Those looking for a comprehensive social media certificate
    • This course is not for personal use of social media
    Course content
    Expand all 75 lectures 03:36:58
    + Starting with the basics - Beginners
    2 lectures 04:55

    Social media is more than just a marketing tool. Learn about the widening scope of social media.

    Preview 04:10
    Free Getting Started Bonus Content
    00:45
    + Your Social Media Strategy
    4 lectures 16:51

    So much social, social everywhere. Where do you begin?

    Choosing your channels
    03:02

    A solid strategy is the key to social success. Do you know where you stand on the social media journey?

    Introduction Social Strategy & the Social Journey
    05:10

    A vision, some goals and whole lot of hard-work are the key to a social strategy.

    Vision & Goals
    04:47

    Before you start on the cool stuff, a few final words of wisdom :)

    Final words on your Strategy
    03:52
    Strategy quiz
    4 questions
    + Getting started with the social networks
    5 lectures 49:19

    The getting started guide to Facebook. Worth a watch even if you're already an expert. It includes the latest stats and insights.

    Preview 16:25

    The getting started guide to Youtube. You may know it all, but give this video a watch...

    Youtube: the quick start guide
    07:45

    The getting started guide to Twitter. Please do watch It includes the latest stats and insights.

    Twitter: the quick start guide
    16:29

    The getting started guide to Instagram. It will be over in a snap, give it a watch even if you're an insta-expert. It includes the latest stats and insights.

    Instagram: the quick start guide
    07:47
    Take action: Secure your assets
    00:53

    Think you're ready?

    Getting started quiz
    9 questions
    + The Social Media Audit
    3 lectures 07:41

    Not conducting a social audit is like heading to the beach without checking the weather.

    The Social Media Audit
    07:32
    Social Media Audit Spreadsheet Template
    00:09
    Social Audit - Name Variations Brain-storming sheet
    1 page
    + History of Social Media
    1 lecture 04:03

    There's a big old world out there. Social media is helping it to change for the good of everyone. Find out about the revolution in this insightful lecture.

    Preview 04:03
    + Social Media Content Marketing
    8 lectures 17:00

    Is content marketing the same as social media?

    An introduction to content marketing
    03:51

    Learn the 5 types of lovely engaging content marketing

    The 5 Types of Content Marketing
    02:13

    Hey you... this is what you should and shouldn't do!

    Content Marketing Do's and Dont's
    01:40

    Planning. It has just got to be done.

    Content Planning
    03:24

    Can content marketing save you time and money with your customer service?

    Content Marketing for Customer Services
    01:35

    Recruitment... how can you spice it up?

    Content Marketing for Recruitment
    03:26
    Content Planning Template
    00:51
    Case study: Red Bull
    3 pages
    + Facebook - What you need to know
    11 lectures 23:05
    Facebook: The Content Mix
    04:30
    Scheduling Posts
    01:38
    Creating Offers
    02:34
    Post review function
    01:13
    Moderation & age/country restrictions
    01:00
    Page Messaging
    01:52
    Call to Action Buttons
    01:59
    Insights & Analytics
    08:12
    Case study: Cadbury
    00:03
    Case study: Innocent Drinks
    00:03
    Case study: Air Asia
    2 pages
    + Twitter - What you need to know
    12 lectures 14:40
    Twitter: The Content Mix
    03:41
    Privacy & Security
    01:32
    Following & Tweeting
    02:32
    Following Do's and Don'ts
    02:40
    Notifications
    01:00
    Basic Analytics
    01:44
    Case Study: Tommy Hilfiger
    2 pages
    Case study: Bonobos
    00:03
    Case study: Oreo
    00:03
    Case study: Sammy's
    00:03
    Case study: Cadbury
    2 pages
    + Social media automation
    7 lectures 10:32
    Introduction to automation
    01:36
    Engaging content - part 1
    01:38
    Engaging content - part 2
    02:46
    Guide: When to use Social Media Automation
    2 pages
    Scheduling and multiple network posting
    02:22
    Why use Hootsuite?
    01:07
    Saved searches
    01:03