Social Media Marketing 2017 - Complete Certificate Course
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Social Media Marketing 2017 - Complete Certificate Course

The comprehensive social media course, beginner to advanced. Go viral, get started today!
4.2 (5,182 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
34,040 students enrolled
Created by SO ME Academy
Last updated 2/2017
Current price: $12 Original price: $100 Discount: 88% off
2 days left at this price!
30-Day Money-Back Guarantee
  • 3 hours on-demand video
  • 16 Articles
  • 18 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand the social media foundations
  • Be able to fully audit their organisation
  • Plan goals and create a vision
  • Build a social media strategy
  • Understand the basics of Youtube, Facebook, Google+, Twitter, Instagram and blogging
  • Use advanced features of the most popular social networks
  • Understand the wide scope of social media
  • Understand the risks of social media
  • Use social media not just for marketing, but for customer services & PR
  • Understand the fundamentals of content marketing
View Curriculum
  • You should have a business need for social media - either as someone who is an entrepreneur or within an organisation

THE MOST COMPREHENSIVE, BEST-SELLING SOCIAL MEDIA COURSE ON UDEMY - Currently being updated for 2017. Free access to all updates for life!

Ready to take your business viral? Harness the power of social media with our extensive social media course. Everything from Twitter and Facebook to blogging, social media automation, G+ and content marketing.

Are you ready to become part of the next-generation of business leaders? Harness the power of social media for your business, organisation and career.

Join our latest social media course with UNLIMITED & LIFETIME access you will learn how to drive sales, attract new customers and master social media.


Social media sites such as Twitter, Facebook, LinkedIn, Youtube, Pinterest and G+ all have thousands of customers waiting for you to explore.

This course is the most comprehensive look at all of the social media websites:

What does this course give you?

  • Introduction to social media
  • Auditing your organisation
  • NEW: Social Media Strategy
  • Social media monitoring
  • NEW: Content Marketing
  • Facebook
  • Twitter
  • Google+
  • Blogging
  • Instagram
  • Youtube
  • NEW: Social Media Automation
  • NEW: Social for customer services
  • NEW: Social for PR

This course will take you from social zero to social hero using our proactive and practical approach. It is arguably one the most comprehensive online courses of social media; giving learners a great grounding and skill set to enter the world of social.

Certificate of completion

All students who complete this course will receive a FREE digital 'Certificate of social media marketing', SO ME Academy badge for their website and LinkedIn certification link issued by the SO ME Academy, alongside Udemy's own certificate of completion.

DON'T FORGET: Udemy operates a 30 day full money back guarantee, no questions asked! If you're not happy with this course you can request your money back.

Click the "take this course" button straight away at the top right of this page to unlock the power of social media for your business.

Who is the target audience?
  • Those looking for a comprehensive social media certificate
  • This course is not for personal use of social media
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Curriculum For This Course
80 Lectures
Introduction to this course & social media
1 Lecture 02:35
Starting with the basics - Beginners
3 Lectures 07:57

Social media is more than just a marketing tool. Learn about the widening scope of social media.

Preview 04:10

Free Getting Started Bonus Content

So much social, social everywhere. Where do you begin?

Choosing your channels
Your Social Media Strategy
3 Lectures 13:49

A solid strategy is the key to social success. Do you know where you stand on the social media journey?

Introduction Social Strategy & the Social Journey

A vision, some goals and whole lot of hard-work are the key to a social strategy.

Vision & Goals

Before you start on the cool stuff, a few final words of wisdom :)

Final words on your Strategy

Strategy quiz
4 questions
Getting started with the social networks
6 Lectures 58:46

The getting started guide to Facebook. Worth a watch even if you're already an expert. It includes the latest stats and insights.

Preview 16:25

The getting started guide to Twitter. Please do watch It includes the latest stats and insights.

Twitter: the quick start guide

The getting started guide to Youtube. You may know it all, but give this video a watch...

Youtube: the quick start guide

The getting started guide to Google+. Worth a watch even if you're already an expert. It includes the latest stats and insights.

Google+: the quick start guide

The getting started guide to Instagram. It will be over in a snap, give it a watch even if you're an insta-expert. It includes the latest stats and insights.

Instagram: the quick start guide

Take action: Secure your assets

Think you're ready?

Getting started quiz
9 questions
The Social Media Audit
3 Lectures 07:41

Not conducting a social audit is like heading to the beach without checking the weather.

The Social Media Audit

Social Media Audit Spreadsheet Template

Social Audit - Name Variations Brain-storming sheet
1 page
History of Social Media
1 Lecture 04:03

There's a big old world out there. Social media is helping it to change for the good of everyone. Find out about the revolution in this insightful lecture.

Preview 04:03
Social Media Content Marketing
8 Lectures 17:00

Is content marketing the same as social media?

An introduction to content marketing

Learn the 5 types of lovely engaging content marketing

The 5 Types of Content Marketing

Hey you... this is what you should and shouldn't do!

Content Marketing Do's and Dont's

Planning. It has just got to be done.

Content Planning

Can content marketing save you time and money with your customer service?

Content Marketing for Customer Services

Recruitment... how can you spice it up?

Content Marketing for Recruitment

Content Planning Template

Case study: Red Bull
3 pages
Facebook - What you need to know
11 Lectures 23:05
Facebook: The Content Mix

Scheduling Posts

Creating Offers

Post review function

Moderation & age/country restrictions

Page Messaging

Call to Action Buttons

Insights & Analytics

Case study: Cadbury

Case study: Innocent Drinks

Case study: Air Asia
2 pages
Twitter - What you need to know
11 Lectures 14:40
Twitter: The Content Mix

Privacy & Security

Following & Tweeting

Following Do's and Don'ts


Basic Analytics

Case Study: Tommy Hilfiger
2 pages

Case study: Bonobos

Case study: Oreo

Case study: Sammy's
Google Plus: what you need to know
5 Lectures 12:20
Google Plus: The Content Mix

Page managers

Using and managing circles

Google Local

Case study: Cadbury
2 pages
5 More Sections
About the Instructor
SO ME Academy
4.2 Average rating
5,973 Reviews
39,947 Students
3 Courses
Best-selling instructor & leading social media trainers!

SO ME Academy is the UK's leading social media training organisation. We have taught over 29,000 students and continue to keep our courses relevant and up to date.

We help social & digital media come from the heart of your business. Social is by definition; attitude and behaviour which takes the needs of others into account. The key is to relate to people, engaged but respectful, open and honest. Great socialisers are natural, charismatic and engaging – so we think you should be too.

You are your own special little creation. We arenʼt pretentious enough to claim to transform your brand – itʼs great as it is; but we will help you onto the front foot by providing straight-to-the-point teaching and giving proactive advice when you need it most.

Join us today!