Social media is not an option for successfully marketing a business; it is a necessity.
But social media channels can be challenging to penetrate for business owners and marketers wanting to reach their target audience.
Careful planning, understanding the tools, and applying proven tactics can give your business or organization an edge in the Social Web.
This course is ideal for businesses new to social media or for marketers who want to rejuvenate their existing social media strategy.
The course discusses how businesses use social media; social media strategies for brands, small businesses, and nonprofits; and which tools are best for each type of business.
Social Media 101 gets you off on the right foot by helping you map out a manageable social media strategy, a plan for each individual tool, and a roadmap for tracking analytics and integrating your tools.
The course includes worksheets and resources to help you plan for long-term success.
This lesson provides an introduction to the topics covered in the course.
In this lesson, we explore the benefits of social media and how businesses use social media for marketing, sales, recruiting, and customer service.
In this lesson, we take a look at the most popular social media tools, including the demographics of each tool.
In this lesson, we outline a plan of action that can convince even the biggest social media cynic of the benefits and necessity of social media.
In this lesson, we explore how brands use social media, demonstrate real-world social media marketing tactics, and feature some successful case studies.
In this lesson, we look at the special challenges small businesses face using social media and explore effective social media tactics for small businesses.
In this lesson, we discuss how nonprofits can take advantage of social media for outreach, fund raising, and awareness.
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. A SWOT analysis is a great first step toward preparing your business for successful social media marketing.
In this lesson, we discuss creating an overall social media strategy that includes defining the organization's goals and target market, and deciding which tools are the best fit and how the organization can leverage the tools.
In this lesson, we discuss how to create a general social media analytics plan and have an overview of some social media analytics tools.
In this lesson, we discuss creating a social media plan based on the SWOT analysis and strategy, focusing on applying the tools recommended in the strategy, and defining tactics for each tool. An overview of content marketing and developing a content marketing plan is also discussed.
In this lesson we discuss how to create a plan for integrating your social media tools, focusing on your goals and getting as much exposure for your accounts as possible using internal and external integration methods.
Deltina Hay is a developer, publisher, small business owner, and the author of four books on social media, the mobile web, and search optimization.
Her first book, The Social Media Survival Guide, is used as a text in colleges and universities worldwide. Her latest book, The Bootstrapper’s Guide to the Mobile Web, helps businesses optimize their mobile web presence. And her upcoming book, The Bootstrapper's Guide to the New Search Optimization, focusing on holistic and organic optimization techniques, will be released in 2015 as a web app.
For nearly 30 years, Ms. Hay has done custom programming, database management, web development, search optimization, and social media marketing consulting for businesses of all sizes. Some of her past clients include Real Simple Magazine, American Greetings, Nestle Toll House, Victoria's Secret, and Kraft. Ms. Hay's graduate education includes computer science, applied mathematics, numerical analysis, and psychology.
Ms. Hay’s working knowledge of social media tools and web development concepts make her courses some of the most thorough and accessible in the industry. She focuses on educating businesses on strategies, technologies and tools for creating an optimized presence in the traditional, social, and mobile web.
Ms. Hay developed the graduate-level Social Media Certificate program for Drury University, and contributes to many online sources, including Six Revisions, LinkedIn, Technorati, and SocialMediaBiz.
Ms. Hay is a lifelong learner who loves to share her diverse knowledge and give back to the industries she loves. She is a member of the International Marketing Standards Board and serves as the Board Chair of the Independent Book Publishers Association.