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INCREASE YOUR SALES STARTING TOMORROW!
NOW WITH NEW BONUS CONTENT! COURSE UPDATED NOVEMBER 2014!
Would you like to learn how to predict the success of your marketing campaign before you even run it?
THAT is the promise of this course.
You will learn something in the first 30 minutes of the course that you can apply tomorrow to your marketing efforts.
NO MORE GUESSING WITH YOUR MARKETING!
Had it with marketing courses that tell you how to use certain marketing tools, but don't tell you how to be successful?
Market With Numbers isn't just another marketing course. It's a 3-step approach to marketing success.
Here's what you get:
Marketing is like working with Lego blocks. Without a step-by-step approach, there are just a bunch of them spread out on the table. Other marketing courses might show you the red ones or the blue ones, but to put them all together, you're on your own.
Market With Numbers gives you the instruction manual on putting those blocks together. After you learn the Market With Numbers, you'll know exactly what to do to speak to each different member of your prospect audience. Three steps. That's all it takes.
Here's what you'll learn:
We've got hours of video training based on the best practices of the largest corporations out there - all tailored to small business owners like you.
NO RISK FOR YOU! You have a 30-day, no-questions-asked, money-back guarantee. If for any reason, you don't like the course, you can get your money back.
Not for you? No problem.
30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Introduction to the Market with Numbers Course|
Introduction to the CoursePreview
What You Will Accomplish During the CoursePreview
Overview of the Course ContentPreview
|Section 2: Step 1: Marketing Personalities for Migration|
What is Migration?
Migration Path from Loiterer to Buyer
|Section 3: Marketing Personalities for Acquisition|
What is Acquisition?
|Section 4: Marketing Personalities for Retention|
What is Retention?
|Section 5: Marketing Personalities for Capitalization|
What is Capitalization?
|Section 6: Applications of the Marketing Personalities|
Learnings from the Marketing Personalities
Case Study: Small B2C Business
Case Study: Small B2B Business
|Lecture 20||11 pages|
This is a downloadable e-book available to review all of the marketing personalities as well as a retail case study. Use it for reference throughout the course or when away from your computer so you have a listing of each of the individual marketing personalities. You'll want to learn them.
|Lecture 21||90 pages|
Here's a brand new e-book, just published on Amazon. Completely free for students here. Packed with examples and diagrams, Personalizing Your Marketing goes through the essentials of market segmentation.
|Section 7: Step2: Executing Your Campaign|
Executing as the Greeter
Executing as the ConciergePreview
Executing as the Consultant
Executing as the Ambassador
Executing as the Butler
Executing as the Surveyor
Executing as the Diplomat
Executing as the Miner
|Section 8: Facilitating Migration|
How to Get Movement Between Stages
The Loyalty Ladder
Building Your Own Loyalty Ladder
|Section 9: Creating Ad and Marketing Content|
The Purpose of Content
Marketing Vehicles: Advertising
Marketing Vehicles: Web
Marketing Vehicles: Content Marketing
Learnings from Content Creation
|Section 10: Step 3: Measuring and Managing Your Campaign|
The Purpose of Measurement
Estimating Response and Migration Rates
|Section 11: Tracking Your Campaign|
Tracking Response Rates
Tracking Migration Rates
Numbers You Should Know
The attached spreadsheet is the calculation tool we just covered in this lecture. Feel free to download it and use it as you see fit.
All the formulas are open and accessible, so you can turn it into something else if you need to.
|Section 12: Staffing For Your Campaign|
Matching Employee Skill Sets
Leveraging Information Systems
Learnings from Campaign Management
|Section 13: Bonus Content: Next Steps with Market With Numbers|
Numbers Direct Programs and Coaching
Using Market with Numbers in your Marketing Consulting Practice
Frank Bria has been an analytics consultant for the financial services industry for over 15 years. He has been active in building mathematical and statistical models for marketing, risk management, credit, and collections. He is a strategy consultant and adviser for banks around the world and the analytic software companies that sell to them. He has consulted for 9 of the top 10 banks in the United States and 3 of the top 5 banks in the world over 4 continents. He is a in-demand speaker at conferences around the globe talking about customer-centric marketing, the use of analytics, and banks of the future.
He also is an adjunct faculty member at Chandler-Gilbert Community College teaching mathematics and statistics. He has been voted adjunct faculty of the year by Ivy Tech State College in Indiana and has won multiple teaching award given both by faculty and voted on by students.
Mark is an accomplished veteran in technology sales and marketing and has taken products and organizations from the ground up into commercial success. Mark's professional career began in engineering and became a system and design engineer in the defense electronics industry early on. From there, he moved into commercial electronics (picking up an MBA, along the way) and spent over a decade at Toshiba. Mark honed his skills in engineering, sales, and marketing, literally exercising his entire education background as he built his professional competencies. From there, he moved into the world of start-ups and then moved into software, catering primarily to the financial services industry. Mark has taken products from the embryonic stages to full production (managing every stage and every phase of product development) and has managed revenue top-lines exceeding $100 million per year. Organizationally, he has grown departments from the ground floor to national organizations producing millions of dollars in revenue. Mark has a BS in electrical engineering and an MBA, both from the University of Southern California (go Trojans).