Increase Sales Through Segmented Marketing & 3 Easy Tools

Learn to segment your audience, know what they need, and deliver the right message every time - at the perfect moment.
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  • Lectures 52
  • Length 7.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 8/2014 English

Course Description




Would you like to learn how to predict the success of your marketing campaign before you even run it?

THAT is the promise of this course.

You will learn something in the first 30 minutes of the course that you can apply tomorrow to your marketing efforts.


Had it with marketing courses that tell you how to use certain marketing tools, but don't tell you how to be successful?

Market With Numbers isn't just another marketing course. It's a 3-step approach to marketing success.

Here's what you get:

  • Marketing Personalities Tool: a guide to segment your audience so you can customize your messages to them and place prospects into stages as they get to know you and your business.
  • Loyalty Ladder Tool: a guide to create a series of campaigns designed to be successful - touching every need in your audience and leading them gently from one to the next.
  • Marketing Performance Tool: a guide to measure the potential profitability of your campaign ... before you even launch. You can actually know if your plan has a chance of working.

Marketing is like working with Lego blocks. Without a step-by-step approach, there are just a bunch of them spread out on the table. Other marketing courses might show you the red ones or the blue ones, but to put them all together, you're on your own.

Market With Numbers gives you the instruction manual on putting those blocks together. After you learn the Market With Numbers, you'll know exactly what to do to speak to each different member of your prospect audience. Three steps. That's all it takes.

Here's what you'll learn:

  • How your prospect and customer audience is divided into segments, what they are thinking, and what motivates them.
  • How you should respond to each of these segments - both in a group and separately.
  • How to connect marketing campaigns together to help your audience learn more about your business and choose you.
  • How to create ad and marketing content - both on- and offline - to speak to each of your audience segments.
  • How to test if your marketing campaign will work - before you even launch it!
  • Which marketing metrics you should track and how you know your campaign is working.
  • How to structure your business and resources to make your campaign work well.

We've got hours of video training based on the best practices of the largest corporations out there - all tailored to small business owners like you.

NO RISK FOR YOU! You have a 30-day, no-questions-asked, money-back guarantee. If for any reason, you don't like the course, you can get your money back.

What are the requirements?

  • Own a small business
  • Desire to learn how to communicate better with your target audience!

What am I going to get from this course?

  • By the end of the course, you will be able to create your own marketing strategy with on- and off-line resources
  • You will be able to measure its success and manage times to change it
  • You will know how to maximize your revenue from your prospect and customer base.
  • You will know how to use the marketing personalities tool to segment your audience.
  • You will know how to use the loyalty ladder tool to develop campaigns.
  • You will know how to use the marketing performance tool to predict your campaign's success...before you even run it!

Who is the target audience?

  • Small business owners
  • Owners of B2C or B2B businesses who are looking to learn more about marketing
  • People looking to get started marketing their own business

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction to the Market with Numbers Course
Introduction to the Course
What You Will Accomplish During the Course
Overview of the Course Content
Section 2: Step 1: Marketing Personalities for Migration
What is Migration?
Migration Path from Loiterer to Buyer
The Greeter
The Concierge
The Consultant
Section 3: Marketing Personalities for Acquisition
What is Acquisition?
The Ambassador
Section 4: Marketing Personalities for Retention
What is Retention?
The Butler
The Surveyor
The Diplomat
Section 5: Marketing Personalities for Capitalization
What is Capitalization?
The Miner
Section 6: Applications of the Marketing Personalities
Learnings from the Marketing Personalities
Case Study: Small B2C Business
Case Study: Small B2B Business
11 pages

This is a downloadable e-book available to review all of the marketing personalities as well as a retail case study. Use it for reference throughout the course or when away from your computer so you have a listing of each of the individual marketing personalities. You'll want to learn them.

90 pages

Here's a brand new e-book, just published on Amazon. Completely free for students here. Packed with examples and diagrams, Personalizing Your Marketing goes through the essentials of market segmentation.

Section 7: Step2: Executing Your Campaign
Executing as the Greeter
Executing as the Concierge
Executing as the Consultant
Executing as the Ambassador
Executing as the Butler
Executing as the Surveyor
Executing as the Diplomat
Executing as the Miner
Section 8: Facilitating Migration
How to Get Movement Between Stages
The Loyalty Ladder
Building Your Own Loyalty Ladder
Section 9: Creating Ad and Marketing Content
The Purpose of Content
Marketing Vehicles: Advertising
Marketing Vehicles: Web
Marketing Vehicles: Content Marketing
Learnings from Content Creation
Section 10: Step 3: Measuring and Managing Your Campaign
The Purpose of Measurement
Response Rate
Migration Rate
Estimating Response and Migration Rates
Section 11: Tracking Your Campaign
Tracking Response Rates
Tracking Migration Rates
Numbers You Should Know

The attached spreadsheet is the calculation tool we just covered in this lecture. Feel free to download it and use it as you see fit.

All the formulas are open and accessible, so you can turn it into something else if you need to.

Section 12: Staffing For Your Campaign
Matching Employee Skill Sets
Leveraging Information Systems
Organizational Culture
Creating Accountability
Learnings from Campaign Management
Section 13: Bonus Content: Next Steps with Market With Numbers
Numbers Direct Programs and Coaching
Using Market with Numbers in your Marketing Consulting Practice

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Instructor Biography

Frank Bria, Small Business Analytics Expert

Frank Bria has been an analytics consultant for the financial services industry for over 15 years. He has been active in building mathematical and statistical models for marketing, risk management, credit, and collections. He is a strategy consultant and adviser for banks around the world and the analytic software companies that sell to them. He has consulted for 9 of the top 10 banks in the United States and 3 of the top 5 banks in the world over 4 continents. He is a in-demand speaker at conferences around the globe talking about customer-centric marketing, the use of analytics, and banks of the future.

He also is an adjunct faculty member at Chandler-Gilbert Community College teaching mathematics and statistics. He has been voted adjunct faculty of the year by Ivy Tech State College in Indiana and has won multiple teaching award given both by faculty and voted on by students.

Instructor Biography

Mark Nogaki, 25 year veteran of sales and marketing--Udemy Instructor

Mark is an accomplished veteran in technology sales and marketing and has taken products and organizations from the ground up into commercial success. Mark's professional career began in engineering and became a system and design engineer in the defense electronics industry early on. From there, he moved into commercial electronics (picking up an MBA, along the way) and spent over a decade at Toshiba. Mark honed his skills in engineering, sales, and marketing, literally exercising his entire education background as he built his professional competencies. From there, he moved into the world of start-ups and then moved into software, catering primarily to the financial services industry. Mark has taken products from the embryonic stages to full production (managing every stage and every phase of product development) and has managed revenue top-lines exceeding $100 million per year. Organizationally, he has grown departments from the ground floor to national organizations producing millions of dollars in revenue. Mark has a BS in electrical engineering and an MBA, both from the University of Southern California (go Trojans).

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