Increase Sales Through Segmented Marketing & 3 Easy Tools
4.5 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Increase Sales Through Segmented Marketing & 3 Easy Tools

Learn to segment your audience, know what they need, and deliver the right message every time - at the perfect moment.
4.5 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
525 students enrolled
Created by Frank Bria
Last updated 11/2014
Curiosity Sale
Current price: $10 Original price: $20 Discount: 50% off
30-Day Money-Back Guarantee
  • 6 hours on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • By the end of the course, you will be able to create your own marketing strategy with on- and off-line resources
  • You will be able to measure its success and manage times to change it
  • You will know how to maximize your revenue from your prospect and customer base.
  • You will know how to use the marketing personalities tool to segment your audience.
  • You will know how to use the loyalty ladder tool to develop campaigns.
  • You will know how to use the marketing performance tool to predict your campaign's success...before you even run it!
View Curriculum
  • Own a small business
  • Desire to learn how to communicate better with your target audience!




Would you like to learn how to predict the success of your marketing campaign before you even run it?

THAT is the promise of this course.

You will learn something in the first 30 minutes of the course that you can apply tomorrow to your marketing efforts.


Had it with marketing courses that tell you how to use certain marketing tools, but don't tell you how to be successful?

Market With Numbers isn't just another marketing course. It's a 3-step approach to marketing success.

Here's what you get:

  • Marketing Personalities Tool: a guide to segment your audience so you can customize your messages to them and place prospects into stages as they get to know you and your business.
  • Loyalty Ladder Tool: a guide to create a series of campaigns designed to be successful - touching every need in your audience and leading them gently from one to the next.
  • Marketing Performance Tool: a guide to measure the potential profitability of your campaign ... before you even launch. You can actually know if your plan has a chance of working.

Marketing is like working with Lego blocks. Without a step-by-step approach, there are just a bunch of them spread out on the table. Other marketing courses might show you the red ones or the blue ones, but to put them all together, you're on your own.

Market With Numbers gives you the instruction manual on putting those blocks together. After you learn the Market With Numbers, you'll know exactly what to do to speak to each different member of your prospect audience. Three steps. That's all it takes.

Here's what you'll learn:

  • How your prospect and customer audience is divided into segments, what they are thinking, and what motivates them.
  • How you should respond to each of these segments - both in a group and separately.
  • How to connect marketing campaigns together to help your audience learn more about your business and choose you.
  • How to create ad and marketing content - both on- and offline - to speak to each of your audience segments.
  • How to test if your marketing campaign will work - before you even launch it!
  • Which marketing metrics you should track and how you know your campaign is working.
  • How to structure your business and resources to make your campaign work well.

We've got hours of video training based on the best practices of the largest corporations out there - all tailored to small business owners like you.

NO RISK FOR YOU! You have a 30-day, no-questions-asked, money-back guarantee. If for any reason, you don't like the course, you can get your money back.

Who is the target audience?
  • Small business owners
  • Owners of B2C or B2B businesses who are looking to learn more about marketing
  • People looking to get started marketing their own business
Students Who Viewed This Course Also Viewed
Curriculum For This Course
52 Lectures
Step 1: Marketing Personalities for Migration
5 Lectures 21:42
What is Migration?

Migration Path from Loiterer to Buyer

The Concierge

The Consultant
Marketing Personalities for Acquisition
2 Lectures 08:23
What is Acquisition?

The Ambassador
Marketing Personalities for Retention
4 Lectures 22:47
What is Retention?

The Butler

The Surveyor

The Diplomat
Marketing Personalities for Capitalization
2 Lectures 06:43
What is Capitalization?

The Miner
Applications of the Marketing Personalities
5 Lectures 20:15
Learnings from the Marketing Personalities

Case Study: Small B2C Business

Case Study: Small B2B Business

This is a downloadable e-book available to review all of the marketing personalities as well as a retail case study. Use it for reference throughout the course or when away from your computer so you have a listing of each of the individual marketing personalities. You'll want to learn them.

Review Reading: 4 Steps to Marketing Greatness
11 pages

Here's a brand new e-book, just published on Amazon. Completely free for students here. Packed with examples and diagrams, Personalizing Your Marketing goes through the essentials of market segmentation.

NEW for NOV '14: BONUS CONTENT: Personalizing Your Marketing e-book
90 pages
Step2: Executing Your Campaign
8 Lectures 01:20:41
Executing as the Greeter

Executing as the Consultant

Executing as the Ambassador

Executing as the Butler

Executing as the Surveyor

Executing as the Diplomat

Executing as the Miner
Facilitating Migration
3 Lectures 21:02
How to Get Movement Between Stages

The Loyalty Ladder

Building Your Own Loyalty Ladder
Creating Ad and Marketing Content
5 Lectures 47:41
The Purpose of Content

Marketing Vehicles: Advertising

Marketing Vehicles: Web

Marketing Vehicles: Content Marketing

Learnings from Content Creation
Step 3: Measuring and Managing Your Campaign
4 Lectures 18:29
The Purpose of Measurement

Response Rate

Migration Rate

Estimating Response and Migration Rates
3 More Sections
About the Instructor
Frank Bria
4.5 Average rating
2 Reviews
525 Students
1 Course
Small Business Analytics Expert

Frank Bria has been an analytics consultant for the financial services industry for over 15 years. He has been active in building mathematical and statistical models for marketing, risk management, credit, and collections. He is a strategy consultant and adviser for banks around the world and the analytic software companies that sell to them. He has consulted for 9 of the top 10 banks in the United States and 3 of the top 5 banks in the world over 4 continents. He is a in-demand speaker at conferences around the globe talking about customer-centric marketing, the use of analytics, and banks of the future.

He also is an adjunct faculty member at Chandler-Gilbert Community College teaching mathematics and statistics. He has been voted adjunct faculty of the year by Ivy Tech State College in Indiana and has won multiple teaching award given both by faculty and voted on by students.