This course focuses on:
It is created for website owners, managers, executives, digital marketers, web/UI designers, developers and anyone who is totally unfamiliar with SEO. Those who has some basic knowledge of SEO, can also benefit from course by having takeaways with real-life examples, SEO strategies & techniques that can be applied to their own website.
The course curriculum & materials is designed by Wong Cheok Lup, who has a career spanning over 9 years as a practitioner in the field of web development, enterprise SEO, paid search & web analytics. He has worked & consulted with established global firms – Global Sources, SAP & institutes – Singapore Management University (SMU), and start-ups.
Being a data driven & hands-on practitioner in digital marketing, I have acquired more than 10 years of expertise in web development, web analytics, enterprise level SEO, paid search, competitive analysis, and performance marketing strategies & tactics. I have wide experience working with established global e-commerce firm - Global Sources, consulting firm - Accenture, enterprise content - SAP, educational institution - Singapore Management University (SMU), small-medium businesses (SMBs/SMEs), and start-ups.
With my expertise, I have worked with different stakeholders: digital product managers/owners, developers, UI designers, web analysts & regional marketing teams from Singapore, Malaysia, Hong Kong, China, Australia, India & UK to implement scalable & cost-efficient solutions and drive incremental business growth successfully.