Learning SEO: The Bite-Sized Basics
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Learning SEO: The Bite-Sized Basics

Covers all SEO fundamentals, understanding how search engine works & how to implement SEO on your website
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
0 students enrolled
Created by Cheok Lup Wong
Last updated 12/2016
English
English
Current price: $10 Original price: $130 Discount: 92% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • choose between SEO & Paid Search (PPC) for your marketing mix
  • apply SEO in your marketing strategy
  • understand how search engine works
  • implement SEO on-page & on-site tactics onto your website
View Curriculum
Requirements
  • Should have some basic or little knowledge with HTML, CSS & Javascript
Description

This course focuses on:

  • Equipping students with the fundamentals of search engine optimization (SEO);
  • Applying both SEO & Paid Search (PPC) in your marketing strategy;
  • Understanding how search engine works;
  • Giving real-life examples on implementing white hat SEO strategies & techniques on your website.

It is created for website owners, managers, executives, digital marketers, web/UI designers, developers and anyone who is totally unfamiliar with SEO. Those who has some basic knowledge of SEO, can also benefit from course by having takeaways with real-life examples, SEO strategies & techniques that can be applied to their own website.

The course curriculum & materials is designed by Wong Cheok Lup, who has a career spanning over 9 years as a practitioner in the field of web development, enterprise SEO, paid search & web analytics. He has worked & consulted with established global firms – Global Sources, SAP & institutes – Singapore Management University (SMU), and start-ups.

Who is the target audience?
  • Newbies, especially Website Owners, Marketing Executives/Managers who are not familiar with SEO
  • Web Developers who aspire to enhance themselves with skillsets in SEO
  • Website/User Interface (UI) Designers who wants to design their website to be search engine friendly
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Curriculum For This Course
33 Lectures
01:09:01
+
Learning Objectives
1 Lecture 00:50
+
Introduction to Search Engine marketing (SEM)
6 Lectures 11:56
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Page Crawling, Indexing & Ranking
6 Lectures 09:17
How Search Engine Works
02:01

How Search Engine Robots Crawl & Index Web Pages
02:43

How Google Return Search Results
00:56

Understanding Search Query Intent
01:56

How Google Ranks Listings in Search Results
01:08

Summary
00:33
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External & Internal Links
4 Lectures 08:27
Explaining Backlinks & Google PageRanks
02:32

External v.s. Internal Links
04:04

How Links Work
01:11

Summary
00:40
+
Implementing SEO
1 Lecture 01:00
Key Areas of Implementing SEO
01:00
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On-page Optimization
4 Lectures 10:49
Performing Keyword Research
02:26

On-page Elements
05:26

Optimizing Content for Search Engines
02:31

Summary
00:26
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On-site Optimization
8 Lectures 20:17
Key Strategies for On-site Optimization
01:29

Building Site Architecture
01:43

Handling of Flash, Javacript, Video & Login/Form Pages
01:19

Use of robots.txt
05:19

Use of Noindex & Nofollow
01:57

Handling Duplicate Content
05:11

Use of Canonical URL v.s. HTTP 301 Redirect
02:51

Summary
00:28
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Off-site Optimization
3 Lectures 06:25
Key Strategies to Off-site Optimization
03:29

SEO: “White Hat” v.s. “Black Hat”
02:30

Summary
00:26
About the Instructor
Cheok Lup Wong
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0 Students
1 Course
Experienced Practitioner in Enterprise SEO

Being a data driven & hands-on practitioner in digital marketing, I have acquired more than 10 years of expertise in web development, web analytics, enterprise level SEO, paid search, competitive analysis, and performance marketing strategies & tactics. I have wide experience working with established global e-commerce firm - Global Sources, consulting firm - Accenture, enterprise content - SAP, educational institution - Singapore Management University (SMU), small-medium businesses (SMBs/SMEs), and start-ups.

With my expertise, I have worked with different stakeholders: digital product managers/owners, developers, UI designers, web analysts & regional marketing teams from Singapore, Malaysia, Hong Kong, China, Australia, India & UK to implement scalable & cost-efficient solutions and drive incremental business growth successfully.