Learn MailChimp from the Ground Up
4.4 (51 ratings)
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Learn MailChimp from the Ground Up

MailChimp email marketing platform is innovative, easy use and free for the first 2000 subscribers. Learn it here.
4.4 (51 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,101 students enrolled
Created by Sage Lewis
Last updated 10/2014
Curiosity Sale
Current price: $10 Original price: $20 Discount: 50% off
30-Day Money-Back Guarantee
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • By the end of the course you will be able to use all the major components of MailChimp.
  • You will know how to properly structure your lists and campaigns.
  • You will create emails that are attractive and mobile friendly.
  • You will be able to analyze your reports to see who is opening and clicking on your newsletter.
View Curriculum
  • If you can upload a picture to Facebook you are good to go.
  • You will need to have an idea of what you will be using a newsletter for.
  • You will need access to a company email address that will be used as the official email address of your newsletter.

I wish email wasn't important to marketing. I wish social media and SEO were the only things you needed to do to grow your business online. But that's just not the case. Email marketing continues to be the key to a successful online marketing strategy.

MailChimp is an amazing email marketing platform that is continually innovating and giving you the latest tools to market your company through email.

We'll walk through all the major components of MailChimp so you can get up and running quickly and easily.

Oh! and did I mention MailChimp is totally free for your first 2000 subscribers?

Here is what you will learn:

  • How to properly setup and structure your MailChimp account.
  • How to design an email newsletter that is responsive on a wide variety of devices and looks beautiful.
  • How to engage with your email newsletter audience in new and creative ways.

How this course is structured:

  • Each section is broken up into bite sized video tutorials that you can easily digest and implement step by step.
  • If you can upload a picture to Facebook you can setup a great email marketing program with MailChimp using this training series.

Why take this course:

  • This course will save you hours of time trying to navigate a new tool.
  • You will quickly see how things need to be setup and will get your email newsletter sent in a very short time.
  • Email is still the most powerful way to market to your prospects. This course will show you how to do that quickly and easily.
Who is the target audience?
  • Business owners that don't currently have an email marketing tool.
  • People who are just starting out using MailChimp.
  • Marketers that want to bring the best email marketing tools to their clients.
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Curriculum For This Course
19 Lectures
1 Lecture 02:28

This is the first video of the MailChimp course. This should kick off your learning in a way that helps you move through the course systematically and easily.

Preview 02:28
1 Lecture 06:37

We start by getting our account all setup in MailChimp. Sage will walk you through getting an account and filling out all the basic information in the correct ways.

Preview 06:37
List Management
2 Lectures 12:09

If you have a bunch of emails from people that have agreed to get your newsletter you are in luck! This is how you import them into MailChimp.

Preview 07:07

As your email marketing grows you are probably going to want to organize your subscribers in certain ways so you can email them accordingly. This is how you do that.

Understanding Lists, Groups and Segments
5 Lectures 23:31

Now you need to send an email. These are called Campaigns. This is the first step in the process. This is how your get your campaign setup.

Campaign Setup

You want to make your campaign look pretty, right? This is how you do it.

Campaign Design

These are the final steps you need to take to get your campaign locked and loaded and ready to go.

Campaign Confirm

Wait! Don't send that campaign just yet. You want to test it first. This is how you do that.

Campaign Testing

The A/B Split campaign feature of MailChimp is extremely cool and very easy to use.

The lecture shows how to setup an A/B test and talks about what purposes are good for using it.

Creating A/B Split Campaigns For Testing
2 Lectures 05:36

You definitely need to keep growing your subscriber list. Sign up forms are the key to this. MailChimp has a pretty cool sign up form build right in. This is how you use it.

Setting up General Sign up Forms

Wufoo is another program altogether. But it integrates beautifully with MailChimp. This is what I personally use for sign up forms.

Using Wufoo for Sign Up Forms
Advanced Features
7 Lectures 12:54

MailChimp reports and beautiful and amazingly jam packed with info. This is what you can learn by looking at the MailChimp reports.


Automation is how you create those cool drip campaigns and other sweet things that will automatically email a person based on specific behavior.


This is a cool little tool that lets you make campaign drafts right from your email inbox and send it into MailChimp as a draft.

Email Beamer

Wanna track success? MailChimp has an answer for that. You can tie Google Analytics right into MailChiimp.

Google Analytics

Chimpadeedoo is a cool little tablet app that lets you collect email subscribers any place that doesn't have Internet access. Like a trade show.


SocialPro is super cool. It connects your subscribers to their Twitter, Facebook and LinkedIn accounts. That way you can reach out to them in all those other places. It's all about making your relationships stronger with these folks.


This tool shows you all sorts of really cool information about your subscribers and how the interact with Twitter. The more you know the better you can serve your audience.

Tweet Trends
1 Lecture 00:54

Congratulations! You made it through the MailChimp course. This is a quick little wrap up video.

Course Conclusion
0 Lectures 00:00

Which is better in this scenario?

Lists or Groups
1 question

Campaign Tests
1 question

1 question

Newsletter Responsiveness
1 question
About the Instructor
Sage Lewis
4.4 Average rating
80 Reviews
6,870 Students
6 Courses
Web Marketing Professor Since 1999.

Sage travels to keynote or instruct on the following topics:

  • Social Media
  • Search Marketing – Optimization & Paid Search
  • Link Building

Topics where he has spoken:

Social Media

  • Duck Brand Duct Tape
  • Development Dimensions International
  • Monsanto
  • Search Engine Strategies –San Jose, NYC,Chicago
  • Colleges –ClevelandState, Lone Star, Tri-C
  • COSE

Search Marketing – Optimization & Paid Search

  • National Speakers Association
  • ClevelandClinic
  • Motorola
  • Search Engine Strategies –San Jose, NYC,Chicago
  • American Chamber of Commerce
  • COSE
  • eMarketing Techniques Conferences

Link Building

  • Search Engine Strategies –San Jose, NYC,Chicago
  • Click Z
  • Link Building Mastermind group

More about Sage Lewis:

Since 1999, Sage has taken a great deal of pride in cultivating and maintaining his expert status in the Web marketing industry. His online expertise has provided rich content to industry leading websites such as SearchEngineWatch as a Link Expert Columnist; ClickZ as a Search Marketing Expert Columnist; and Search Engine Guide as an SEO Video Columnist.

Sage is also the President of SageRock Inc. — a leader in Web marketing for over 10 years offering search engine optimization, paid search, social media and analytics. The firm has been recognized four separate years as a leading Search Marketing provider both by Marketing Sherpa and NEOSA.

Additionally, Sage has become known as as “The Web Marketing Video Guy” on YouTube where he has created 100’s of videos that have amassed over 555,000 views.

Finally, Sage is the author of "LInk Building is Dead. Long Live Link Building!" The #1 Best Selling Advertising Book at Amazon!

Sage is an Amazon Top 100 Business & Investing Author.