I wish email wasn't important to marketing. I wish social media and SEO were the only things you needed to do to grow your business online. But that's just not the case. Email marketing continues to be the key to a successful online marketing strategy.
MailChimp is an amazing email marketing platform that is continually innovating and giving you the latest tools to market your company through email.
We'll walk through all the major components of MailChimp so you can get up and running quickly and easily.
Oh! and did I mention MailChimp is totally free for your first 2000 subscribers?
Here is what you will learn:
How this course is structured:
Why take this course:
If you have a bunch of emails from people that have agreed to get your newsletter you are in luck! This is how you import them into MailChimp.
As your email marketing grows you are probably going to want to organize your subscribers in certain ways so you can email them accordingly. This is how you do that.
Now you need to send an email. These are called Campaigns. This is the first step in the process. This is how your get your campaign setup.
You want to make your campaign look pretty, right? This is how you do it.
These are the final steps you need to take to get your campaign locked and loaded and ready to go.
Wait! Don't send that campaign just yet. You want to test it first. This is how you do that.
The A/B Split campaign feature of MailChimp is extremely cool and very easy to use.
The lecture shows how to setup an A/B test and talks about what purposes are good for using it.
You definitely need to keep growing your subscriber list. Sign up forms are the key to this. MailChimp has a pretty cool sign up form build right in. This is how you use it.
Wufoo is another program altogether. But it integrates beautifully with MailChimp. This is what I personally use for sign up forms.
MailChimp reports and beautiful and amazingly jam packed with info. This is what you can learn by looking at the MailChimp reports.
Automation is how you create those cool drip campaigns and other sweet things that will automatically email a person based on specific behavior.
This is a cool little tool that lets you make campaign drafts right from your email inbox and send it into MailChimp as a draft.
Wanna track success? MailChimp has an answer for that. You can tie Google Analytics right into MailChiimp.
Chimpadeedoo is a cool little tablet app that lets you collect email subscribers any place that doesn't have Internet access. Like a trade show.
SocialPro is super cool. It connects your subscribers to their Twitter, Facebook and LinkedIn accounts. That way you can reach out to them in all those other places. It's all about making your relationships stronger with these folks.
This tool shows you all sorts of really cool information about your subscribers and how the interact with Twitter. The more you know the better you can serve your audience.
Congratulations! You made it through the MailChimp course. This is a quick little wrap up video.
Which is better in this scenario?
Sage travels to keynote or instruct on the following topics:
Topics where he has spoken:
Search Marketing – Optimization & Paid Search
More about Sage Lewis:
Since 1999, Sage has taken a great deal of pride in cultivating and maintaining his expert status in the Web marketing industry. His online expertise has provided rich content to industry leading websites such as SearchEngineWatch as a Link Expert Columnist; ClickZ as a Search Marketing Expert Columnist; and Search Engine Guide as an SEO Video Columnist.
Sage is also the President of SageRock Inc. — a leader in Web marketing for over 10 years offering search engine optimization, paid search, social media and analytics. The firm has been recognized four separate years as a leading Search Marketing provider both by Marketing Sherpa and NEOSA.
Additionally, Sage has become known as as “The Web Marketing Video Guy” on YouTube where he has created 100’s of videos that have amassed over 555,000 views.
Finally, Sage is the author of "LInk Building is Dead. Long Live Link Building!" The #1 Best Selling Advertising Book at Amazon!
Sage is an Amazon Top 100 Business & Investing Author.