The 4 Keys to more clients from Google

Easy way to understand the basics of SEO and getting more clients online. Grow your client base 10% to 100% THIS YEAR.
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  • Lectures 39
  • Length 1.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2014 English

Course Description

"Ian is an essential part of your internet marketing" Steve Orlow- The Orlow Firm, Former President of the Queens County Bar Assoc.

"Because of Ian and his team, I get called on almost every big case in Denver" Doug Richards, Denver Criminal Defense Attorneys

Are you a lawyer, doctor, dentist, photographer that wants more clients? Internet Marketing is becoming less of a choice and more of a requirement to grow your business. Most "internet marketing" courses are for selling stuff online, not for promoting your real life professional business.

I am going to teach you the 4 essential components to growing your business online. I have helped hundreds and taught 1000s of professionals like yourself how to grow your business online. Whether you are just starting out with internet marketing, or want to improve your presence, these fundamentals will help you get more clients.

authenticWEB, my internet marketing agency, continues to help businesses just like yours, and these are the fundamental techniques we use on a daily basis.

"You don't have to be great to start but you have to start to be great"

-Zig Ziglar

What are the requirements?

  • Internet Access
  • Access to Wordpress (suggested)

What am I going to get from this course?

  • You will understand What Search Engine Optimization is how it works
  • Why most "SEO" information can actually hurt your real life business
  • How Google works
  • Your 4 Pieces of internet Capital and how to develop them
  • What a CMS is and why you need one
  • The basics of content development
  • How to use wordpress to quickly create content
  • What blogging is and how to easily do it
  • The importance of links, which links are important and how to get them

What is the target audience?

  • Professionals wanting to learn the essentials of internet marketing
  • Lawyers
  • Dentists
  • Doctors
  • Anyone that provides a high level service

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction

In this class we are going to clarify internet marketing, SEO, organic search. into the simplest of terms. With these fundamentals, you can set forth getting more clients through the internet, whether you do it yourself or hire a team to help you, this course will not only save you money but time. If you only work on these r fundamentals, you will get more clients through your web presence.


Google is the place where we all go to find answers. Understanding how Google came to be will help you to understand why it works the way it does. This history lesson will help you to understand what is important now and what could be on the horizon.


Most business owners have heard of SEO but have no idea what it really is. In very basic terms, I will explain what SEO is as well as "Organic " search.


Most of us use Organic Search Results when we are looking for an answer on Google. Google makes all of it's money off of Pay Per Click (PPC) and that is the only place you can pay to be. Here you will learn the difference and which one is more beneficial to marketing your professional practice.


SEO grew out of trying to sell products online, not sell real world services. Service SEO practices promote your expertise, and prevent commoditization.


Page Rank is Google's scale that judges the authority of a website.

Why you are thinking about ranking wrong: The Yellow Pages Mindset

Commoditization will kill your enjoyment of your law firm or dental practice. Most marketers will send you down the path of commoditization because it is much easier to get calls this way. Which is more important many calls or quality clients?


In order to succeed in internet marketing, Stake your claim on the web and develop it, you need to know what your 4 pieces of internet capital are. Even if you only work on these 4 pieces and nothing else, you will succeed at Staking Your Claim and getting more clients.

Section 2: Your First Piece of Internet Capital: Your Domain

Your Domain is your claim to your success on the internet. Stake in in the right spot and develop it correctly to get those new clients.


Have you bought a domain but not started to develop it yet? This primer will explain to you best practices on deciding on a domain for your website.


There are a lot of complicated terms out there in internet marketing. This simplifies two very important terms when it comes to "developing" your claim on the internet.

Section 3: Your Second Piece of Internet Capital: Your Content

Your second piece of internet capital is content. You need to know what content is, the types of content, and how to develop a strategy that sets your up for success.


Most people only think written content will help them to improve their online presence, but there are many types of content.


In Most CMS's there are two main ways to Publish, Pages and Posts. I describe the difference of the two and how to use them in Wordpress.


Developing great content will help every part of your internet marketing. Use this content guide to systematize your content development and set yourself up for success.


Use your content guide to create the foundation for your website content, your sitemap.


A Content Management System will help you to quickly develop your website and easily build up your content!


Wordpress is our CMS of choice at authenticWEB. According to recent stats, it runs over half of the internet. I go over the very basics of publishing on wordpress.


While you want to keep most of your content on your Domain and your website, you will want to distribute it to draw traffic and links. Here I describe distribution reasons and methods.

Section 4: Your Third Piece of Internet Capital: Links

Links are a critical part of your Internet Capital. You need to understand which ones are important, how they work., and how to get them.


Inbound Links are the most important type of link. Learn how they really make SEO work.


The quantity of links on a page area a determinant in how powerful a link from that page is.


Anchor Text tells the search engine (Google) what that link is about. Proper Anchor text can have a page ranking for a term even if nothing else is there.


Follow Vs No Follow Links shows you how to find out if there is any value from a link at all.


Attracting more links to your site will require a strategy. This video will give you the basic ways to get more links. without getting in trouble with Google.

Ways to build links

Deep linking will make your entire site work better and make all of your content more accessible, leading to better answers for potential clients. Better answers means better phone calls from prospects.


I know what you are thinking. You are going to go out and get 1000's of links. Trying to outsmart google can get you in big trouble.

Blog Post Ideas
Section 5: Your Fourth Piece of Internet Capital: Online Reputation

Your 4th piece of internet capital is often overlooked, but absolutely critical. Even if you only get business through referrals, you will lose those if you have a poor online reputation.


Your online reputation is critical and a bad one can destroy your business. Monitor is continuously.


Online review sites can make or break your business. USe them to not only control your online reputation, but also build traffic and links!


Directories can help you build links as well as control your online reputation. Two birds with one stone!


Make a list of possible directories then start to get listed. Some will not put you on the directory immediately and some may cost money, so a list will help you to monitor them.


Google Alerts will help you monitor your online reputation. It will also help give you ideas for content!

Section 6: Avoiding Google Penalties and The Black Hats

Wanting to take short cuts is a natural human response to a seemingly daunting task. Sometimes you may not even know that these short cuts will be considered gaming Google's system, and can destroy all of your hard work.


Google tell you flat out what is acceptable and not acceptable in your internet marketing. Play by their rules, develop your 4 pieces of internet capital and you will be just fine.

Section 7: Wrap up

If you only develop your 4 pieces of internet capital, you will do okay. My guess is you want to do better than ok. With your 4 pieces of internet capital as a foundation, you can move on to the next steps in your internet marketing.

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Instructor Biography

Mr. Ian Garlic, CEO of authenticWEB, award winning marketing agency, author, teacher, #marketingnerd

My goal is to help professionals running their own business succeed in the deepest sense of the word. This means teaching them how to get more clients. I believe that empowering small business will change the world for the better.

What separates me is that I also do this on a daily basis for our clients at authenticWEB, a national internet marketing agency in Florida.

I run barefoot, eat and cook mostly vegetarian and try to save the environment. At first glance, I think I look more preppy nerd than hippy.

I love business, computers, marketing and the internet. I worked as a trader for a hedge fund before going to work as a consultant for one of the largest information companies in the world.

As founder and CEO of authenticWEB, I have helped hundreds of professionals increase the number and quality of their clients through a holistic, business minded approach to internet marketing.

I stress the power of story, using SEO and Video and paying close attention to analytics to create a unique strategy for everyone.

I have a passion for teaching marketing to professionals because I know it can change their lives. I believe everyone has stories to tell and to sell. The internet allows your stories to create the business of your dreams.

I have taught to many professional organizations around the country and consulted to fortune 500 companies.

I also am always searching for the latest techniques and ways to explain them simply so everyone can use them.

There is nothing more exciting to see someone going from having no website to being a powerhouse business!

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