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Learn How to Write Compelling Sales Letters

Learn how to write sales letters that will maximize your chances of converting your prospects into paying customers.
4.6 (6 ratings)
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554 students enrolled
Last updated 6/2014
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  • 1 hour on-demand video
  • 1 Article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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Do you want to increase your affiliate sales? Or maybe are you interested in becoming a professional sales copywriter?

If so, this is the course for you!



You will learn:

  • How to use the secret sales letter template that allows me to consistently get amazing conversion rates
  • The magic words that will force your prospects to click on the "Order" button.
  • The attention-grabbing techniques you can use to create powerful email subject lines. Say goodbye to unopened emails forever!

  • How to use powerful hidden emotional triggers to manipulate your prospects’ subconscious into buying your product

  • And much, more more!



You do not need to have the writing skills of a modern-day Shakespeare to join this course! I can promise you that, even if you flunked English in high school, you will be able to craft amazing sales letters in no time.


Dear student,

Five years ago, when I first started working as an Internet marketer, I was spending hours trying to write the perfect sales letter. And then, after clicking on that “Send” button that would send it to my list, I would wait nervously for the sales to come in. But minutes and then hours passed and no one on my list was ordering the products I was selling. The worst part was that it seemed that everyone else seemed to make money on the Internet, except me! I was confused, sad and even angry.

In the following years, I was lucky enough to meet and work for some of the best people in the business, first as a regular copywriter and then as a sales copywriter. And not only did I learn from these successful marketers, I also came up with techniques that allowed me to create the perfect sales letter - the sales letter that automatically boosts the conversion rates of whatever you’re selling by 10, 20, 30% or more!

I have spent 5 years of my life analyzing what makes a great sales letter. I have tested and re-tested hundreds of letters before finding a template that maximizes your profits every time. This is what I am going to teach you in this course.

Nicolas Henrion

Who is the target audience?
  • Internet marketers and anyone interested in promoting their own products or affiliate offers.
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What Will I Learn?
In this course, you will learn how to create sales letters that can either be sent by email or posted on a webpage.
By the end of this course, you will be able to write sales letters that will dramatically increase your conversion rates.
View Curriculum
  • No software is required
  • At least a lower-intermediate grasp of the English language
Curriculum For This Course
Expand All 17 Lectures Collapse All 17 Lectures 01:11:15
4 Lectures 22:12

Quick introduction to this course


In this lesson, you will learn:

  • Why a strong and compelling sales letter is the most important item in your Internet marketing toolbox.
Preview 04:08

In this lesson, you will learn:

  • Why excellent writers do not always make great sales copywriters.
  • Why grammar and spelling matter.

  • Why empathy is one of the best traits a sales copywriter can have.

  • How to make up for a lack of empathy.

Preview 08:44

In this lesson, you will learn:

  • How to write copy that is easy to read on a screen.
  • The fundamental difference between print ads and digital sales letters.

  • Why digital sales letters need to immediately convert prospects into buyers.

Print vs Digital Sales Letters

Let's find out how much you've learned so far!

Introduction Quiz
5 questions
A Tour Inside a Prospect's Brain
5 Lectures 19:02



How to Apply This Knowledge

Let's see how well you remember what was taught in this section!

End of Section Quiz
5 questions
Anatomy of a Sales Letter
4 Lectures 21:29

Overview of the lessons contained in this section.


In this lesson, you will learn:

  • How to write compelling headlines or subject lines.
  • Why you should create sales letters that you do not look like sales letters at first glance.
The Headline or Subject Line

In this lesson, you will learn:

  • How the BAWOCA system can help you write compelling sales letters.
  • How to use the BAWOCA system to tell a complete story to your prospects.

The BAWOCA System

In this section, you will learn:

  • How to use the BAWOCA system to craft each of your sales letters’ sections.
BAWOCA in Details

Let's see if you remember everything about the BAWOCA system!

End of Section Quiz
5 questions
Advanced Techniques
2 Lectures 06:13

In this lesson, you will learn:

  • How to inject a sense of “mystery” and “secret” into your sales letters to boost your sales.
The Secrets of the Mysterious Irresistible Offer

In this lesson, you will learn:

  • What split-testing is and how to use it to test your sales letters.
1 Lecture 00:47

Thank you for purchasing and following this course.

1 Lecture 01:30
Earnings Disclaimer
About the Instructor
4.6 Average rating
6 Reviews
554 Students
1 Course
Internet Marketing & IT Expert

Back when the World Wide Web was still in its infancy, in the mid-nineties, I started working as a freelance Web designer and copywriter.

In recent years, I also developed an interest in Internet marketing and developed unique techniques that allow me to create compelling campaigns both for myself and for some of my clients.

As an IT and copywriting instructor, my goal is to share some of these techniques with students around the world, allowing them to build their own online businesses or acquire valuable professional skills.

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