Learn How To Turn Your Passion Into Profit Online
4.7 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Learn How To Turn Your Passion Into Profit Online

Create a business from a passion easily and without breaking the bank
4.7 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
679 students enrolled
Created by Chris Archer
Last updated 6/2015
English
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Current price: $10 Original price: $20 Discount: 50% off
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Includes:
  • 1 hour on-demand video
  • 3 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Determine which market is the most appropriate and viable market for them to start a business in
  • Understand the basics of finding an online audience for their business
  • Know how to start an online business on a limited budget
View Curriculum
Requirements
  • Students need only self belief and determination if they are to apply what they learn in this course
Description

If you want to start your own business but are not sure how to find something you will enjoy and earn money from then get this course today! It will show you how to look for business ideas within your interests and turn them into an online business without the expense of a traditional business start up.
Inside the course you will get an idea of how you can be successful online by picking one aspect of a traditional business and marketing in it's own right on the internet and turning it into a lean business that can be started on a limited budget. You can start your own business without borrowing any money or risking huge financial investment.

You will also get ideas on how to use internet tools to research and find an audience for your new business, tell you where and how to advertise on the internet and give advice on how to get a website up and running for your business.

This is a simple outline for a low cost online business start up. Non technical information designed to feed the thought processes of people who want to start their own business online but need some simple guidance.

Who is the target audience?
  • This course is for people who are looking to start their own business and make their own way in the world
  • The course is not for people who lack confidence in their own abilities.
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Curriculum For This Course
Expand All 27 Lectures Collapse All 27 Lectures 01:07:31
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Starting A Business From Your Passion
6 Lectures 13:24

A short summary of what you can expect from the course. How you can turn a passion into your own profit centre

Preview 01:56

What are your passions and interests ? can they be turned into a business ? Many people have jobs they don't like and so you can avoid being one of them by choosing to work in a business that interests you.

Preview 02:14

How you can look at your interests and come up with a business idea amongst them. How to choose what you like to do as a business rather than just having a job.

Preview 02:49

A walkthrough of things to be wary of when you are starting your business. Many people fail almost before they start because they are blind to some of the problems with starting your own business

Preview 04:57

The 80/20 principle explained. This is a great help in finding where the profit is in a business and concentrating on it

Pareto's Principle
00:32

Choose one of your interests and see if you can break it down into several niches and find an aspect that could be profitable on it's own.

Your Turn
00:55
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Finding Your Audience
5 Lectures 20:26

Introduction to the tools used to find your audience in section 2. There are plenty of on line tools to help you find an audience. These are the most commonly used.

Section 2 Introduction
01:08

Practical use of the Google search tool for ideas and brainstorming. Use Google to stimulate the thought process when starting your business or looking for ideas.

Using Google For Business Ideas
05:45

  • Practical run through Facebook Audience Insights to help find potential customers. Facebook Ads are personal interest based and so offer different qualities to other advertising platforms.
Facebook Audience Insights
06:09

Using The keyword research tools. The Google keyword planner is a great resource. You need a google account to access it but is free and is very useful in several aspects of business building.

Keyword Research
04:39

Guest Posting is a way of instantly gaining a targeted audience in your niche by writing an article on an already established website and linking back to your own and thereby finding followers that are definitely interested in what you are doing.

Guest Posting
02:45
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Online Advertising
6 Lectures 15:54

Introduction to the most common forms of online advertising

Section 3 Introduction
01:14

Walkthrough of Google and Bing search advertising. Don't forget if you don't have an account make sure you get a new account coupon for free advertising to open the account with. Then you can learn to use it with free money.

Search Engine Advertising
03:57

A look inside Facebook's Advertising platform. First steps in finding a target audience on Facebook

Facebook Advertising
04:01

A walk through on the concept of PPV advertising. This is an outline of how PPV advertising works . PPV is only really recommended in big markets because adverts can only be delivered to people who have downloaded certain permission based softwares. In smaller markets you mind find it difficult to get adverts delivered.

PPV Advertising
02:51

An explanation of retargeting people that have visited your website. Retargeting is something that really works very well and is a logical form of advertising. Every time you see the same ad over again it reenforces your awareness of the product.

Retargeting
02:03

Other ways to advertise your business. You can never have too many ways to advertise.

Other Advertising
01:48

Which does what?

Advertising Quiz
3 questions
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Website Ideas
5 Lectures 11:15

Outline of getting a website together

Section 4 Introduction
00:44

Choosing and buying a domain name. This is a simple process but you do have choices

Selecting & Buying A Domain Name
03:05

Hosting your own website is recommended rather than free hosting. There is a huge choice of service providers offering different options and often very different prices.

Self Hosting
01:19

  • Tips to help with your website design. A walkthrough of both free themes and a paid theme market place to help find options for your website design
Wordpress Options
04:34

Wordpress as a platform for your business website. This video shows you a couple of the basic functions of the Wordpress editor

Wordpress Dashboard
01:33
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Business Logistics
5 Lectures 06:28
  • The physical and practical aspects of running the business
Section 5 Introduction
00:43

  • A look at expenses and keeping them under control. Costs are important and can quickly mount up if you don't think through what to expect.
Profit & Loss
01:20

Advice on holding stock and ordering. If you model a business leveraging other peoples stock and customers money then so much the better.

Stock & Ordering
01:43

Making Deadlines part of your business will improve efficiency and help you get more done.

Deadlines
00:42

A re-cap of what you should have learnt and what you should be able to apply to start your own business successfully.

Conclusion
02:00
About the Instructor
Chris Archer
4.7 Average rating
3 Reviews
679 Students
1 Course
Business Man , Online Entrepeneur

I have made my own way in the world for more than 30 years but started my working life as a Stock Controller in a large engineering company. I followed that up by becoming a Production Controller and then Inventory Control Manager of a multi national toiletries company. The trouble is when I reached management level and became more aware of company politics I realised it wasn't for me and decided to go my own way.

Since then and starting with no clear plan I have done a multitude of things from Street trading, to shop keeping , to running my own wholesale company and many online ventures from ecommerce stores , ebay stores , Amazon selling and affiliate sales , web designing, product creation.

I started my own perfume line but it wasn't until I followed my passion and getting involved with sport that I had any real success. My sports wholesale business was a great success for me.

Having decided to take my focus online my business experience is hugely helpful in understanding behaviour patterns and interpreting human reactions when putting online products and business plans together.

Now I am involved in many online projects and have joint ventured with some top marketers.