“An estimated 17 billion pounds of trash flow into the ocean every year.”
How do we keep our ocean trash free? Your leadership is urgent and critical!
Clean water programs for small organizations are often limited to managing annual shoreline cleanups. This grossly underestimates your leadership abilities. Shorecombers offers a series of dynamic courses for you the front line volunteers who are dedicated to saving your piece of paradise be it a beach, river, creek, lake or wetland. We aim to answer the often asked question: “How can I make the biggest difference?”
It’s time for you to move beyond just picking up trash a few times a year towards stopping the trash all together with sustainable programs you love.
In our online workshop you will master the skills to dramatically increase your effectiveness with a clear plan of action. You will develop and expand on you programs to gather more funding, sponsors and quality volunteers making you more sustainable and effective. According to BJ Smith, founder of Shorecombers “You don’t have to be a clean water group to make a difference. We train individuals and groups who care about clean water. They can be surfers, birdwatchers, anglers, boaters, or people who live along the river and sea shore. We train small groups and individuals because they are the foot soldiers most likely to carry out the work on the ground.”
Brainstorm Dynamic Activities. Now you are a leading trash authority with a lot of hard facts about the trash in your territory and your community. You will be leading your stakeholders and community in creating powerful activities that drive funders, sponsors and volunteers to your cause.
Write Your Plan. You will have more than enough information to create a beautiful and fact filled 15-35 page Trash Blast plan full of stakeholders, activities, data, photos, maps and more. You'll learn how to make this the plan that will win you grants and sponsors.
Come with me as we dive deep into our communities looking for trash, funding, sponsors and volunteers. We’ll be building plans and programs that keep your trash out of our ocean. You don’t need prior experience,
just a love of the ocean and all the waters that feed into it. Some of you will already have clean water programs and others want to add clean water and trash free programs to your club and neighborhood activities. Some of you will have very large organizations and others will work with small clubs or at the neighborhood level. All of your work is essential! No group is too small to make a difference.
This is a cartoon that I made using Sparkol. It's in here just to lighten you up a bit. Consider adding humor to your work, it isn't all serious business.
In the very first Course you worked with your Stakeholders and the community to gather enough information to develop your issues of concern and Preliminary Goals. In the second Course, you and your citizen scientists identified and researched your territory from every possible angle. So that now you are the local expert on trash in your territory
You needed to do all of this work to bring you to this last course where you will work with your stakeholders to brainstorm solutions and then use your science and what you love to do to find out where to best focus your efforts for maximum results.
This is a big session. You’ve been working with your stakeholders for quite some time now and along the way you’ve brainstormed a lot of great ideas. In the last session, you got these sorted into the format of objectives with measurable targets. And you identified some activities that were hiding out pretending to be objectives.
What do you do with so many great ideas but limited time and resources? In this session you’ll learn how to evaluate the project ideas so as to narrow the field down to the ones that you love to do and the ones that make the most sense for your group and territory.
You have learned a lot in the past two courses and have been doing great work in building your plans and programs to keep your trash out of our ocean.
This is when you take the work you have completed and turn it into your master plan. So what is a master plan? And how is it different from an action plan or a management plan?
A master plan tells the reader all about the ground work that you have completed. You tell them about your group, stakeholders, territory, and the trash characteristics. You tell them about your goals, activities and objectives. You’ll have maps and photos, stories about the process of coming together as a community to keep your trash out of our ocean. By creating a master plan, you create a guiding document that you can use to bring in more funders sponsors and volunteers to help you bring the plan to life.
I’ve uploaded my neighborhood trash blast plan to the classroom. You don’t have to copy the format, this is just one of many templates available to you with word processing software. The advantage of creating a report document is that people trust this delivery format. It looks solid! Mine is a Microsoft Word template. And this short video will show you some shortcuts.
I’m BJ Smith, strategic planner and social program builder helping people find their place in the clean water movement.
I have been a public servant, president of a non-profit cleaning up a large urban river, filmmaker and international program manager.
I'm here now to help you make sense of all the trash in the ocean, starting with the trash in your territory. Join me to learn how to get all the funding, sponsors, and volunteers you need to keep your trash out of our ocean.