How to Create Effective Buy & Sell Ads

Online Want Ads, Estate Sales, Downsizing, Foreclosures, Moving or just getting rid of the clutter in your home
4.7 (8 ratings)
Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
534 students enrolled
40% off
Take This Course
  • Lectures 23
  • Length 2 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works


Find online courses made by experts from around the world.


Take your courses with you and learn anywhere, anytime.


Learn and practice real-world skills and achieve your goals.

About This Course

Published 9/2015 English

Course Description

Selling used items online is different than selling face to face because your Ad is the only information potential buyers have when it comes to purchasing decisions. The Ad you show them can work for you, or against you. This course was designed to help you create more effective Ads that get attention… and results.

This course begins with an Introduction to who I am, who it's for, topics covered and why you should want to sell your unused items.

Each section will focus on one key area, and I break it down into everyday language to help you understand why it is so important, and how you can use it to improve your own selling efforts. Topics covered include:

- The importance of proper images, and you'll learn you how to take better pictures regardless of what camera you are using.

- How to price your item correctly so you don't miss a sales opportunity.

- How to write emotional description that appeal to the buyer's various senses to increase your chances of landing the sale.

- How to generate more traffic to your ad without spending any money.

You'll learn all that plus other tips, techniques and best practices!

Also included with this course are two Free eBooks: Selling Online, a Reality Checklist and Writing Descriptions that Sell.

One Man's Junk is Another Man's Treasure. There's a reason that old saying has been around for such a long time - because it's true! Items that were just collecting dust or I was going to throw away ended up selling rather quickly. I made a lot of money selling online and you can too!

During this course I focus mainly on Kijiji, which is a Canadian company, because that's the site I use to Buy & Sell locally, but keep in mind that the bulk of the information you will learn in this course is universal, and can help you create more effective Ads regardless of where you live or what website you are using, such as Ebay, Craigslist and so on.

By the end of this course you'll know how to create effective ads that get attention, and results!

What are the requirements?

  • Basic knowledge of taking a picture with your camera or cellphone, and importing the images into your computer.
  • No special software required.
  • This course does not offer step-by-step instructions on posting to Ebay, Amazon, Kijiji, Craigslist or other buy and sell websites. You should already have a working knowledge of the website you plan on using to sell online,

What am I going to get from this course?

  • Create more effective ads that grab people's attention.
  • Take better quality product images regardless of what camera you are using.
  • Write emotion-based descriptions to help potential buyers visualize themselves owning and benefiting from your item.
  • Learn the difference between features and benefits.
  • Find and set the best price possible for quicker sales.
  • Learn how to deal with buyers for more successful transactions.
  • Learn how to protect yourself both online and offline.

Who is the target audience?

  • Great for people having an Estate sale, downsizing, moving or just want to clear the clutter from their home.
  • This course is for everyone who is interested in making extra money by selling their unused items.
  • This course was designed for everyday people who are brand new to selling online.
  • If you have some experience selling online this course can help you create more effective Ads to generate more sales.
  • This course is probably not for you if you are a professional sales person or marketer looking to learn more advanced selling techniques or SEO strategies.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction

"One man's junk is another man's treasure" still holds true to this day... things I planned on throwing away, or were just sitting around collecting dust, sold rather quickly. I've made a lot of money selling used items online and you can too.

If someone can benefit from your used item, and you make money selling it, everyone's a winner! In this course you'll learn how to create more effective ads that get attention...and results!

Section 2: Pictures Sell Products

Good, Clear Images can Make or Break the Effectiveness of your Ad.

Why do you think advertisers spend so much money on professional photographers?

Because pictures sell products!

In This Lesson You Will Learn...

- How to get higher quality and more serious replies to your Ads.

- How to take better quality images regardless of what camera you are using.

- How to use light to help you capture better quality images.

- How to plan your shots to create Ads that are more visually appealing.

- Why your background could be confusing potential buyers.


You Don't Have to Be a Professional Photographer to take a Descent Photograph

Good images are created when you plan, shoot, make adjustments, then shoot again.

In This Lesson You Will Learn...

- How to make sure your background is not distracting.

- Whether or not you should show any flaws your item may have.

- Why good, clear images instills confidence.

- How to stage your item to make it more visually appealing.

- What zoom you should and should not use.

- The best way to preview your images during the shoot.

- How not having pictures can force buyers to leave your page.

- Whether or not you should use stock images.

4 pages

Camera settings, using angles, how to hold the camera, building a reflector and more are covered in this quick guide.

Knowledge Check - Pictures Sell Products
4 questions
Section 3: Writing Descriptions that Sell

A Picture may be Worth a Thousand Words, but...

Your Ad still needs a proper description to help the buyer visualize owning and benefiting from your item.

In This Lesson You Will Learn...

- How powerful the written word really is, and how to use that power.

- Real-world examples of what not to do when writing descriptions


Shopping Online is Different than Brick-and-Mortar Stores.

Never underestimate the power quality descriptions have on purchasing decisions.

In This Lesson You Will Learn...

- How to use Emotional Descriptions to draw potential buyers in.

- Samples of descriptive words that appeal to the various senses.

- What your Ad's goal really is.

- The difference between Features and Benefits.

- A real world example of how to turn a negative into a posutive.

3 pages

This guide will show you how I used an Amazon listing to kick-start writing my own description.

Knowledge Check - Writing Descriptions that Sell
4 questions
Section 4: Dealing with Buyers

A business without customers is like a window without glass.

It just doesn't make sense. If we want customers, we have to do everything we can to draw them in, and then work even harder to sell to them, and dealing with some of those people is easier said than done

In This Lesson You Will Learn...

- Why you should note your preferred method of contact.

- Why to check your email even if you prefer to be contacted by text or phone.

- The 3 steps to proper phone technique.

- Why you shouldn't try to sell over the phone or through email.

- What to do when you sell your item.

- Examples of what to expect when people contact you.

7 pages

Hate haggling?

That's okay, many people do, but it's not as difficult as you may think. If you want to make sure you always get paid a fair price, you cannot let potential buyers dictate your price.

The most important thing you can remember Is: You are in charge! No one can MAKE you take less than your asking price.

In this guide you will learn how I deal with buyers when they call or email me, and how I use the "Alternate Close" technique to steer the conversation away from price before the even have a chance to ask.

I also break down my responses so you know exactly why I say the things I say to steer the conversation towards my ultimate goal... to get that person to meet with me so the 'puppy Dog Close" can work its magic!

Knowledge Check - Dealing with Buyers
3 questions
Section 5: Effective Pricing

You Want How Much?

What you want to get and how much people are actually willing to pay are not necessarily the same thing.

In This Lesson You Will Learn...

- Why you should expect people to ask for a better price.

- What to say if you don't want to negotiate.

- Real-world examples of how not to price an item.

- How not to scare people away with negativity.

- How and where to find the current market value is for the item you are selling.

- If you should you price high, low or somewhere in the middle.

- A real world example of how I made something worth owning before I gave them the price.\

4 pages

In this guide you'll dive deeper in to how to set your price.

We'll go over how to cover your costs, why prices that are too high, or too low, can hurt your chances of selling it, as well as the importance of knowing your customer.

Knowledge Check - Effective Pricing
3 questions
Section 6: Generating Traffic

The Best Ad in the World is Completely Useless...

If Nobody Sees It!

In This Lesson You Will Learn...

- Why you want to generate more traffic to your Ad.

- How to use social media to generate free traffic without getting flagged as spam.

- How to use Facebook Groups to generate more traffic.

- Bumping your Ad without getting banned from the group.


The Internet makes reaching a lot of people easy..,

But why would you want to reach them if they will not buy?

In This Lesson You Will Learn...

- How to target your efforts to reach people who are more inclined to buy the item you are selling.

- How to answer questions potential buyers may have.

2 pages

In this guide you'll discover how Facebook Groups have an advantage over sites like Kijiji, and why even people who live in a small town should be using Facebook Groups.

Knowledge Check - Generating Traffic
3 questions
Section 7: How to protect yourself (online and offline) and when you have to ship your item

Safety Should Always Come First!

Especially when doing business with complete strangers.

In This Lesson You Will Learn...

- How to Protect Yourself, both online and offline.

- How to avoid common scams.

- A real-world example of when I refused to ship it and why.

- Why you should never sell and send items C.O.D.

- The best place to sell if you want to ship items.

- The place place to meet buyers to finalize the transaction.

- How to block unwanted text messages.

- Why letting people come to your home to buy the item is a bad idea.

1 page

In this guide you'll learn how online scammers can prey on your emotions to trick you into giving them your personal information... and your money.

Knowledge Check - Safety
3 questions
2 pages

A short but true story about spam.

Section 8: The BUY Part of Buy and Sell
2 pages

Do you know what the #1 rule is when it comes to flipping used items into cash?

This lesson tells you what it is, and why you should not try to flip unfamliar items.


From Rags to Riches. The story of how one couple quit their day jobs to sell used items full-time.

Section 9: BONUS Content
5 pages

Here is your downloadable copy of my ebook, Selling Online - A Reality Checklist.

8 pages

Here is your downloadable copy of my ebook, Writiing Descriptions that Sell.

1 page

Want to do more with your images than what Windows Paint or iPhoto can do?

Welcome to GIMP, a Completely Free image editor that runs on Windows and Mac computers.

Section 10: That's a Wrap
1 question

No course would be complete without a final exam.


I hope you enjoyed taking this course. More importantly, I urge you to take what you have learned and apply it to your own selling efforts today. Remember, you don't have to live in a big city to take advantage of local Buy & Sell websites - I live on an island and my hometown has less than 20k people, and I have made a lot of money selling used items locally... and you can too!

Don't be like those 70% who are not making extra money selling used items simply because they just never got around to it yet... take action today! It's a 30 Billion dollar per year industry, which means there's a lot of people out there who are ready, willing and able to buy... they just need someone to buy from. So why not you?

If you have any questions I am here to help. Post them in the discussion section and I'll get back to you as soon as possible. Now go create that Ad!

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Kenn Crawford, Author, Filmmaker and Trainer

Hi, I'm Kenn Crawford, a published songwriter, author and film maker. I was an Associate Trainer for a Fortune 500 company and I owned and operated a couple of businesses that I built from the ground up and later sold.

I wrote a weekly newspaper column, founded the Home_Recording group, and have been teaching people for over 30 years - everything from being a preschool teacher and guitar instructor to helping musicians, podcasters and audio book authors learn how to make professional sounding recordings.

My first job as a salesman was telemarketing, a commission-only job selling long distance. Our call sheets were literally pages torn from the local phone book - cold calls don't get much colder than that! My first day on the job was a brutal experience. After work I stopped at the local library and borrowed every book, video and audio tape I could get my hands on that had to do with sales, cold calling and telephone sales. I was a sponge. My sales went up and within a week the sales manager had me rewriting all the scripts to help everyone else get more sales and not sound like, well... a telemarketer.

I found myself working for a Fortune 500 company doing technical support for Microsoft, Sirius Radio, and Rogers Telecommunications. I worked as help desk, senior support and associate trainer.

Most people know I wrote a couple of books and that I performed on stage in a band or as a solo artist, but very few people know I got my start in entertainment doing ventriloquism. I'm almost 50 years old and I still have all my puppets. Hey, some things you just can't part with. :)

I recently released a short film I wrote and directed called THE FINAL GOODBYE and I'm in the process of filming a web series called THE AMYGDALA PROJECT. My debut novel, DEAD HUNT, will be filmed in 2017.

Ready to start learning?
Take This Course