This course will cover everything you need to know to start using Google Tag Manager and track GA4 with confidence. Step by step I take you through various features of Google Tag Manager and show you how you can implement various Tags to track Google Analytics 4 (GA4). You will go from not knowing anything about Google Tag Manager and Data Layers to mastering them and using them with confidence.

I am very confident that you will love this course.

I take a personal interest in your success, so ifyou  get stuck or want something that is not covered in the course, then feel free to reach out to me.  Let's get started!

Note: The course has been updated. All the lessons have been re-recorded with GA4 examples.

In this course, you will learn everything you need to get started and use Google Tag Manager with confidence.

1. Fundamentals and Essentials of Tag Manager (Applies to any tag manager)

2. Signing up for Google Tag Manager

3. Details of the Google Tag Manager Interface

4. How to set up Google Tag Manager for Google Analytics and track page views

5. How to set up external link tracking as Events in Google Analytics via Google Tag Manager

6. How to set up Button click tracking in Google Analytics

7. Track JavaScript errors using Google Tag Manager ( GTM)

8. Deploy GTM in WordPress

9. Understand and use the Data Layer in Google Tag Manager

10. Pushing dynamic values and custom events in DataLayer

11. Measuring page scroll depth - see how far users scroll on long and wide pages.

12. Track any element on the page to see if users are looking at that or not.

13. Google Ads conversion tracking

14. Export and import the Google Tag Manager container to share tags, triggers, and variables between accounts.

15. More to be added soon

I am available to help if you do get stuck. So go ahead and signup and I will see you in the course.

New tracking examples are added based on student demand - if something is not covered, let me know and I will show you how to do it in Google Tag Manager.

Note: You will need a basic understanding of HTML and JavaScript to use some advanced tracking using GTM.  

Here is what some of the students are saying:

Troy - AWESOME COURSE! I bought like 4 courses (including stuff for google tag manager) on Udemy to teach me this and NOTHING came close to what Anil delivered in this course! I don't usually rate courses and place comments but I will make an exception in this case. The phenomenal class covers everything, & well worth the money!

Kate Proyka -  The course is well structured, and clear, and covers all elements of the tool. There are several examples that can be easily implemented and make sense.

Why should you learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high-performing Digital Marketers and Analysts.  I understand both the technology and marketing sides of the business.  I have dealt with many analytics technologies way before Google Tag Manager existed and I know the inner workings of Digital Analytics. 

In addition, I have developed various courses and taught students from all over the world. I am an online instructor for the University of British Columbia (Canada), the University of Washington (USA), Bellevue College (USA), and the Digital Analytics Association.

I have an engineering degree and an MBA.