Search Engine Marketing (SEM) from an ex-Googler
3.2 (3 ratings)
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717 students enrolled
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Search Engine Marketing (SEM) from an ex-Googler

Learn Online Advertising (SEM) through hands on approach learned from working at Google and managing million $ accounts.
3.2 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
717 students enrolled
Created by Amitabh Verma
Last updated 11/2014
English
Current price: $10 Original price: $50 Discount: 80% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Create and run Search Engine marketing campaigns on Google AdWords
  • Optimise campaigns to get the best possible results
  • Apply tricks and techniques for great ROI, and run campaigns for online sales, lead generation or brand building.
View Curriculum
Requirements
  • Students need to be familiar with internet marketing.
Description

The course teaches you Search Engine Marketing, and especially, how to use Google AdWords to meet your marketing objectives. This is an indepth course, with practical hands on guide. You can expert to start running campaigns for top brands after undergoing this program. I have ensured that only the crux of digital marketing is included in the program, so that you only work on what is necessary and are not overloaded with a lot of material which you can never finish.

Its a course meant for Search Engine marketers, entrepreneurs or students willing to get into the magic world of online advertising and digital marketing.

The course contains 3 parts - Online Advertising Fundamentals, Search Advanced, and Display Advertising. In this program, you will learn all about creating, managing and optimising campaigns meant for brand building, lead generation or online sales. You will learn to run campaigns for search and display networks on desktop, and mobile platforms using text, image, rich media or video ad formats.

A very comprehensive program for everyone in Online Advertising. The program will also prepare you for the Google Certification exams and help you get Google AdWords certified.

Who is the target audience?
  • Anyone interested in becoming a Online advertising expert should take this course.
  • Anyone who wants to become a specialist in Digital Marketing
  • Anyone who plans to pass the Google certification exams
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Curriculum For This Course
31 Lectures
04:46:34
+
AdWords Fundamentals
14 Lectures 02:04:28


Advantages of Google AdWords
03:29


AdWords Bids
11:09

AdWords Ad Quality
10:58

AdWords Daily Budget
02:45

Account Structure
18:10

Creating a Campaign - Campaign Settings
15:10

Creating a Ad Group
05:13

AdWords Ad Format
05:14

Keyword Match Type
08:49

Ad Approval and Policy
10:49

Managing Multiple Accounts - MCC, API, Editor
09:08
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Advance Search
10 Lectures 01:43:10
Advance Search Intro
01:18

Invalid Clicks, Product Listing Ads
13:24

Dynamic Search Ads
08:04

Ad Extensions - Sitelinks, Call Extenstions, Location Extensions, Social.
10:15

Tools - Change history, Conversions, Keyword Tool.
19:35

Tools - Display planner, Ad Preview and Diagnosis
06:26

Reporting, and Analytics
18:41

Reporting Part 2
08:59

AdWords Editor
08:14

Optimisation and opportunities tab
08:14
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Display Network
7 Lectures 58:56
Introduction to Display Network
14:29

Creating Display Campaign, Display Ad Builder, Ad Gallery.
11:51

GDN Policy, Remarketing,
15:38

Video Ads, True View, Youtube
07:33

Youtube Ad Formats
01:54

Youtube best practices
02:15

Mobile Advertising
05:16
About the Instructor
Amitabh Verma
3.5 Average rating
205 Reviews
10,389 Students
2 Courses
Ex-Googler, Founder AMP Digital

Amitabh is an MBA from top B school in India, and has over 15 years of work experience, half of it with Google, where he led the Global SMB Services from India. Amitabh ran one of the largest teams in Google India, wherein he supported advertisers from all over the world. Amitabh also led the Search Quality, Ad Spam and Checkout team in India. Currently, Amitabh runs his startup, AmpDigital Net, wherein he is training the next gen of India in Digital Marketing. Amitabh also consults with some of the largest corporates on Online Advertising, SEO, Social Media, and Web Analytics.