Search Engine Marketing (SEM) from an ex-Googler

Learn Online Advertising (SEM) through hands on approach learned from working at Google and managing million $ accounts.
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  • Lectures 31
  • Length 5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2014 English

Course Description

The course teaches you Search Engine Marketing, and especially, how to use Google AdWords to meet your marketing objectives. This is an indepth course, with practical hands on guide. You can expert to start running campaigns for top brands after undergoing this program. I have ensured that only the crux of digital marketing is included in the program, so that you only work on what is necessary and are not overloaded with a lot of material which you can never finish.

Its a course meant for Search Engine marketers, entrepreneurs or students willing to get into the magic world of online advertising and digital marketing.

The course contains 3 parts - Online Advertising Fundamentals, Search Advanced, and Display Advertising. In this program, you will learn all about creating, managing and optimising campaigns meant for brand building, lead generation or online sales. You will learn to run campaigns for search and display networks on desktop, and mobile platforms using text, image, rich media or video ad formats.

A very comprehensive program for everyone in Online Advertising. The program will also prepare you for the Google Certification exams and help you get Google AdWords certified.

What are the requirements?

  • Students need to be familiar with internet marketing.

What am I going to get from this course?

  • Create and run Search Engine marketing campaigns on Google AdWords
  • Optimise campaigns to get the best possible results
  • Apply tricks and techniques for great ROI, and run campaigns for online sales, lead generation or brand building.

What is the target audience?

  • Anyone interested in becoming a Online advertising expert should take this course.
  • Anyone who wants to become a specialist in Digital Marketing
  • Anyone who plans to pass the Google certification exams

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: AdWords Fundamentals
What is Google AdWords?
Preview
06:02
The Google Network
Preview
15:00
Advantages of Google AdWords
03:29
Google Ad Auction
Preview
02:32
AdWords Bids
11:09
AdWords Ad Quality
10:58
AdWords Daily Budget
02:45
Account Structure
18:10
Creating a Campaign - Campaign Settings
15:10
Creating a Ad Group
05:13
AdWords Ad Format
05:14
Keyword Match Type
08:49
Ad Approval and Policy
10:49
Managing Multiple Accounts - MCC, API, Editor
09:08
Section 2: Advance Search
Advance Search Intro
01:18
Invalid Clicks, Product Listing Ads
13:24
Dynamic Search Ads
08:04
Ad Extensions - Sitelinks, Call Extenstions, Location Extensions, Social.
10:15
Tools - Change history, Conversions, Keyword Tool.
19:35
Tools - Display planner, Ad Preview and Diagnosis
06:26
Reporting, and Analytics
18:41
Reporting Part 2
08:59
AdWords Editor
08:14
Optimisation and opportunities tab
08:14
Section 3: Display Network
Introduction to Display Network
14:29
Creating Display Campaign, Display Ad Builder, Ad Gallery.
11:51
GDN Policy, Remarketing,
15:38
Video Ads, True View, Youtube
07:33
Youtube Ad Formats
01:54
Youtube best practices
02:15
Mobile Advertising
05:16

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Instructor Biography

Amitabh Verma, Ex-Googler, Founder AMP Digital

Amitabh is an MBA from top B school in India, and has over 15 years of work experience, half of it with Google, where he led the Global SMB Services from India. Amitabh ran one of the largest teams in Google India, wherein he supported advertisers from all over the world. Amitabh also led the Search Quality, Ad Spam and Checkout team in India. Currently, Amitabh runs his startup, AmpDigital Net, wherein he is training the next gen of India in Digital Marketing. Amitabh also consults with some of the largest corporates on Online Advertising, SEO, Social Media, and Web Analytics.

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