Search Engine Marketing (SEM) from an ex-Googler
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The course teaches you Search Engine Marketing, and especially, how to use Google AdWords to meet your marketing objectives. This is an indepth course, with practical hands on guide. You can expert to start running campaigns for top brands after undergoing this program. I have ensured that only the crux of digital marketing is included in the program, so that you only work on what is necessary and are not overloaded with a lot of material which you can never finish.
Its a course meant for Search Engine marketers, entrepreneurs or students willing to get into the magic world of online advertising and digital marketing.
The course contains 3 parts - Online Advertising Fundamentals, Search Advanced, and Display Advertising. In this program, you will learn all about creating, managing and optimising campaigns meant for brand building, lead generation or online sales. You will learn to run campaigns for search and display networks on desktop, and mobile platforms using text, image, rich media or video ad formats.
A very comprehensive program for everyone in Online Advertising. The program will also prepare you for the Google Certification exams and help you get Google AdWords certified.
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Desktop, iOS and Android.
Certificate of completion.
|Section 1: AdWords Fundamentals|
What is Google AdWords?Preview
The Google NetworkPreview
Advantages of Google AdWords
Google Ad AuctionPreview
AdWords Ad Quality
AdWords Daily Budget
Creating a Campaign - Campaign Settings
Creating a Ad Group
AdWords Ad Format
Keyword Match Type
Ad Approval and Policy
Managing Multiple Accounts - MCC, API, Editor
|Section 2: Advance Search|
Advance Search Intro
Invalid Clicks, Product Listing Ads
Dynamic Search Ads
Ad Extensions - Sitelinks, Call Extenstions, Location Extensions, Social.
Tools - Change history, Conversions, Keyword Tool.
Tools - Display planner, Ad Preview and Diagnosis
Reporting, and Analytics
Reporting Part 2
Optimisation and opportunities tab
|Section 3: Display Network|
Introduction to Display Network
Creating Display Campaign, Display Ad Builder, Ad Gallery.
GDN Policy, Remarketing,
Video Ads, True View, Youtube
Youtube Ad Formats
Youtube best practices
Amitabh is an MBA from top B school in India, and has over 15 years of work experience, half of it with Google, where he led the Global SMB Services from India. Amitabh ran one of the largest teams in Google India, wherein he supported advertisers from all over the world. Amitabh also led the Search Quality, Ad Spam and Checkout team in India. Currently, Amitabh runs his startup, AmpDigital Net, wherein he is training the next gen of India in Digital Marketing. Amitabh also consults with some of the largest corporates on Online Advertising, SEO, Social Media, and Web Analytics.