Google AdWords for Beginners

Learn how to effectively use AdWords to reach more customers online and grow your business.
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  • Lectures 44
  • Contents Video: 3 hours
    Other: 6 mins
  • Skill Level All Levels
  • Languages English, captions
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 6/2013 English Closed captions available

Course Description

"This course was exactly what I needed. I will watch it several times and would suggest it for anyone looking to start with AdWords." -Brad Fach, Founder, PatentFile

In just over 3 hours you will learn how to create Google AdWords campaigns that boost traffic, increase sales and build your business online – or your money back!

Throughout this comprehensive course you will learn all of the elements that go into creating campaigns that deliver a high return on every dollar you spend – from targeting, to research, to writing compelling ads, to campaign optimization.

You will also get a firm grasp on the basics of AdWords and how it works, which is necessary to create successful campaigns. And, on top of lifetime access to the course, you'll also get a FREE copy of my Google AdWords for Beginners eBook

After completing Google AdWords for Beginners, you will be armed with the knowledge needed to launch your first campaign or drastically improve an existing one. I include detailed examples and proven strategies that I've personally used to run thousands of successful AdWords campaigns.

Each lesson includes:

  1. An in-depth video lesson
  2. A screencast walk-through using a live AdWords account
  3. Links to tools and relevant articles for further reading

The walk-through is to give you a first-person perspective on each aspect of setting up and running your campaigns so that you can follow along in your AdWords Account or know exactly what's needed when launching your first campaign. You will learn faster by doing, rather than just listening.

This course is regularly updated to include new features and changes from Google, so that you can stay up-to-date with all of the tools available in your AdWords tool belt.

If all of that sounds good to you, enroll now, and we'll get started with Google AdWords for Beginners.

***Course is currently up-to-date as of Janurary 2015***

What am I going to get from this course?

  • Fundamentals of AdWords
  • Campaign Targeting
  • Managing Budgets and Bids
  • Creating Successful Ads
  • Keyword Research
  • Competitive Research
  • Research Tools
  • Optimization Strategies
  • *Bonus* Intro into Advanced AdWords (Display & Remarketing)

What is the target audience?

  • Entrepreneurs
  • Marketing Professionals
  • Business Owners
  • Marketing Students

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Google AdWords Fundamentals
07:08

Reminder: Enable HD quality video in the bottom right hand corner of the video player. If you don't do this it may be difficult to read the charts in the lectures. Also, go 'full-screen' if you are on a mobile device

To download your free copy of my AdWords eBook click here: https://gumroad.com/l/lcCIS

08:58

This lesson with go over the one of the most important concepts of AdWords – Ad Rank. Ad Rank is the metric that Google uses to sort, rank and display all available advertisements. This lesson is vital because understanding Ad Rank will help you to create better performing ads and optimize those ads over time.

06:36

Lesson 3 will go over landing pages which are also called destination pages within Google AdWords. They are what a user sees directly following a click of an advertisement. This lesson will discuss key points to include in your landing pages as well as examples of ideal landing pages.

Links to pages referenced in lesson:

Starbucks Landing Page

05:35

Lecture 4 will walk through three different types companies (software, ecommerce and local) and landing pages that they use in their AdWords campaigns. We will discuss the elements on the pages that work towards the goal of converting website visitors to paying customers.

07:19

In this lesson we will discuss campaign structure and setting up your first campaign. We will also dive into the difference between Campaigns and Ad Groups – a common area of misunderstanding with those new to AdWords.

Further Reading: How to structure a AdWords Account

Section 1: Links & Further Reading
Article
Section 2: Targeting and Bidding
07:25

In this lecture we will jump into creating your first campaign. This lesson will specifically talk about how to target by location each element from targeting by country, city, state, zip code and radius from a given location.

Reminder: If you do not already have a Google AdWords Account create one here. Also, if this is your first time creating a Google AdWords account enter your email address here and I will send you a free $100 voucher to create your first campaign.

07:54

In this walk through we will go through each option of location targeting in Google AdWords using a live account. We will go through targeting by country, state, city, zip code and radius and also how to add multiple locations.

Walk Through: Location Groups
02:07
04:48

Lecture 9 will discuss language targeting and the potential opportunities that it presents. We will discuss industries that language targeting can work well for and targeting opportunities for non-native speakers.

Sources for ad copy and keyword translators: Odesk & Elance

01:27
In this lecture we will talk through how to target different languages in a live Google AdWords account. This walk through will use the "All Features" options at the top of the campaign creation page. 
03:37

This lecture will discuss the options for setting up your keyword bids, default bids and max bids. Also, we will discuss how to set up your daily budget and how to calculate your daily budget based on a specified monthly budget.

03:48

This walk through will go through the different bidding and budgeting options. We will discuss automated bidding, focusing on clicks (CPC) vs. focusing on conversion (CPA) and basic vs advanced budgeting options.

05:11

This walk through will go over how to set up conversion tracking on your website. Setting up conversion tracking is key to being able to effective managing and optimizing your campaigns. It is necessary if you want to use the 'Optimize for Conversions' bidding option.

Additional Reading: Setting Up Conversion Tracking

04:20

In this lecture we will discuss the value of Ad Extension within Google AdWords. We will discuss location extensions, call extensions, social extensions, site linksand how each one of these items work.

Additional Walk Through: Adding Google+ to AdWords

05:45
In this walk through we will go through how to add each Ad Extension to your AdWords campaign and talk about the individual items that are important within each one. We will also discuss the different options that you have for call tracking and location extensions. 
Section 2: Links & Further Reading
Article
Section 3: Creating Ads & Adding Keywords
05:19

In this lecture we will talk about each element that goes into writing a successful advertisement. We will break down the headline, description lines, display URL and destination URL. We will alsotalk about different styles of ads so that you can test what will work best for your business.

03:13

In this walk through we will write our first advertisement in a live Google AdWords campaign. We will talk about different styles and how punctuations can effect how the ads are displayed to users.

05:37
In this lecture we will discuss how to add keywords to your Ad Groups and how to look for new keyword opportunities using research tools provide in AdWords.
07:13
In this lecture we will discuss broad, phrase, and exact match keyword match types. We will also discuss the different strategies and ways to use these match type to your advantage in your campaigns. 
01:57
In this walk through we will be adding keywords to our live Google AdWords account and also go over the syntax for each of the different keyword match types. 
03:53

In this walk through we will go over how to add negative keywords to your Ad Groups and Campaigns. This is an extremely important lesson because you will learn how to look for keywords that may be costing you money on unwanted phrases. Adding negative keywords is a key step to optimizing your camapigns.

Wordstream Negative Keyword Tool

Starter Negative Keyword Lists Here & Here

04:12
In this lesson we will discuss what dynamic keyword insertion is, how to use it in your campaigns and how it can be of benefit to your. Instead of guessing what to put in your ad copy you can use 'DKI' to exactly match what they searched for causing better relevance and often times better performance.
Additional Reading: Dynamic Keyword Insertion Syntax 
02:18

In this walk through we will go through our live account and create an advertisement using Dynamic Keyword Insertion in the Headline and Display URL.

Section 3: Links & Further Reading
Article
Section 4: AdWords Strategies & Research Tools
06:37

In this walk through we will go through a few different tools and techniques that you can use to see what your competition is doing online. With spyfu and mix rank you can get a better idea of what your competitors are spending, what their ads look like and what keywords they are going after.

Google Keyword Planner
08:08
05:15

In this walk through we will go over how to look for opportunities in a live Google Analytics account. We will use organic traffic and engaged traffic to see how customers are currently finding your site and show how you can use that information in AdWords.

If you don't already have Google Analytics on your website your can sign up here: Google Analytics

Better Keyword Research
03:57
Section 4: Links & Further Reading
Article
Section 5: Optimization
Optimization Overview
01:08
Optimizing Campaign Settings
04:26
Optimizing Through A/B Testing
03:13
Optimizing with Ad Extensions
02:19
Optimizing Click Through Rates
03:32
Optimizing with Negative Keywords
03:49
Section 6: Display and Remarketing
07:56
In this lecture we will discuss the Google Display network and how to create display campaigns. We will also discuss the opportunities of the display network, its differences  between the search network and common pitfalls. 
08:48

In this walk through we will use our live AdWords account to create our first display campaign using an image ad. We will walk through the different targeting and creation steps to get your first display campaign live.

08:08
In this lecture we will discuss how to use remarketing to target customers that have already shown an interest in your website. We will also discuss different strategies of remarketing and go over a Zappos case study to show how one of the best in the business does it.


Additional Reading: Yankee Candle Case Study , Advanced Remarketing Strategies 


06:20

In this walk through we will use our live account to show how to step up a remarketing audience and how to create your first remarketing campaign. We will go through the different options that you can in your remarketing list and how to add an image ad that uses your remarketing list.

Additional Reading:How to add your remarketing code

Section 5: Links & Further Reading
Article
Section 7: Conclusion
The Wrap-up
01:19
Free AdWords eBook
Article

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Instructor Biography

Corey Rabazinski, Google Certified Marketer

Corey is a Google and Bing accredited digital marketer with 6+ years of experience helping companies grow online. He is currently the Marketing Director at Code School (acquired by Pluralsight) where he has helped the startup get to over 1 million users and $1M MRR within his first year at the company. Prior to that, he managed multi-million dollar digital campaigns for companies such as Holiday Inn, Tony Roma's, Diamond Resorts and Universal Studios.

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