Learn Effective Mobile Marketing
3.1 (74 ratings)
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Learn Effective Mobile Marketing

With more and more consumer time spent with mobile devices, how can brands find engagement?
3.1 (74 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
6,318 students enrolled
Last updated 2/2016
English
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Current price: $10 Original price: $20 Discount: 50% off
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Includes:
  • 3 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand the Mobile Landscape
  • Create a Clear Marketing Startegy
  • Target Segments
  • Measure Your Campaign
View Curriculum
Requirements
  • A general understanding of the Mobile Principles
  • A general Internet knowledge
Description

"Learn Effective Mobile Marketing" course will help you to understand how users engage with mobile, create a clear marketing strategy, target segment and measure your campaigns.

With the massive growth of smartphones, mobile has become a significant and diverse media marketing channel. With more and more consumer time spent with mobile devices, how can brands find engagement? Whilst there are many opportunities, there are also a diverse range of technologies to deliver these - from messaging to apps, from mobile web to image recognition. This course provides an in-depth understanding of these channels and how they can be used in brand marketing and advertising.

Who is the target audience?
  • Marketing Professionals
  • Business Owners
  • Digital Marketing Agencies
  • Digital Marketing Students
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Curriculum For This Course
Expand All 19 Lectures Collapse All 19 Lectures 02:53:24
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Intro to Mobile Marketing
1 Lecture 01:01
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The Mobile Landscape
5 Lectures 46:18
The mobile landscape
03:59

The mobile technology landscape
10:00

Users and mobile landscape
07:24

Players in the mobile landscape
12:37

Mobile and the consumer
12:18
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Mobile Marketing & Advertising
8 Lectures 01:33:02

Regulatory bodies and codes of practice (UK)
09:33

Mobile display formats
06:03

Mobile non-display formats
06:17

Mobile optimisation strategies
12:33


Proximity marketing
21:24

Integrating mobile into marketing
28:03
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Planning & Design
4 Lectures 31:03
The mobile planning process
06:02

Planning mobile activity
09:17

Mobile design and development
15:04

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1 Lecture 00:00
Bonus Lecture with Coupons Starting at $9 to the rest of our courses
2 pages
About the Instructor
Oxford Learning Lab
4.3 Average rating
554 Reviews
16,436 Students
19 Courses
Professional Marketing Courses by Top Experts

Oxford Learning Lab is an online provider of Marketing & Business Strategy education.

All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.

Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.

All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.