Learn Effective Mobile Marketing

With more and more consumer time spent with mobile devices, how can brands find engagement?
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  • Lectures 19
  • Contents Video: 3 hours
    Other: 2 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2012 English

Course Description

"Learn Effective Mobile Marketing" course will help you to understand how users engage with mobile, create a clear marketing strategy, target segment and measure your campaigns.

With the massive growth of smartphones, mobile has become a significant and diverse media marketing channel. With more and more consumer time spent with mobile devices, how can brands find engagement? Whilst there are many opportunities, there are also a diverse range of technologies to deliver these - from messaging to apps, from mobile web to image recognition. This course provides an in-depth understanding of these channels and how they can be used in brand marketing and advertising.

What are the requirements?

  • A general understanding of the Mobile Principles
  • A general Internet knowledge

What am I going to get from this course?

  • Understand the Mobile Landscape
  • Create a Clear Marketing Startegy
  • Target Segments
  • Measure Your Campaign

What is the target audience?

  • Marketing Professionals
  • Business Owners
  • Digital Marketing Agencies
  • Digital Marketing Students

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Intro to Mobile Marketing
Principles of mobile marketing
01:01
Section 2: The Mobile Landscape
The mobile landscape
03:59
The mobile technology landscape
10:00
Users and mobile landscape
07:24
Players in the mobile landscape
12:37
Mobile and the consumer
12:18
Section 3: Mobile Marketing & Advertising
Reason for use Mobile in Advertising
04:27
Regulatory bodies and codes of practice (UK)
09:33
Mobile display formats
06:03
Mobile non-display formats
06:17
Mobile optimisation strategies
12:33
Mobile targeting
04:42
Proximity marketing
21:24
Integrating mobile into marketing
28:03
Section 4: Planning & Design
The mobile planning process
06:02
Planning mobile activity
09:17
Mobile design and development
15:04
Principles of mobile marketing-Summary
00:40
Section 5: Continue learning with us in more Udemy courses!
Bonus Lecture with Coupons Starting at $9 to the rest of our courses
2 pages

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Instructor Biography

Oxford Learning Lab, Professional Marketing Courses by Top Experts

Oxford Learning Lab is an online provider of Marketing & Business Strategy education.

All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.

Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.

All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.

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