Learn Content Inventory and Content Audit
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Learn Content Inventory and Content Audit

A comprehensive course on the concepts of Content Inventory, Content Audit and Content Projects
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
84 students enrolled
Created by Girijan Raghavan
Last updated 11/2016
English
Current price: $10 Original price: $85 Discount: 88% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand concepts of Content Inventory and Content Audit
  • Use content data from website and use insights to improve content quality
  • Understand concepts for development of high quality websites
View Curriculum
Requirements
  • Anyone doing a content project
  • Anyone interested in learning to improve the performance of a website
  • Anyone with an open mind to learn processes like a content inventory and content audit
Description

Content Inventory and Content Audit has become an essential part of a an evolving digital communication system. Content publishing is not a kid’s play these days and organizations of all shapes and sizes are struggling to publish content that is timely, relevant and useful to visitors of their website.

Content needs to be checked whether it is meeting the organizations business strategy and the needs of its audience. Often these two aspects go in divergent paths and it becomes tough for a content strategist to synchronize them together. A Content audit is a process that often helps a content strategist to achieve this goal. And a content inventory is the prelude of a content audit. Both these processes play a big role in addressing issues of a website or any content set for that matter.     

Content Strategy and Content Audit work hand in hand in a content project. A workable and efficient strategy can be worked out after completion of the content project.

This course deals with Content Inventory and Audit in detail. Whether you are a newbie or an experienced professional I hope you will gain some insights over formulating a strategy for your content needs.

Who is the target audience?
  • Students of Content Strategy
  • A Content Strategist
  • Owner, manager of a website
  • Content Creators
  • Anyone who wish to improve content quality of digital content
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Curriculum For This Course
23 Lectures
01:49:16
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Content Inventory Process
6 Lectures 29:36

This lecture covers what a content inventory is and its requirements.

Preview 05:20

This lecture covers the various steps involved in a content inventory process.

Preview 05:01

This lecture covers the various steps involved in a content inventory process.

Steps of a Content Inventory Process - II
05:24

This lecture covers the various steps involved in a content inventory process.

Steps of a Content Inventory Process - III
04:03

This lecture covers the topic of Linking of websites and Inventories using software tools.

Steps of a Content Inventory Process - IV
05:56

This lecture covers the topic of a building and refreshing a content inventory and turning an inventory into a site map.

Steps of a Content Inventory Process - V
03:52
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Content Audit Process
4 Lectures 22:55

This lecture covers the topics of content audit process, business context of Content Inventory and Audit, different contexts of auditing etc.

Preview 05:21

This lecture covers the topics of step by step process of a content audit.

Process of an Audit
06:22

This lectures the topic of auditing multi-channel content.

Auditing of Multi Channel Content
05:24

This lecture touches upon the topic of auditing of social media channels.

Auditing of Social Media Channels
05:48
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Customer Personas & Customer Journeys
4 Lectures 17:58

This lecture studies user personas and covers the topic of using customer personas.

Using Customer Personas in Audits
05:25

This lecture covers methods of creating and developing customer personas.

Methods of creating Customer Personas
04:32

This lecture covers the topic of adding content strategy to Personas, adding persona data to audit and applying insights to action.

Adding Content Strategy to Customer Personas
04:02

This lecture covers the topic of customer journey maps.

Customer Journey Maps
03:59
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Evolving a Content Strategy
6 Lectures 28:28

This lecture covers the topic of content consumption,brand new & fresh content, important points of a content strategy etc.

Content Consumption
07:44

This lecture gives out a few statistics with regard to documented content strategy.

Content Strategy - Some statistics
05:08

This lecture covers the topic of user character and defining the user of a brand.

Defining User Character and Behaviour
03:58

This lecture explains the voice of a user and offers made to your users / customers.

Offers to Customer
04:01

This lecture finds out the purpose of content.

Purpose of Content
03:12

This topics explains the importance having someone in charge of content.

Role of a Content Manager
04:25
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Content Analysis
3 Lectures 10:19
Introduction
04:00

Methods of Content Analysis
03:23

Strengths and Limitations of Content Analysis
02:56
About the Instructor
Girijan Raghavan
4.0 Average rating
113 Reviews
10,175 Students
11 Courses
Online Tutor

I am an Engineer by profession. I got fascinated with Digital Marketing a couple of years back. I have been doing a lot of research and analysis in this field.

Digital Marketing is an evolving field which is changing and advancing rapidly. New technologies and platforms are coming up into the market taking competition to higher levels for marketers.

I am a passionate follower of Digital Marketing. I am still a learner and always will be because of its evolving nature.

I want to exchange my knowledge with others as I feel that in the process of sharing I shall only be gaining further knowledge.