This course is designed to take the Local SEO beginner through Local SEO basics with the end result being a firm foundational knowledge of Local SEO. At the end of this course the local business will be equipped with the understanding of what Google is looking for from their local business to rank higher on the search engine for their industry and city of choice. The student will be able to use this knowledge as a base to launch themselves into further, more advanced Local SEO learning. After taking this course, the student will have come from knowing absolutely nothing about how Local SEO works to having a strong, foundational knowledge of Local SEO.
Getting started with Local SEO and what you can expect from the Beginner Local SEO course!
Josh breaks down the 5 major pillars of Local SEO. These are the 5 elements any good Local SEO campaign focuses their complete attention on.
Josh talks about the 1st Pillar of Local SEO: Google My Business Pages. Josh will show you a live example of a Google My Business Page and how to optimize it.
Josh talks about the 2nd Pillar of Local SEO: Local Search Directories OR Citations. Josh will explain what citations are and show how local search directories help in the process of creating citations through live examples.
Josh talks about the 3rd Pillar of Local SEO: Online Reviews. Josh explains why online reviews are important in general, not just for Local SEO; as well as where Google wants to see you get online reviews.
Josh talks about the 4th Pillar of Local SEO: On-Page Optimization. Josh shows you what Google is really looking for on your website and the basics of what to change to give Google the signals they want.
Josh talks about the 5th Pillar of Local SEO: Backlinks. Josh shows you what Google is really looking for when it comes to other websites and linking back to your website with live examples of what backlinks look like and how it all works.
Congratulations! You're now a graduate of the Beginner Local SEO video course!
Owner of Local SEO Agency, Tutelary Marketing, founder of the Local Business Internet Marketing University. With one of the highest client retention rates in the Local SEO industry, Tutelary Marketing has become one of the premier Local SEO companies through hard work, innovation, and a commitment to an "above the fold" philosophy. The Local Business Internet Marketing University is the avenue through which Tutelary Marketing dispenses their consulting services. That's right, our agency will actually teach you how to do your own local business marketing. In fact, that's why we're here on Udemy.