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Beginner Local SEO | The Foundations of What Google Wants

Understand exactly what Google is looking for to rank your local business higher than your competition in your city.
4.4 (337 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
7,140 students enrolled
Created by Joshua Mackens
Last updated 9/2014
  • 43 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
By the end of the course you will understand exactly what Google is looking for to rank your local business higher in search results for your industry and city.
View Curriculum
  • A willingness to learn Local SEO

This course is designed to take the Local SEO beginner through Local SEO basics with the end result being a firm foundational knowledge of Local SEO. At the end of this course the local business will be equipped with the understanding of what Google is looking for from their local business to rank higher on the search engine for their industry and city of choice. The student will be able to use this knowledge as a base to launch themselves into further, more advanced Local SEO learning. After taking this course, the student will have come from knowing absolutely nothing about how Local SEO works to having a strong, foundational knowledge of Local SEO.

Who is the target audience?
  • Local business owners or employees that have zero to below basic knowledge of Local SEO
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Curriculum For This Course
Expand All 8 Lectures Collapse All 8 Lectures 43:18
Beginner Local SEO | The Foundations of What Google Wants
8 Lectures 43:18

Getting started with Local SEO and what you can expect from the Beginner Local SEO course!

Introduction to Begginer Local SEO

Josh breaks down the 5 major pillars of Local SEO. These are the 5 elements any good Local SEO campaign focuses their complete attention on.

The 5 Pillars of Local SEO

Josh talks about the 1st Pillar of Local SEO: Google My Business Pages. Josh will show you a live example of a Google My Business Page and how to optimize it.

The 1st Pillar: Your "Google My Business" Page

Josh talks about the 2nd Pillar of Local SEO: Local Search Directories OR Citations. Josh will explain what citations are and show how local search directories help in the process of creating citations through live examples.

The 2nd Pillar: Local Search Directories ala Citations

Josh talks about the 3rd Pillar of Local SEO: Online Reviews. Josh explains why online reviews are important in general, not just for Local SEO; as well as where Google wants to see you get online reviews.

The 3rd Pillar: Online Reviews

Josh talks about the 4th Pillar of Local SEO: On-Page Optimization. Josh shows you what Google is really looking for on your website and the basics of what to change to give Google the signals they want.

The 4th Pillar: What is Your Website Saying About You? - "On-Page SEO"

Josh talks about the 5th Pillar of Local SEO: Backlinks. Josh shows you what Google is really looking for when it comes to other websites and linking back to your website with live examples of what backlinks look like and how it all works.

The 5th Pillar: What Are Other Websites Saying About You? - "Off-Site SEO"

Congratulations! You're now a graduate of the Beginner Local SEO video course!

Beginner Local SEO Conclusion
About the Instructor
4.4 Average rating
337 Reviews
7,140 Students
1 Course
Local SEO & Local Business Marketing Guru

Owner of Local SEO Agency, Tutelary Marketing, founder of the Local Business Internet Marketing University. With one of the highest client retention rates in the Local SEO industry, Tutelary Marketing has become one of the premier Local SEO companies through hard work, innovation, and a commitment to an "above the fold" philosophy. The Local Business Internet Marketing University is the avenue through which Tutelary Marketing dispenses their consulting services. That's right, our agency will actually teach you how to do your own local business marketing. In fact, that's why we're here on Udemy.

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