Beginner Local SEO | The Foundations of What Google Wants

Understand exactly what Google is looking for to rank your local business higher than your competition in your city.
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  • Lectures 8
  • Length 43 mins
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2014 English

Course Description

This course is designed to take the Local SEO beginner through Local SEO basics with the end result being a firm foundational knowledge of Local SEO. At the end of this course the local business will be equipped with the understanding of what Google is looking for from their local business to rank higher on the search engine for their industry and city of choice. The student will be able to use this knowledge as a base to launch themselves into further, more advanced Local SEO learning. After taking this course, the student will have come from knowing absolutely nothing about how Local SEO works to having a strong, foundational knowledge of Local SEO.

What are the requirements?

  • A willingness to learn Local SEO

What am I going to get from this course?

  • By the end of the course you will understand exactly what Google is looking for to rank your local business higher in search results for your industry and city.

Who is the target audience?

  • Local business owners or employees that have zero to below basic knowledge of Local SEO

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Beginner Local SEO | The Foundations of What Google Wants

Getting started with Local SEO and what you can expect from the Beginner Local SEO course!


Josh breaks down the 5 major pillars of Local SEO. These are the 5 elements any good Local SEO campaign focuses their complete attention on.


Josh talks about the 1st Pillar of Local SEO: Google My Business Pages. Josh will show you a live example of a Google My Business Page and how to optimize it.


Josh talks about the 2nd Pillar of Local SEO: Local Search Directories OR Citations. Josh will explain what citations are and show how local search directories help in the process of creating citations through live examples.


Josh talks about the 3rd Pillar of Local SEO: Online Reviews. Josh explains why online reviews are important in general, not just for Local SEO; as well as where Google wants to see you get online reviews.


Josh talks about the 4th Pillar of Local SEO: On-Page Optimization. Josh shows you what Google is really looking for on your website and the basics of what to change to give Google the signals they want.


Josh talks about the 5th Pillar of Local SEO: Backlinks. Josh shows you what Google is really looking for when it comes to other websites and linking back to your website with live examples of what backlinks look like and how it all works.


Congratulations! You're now a graduate of the Beginner Local SEO video course!

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Instructor Biography

Joshua Mackens, Local SEO & Local Business Marketing Guru

Owner of Local SEO Agency, Tutelary Marketing, founder of the Local Business Internet Marketing University. With one of the highest client retention rates in the Local SEO industry, Tutelary Marketing has become one of the premier Local SEO companies through hard work, innovation, and a commitment to an "above the fold" philosophy. The Local Business Internet Marketing University is the avenue through which Tutelary Marketing dispenses their consulting services. That's right, our agency will actually teach you how to do your own local business marketing. In fact, that's why we're here on Udemy.

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