Learn Basics of Content Inventory and Content Audit
4.3 (8 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
956 students enrolled
Wishlisted Wishlist

Please confirm that you want to add Learn Basics of Content Inventory and Content Audit to your Wishlist.

Add to Wishlist

Learn Basics of Content Inventory and Content Audit

Guide to Optimize Content for Digital Marketing
4.3 (8 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
956 students enrolled
Created by Girijan Raghavan
Last updated 9/2016
English
Curiosity Sale
Current price: $10 Original price: $20 Discount: 50% off
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn the basics of Content Inventory and Content Audit
  • Understand the importance of having a comprehensive content strategy
  • Learn how to obtain optimum value out of content
View Curriculum
Requirements
  • Knowledge of Engish
Description

"The more you seek to understand your content, the better your other work will be."

- Sara Wachter-Boettcher, "Content Knowledge is Power"

In this course, you will learn the basics of Content Inventory and Content Audit which are processes for analyzing a set of content both quantitatively (inventory) and qualitatively (audit). This course will make you understand the necessity and importance of a Content Inventory and Content Audit for websites.

I shall be ADDING more lectures on various topics related to this course regularly. 

A Content Inventory is a quantitative assessment of a set of content on a website including all the data associated with it.

A  Content Audit is a qualitative evaluation of the set of content quantified by an inventory.

Both - Content Inventory and Content Audit are processes carried out in tandem.

This course at present has only video lectures included in the curriculum. I intend to add a couple of assignments and case studies in future.

This course will help those who are interested to know basics on the topics of content inventory and content audit. This course will make you understand the importance of structuring the contents of your website to extract optimum value out of them. 


  

Who is the target audience?
  • Those who deal with any kind of digital project that involves existing body of content
  • Those who are new to the subject of Content Inventory and Content Audit
  • Those who would like to structure their content for optimum results
  • Those who would like to build a Comprehensive Content Strategy
Students Who Viewed This Course Also Viewed
Curriculum For This Course
9 Lectures
01:11:17
+
Introduction
1 Lecture 12:35
+
Importance of Content
2 Lectures 19:05
Importance of a Content Strategy
09:35

Significance of Content in Marketing
09:30
+
Basics of Content Inventory & Audit
6 Lectures 39:37
Significance of Content for Websites
05:47

Building a Comprehensive Content Strategy - I
06:24

Comprehensive Content Strategy - II
03:41

Metrics Influencing a Content Inventory
08:41

Metrics Influencing a Content Audit
10:04

Good Content Matters!!
05:00
About the Instructor
Girijan Raghavan
3.7 Average rating
109 Reviews
9,616 Students
11 Courses
Online Tutor

I am an Engineer by profession. I got fascinated with Digital Marketing a couple of years back. I have been doing a lot of research and analysis in this field.

Digital Marketing is an evolving field which is changing and advancing rapidly. New technologies and platforms are coming up into the market taking competition to higher levels for marketers.

I am a passionate follower of Digital Marketing. I am still a learner and always will be because of its evolving nature.

I want to exchange my knowledge with others as I feel that in the process of sharing I shall only be gaining further knowledge.