"The more you seek to understand your content, the better your other work will be."
- Sara Wachter-Boettcher, "Content Knowledge is Power"
In this course, you will learn the basics of Content Inventory and Content Audit which are processes for analyzing a set of content both quantitatively (inventory) and qualitatively (audit). This course will make you understand the necessity and importance of a Content Inventory and Content Audit for websites.
I shall be ADDING more lectures on various topics related to this course regularly.
A Content Inventory is a quantitative assessment of a set of content on a website including all the data associated with it.
A Content Audit is a qualitative evaluation of the set of content quantified by an inventory.
Both - Content Inventory and Content Audit are processes carried out in tandem.
This course at present has only video lectures included in the curriculum. I intend to add a couple of assignments and case studies in future.
This course will help those who are interested to know basics on the topics of content inventory and content audit. This course will make you understand the importance of structuring the contents of your website to extract optimum value out of them.
I am an Engineer by profession. I got fascinated with Digital Marketing a couple of years back. I have been doing a lot of research and analysis in this field.
Digital Marketing is an evolving field which is changing and advancing rapidly. New technologies and platforms are coming up into the market taking competition to higher levels for marketers.
I am a passionate follower of Digital Marketing. I am still a learner and always will be because of its evolving nature.
I want to exchange my knowledge with others as I feel that in the process of sharing I shall only be gaining further knowledge.