Learn Basics of Content Analysis and Content Strategy
3.2 (36 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
3,928 students enrolled

Learn Basics of Content Analysis and Content Strategy

Content analysis helps conducting a research of your content and Content strategy enables the use of all resources
3.2 (36 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
3,928 students enrolled
Created by Girijan Raghavan
Last updated 12/2016
English
English [Auto-generated]
Price: Free
This course includes
  • 40 mins on-demand video
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What you'll learn
  • Will learn to understand the importance of content in marketing
  • Will learn to use content optimally in marketing campaigns, offers and other content oriented ventures

Requirements
  • Knowledge of English language
  • Motivation to learn about content analysis and content strategy
Description

This course covers the topics of Content Analysis and Content Strategy.

These topics have great significance in the marketing industry today because Content is now the central part of every marketing campaign - be it be online or offline.

There is no second opinion on the view that content needs to be minutely examined while using it for marketing ventures. This course will make you understand Content Analysis which helps in conducting a research of your content and provide knowledge, new insights, a representation of facts and a practical guide to future action required for your content creation and management process.

This course further covers the topic of content strategy which plans the creation, publication, and governance of useful, usable content — in all mediums. A Content Strategy is made as it enables the use of all resources of content which a brand has at that point of time. 

Continuous evaluation of use of resources and performance is required to check if your content strategy is hitting your targets. The lectures of this course will help you have a basic understanding of content analysis and evolve an optimal content strategy for your brand. 

Who this course is for:
  • Students who would like to learn content analysis
  • Students who would like to learn content strategy
Course content
Expand all 9 lectures 40:26
+ Content Analysis - Process
3 lectures 11:58
Introduction
05:39
Content Analysis - Methods
03:23
Content Analysis - Strengths and Limitations
02:56
+ Content Strategy
6 lectures 28:28
Content Consumption
07:44
Content Strategy - Some Statistics
05:08
User Character and Behaviour
03:58
Customer Offers
04:01
Purpose of Content in Marketing
03:12
Role of a Content Manager
04:25