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Learn Basics of Content Analysis and Content Strategy
Rating: 3.8 out of 5(183 ratings)
9,597 students

Learn Basics of Content Analysis and Content Strategy

Content analysis helps conducting a research of your content and Content strategy enables the use of all resources
Created byGirijan Raghavan
Last updated 12/2016
English

What you'll learn

  • Will learn to understand the importance of content in marketing
  • Will learn to use content optimally in marketing campaigns, offers and other content oriented ventures

Course content

2 sections • 9 lectures • 40m total length

  • Introduction5:39

    Explore content analysis and content strategy to understand and optimize your digital marketing content, identify gaps, compare with user needs and competitors, and plan future actions.

  • Content Analysis - Methods3:23

    Inventory your content and apply quantitative analysis to examine message characteristics. Use inductive or deductive approaches with qualitative data to inform content strategy.

  • Content Analysis - Strengths and Limitations2:56

    Discover the strengths and limitations of content analysis as a descriptive, inexpensive method for documenting change over time and comparing sources, while noting it reveals what but not why.

Requirements

  • Knowledge of English language
  • Motivation to learn about content analysis and content strategy

Description

This course covers the topics of Content Analysis and Content Strategy.

These topics have great significance in the marketing industry today because Content is now the central part of every marketing campaign - be it be online or offline.

There is no second opinion on the view that content needs to be minutely examined while using it for marketing ventures. This course will make you understand Content Analysis which helps in conducting a research of your content and provide knowledge, new insights, a representation of facts and a practical guide to future action required for your content creation and management process.

This course further covers the topic of content strategy which plans the creation, publication, and governance of useful, usable content — in all mediums. A Content Strategy is made as it enables the use of all resources of content which a brand has at that point of time. 

Continuous evaluation of use of resources and performance is required to check if your content strategy is hitting your targets. The lectures of this course will help you have a basic understanding of content analysis and evolve an optimal content strategy for your brand. 

Who this course is for:

  • Students who would like to learn content analysis
  • Students who would like to learn content strategy

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