Learn Basics of Content Analysis and Content Strategy
3.3 (15 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Learn Basics of Content Analysis and Content Strategy

Content analysis helps conducting a research of your content and Content strategy enables the use of all resources
3.3 (15 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,621 students enrolled
Created by Girijan Raghavan
Last updated 12/2016
English
Price: Free
Includes:
  • 40 mins on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Will learn to understand the importance of content in marketing
  • Will learn to use content optimally in marketing campaigns, offers and other content oriented ventures
View Curriculum
Requirements
  • Knowledge of English language
  • Motivation to learn about content analysis and content strategy
Description

This course covers the topics of Content Analysis and Content Strategy.

These topics have great significance in the marketing industry today because Content is now the central part of every marketing campaign - be it be online or offline.

There is no second opinion on the view that content needs to be minutely examined while using it for marketing ventures. This course will make you understand Content Analysis which helps in conducting a research of your content and provide knowledge, new insights, a representation of facts and a practical guide to future action required for your content creation and management process.

This course further covers the topic of content strategy which plans the creation, publication, and governance of useful, usable content — in all mediums. A Content Strategy is made as it enables the use of all resources of content which a brand has at that point of time. 

Continuous evaluation of use of resources and performance is required to check if your content strategy is hitting your targets. The lectures of this course will help you have a basic understanding of content analysis and evolve an optimal content strategy for your brand. 

Who is the target audience?
  • Students who would like to learn content analysis
  • Students who would like to learn content strategy
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Curriculum For This Course
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Content Analysis - Process
3 Lectures 11:58
Introduction
05:39

Content Analysis - Methods
03:23

Content Analysis - Strengths and Limitations
02:56
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Content Strategy
6 Lectures 28:28
Content Consumption
07:44

Content Strategy - Some Statistics
05:08

User Character and Behaviour
03:58

Customer Offers
04:01

Purpose of Content in Marketing
03:12

Role of a Content Manager
04:25
About the Instructor
Girijan Raghavan
3.7 Average rating
108 Reviews
9,576 Students
11 Courses
Online Tutor

I am an Engineer by profession. I got fascinated with Digital Marketing a couple of years back. I have been doing a lot of research and analysis in this field.

Digital Marketing is an evolving field which is changing and advancing rapidly. New technologies and platforms are coming up into the market taking competition to higher levels for marketers.

I am a passionate follower of Digital Marketing. I am still a learner and always will be because of its evolving nature.

I want to exchange my knowledge with others as I feel that in the process of sharing I shall only be gaining further knowledge.