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Learn the Lean UX way to design better, faster user experiences.
You'll learn everything you need to know to use a Lean UX process on your next project. Lean UX applies the Lean Startup ideas to the design of user experiences. When you do Lean UX you come up with hypotheses about design, create minimum viable products/prototypes, then test the hypotheses with your users. At that point you make a decision about whether your hypotheses were true or not, and what idea to try next. It's a radical approach to designing user experiences. The result is that you design better and you design faster.
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There are 5 myths about Lean UX that aren't true, and that we clear up in this lecture. Plus we'll talk about two things that ARE true about Lean UX and aren't myths.
Quiz On Lean UX Myths
In this lecture we'll introduce the core concepts in Lean Startup, starting with the idea of uncertainty.
One of the most important concepts in Lean Startup is the idea of Learning so that you can reduce uncertainty. In this lecture we cover the Lean iterative process of how learning occurs.
In this lecture we begin describing what hypotheses and experiments are. After this lecture there will be a lecture with examples, and then an exercise where you can try out coming up with hypotheses.
Now it's time for our first exercise. You will be coming up with several hypotheses to test for a case study.
Here are some answer ideas for Exercise 1.
In Exercise 2 you make decisions about user/target audience research.
In this lecture we go over answers for Exercise 2.
In this lecture we explain and show an example of a minimal viable product (MVP).
Here's the next exercise. You will be coming up with MVP ideas to go along with some of the hypotheses you want to test in the previous exercise.
We go over some answers to Exercise 3.
After you conduct your experiment and collect and analyze your data then you are ready to "Learn" and to make decisions. One of those decisions is the "Pivot". This lecture discusses pivots and gives some examples of companies that have used the pivot.
This exercise is about making pivot decisions.
I describe my answer to Exercise 4.
Quiz on Lean UX concepts
In this lecture we talk about the role of the UX person in an organization that embraces Lean concepts and processes in general.
It's possible to do Lean UX work even if you don't work in an organization that has adopted the Lean concepts and processes. This lecture will explain the how.
In this exercise you will apply everything you have learned to make decisions about a Lean UX cycle of hypothesis testing and design.
In this lecture we talk about some considerations for you in implementing Lean UX.
You've completed the course! Here are some ideas of next steps for you.
Quiz questions on doing UX
I have a Ph.D. in Psychology and decades of experience as a behavioral scientist, applying psychology to the design of digital products. I'm a consultant to Fortune 1000 companies, start-ups, and educational and government organizations.
A client once referred to me as "The Brain Lady", and it stuck. Probably because I like to teach and consult about brain science.
I'm currently the Founder and Principal of The Team W. I consult, coach, teach, and speak about behavioral science, brain science, psychology, design, innovation, and user experience. I've been lucky enough to travel around the world as a keynote speaker.
I am also an Adjunct Professor at the University of Wisconsin.
My clients include Disney, Amazon, The Mayo Clinic, Zappos, the Federal Trade Commission (USA), and the European Commission.
I like to write books, including: 100 Things Every Designer Needs To Know About People, How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? I blog at my own website and I blog for Psychology Today.
My work over the years has included the design of websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces to make them persuasive, usable and motivating.
I live in Wisconsin, USA, with my husband. My two children are grown and “launched”. When not teaching, speaking, writing, or blogging, I perform in community theatre, sing jazz, read books, and I'm an avid movie watcher.