How To Create A Business Using Lean Startup Principles

Learn how to identify a problem, solve that problem, and get paid to solve that problem; without any startup capital
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  • Lectures 26
  • Contents Video: 1.5 hours
    Other: 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 12/2014 English

Course Description

You want to start a business

Do you have the desire to start a business but don't know where to start? The amount of information available to someone like you that wants to start a business is overwhelming.


Information overload is stopping you

Too much information is preventing you from taking action. You don't want to 'do it wrong.' Or you feel like you need to learn more first and then you will be ready to start your business.


Businesses should be simple

The truth is starting a business doesn't have to be hard. At its core a business is simply a solution to a problem people are having. That's it.


Lean principles help you focus on what matters

Lean principles allow you to focus on the core of a business while ignoring all the other stuff that doesn't matter. In this course you will learn about the 3-steps to building a profitable business.

  1. Customer Development (find a problem to solve)
  2. The MVP (see if people are willing to pay for a solution)
  3. Build the solution (create your business based on customer feedback)


Why these principles are so powerful

Have you heard of startups burning through thousands of dollars? The truth is most new businesses need a lot of funding because they don't use lean principles and end up wasting a lot of money.


There is a much more effective way for you to start a business. In this course you will find problems to solve by talking to potential customers. You will then test to see if this is a problem people are willing to pay for using an MVP.


This means you don't need to spend any money until you have already validated your idea by having people pay you. This eliminates all the guesswork and waste when creating a profitable business.


Get started right now

Start learning these lean principles right now. You will be amazed at how simple it can be to start a profitable business.


There are an endless number of unsolved problems out there. Problems that require a solution that people are willing to pay for. This course will teach you how to find and solve them.


Click on the blue 'Start Learning Now' button in the top right hand corner to instantly learn these lean principles.

What are the requirements?

  • A desire to learn
  • A willingness to try new things
  • A phone

What am I going to get from this course?

  • Efficiently build profitable businesses using lean principles
  • Extract highly profitable business ideas from customer interviews
  • How to build an MVP that proves your business's assumptions
  • How to grow your business using customer feedback and testing

What is the target audience?

  • This course is designed for students that have a strong entrepreneurial desire
  • This course is designed for people that aren't married to a single idea
  • This course is not designed for people looking for a get rich quick scheme
  • This course is not for people that want to start a business on their own without talking to other people

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: The Lean Entrepreneur's Mindset
How did you get here?
Why lean principles will save you huge amounts of time & money
How to avoid wasting $1,000's of dollars
The truth about startup funding
Why execution is more important than your 'idea'
The power of getting started
Section 2: Customer Development
Talking to customers is your secret weapon
What questions you should be asking
Why you need to stop pitching and listen
Recurring painpoints are gold!
Section 3: Building your MVP
What is an MVP?
The power of creativity and building things that don't scale
You have one goal: prove your assumption
Section 4: Building the solution
Get feedback and reiterate often
Testing will make you rich
Protect your idea
Section 5: Scale your Business
Course review
Surround yourself with successful people
Failure is the secret of success
You have support
Section 6: Extra Material

In this 30 minute webinar you will learn the following:

  • Why 90% of small businesses aren't marketing effectively
  • How to know people will pay for your product or service before you spend any time or money building it
  • How to turn each $1 spent on marketing into $2-$20 in revenue
  • The key skill that will make you much more money no matter what your business in
Module 1: Slides
18 pages
Module 2: Slides
17 pages
Module 3: Slides
10 pages
Module 4: Slides
10 pages
Module 5: Slides
15 pages

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Instructor Biography

Eric John Campbell, Amazon FBA Expert | Online Instructor | Digital Nomad

My Entrepreneurial Adventure Started at Age 13

My name is Eric Campbell and right now I’m 22 years old. I started my entrepreneurship adventure when I was 13. At that time I was playing an online game called Runescape and I decided to write a guide on how to make money in the game. I put this guide up on Ebay and I was shocked to find that people were actually willing to pay for it and they left really positive reviews.

This One Experience as a Kid Changed My Perspective for Life

So it blew my mind that something that I created out of nothing, in a word document, in a couple of hours, was something that other people would pay for and it actually made their lives better. And since then I have been hooked on entrepreneurship. I have tried the most random business ideas that you could imagine. I remember one of them was creating a website that drop-shipped wrought iron products and another was remaking people’s LinkedIn profiles for a cost.

My College Experience Was Filled with Entrepreneurship

When it came time to go to University I went to Penn State and got a degree in Corporate Innovation and Entrepreneurship. While I was there they sent me to the top entrepreneurial boot camp in Silicon Valley called Draper University. So I’ve seen Entrepreneurship from all these different perspectives and it’s been an absolute huge part of my life and for me it’s a ton of fun.

The First Product I Ever Imported from China was a Bracelet

My experience importing products from China started when I was a sophomore at Penn State. At the time I was importing men’s magnetic therapy bracelets from China and I started by selling them on Ebay and then I moved to selling them on Amazon FBA. I did about $7,000 in sales before I realized that I wanted to shift my focus back to University and just live that experience that I was in right then. But I knew that as soon as I graduated I wanted to get right back into the Amazon FBA opportunity because it’s just too big.

After Graduating I Immediately Moved to Lisbon, Portugal

So I graduated 2 months ago and immediately moved to Lisbon, Portugal and I’ve started importing products from China again. I want to be a living example that not only can starting your Amazon FBA business give you financial independence but it can also give you complete freedom, so if you want you can have the freedom to live anywhere you want in the world.

How My Experience Benefits You as a Student

I think this is great for you as a student because not only do I have the experience of importing products and putting them on Amazon FBA but I’m also in the middle of building my business right now, right with you. And this means I can relate to the challenges and frustrations you’re facing and also stay current with any of the new changes to Amazon FBA.

Have a great day!

-Eric Campbell

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