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How To Create A Business Using Lean Startup Principles

Learn how to identify a problem, solve that problem, and get paid to solve that problem; without any startup capital
4.4 (94 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
8,346 students enrolled
Last updated 7/2015
  • 1.5 hours on-demand video
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
Efficiently build profitable businesses using lean principles
Extract highly profitable business ideas from customer interviews
How to build an MVP that proves your business's assumptions
How to grow your business using customer feedback and testing
View Curriculum
  • A desire to learn
  • A willingness to try new things
  • A phone

You want to start a business

Do you have the desire to start a business but don't know where to start? The amount of information available to someone like you that wants to start a business is overwhelming.


Information overload is stopping you

Too much information is preventing you from taking action. You don't want to 'do it wrong.' Or you feel like you need to learn more first and then you will be ready to start your business.


Businesses should be simple

The truth is starting a business doesn't have to be hard. At its core a business is simply a solution to a problem people are having. That's it.


Lean principles help you focus on what matters

Lean principles allow you to focus on the core of a business while ignoring all the other stuff that doesn't matter. In this course you will learn about the 3-steps to building a profitable business.

  1. Customer Development (find a problem to solve)
  2. The MVP (see if people are willing to pay for a solution)
  3. Build the solution (create your business based on customer feedback)


Why these principles are so powerful

Have you heard of startups burning through thousands of dollars? The truth is most new businesses need a lot of funding because they don't use lean principles and end up wasting a lot of money.


There is a much more effective way for you to start a business. In this course you will find problems to solve by talking to potential customers. You will then test to see if this is a problem people are willing to pay for using an MVP.


This means you don't need to spend any money until you have already validated your idea by having people pay you. This eliminates all the guesswork and waste when creating a profitable business.


Get started right now

Start learning these lean principles right now. You will be amazed at how simple it can be to start a profitable business.


There are an endless number of unsolved problems out there. Problems that require a solution that people are willing to pay for. This course will teach you how to find and solve them.


Click on the blue 'Start Learning Now' button in the top right hand corner to instantly learn these lean principles.

Who is the target audience?
  • This course is designed for students that have a strong entrepreneurial desire
  • This course is designed for people that aren't married to a single idea
  • This course is not designed for people looking for a get rich quick scheme
  • This course is not for people that want to start a business on their own without talking to other people
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 26 Lectures Collapse All 26 Lectures 02:28:18
The Lean Entrepreneur's Mindset
6 Lectures 14:42
How did you get here?

Why lean principles will save you huge amounts of time & money

How to avoid wasting $1,000's of dollars

The truth about startup funding

Why execution is more important than your 'idea'

The power of getting started
Customer Development
4 Lectures 13:10
Talking to customers is your secret weapon

What questions you should be asking

Why you need to stop pitching and listen

Recurring painpoints are gold!
Building your MVP
3 Lectures 07:24
What is an MVP?

The power of creativity and building things that don't scale

You have one goal: prove your assumption
Building the solution
3 Lectures 05:45
Get feedback and reiterate often

Testing will make you rich

Protect your idea
Scale your Business
4 Lectures 09:45
Course review

Surround yourself with successful people

Failure is the secret of success

You have support
Extra Material
6 Lectures 27:32

In this 30 minute webinar you will learn the following:

  • Why 90% of small businesses aren't marketing effectively
  • How to know people will pay for your product or service before you spend any time or money building it
  • How to turn each $1 spent on marketing into $2-$20 in revenue
  • The key skill that will make you much more money no matter what your business in
Bonus Lecture: Why My Perspective On Marketing Has Changed Forever

Module 1: Slides
18 pages

Module 2: Slides
17 pages

Module 3: Slides
10 pages

Module 4: Slides
10 pages

Module 5: Slides
15 pages
About the Instructor
4.3 Average rating
962 Reviews
39,984 Students
8 Courses
eLearning Expert | Location Independent

Let Me Tell You a Story…

My background as an online instructor started when I was 13 years old. At the time I was playing an online video game called Runescape. One day I wrote a guide on how to make money in that game, sold it on eBay and made a couple hundred dollars. Ever since then I have been hooked to starting random online business ideas.

Then fast forward until I was a sophomore at Penn State University. At that point one of my random business ideas was importing men’s magnetic therapy bracelets from China and selling them on eBay.

I Created My First Online Course Out of Boredom

During one rainy day in February I was bored and decided to create a course that taught people how to import products from China and sell them on eBay. I created that free course in one day and went to bed. When I woke up I had 50 new emails, each telling me that a new student had enrolled in my course. I couldn’t believe it, I was so excited and happy!

That first course I created ended up getting 10,000 students in it. Soon after creating that course I made my first paid course which went into greater detail about how to import products from China. I marketed it by telling everyone in my free course that if they wanted to learn more about this subject they could spend $20 and you get lifetime access to it.

Making $100+ Dollars from My First Paid Course Was an Incredible Feeling

I remember making the first couple hundred dollars off that course. It’s an incredible feeling. It feels completely different than working at a job and having someone pay you on a paycheck. In a weird kind of way, it really felt like I had earned this. And since that point I have been absolutely hooked.

I have created online courses in a bunch of different subjects such as copywriting, lean startup philosophy and how to become an authority. I can’t see myself stopping anytime soon. At this point I have over 40,000 students enrolled in my courses.

A Conversation with My Mom Inspired Me

After two years of creating online courses my Mom called me and told me she really wants to create her own online course but doesn’t know how to get started. I realized there was 10 different places I could send her that would each teach her one thing that she has to know, but there wasn’t a single place where I could say, go here and you’ll learn how to create your own online course.

I knew that my Mom, not being the most tech savvy person in the world, wouldn’t want to spend all her time trying to figure out how to connect the pieces from these ten different websites and set up all the technical stuff. She just wanted to share what she knows, her expertise, and create an online course.

I know how intimidating it is. I had to figure all this technical stuff out in the beginning and it was really complicated. But the thing is, it doesn’t have to be. In hindsight I realized if someone had just shared with me the right things to do, I would have saved an incredible amount of time, money and frustration.

Going from No-Experience to Creating & Marketing Your First Course

This is why I’ve decided to take on that project. I’m creating a collection of courses with the goal of taking someone that has no-experience teaching online courses all the way to creating and marketing their first online course.

I’m going to walk you through every single step of the way. That includes how to outline your course, how to prepare the camera or the recording software and much more. This is by far the most ambitious project I’ve ever taken on but I think it’s going to be the most valuable project for you.

If you want to create an online course and share your expertise with the world, you shouldn’t have to focus on figuring out all the boring and complicated technical stuff.

Have a great day,


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