Lean Market Strategy for B2B Products for India

Learn the 18 critical components of pulling together a market strategy for your product.
0.0 (0 ratings) Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
49 students enrolled
$19
$95
80% off
Take This Course
  • Lectures 48
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works

Discover

Find online courses made by experts from around the world.

Learn

Take your courses with you and learn anywhere, anytime.

Master

Learn and practice real-world skills and achieve your goals.

About This Course

Published 8/2014 English

Course Description

The new market failure rate of products is 80%% according to McKinsey.

Want to beat those odds?

Want to build a well thought out plan quickly and effectively?

Then this course is for you!

Agile Market Strategy for Business to Business Products” teaches you how to think through the critical elements that make for a strategic market plan for a product. This course gives you a template for organizing your thinking and quickly developing a well thought out and a successful plan. One that you will make you proud, sucessful and your boss very happy.

Eighteen key lessons are covered with 80 minutes of fast-paced video lectures accompanied by examples and exercises. Each video lecture can be completed in less than 10 minutes enabling you to pace out your training over the approximately three hours it will take to complete the entire course.

It is the first course covering market strategy that incorporates:

  • Organized in self-paced modules
  • Agile principles and methodologies
  • Easy to follow and well structured Workbook
  • Verified increase in your competency

When you have completed “Agile Market Strategy for Business to Business Products” you will:

  • Understand the components that define a Product Market Strategy
  • Learn how to build & critique your own
  • Apply it to your business:
  • To achieve organizational alignment
  • Build better products
  • Drive faster market success
  • Beat your competition

Each of the eighteen lessons has a:

  • Pre-Assessment
  • Video Lecture
  • Real world examples
  • Exercises
  • Post-Assessment

The primary focus is on business-to-business but it can also be used for business to consumer.

The course includes a downloadable PowerPoint Workbook template for you to do your exercises and build your plan.

What are the requirements?

  • business and management principles
  • PowerPoint

What am I going to get from this course?

  • To be able to Lead the development of a product market strategy plan including:
  • Define the decision making, schedule, market opportunity and product value
  • Using personas, use cases, market status and development, market description, market segments, and total available market
  • Identify target markets
  • Apply competitive research and analysis
  • Write product positioning
  • Conduct strengths, weaknesses, opportunities and threats analysis
  • Write plan to penetrate existing and new markets
  • Define requirements and training for sales, marketing, distribution, channels, partners, affiliates, operations, support and service
  • Define a pricing and business model
  • Identify metrics to monitor product success
  • Write the product market strategy plan

What is the target audience?

  • Product Leaders
  • Product Managers
  • product marketing managers
  • general managers
  • entrepreneurs
  • startups
  • CEO
  • business unit managers

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Overview
00:57

This is an introduction to developing a market strategy specifically for your product. Hence we call it at product market strategy. A specific market strategy for a specific product or product line.

That is a plan which is about defining a specific market and “how” that market will be developed for a product.

Learning Objectives
Article
Article

Suggested Reading Materials to suppliment this course.

Lessons
Article
What is the Number One Thing You Want Out of the Training?
1 question
About the Exercises in this course
Article
Section 2: Part 1: Process, Vision, Values & Definitions
2 questions

Part 1: Pre-Lesson Assessment: Process, Vision, Values & Definitions

Introduction to Agile Market Strategy for B2B Products
Preview
02:29
Definitions and Concepts
Preview
04:40
Product Lifecycle Framework
Preview
01:07
Product Management Framework
Preview
01:51
Readiness Checklist
00:40
Plan Outline
02:42
Plan Outline Exercise
Article
2 questions

Post-Lesson Assessment: Plan Outline

3 questions

Pre-Lesson Assessment: Decision Making, Schedule, and Resources Required

Decision Making, Schedule, and Resources Required
05:28
Decision Making, Schedule, and Resources Required: Exercise
Article
3 questions

Post-Lesson Assessment: Decision Making, Schedule, and Resources Required

1 question

Pre-Lesson Assessment: Vision and Values

Vision and Values
03:11
Examples of Vision Statements
Article
Vision and Values: Exercise
Article
1 question

Pre-Lesson Assessment: The Perfect Storm and Creating Insanely Great Customers

1 question

Pre-Lesson Assessment: The Perfect Storm and Creating Insanely Great Customers

The Perfect Storm and Creating Insanely Great Customers: Market Status
06:50
Perfect Storm: Exercise
Article
3 questions

Post-Lesson Assessment: The Perfect Storm and Creating Insanely Great Customers

2 questions

Pre-Lesson Assessment: Personas and Use Cases

Product Market Opportunity, Description and Value
03:00
Product Market Opportunity, Description and Value: Exercise
Article
3 questions

Pre-Lesson Assessment: Personas and Use Cases

Section 3: Part 2: Market Assessment
2 questions

Pre-Lesson Assessment: Personas and Use Cases

Personas and Use Cases
02:46
Personas and Use Cases: Exercise
Article
3 questions

Post-Lesson Assessment: Personas and Use Cases

1 question

Pre-Lesson Assessment: Markets and Market Segments

Market Adoption
01:33
Market Adoption: Exercise
Article
1 question

Pre-Lesson Assessment: Markets and Market Segments

1 question

Pre-Lesson Assessment: Markets and Market Segments

Markets and Market Segments
06:44
Markets and Market Segments: Exercise
Article
3 questions

Post-Lesson Assessment: Markets and Market Segments

1 question

Post-Lesson Assessment: Total Available (Addressable) Market (TAM)

Total Available (Addressable) Market (TAM)
03:50
Total Available (Addressable) Market (TAM): Exercise
Article
2 questions

Post-Lesson Assessment: Total Available (Addressable) Market (TAM)

1 question

Pre-Lesson Assessment: Target Markets

Target Markets
01:47
Target Markets: Exercise
Article
3 questions

Post-Lesson Assessment: Target Markets

1 question

Pre-Lesson Assessment: Competitive Environment

Competitive Environment
02:00
Competitive Environment: Exercise
Article
3 questions

Pre-Lesson Assessment: Product Positioning

Section 4: Part 3: Product Focus
1 question

Pre-Lesson Assessment: Product Positioning

Product Positioning
07:59
Product Positioning: Exercise
Article
4 questions

Post-Lesson Assessment: Product Positioning

1 question

Pre-Lesson Assessment: Strengths, Weaknesses, Opportunities and Threats

Strengths, Weaknesses, Opportunities and Threats
01:09
Strengths, Weaknesses, Opportunities and Threats: Exercise
Article
1 question

Post-Lesson Assessment: Strengths, Weaknesses, Opportunities and Threats

1 question

Pre-Lesson Assessment: Penetrating Existing and New Markets

Penetrating Existing and New Markets
04:33
Penetrating Existing and New Markets: Exercise
Article
3 questions

Post-Lesson Assessment: Penetrating Existing and New Markets

2 questions

Pre-Lesson Assessment: Requirements and Training

Requirements and Training for Sales, Marketing, Distribution, Channels, Partners
07:40
Requirements and Training: Exercise
Article
4 questions

Post-Lesson Assessment: Requirements and Training

Pre-Lesson Assessment: Pricing and Business Model
1 question
Pricing and Business Model
03:33
Pricing and Business Model: Exercise
Article
Post-Lesson Assessment: Pricing and Business Model
3 questions
Pre-Lesson Assessment: Metrics
1 question
Metrics
02:00
Metrics: Exercise
Article
Post-Lesson Assessment: Metrics
1 question
Section 5: Part IV: Bringing Your Plan To Life
1 question

Pre-Lesson Assessment: Product Market Strategy

Product Market Strategy Plan
01:00
Product Market Strategy: Exercise
Article
1 question

Post-Lesson Assessment: Product Market Strategy

Section 6: Next Steps
Next Steps
Article

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Professor David Fradin, Principal at Spice Catalyst

David Fradin has trained hundreds of managers throughout the world. He infuses his workshops with insights and experiences gained as a product leader at companies like Apple and HP. He was classically trained as an HP Product Manager and was then recruited by Apple to bring the first hard disk drive on a PC to market. As a result of his leadership and management skills Apple promoted him first to Apple /// Group Product Manager and later Business Unit Manager at the same organizational level at that time as Steve Jobs. His forthcoming book “Building Insanely Great Products” and these workshops covers the founding values, vision, product life cycle and management employed by Apple at its founding and which it returned to in 1997 when Steve Jobs returned to Apple. What students will learn in his courses are exactly what has made Apple the most valuable company in the world.

Ready to start learning?
Take This Course