Lean Market Strategy for B2B Products for India
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Lean Market Strategy for B2B Products for India

Learn the 18 critical components of pulling together a market strategy for your product.
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
49 students enrolled
Last updated 9/2014
English
Current price: $10 Original price: $95 Discount: 89% off
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30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 24 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • To be able to Lead the development of a product market strategy plan including:
  • Define the decision making, schedule, market opportunity and product value
  • Using personas, use cases, market status and development, market description, market segments, and total available market
  • Identify target markets
  • Apply competitive research and analysis
  • Write product positioning
  • Conduct strengths, weaknesses, opportunities and threats analysis
  • Write plan to penetrate existing and new markets
  • Define requirements and training for sales, marketing, distribution, channels, partners, affiliates, operations, support and service
  • Define a pricing and business model
  • Identify metrics to monitor product success
  • Write the product market strategy plan
View Curriculum
Requirements
  • business and management principles
  • PowerPoint
Description

The new market failure rate of products is 80%% according to McKinsey.

Want to beat those odds?

Want to build a well thought out plan quickly and effectively?

Then this course is for you!

Agile Market Strategy for Business to Business Products” teaches you how to think through the critical elements that make for a strategic market plan for a product. This course gives you a template for organizing your thinking and quickly developing a well thought out and a successful plan. One that you will make you proud, sucessful and your boss very happy.

Eighteen key lessons are covered with 80 minutes of fast-paced video lectures accompanied by examples and exercises. Each video lecture can be completed in less than 10 minutes enabling you to pace out your training over the approximately three hours it will take to complete the entire course.

It is the first course covering market strategy that incorporates:

  • Organized in self-paced modules
  • Agile principles and methodologies
  • Easy to follow and well structured Workbook
  • Verified increase in your competency

When you have completed “Agile Market Strategy for Business to Business Products” you will:

  • Understand the components that define a Product Market Strategy
  • Learn how to build & critique your own
  • Apply it to your business:
  • To achieve organizational alignment
  • Build better products
  • Drive faster market success
  • Beat your competition

Each of the eighteen lessons has a:

  • Pre-Assessment
  • Video Lecture
  • Real world examples
  • Exercises
  • Post-Assessment

The primary focus is on business-to-business but it can also be used for business to consumer.

The course includes a downloadable PowerPoint Workbook template for you to do your exercises and build your plan.

Who is the target audience?
  • Product Leaders
  • Product Managers
  • product marketing managers
  • general managers
  • entrepreneurs
  • startups
  • CEO
  • business unit managers
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Curriculum For This Course
48 Lectures
01:28:09
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Overview
5 Lectures 02:10

This is an introduction to developing a market strategy specifically for your product. Hence we call it at product market strategy. A specific market strategy for a specific product or product line.

That is a plan which is about defining a specific market and “how” that market will be developed for a product.

Preview 00:57

Learning Objectives
00:01

Suggested Reading Materials to suppliment this course.

Suggested Reading Materials
00:17

Lessons
00:31

What is the Number One Thing You Want Out of the Training?
1 question

About the Exercises in this course
00:23
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Part 1: Process, Vision, Values & Definitions
16 Lectures 32:57

Part 1: Pre-Lesson Assessment: Process, Vision, Values & Definitions

Part 1: Pre-Lesson Assessment: Process, Vision, Values & Definitions
2 questions





Readiness Checklist
00:40

Plan Outline
02:42

Plan Outline Exercise
00:12

Post-Lesson Assessment: Plan Outline

Post-Lesson Assessment: Plan Outline
2 questions

Pre-Lesson Assessment: Decision Making, Schedule, and Resources Required

Pre-Lesson Assessment: Decision Making, Schedule, and Resources Required
3 questions

Decision Making, Schedule, and Resources Required
05:28

Decision Making, Schedule, and Resources Required: Exercise
00:10

Post-Lesson Assessment: Decision Making, Schedule, and Resources Required

Post-Lesson Assessment: Decision Making, Schedule, and Resources Required
3 questions

Pre-Lesson Assessment: Vision and Values

Pre-Lesson Assessment: Vision and Values
1 question

Vision and Values
03:11

Examples of Vision Statements
00:02

Vision and Values: Exercise
00:13

Pre-Lesson Assessment: The Perfect Storm and Creating Insanely Great Customers

Post-Lesson Assessment: Vision and Values
1 question

Pre-Lesson Assessment: The Perfect Storm and Creating Insanely Great Customers

Pre-Lesson Assessment: The Perfect Storm and Creating Insanely Great Customers
1 question

The Perfect Storm and Creating Insanely Great Customers: Market Status
06:50

Perfect Storm: Exercise
00:10

Post-Lesson Assessment: The Perfect Storm and Creating Insanely Great Customers

Post-Lesson Assessment: The Perfect Storm and Creating Insanely Great Customers
3 questions

Pre-Lesson Assessment: Personas and Use Cases

Pre-Lesson Assessment: Product Market Opportunity, Description and Value
2 questions

Product Market Opportunity, Description and Value
03:00

Product Market Opportunity, Description and Value: Exercise
00:11

Pre-Lesson Assessment: Personas and Use Cases

Post-Lesson Assessment: Product Market Opportunity, Description and Value
3 questions
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Part 2: Market Assessment
12 Lectures 19:38

Pre-Lesson Assessment: Personas and Use Cases

Pre-Lesson Assessment: Personas and Use Cases
2 questions

Personas and Use Cases
02:46

Personas and Use Cases: Exercise
00:10

Post-Lesson Assessment: Personas and Use Cases

Post-Lesson Assessment: Personas and Use Cases
3 questions

Pre-Lesson Assessment: Markets and Market Segments

Pre-Lesson Assessment: Market Adoption
1 question

Market Adoption
01:33

Market Adoption: Exercise
00:09

Pre-Lesson Assessment: Markets and Market Segments

Post-Lesson Assessment: Market Adoption
1 question

Pre-Lesson Assessment: Markets and Market Segments

Pre-Lesson Assessment: Markets and Market Segments
1 question

Markets and Market Segments
06:44

Markets and Market Segments: Exercise
00:10

Post-Lesson Assessment: Markets and Market Segments

Post-Lesson Assessment: Markets and Market Segments
3 questions

Post-Lesson Assessment: Total Available (Addressable) Market (TAM)

Pre-Lesson Assessment: Total Available (Addressable) Market (TAM)
1 question

Total Available (Addressable) Market (TAM)
03:50

Total Available (Addressable) Market (TAM): Exercise
00:09

Post-Lesson Assessment: Total Available (Addressable) Market (TAM)

Post-Lesson Assessment: Total Available (Addressable) Market (TAM)
2 questions

Pre-Lesson Assessment: Target Markets

Pre-Lesson Assessment: Target Markets
1 question

Target Markets
01:47

Target Markets: Exercise
00:09

Post-Lesson Assessment: Target Markets

Post-Lesson Assessment: Target Markets
3 questions

Pre-Lesson Assessment: Competitive Environment

Pre-Lesson Assessment: Competitive Environment
1 question

Competitive Environment
02:00

Competitive Environment: Exercise
00:10

Pre-Lesson Assessment: Product Positioning

Post-Lesson Assessment: Competitive Environment
3 questions
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Part 3: Product Focus
12 Lectures 27:52

Pre-Lesson Assessment: Product Positioning

Pre-Lesson Assessment: Product Positioning
1 question

Product Positioning
07:59

Product Positioning: Exercise
00:10

Post-Lesson Assessment: Product Positioning

Post-Lesson Assessment: Product Positioning
4 questions

Pre-Lesson Assessment: Strengths, Weaknesses, Opportunities and Threats

Pre-Lesson Assessment: Strengths, Weaknesses, Opportunities and Threats
1 question

Strengths, Weaknesses, Opportunities and Threats
01:09

Strengths, Weaknesses, Opportunities and Threats: Exercise
00:10

Post-Lesson Assessment: Strengths, Weaknesses, Opportunities and Threats

Post-Lesson Assessment: Strengths, Weaknesses, Opportunities and Threats
1 question

Pre-Lesson Assessment: Penetrating Existing and New Markets

Pre-Lesson Assessment: Penetrating Existing and New Markets
1 question

Penetrating Existing and New Markets
04:33

Penetrating Existing and New Markets: Exercise
00:10

Post-Lesson Assessment: Penetrating Existing and New Markets

Post-Lesson Assessment: Penetrating Existing and New Markets
3 questions

Pre-Lesson Assessment: Requirements and Training

Pre-Lesson Assessment: Requirements and Training
2 questions

Requirements and Training for Sales, Marketing, Distribution, Channels, Partners
07:40

Requirements and Training: Exercise
00:10

Post-Lesson Assessment: Requirements and Training

Post-Lesson Assessment: Requirements and Training
4 questions

Pre-Lesson Assessment: Pricing and Business Model
1 question

Pricing and Business Model
03:33

Pricing and Business Model: Exercise
00:09

Post-Lesson Assessment: Pricing and Business Model
3 questions

Pre-Lesson Assessment: Metrics
1 question

Metrics
02:00

Metrics: Exercise
00:08

Post-Lesson Assessment: Metrics
1 question
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Part IV: Bringing Your Plan To Life
2 Lectures 01:14

Pre-Lesson Assessment: Product Market Strategy

Pre-Lesson Assessment: Product Market Strategy
1 question

Product Market Strategy Plan
01:00

Product Market Strategy: Exercise
00:14

Post-Lesson Assessment: Product Market Strategy

Post-Lesson Assessment: Product Market Strategy
1 question
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Next Steps
1 Lecture 00:07
Next Steps
00:07
About the Instructor
Professor David Fradin
4.3 Average rating
0 Reviews
49 Students
1 Course
Principal at Spice Catalyst

David Fradin has trained hundreds of managers throughout the world. He infuses his workshops with insights and experiences gained as a product leader at companies like Apple and HP. He was classically trained as an HP Product Manager and was then recruited by Apple to bring the first hard disk drive on a PC to market. As a result of his leadership and management skills Apple promoted him first to Apple /// Group Product Manager and later Business Unit Manager at the same organizational level at that time as Steve Jobs. His forthcoming book “Building Insanely Great Products” and these workshops covers the founding values, vision, product life cycle and management employed by Apple at its founding and which it returned to in 1997 when Steve Jobs returned to Apple. What students will learn in his courses are exactly what has made Apple the most valuable company in the world.