Leadership | How to Understand your Brand

Your guide to creating and building your personal brand and discovering what you and your brand really stand for
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Instructed by Learoy Tonight Business / Management
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  • Lectures 13
  • Length 34 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 7/2015 English

Course Description

Come on a journey to increase your leadership skills. How to understand your brand with Learoy Tonight will provide you with the skills and knowledge to become a great leader, for yourself and your team.

A brand is potentially just the non-generic name for the source of a product. But, when people feel a strong relationship with a brand, it can become so much more. The brand describes the product!

What you stand for and your value proposition is just as important as any other product. Think about a celebrity you admire – and one you don't. What people feel your brand represents and how you define our unique value proposition can define your career success.

Each lecture in this course has been carefully selected for you to explore how to implement relevant and meaningful strategies to support you as a leader now and in the future.

This course will provide you with many tips and tricks you can utilize inside and out of your workplace, it will encourage and motivate you to really understand and support your team.

Learoy Tonight is a fresh business with interesting and modern ideas towards education. Many people take part in creating these courses – from subject matter experts, to researchers and designers – to ensure you are provided with the best learning experience and the most up to date information. We are excited about education and want to give you the opportunity to be the best you can be.

This course will take you approximately 30 to 45 minutes to complete and will discover what you and your brand stand for. We will also work through building your personal brand and communicating it to others. Our content will give you the opportunity to listen to experts and understand relevant models for you to use on your leadership journey to understanding your brand. This will be an experience to enjoy with a collection of videos, interviews and engaging imagery throughout our presentations.

This course is a small section of our Leadership-off the leash journey. If you would like to really challenge yourself, join us for the entire leadership experience.

What are you waiting for? Start tonight, be on your way to becoming an amazing leader tomorrow.

What are the requirements?

  • Access to a computer, tablet or iPad
  • Headphones or speakers to listen to videos

What am I going to get from this course?

  • Discover what you and your brand really stand for
  • Know how to create and build a personal brand
  • Communicate your personal brand
  • Promote your professional value

Who is the target audience?

  • Anyone looking to boost their skills as a leader
  • Anyone with an interest in taking on a leadership role
  • Anyone with leadership or management experience, whether in a junior to middle management level or those who wish to move into a middle/senior management role
  • Anyone from a small, medium or large organisation

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Welcome to How to Understand Your Brand

How to understand your brand - what's it all about?

Section 2: What do you Stand for?

What do You Stand For? - Personal branding is about what you stand for, you have to stand for something for others to notice you.

Take a look at the downloadable resource to help you understand your personal brand

Section 3: Create and Build your Personal Brand
4 pages

How to Create Your Brand - Here are some tips and hints to help you create your brand.

3 pages

Personal Branding - The Debate - We will take you through the positives and negatives and how you can use each towards developing your personal brand.


Personal Career Management - Explore here why it's important to have a career management strategy.


Building your Personal Brand - Here we'll talk you through some famous logos and their personal brands.


3 Ways to Most Effectively Communicate Your Personal Brand - Let's take a look through this article and explore the three components that make an effective personal brand.

Section 4: The What and Why

What is Personal Brand? - What does personal brand create?

4 pages

Personal Branding Statements - Here are some examples of personal branding statements, which personal branding statement resonates with you most? Why?


Benefits of Building Your Brand - Let's take a look through some tips to manage your brand.


In the Real World - Here we will take you through a real world example of two different types of personal brands.


Leadership Profile - Explore a leadership profile of Brian Smith and the birth of UGG.

Section 5: Congratulations! You now know how to Understand Your Brand

Now you know how to understand your brand, find out where to from here.

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Instructor Biography

Learoy Tonight, Bite Size Learning

Learoy believes that an investment in education is an investment in your future business. Learoy has a driving passion for outcomes, business return and creating engaging learning experiences.

Learoy Tonight is essentially bite size learning, it's all about learning that little bit now and implementing those new skills and knowledge in the workplace tomorrow.

Learoy isn't your typical education company. It's a forward-thinking, digital business that's leading the way. We've done the research and we're driving results through education. You'll see.

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