How to Generate Leads, Customers, and Clients on Autopilot

Learn how to create and launch an effective lead magnet to pre-qualify buyers and grow your email list.
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1,329 students enrolled
Instructed by Brian Lofrumento Business / Sales
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  • Lectures 28
  • Length 3 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 7/2015 English

Course Description

How many times have you heard the saying "the money is in the list"? While it's a cliche, most people realize that having an email list with thousands of targeted prospects leads to profit... at any given moment you have a direct line of communication with thousands of people who have already indicated that they're interested in your products or services.

If you've struggled to grow your email list in the past, then it comes down to one thing: your lead magnet. A lead magnet is a free offer that pre-qualifies leads and prospects in exchange for an email address. This course is the ultimate lead magnet guide.

In this course you'll learn exactly how to identify your audience of most likely buyers, create a lead magnet that pre-qualifiers them as potential buyers, and launch the lead magnet in a way that will be high-converting and effective for your sales or funnel process.

This course cuts straight through all the fluff, and identifies a wide range of lead magnets that work in any industry, regardless of what product or service your business offers... even if you stick to just affiliate offers!

Take this course if you've always wanted to successfully grow your email list, increase your list of leads, and automate getting people into your sales process or sales funnel.

What are the requirements?

  • Nothing is required to go through this course, although having an autoresponder such as MailChimp or Aweber is highly recommended for your follow-up process!

What am I going to get from this course?

  • Offer potential clients and customers something that draws them in and initiates them into the sales funnel
  • Create an effective lead magnet that's highly targeted and high-converting in order to identify buyers
  • Generate more qualified leads on autopilot by using an automated system to build relationships with a wide audience

Who is the target audience?

  • This course is for anyone who is running an online or in-person business and wants to generate a list of targeted leads
  • This course is for anyone who wants more customers and clients by pre-qualifying buyers through a lead magnet process
  • This course is for affiliate marketers who hope to grow their list of people to make affiliate offers to
  • This course is for anyone who wants to grow their email list by identifying likely buyers

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction to Your Lead Magnet & Building the Foundation
Course Introduction - Who I Am & What to Expect
What is a Lead Magnet and Why Should You Have One?
The Most Important Step that Most Entrepreneurs Skip
[Walkthrough] How to Get Inside Your Prospect's Mind
The Perceived Value Scale for Lead Magnets
Section 2: Where the Magic Happens: Your Squeeze Page
Lead Magnet Considerations
Squeeze Page Tips, Hacks, Examples, and the Magic Copywriting Formula
Creating Your Squeeze Page Using OptimizePress
Creating Your Squeeze Page Using LeadPages
Section 3: Text-Based Lead Magnets (Easy to Implement!)
The Gateway Lead Magnet: How to Get Started as Quickly as Possible
The Easiest Lead Magnet with a Sky-High Perceived Value!
A Lead Magnet that Packs a Punch and Opens the Door to Upsells
How to Turn Written Content into a Simple but Effective Lead Magnet
The Lead Magnet That's Perfect for B2B Businesses
A Written Lead Magnet that Builds a Longer Relationship & Gets Prospects Excited
Section 4: Audio and Video-Based Lead Magnets (Easy to Intermediate to Experts!)
How to Turn a Conversation into a Lead Magnet
The Best Lead Magnet for Super-High Ticket Items
A Lead Magnet that Turns Your Knowledge into Expert Authority Status
A Versatile Lead Magnet that Takes Many Forms and Nurtures Your Prospects
A Lead Magnet that Packs a High Perceived Value with Medium Production Time
The Web's Hottest and Highest Converting Lead Magnet
Section 5: Advanced Lead Magnets to Draw Huge Crowds and Capture Your Market
How to Leverage Other People's Credibility to Grow Your List
A Lead Magnet that Solves Problems Using Advanced Technology
How to Make Your Prospects Eagerly Await Delivery of Your Lead Magnet
How to Dynamically Generate Reports and Outputs for Your Leads
How a Product Demo Can Generate Clients and Customers For You
How Spotify Built a Massive Customer Base Using a Scalable Lead Magnet
How to Create an Excited List of Potential Buyers at an Insane Conversion Rate

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Instructor Biography

Brian Lofrumento, Internet Entrepreneur & Speaker

Brian Lofrumento has been an internet entrepreneur since the age of 18, when he founded Premiership Talk. Prem Talk grew into one of the most read soccer websites in the world, attracting millions of readers from over 200 countries around the globe. Brian built a staff of 20 writers, and used finely-tuned monetization strategies to take the website from a blog into a full-time business.

Based on his success with Prem Talk, Brian became CEO of NewGen Consultants in 2012, an internet marketing agency specializing in SEO and scalable revenue growth for small to medium sized businesses. At the helm of NewGen, Brian grew the business to six-figures in just over 12 months, utilizing a client-acquisition model that generated leads through online channels, and turned them into high-paying customers.

In his role as CEO, Brian spoke at various seminars throughout Boston and New York City, and has also spoken at non-profit conferences, and has also guest-lectured at universities.

Brian's work has been featured in the Boston Globe, the Chicago Sun-Times, England's The Independent, and Search Engine Journal.

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