This is a LinkedIn course for business people who are looking to generate leads. The course will cover:-
This course takes you from beginner to intermediate level and also shows you what advanced functions you can use.
This course is taught by slides and real examples to show you how to set up your LinkedIn account correctly.
If you run a business and want to get regular leads from LinkedIn then this course is for you.
My personal promise that if you don't like my course for any reason within 30 days I will give you all your money back.
As the world of LinkedIn changes often I will continuously update the training lectures as and when needed. If you find that you need more information on a particular point just message me and I will give you guidance plus record another lecture if needed. I am keen to give you a life time benefit of my online training and will reply to comments and changes as quick as I can.
Course last updated May 2015
This lesson covers who uses LinkedIn and why you should. It covers the five different types of people that use it.
We will also look at the two types of LinkedIn accounts that you can have and explain how you can do everything in this course with the free basic account that everyone gets.
In this lesson we will show you how to add a company page and what oyu need to pu ton it to get the most interest. We will exmplain why you need to post to your company page and how often.
In this LinkedIn Lesson you will learn how to track the restuls of your company page and what statistics LinkedIn has for you that is built in.
Explaining the golden triangle using in marketing and how to apply it to LinkedIn. What post updates, comments and conversations you should be focusing on in LinkedIn to get you the most leads.
We will also look at whether your connections are likley to refer leads to you and what to look for.
Planning your LinkedIn time, your company and statistics
In this lecture I will help you work out who your perfect target market is and how to use LinkedIn to connect with the right ones.
Here we will work out a clear objective of what your message is to your market.
In this lession I will show you how to build a great relationship with your connections using the "Golden Triangle" method.
During this lession I will show you a nugget on how to capture leads from your LinkedIn connections by sending them to a squeeze page or blog posts.
Here we will learn the importance of following up and some easy ways to do this with the hidden tools in LinkedIn.
Regular communication is best done when posting weekly and commenting on other blogs.
This lesson will cover:-
How to get recommendations from LinkedIn and how to organise your connections. Using your recommednations one you have them.
This lecture will cover what else you can do with LinkedIn once the basics have been learnt. This will cover areas like Adverts, the mobile app and content mangement planning.
In this lesson we will look at what adverts are and how to create them in LinkedIn. I will show you how to target specific groups of people in LinkedIn based on their profiles.
Here we will explore how you can sponsor your content to get better exposure.
Let look at how to convert your leads from your connections in LinkedIn using squeeze pages on your website.
Find out what data LinkedIn is using to target ads at you and ask your customers for theirs to improve your targeting.
In this session I will show you how to get LinkedIn to create plugins for your website or any other online media to encourage people to connect with you.
This lecture will show you what the benefits are of using Linkedin Pulse to create articles that will get you more exposure to your potetnial leads and build your creadability.
Here we will look at the benefits of using the Linkedin App to build your connections and have all your contacts syncronised onto your mobile device.
Did you know that LinkedIn is one of the most effetive jobs boards? Here we will explore how you can advertise jobs for you company and how easy it makes it for potential staff to apply. With them applying through Linkedin you have much more informaiton than with the standard CV uploads from agencies.
In this lesson we will look at how to plan your content to post on Linkedin and teach you how to use a program to schedule your posts for the most efficient time as possible. This lesson will also help you with posting your other social media engagement pieces when you are ready while getting them live at the best time possible.
This is a bonus lecture covering one of the most popular social media management programs that you can get for free.
With a unique set of skills and a qualified teacher, Darren brings a range of experience to his training initially as an accountant through to Sales and Marketing.
Currently running a digital marketing agency with a team of people Darren shares the training that he uses for his class room sessions with you. He has also been accredited with a certificate from the Institute of Sales and Marketing Management.
Covering courses in LinkedIn, Search Engine Optimisation (SEO), Sales skills and Excel for everyday use. Darren plans to add more courses over the year and with pre-release’s being given at discounted rates to his current students you don't want to get one of his current courses to receive the offers first.
Full of passion and enthusiasm Darren believes that "everyone should be able to understand IT and exploit it in everyday life for our benefit."
Having taught students at a local college in early 2000 and a desire to set up his own business in 2006 he combined these to form Develop and Promote. He and his team have helped hundreds of people in business with their sales and marketing.