Lead Generation: Simple Guide To Landing Pages That Convert
3.9 (24 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Lead Generation: Simple Guide To Landing Pages That Convert

Learn the simple tactics behind creating landing pages that deliver a high conversion rate
3.9 (24 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,393 students enrolled
Created by Fred Williams
Last updated 3/2016
Curiosity Sale
Current price: $10 Original price: $40 Discount: 75% off
30-Day Money-Back Guarantee
  • 32 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Know the techniques behind high converting landing pages
View Curriculum
  • Students do not need to download any software
  • 5000 + students
  • 150 reviews with an average of 4.4/5
  • Business podcast 'Breaking Biz' with over 10,000 subscribers

This course is designed to simplify the best practices of Lead Generation, so you can understand how to reach and engage your audience and improve your chances of getting a positive reaction when users visit your landing page.

Understand the art of high converting landing pages using proven, simple and effective techniques.

  • Discover the basics of landing pages
  • Learn how to properly identify with your customers and avoid wasting money
  • Discover the tricks to creating a landing page that converts
  • Understand how to use social proof to build trust with your marketing

Knowing how to create effective landing pages is an essential element of online lead generation.

In the course you will learn how to avoid 'fishing' for your customers and instead, understand what their wants and needs are. We'll also examine the elements that make up a high converting landing page online. You'll hear from Digital Marketing experts, as well as benefiting from real life case studies.

From understanding the basics, through to learning simple techniques, you will leave this course ready to engage potential customers and convince them to leave you their personal details.

I designed this course to offer you an easy to follow, comprehensive guide to lead generation. Lead generation is something that can be made complicated very quickly. This is why I have prepared slide presentations with a running commentary, so you can enjoy the visuals and explanations that go with them.

I hope you enjoy learning the basics, and I look forward to connecting with students who have any requirements or questions.

Recent Udemy feedback

"I'm very impressed with how many great tips there were in this short course. Good job. This guy clearly knows what he's talking about. I was going to give it 4.5 stars for being too short -- but I thought that didn't make sense since what is there is excellent.... Just what I've been looking for."

"Great Mentor, and also the good method of teaching. I am a 16+ kid from India and I was looking for the way that could help me get some basic awareness about starting a business and the responsibilities of an entrepreneur. Got some extra info regarding marketings and steps to follow to reach out the correct audience. What to do and what not and even got to know more about the personal point of views from a bunch of successful persons. Overall: A quick course and very helpful for getting the rough ideas and guideline for becoming an entrepreneur."

"Good information and very motivational. Once I started I couldn't stop till I watched all of them."

"The course is presented in great way, everything is almost perfect. Using some real cases in explaining some point is really good. The information which are presented are well organized so it is easy to remember."


Who is the target audience?
  • This course is strictly for beginners with no experience of using landing pages for lead generation
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Curriculum For This Course
Introduction To The Course
1 Lecture 01:13
Using Social Proof
3 Lectures 08:43

From nightclub queues to an Elvis album, learn about Social Proof and the important role it plays in marketing and why it's essential in order to win more customers.

Preview 02:44

A quick understanding of why 'credibility' matters both online and offline. What would happen if you were looking for advice on writing, would you ask me or Stephen King?

Preview 02:09

From media logos to accreditations and social followers,there are multiple ways to demonstrate to potential customers that you and your brand are worth trusting. Explore some of the different tactics that can be used to build trust when creating your landing page.

Preview 03:50
Landing Page Tips
9 Lectures 13:02
It's easy to become distracted with all the different elements that come into play when you start creating your landing page(s). Always remind yourself of the one key outcome that you're looking for.
Preview 00:43

There's no quicker recipe for landing page failure, than when you try and get a potential customer to do more than one thing. Let's look at examples using a few established online marketing experts.

Be Clear About The Action You Want Visitors To Take

Be Realistic About The Information You Want To Collect

Let's understand what the anatomy of a landing page means, and how it can have an impact on whether a potential customer decides to leave their personal details or exit without taking action.
The Anatomy Of Your Landing Page

Discover the simple use of directional cues to gently encourage (persuade) someone to give up their personal details such as name, email address and phone number.

Using Directional Cues

How much do you know about your Call To Action button? Discover the techniques you can utilise to increase your chances of a conversion.

Use An Effective Call To Action (CTA) Button

Learn how making a little extra effort can position you ahead of your competition.
Why You Should Consider Offering A Video On Your Landing Page

Value Proposition Explained With A Facebook Ad

Grasshopper: Example Of Good Value Proposition On A Landing Page
Measuring Your Results
4 Lectures 08:55
Conversion Rate

What is form abandonment and how does it impact your landing page?

Form Abandonment Rate

Find out how you can put a stop to customer 'drop offs' on your landing pages and ensure that you capture red hot leads.

Tips On Decreasing Form Abandonment Rate

It's essential to understand where your traffic comes from and how that can impact your budget.

Your Landing Page Traffic Sources
About the Instructor
Fred Williams
4.5 Average rating
788 Reviews
19,418 Students
25 Courses
Founder Of English Made Simple

Hi! My name's Fred, I'm a former advertising professional and the founder/creator of the 'English Made Simple' courses on Udemy. 

'English Made Simple' was created to provide ESL students with simple courses to help them develop in all areas of the English language. I love creating the courses and hearing all of your feedback.

I'm confident that each one of my courses will help you on your language learning journey but If you're not completely satisfied, you can request a full refund.

Thanks for visiting my profile!