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This course is designed to simplify the best practices of Lead Generation, so you can understand how to reach and engage your audience and improve your chances of getting a positive reaction when users visit your landing page.
Understand the art of high converting landing pages using proven, simple and effective techniques.
Knowing how to create effective landing pages is an essential element of online lead generation.
In the course you will learn how to avoid 'fishing' for your customers and instead, understand what their wants and needs are. We'll also examine the elements that make up a high converting landing page online. You'll hear from Digital Marketing experts, as well as benefiting from real life case studies.
From understanding the basics, through to learning simple techniques, you will leave this course ready to engage potential customers and convince them to leave you their personal details.
I designed this course to offer you an easy to follow, comprehensive guide to lead generation. Lead generation is something that can be made complicated very quickly. This is why I have prepared slide presentations with a running commentary, so you can enjoy the visuals and explanations that go with them.
I hope you enjoy learning the basics, and I look forward to connecting with students who have any requirements or questions.
Recent Udemy feedback
"I'm very impressed with how many great tips there were in this short course. Good job. This guy clearly knows what he's talking about. I was going to give it 4.5 stars for being too short -- but I thought that didn't make sense since what is there is excellent.... Just what I've been looking for."
"Great Mentor, and also the good method of teaching. I am a 16+ kid from India and I was looking for the way that could help me get some basic awareness about starting a business and the responsibilities of an entrepreneur. Got some extra info regarding marketings and steps to follow to reach out the correct audience. What to do and what not and even got to know more about the personal point of views from a bunch of successful persons. Overall: A quick course and very helpful for getting the rough ideas and guideline for becoming an entrepreneur."
"Good information and very motivational. Once I started I couldn't stop till I watched all of them."
"The course is presented in great way, everything is almost perfect. Using some real cases in explaining some point is really good. The information which are presented are well organized so it is easy to remember."
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|Section 1: Introduction To The Course|
|Section 2: Using Social Proof|
From nightclub queues to an Elvis album, learn about Social Proof and the important role it plays in marketing and why it's essential in order to win more customers.
A quick understanding of why 'credibility' matters both online and offline. What would happen if you were looking for advice on writing, would you ask me or Stephen King?
From media logos to accreditations and social followers,there are multiple ways to demonstrate to potential customers that you and your brand are worth trusting. Explore some of the different tactics that can be used to build trust when creating your landing page.
|Section 3: Landing Page Tips|
|It's easy to become distracted with all the different elements that come into play when you start creating your landing page(s). Always remind yourself of the one key outcome that you're looking for.|
There's no quicker recipe for landing page failure, than when you try and get a potential customer to do more than one thing. Let's look at examples using a few established online marketing experts.
Be Realistic About The Information You Want To Collect
|Let's understand what the anatomy of a landing page means, and how it can have an impact on whether a potential customer decides to leave their personal details or exit without taking action.|
Discover the simple use of directional cues to gently encourage (persuade) someone to give up their personal details such as name, email address and phone number.
How much do you know about your Call To Action button? Discover the techniques you can utilise to increase your chances of a conversion.
|Learn how making a little extra effort can position you ahead of your competition.|
Value Proposition Explained With A Facebook Ad
Grasshopper: Example Of Good Value Proposition On A Landing Page
|Section 4: Measuring Your Results|
What is form abandonment and how does it impact your landing page?
Find out how you can put a stop to customer 'drop offs' on your landing pages and ensure that you capture red hot leads.
It's essential to understand where your traffic comes from and how that can impact your budget.
I'm the founder of the small business podcast 'Breaking Biz' which delivers weekly episodes to over 10,000 subscribers.
My professional background lies in advertising and marketing where I specialised in Digital Media, helping clients with their overall strategy and digital output to increase revenue, customer satisfaction and brand awareness.
Since setting up Breaking Biz, I've interviewed over 150 international entrepreneurs and have packaged up the hours of conversation into an easily digestible format. It's thanks to this new professional network that I've been able to become a full time consultant.
You can sometimes find me travelling around Europe, or (slowly) developing new shows here in London.
I hope you enjoy my courses, and I look forward to hearing your feedback.