The Highest Returns from Cold Call & Trade Show Converations

I convert 1 out of every 3 conversations I have on avg. Learn my methods to be this consistently successful here
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  • Lectures 16
  • Contents Video: 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 8/2015 English

Course Description

MAIN GIG:

RPMC presents Cold Call and Event Marketing Conversations - a 1.5 hr video course on the strategies, philosophies, and intricacies of the dialogue, energy, and other factors in a cold call and face to face (FTF) conversation.

Whether you are just getting started with cold call or face to face marketing, a seasoned vet, or a manager looking for content on training telemarketers and event marketers, this course will give you the tools and lessons for optimizing your opportunities with potential customers!

Included in this course are:

  • 16 lectures on cold call and event marketing
  • Role play scenes for understanding how to go about a cold call and FTF conversations
  • Downloadable content pdf's and slides
  • Downloadable videos to come back to later
  • A certificate of completion!

I hope to see you in the classroom!

What are the requirements?

  • what cold call and event marketing is

What am I going to get from this course?

  • understand how to effectively generate leads from potential customers via face-to-face scenarios and phone calls
  • understand the psychology, methods, and strategies that go into cold customer scripts

What is the target audience?

  • individuals who are setting up a sales presentation, free estimate, or webinar should take this course
  • new cold callers or event marketers should take this course
  • experienced cold call or event marketers looking for a fresh outlook should take this course
  • individuals who are selling without setting up an appointment first should NOT take this course
  • retail workers or salesmen should not take this course

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
01:23

This lecture is an introduction to this course on cold call and event marketing conversations. If we can understand our purpose, we can invest more into the potential customers we encounter

Section 2: What I have learned in my experience
03:10

This opening lecture touches on some of the most important factors to marketing representative success at cold calling and events

03:02

The weighted scale metaphor represents the imbalance of weight on the presentation between the cold customer and the marketing rep

05:57

Marketing reps do not engage targeted contacts enough at events. This lecture address the two reasons

Section 3: 4 Cold Call & Event Rep Marketing Tenets
07:56

In this opening lecture on CC & Event Rep Tenets, we dive into why matching someone's tone and personality is critical in successful cold customer conversations

05:58

This second tenet focuses on changing the time and quantity of words spoken between asking a question and receiving an answer to a potential customer

03:31

Selling the presentation rather than selling the product slows down the conversation and takes weight off the disconnect between marketing reps and potential customers

09:21

This lecture looks at the previous lecture role play and analyzes what could have been done better

07:16

There are many forms of energy involved in lead generation. This tenet looks at these forms.

Section 4: Outline & Sales Funnel Overview
02:03

Intro to the rest of the course.

02:03

An understanding of the sales funnel and a brief overview of each part

03:06

An in depth look at each part of the sales funnel

Section 5: Sales Funnel - The Scripts
02:00

This lecture introduces us to face-to-face scripts and begins the script analysis by a look at an ideal face-to-face conversation

05:59

This lecture breaks down the face-to-face script to a granular, step-by-step level, helping us understand the purpose of each part to a greater goal - to get the presentation

07:12

Like the previous lecture, this lecture breaks down the cold call script to a granular, step-by-step level, helping us understand the purpose of each part to a greater goal - to get the presentation

Section 6: Objections, Rebuttals, & Conclusion
11:54

As we wrap up the course, we first look at deeper analysis of the objections, rebuttals, and more. We'll also conclude and give you some videos to watch out for in the future

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Instructor Biography

Ryan Pereus, Lead Generation Marketing Expert for Cold Calling & Events

Cold customer marketing and sales is my passion and profession and have been doing it the last 8-plus years. I've done everything from spearhead a startup business marketing department to managing a $5 million/year outside events marketing program. I'd love to share with you what I've learned about cold calling and event marketing.

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