Launching An Online Business: Everything You Wanted To Know

Everything you need to start, grow, & monetize led by 12 leading experts with their best, successful, & proven methods.
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  • Lectures 84
  • Length 9.5 hours
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 5/2015 English

Course Description

Join over 450 professionals have learned how to build their own online business based on the 12 steps led by these 12 highly successful entrepreneurs, some who earn up to 7 figures a month. You will learn today's best practices to launch, grow, and monetize your own online business with step-by-step guidance provided by leading experts in the industry. You should take this course if you have been considering starting your own business online on the side or ultimately for your career. This is a complete course starting from scratch all the way through what you need to do to have a successful, automated business that runs 24 hours a day! Course worksheets are provided at the end of each section as well as 2 bonus videos by leading entrepreneurs John Lee Dumas, the founder of Entrepreneur on Fire and Ryan Lee who operates a 7-figure a month online business!

What are the requirements?

  • Not required, though helpful to have a business idea in mind. Worksheets provided at the end of each section for you to use the material covered and apply for your own online business.

What am I going to get from this course?

  • Key steps that will empower your mindset to launch a successful online business
  • How to choose a niche and create product ideas for it
  • Brand your online business using today's best practices
  • Learn a strategy that will put your content to work for your business to grow your audience.
  • How to get your website ranked #1 on Google using proven, honest SEO techniques
  • Design a website that will attract, inspire, and engage your customers to take action with your online business
  • Learn how to build a booming audience using the same techniques of a 7-figure a month online business entrepreneur
  • Setup and leverage Facebook to grow and monetize your online business
  • Setup and leverage Twitter to grow and monetize your online business
  • Learn and use a proven sales strategy used by the most successful businesses to monetize your online business
  • Get much higher conversion rates on your website to grow your online business
  • Where and how to setup automating the essential parts of your online business - without any programming!

Who is the target audience?

  • This course is for newbies or those who have been struggling to successfully start, grow, and monetize an online business
  • Ideal course for those who want to follow a step-by-step order to successful launch an online business from experts in the industry
  • This course is not for entrepreneurs already earning $100K or more annually from their online business

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Course Introduction

With experts sharing what to do in how to start an online business, Dean Patino introduces a course that has never yet existed until now - Launching An Online Business, Everything You Wanted To Know. The course covers all the possible things you need to help you to be successful and to be on top.

Section 2: Step 1 - How To Truly Develop The Right Mindset

Dean and Austin Netzley, founder of Yo Pro Wealth and author of a new book, Make Money Live Wealthy, discover the difference between wealth and income by following Austin's life from college to becoming one of the most successful online entrepreneur today.


This episode explains the process in developing the proper mindset to lowering debts and increasing income. Learn Austin Netzley's formula in increasing your income. Try to read more books and watch different videos which will help inspires you.


When is the right time to leap to entrepreneurship and networking? This episode highlights the right time and mindset in doing such leap and take the full control of your success as well as what you need to do. Reading a lot of books help fixing ones mindset in making decisions.


Dean Patino and Austin Netzley explains the impact of getting yourself surrounded with like minded people in developing your business and why knowledge is definitely power. That the level of confidence is knowledge plus action . To have ones financial perspective ready to go to zero risk one must build up some skills, build confidence and build up ones network.


Experts shares how to get started by sharing theories and start to conquer people. Key is mind setting and putting up one's finances in order to makes sense on this stage. Controlling on a certain finances will make a long way. Money is a tool not a goal. List all priorities that are considered needs than personal wants.


Taking one step at a time and having one opportunity and one pursuit, this is the theme of this lecture. Deal with single people and go for a large number of people in the long run. Every opportunity helps to make develop a business. One play at a time. The power of networking and mentoring is changing amazingly and be one of the most successful entrepreneur. Get your finances in best condition as you can by having a mindset in order and get your financial condition in order. Take control with your finances.

Section 3: Step 2: How To Create a Hot Product For a Niche

John Lee Dumas is prepared to ignite and discussed the main ingredients in the success of your online business - increasing your audience, as it is where your recenue come from. Success is achieved by providing value. Audience creation is truly the core of generating revenue . Try not to be a person of success but rather a person of value. In building and growing an audience from potential audience to a real audience one must have these three ingredients: deliver free, viable and consistent contents. Be in control of your business. Give your product a value.


Learn how to engage your business in social media. The audience will make interaction through providing possible solutions. Engaging with your audience through one on one interactions, answering their emails, and responding in timely manner makes a big difference! You will be the fruit of your labor. In engaging with an audience do not be afraid to have conversation with your audience. Learn to care your audience and be prompt.


By creating a wire frame of what the solution will be out from the avatar's pain points, this lecture will discuss how you can provide the right solution and value so they will take action by buying your products & services offered. People Only Vote With Their Wallet is not just a concept but a reality that this lecture will discuss and elaborate. Craft an outline to drive people for a possible solution.


Utilizing feedback is a must for any business looking to navigate the treacherous side of today's business world. Categorize all the weakest points and always provide communication. Know your competition. It is also important to measure customer satisfaction among clients. Create platform.


Create a product for a hungry audience. Have the best quality information product in the world. Do competitive analysis and find where the weaknesses and strengths of the design. Make an actual interaction rather than personal..


Get involved in the entire process and make communication solid with everyone. Get everyone involved and excited. Be there every step of the way. Paying bills online is the most easiest way to use. Automating the process makes its access great. Online shopping or payment is getting popular with individuals.

Section 4: Step 3: How To Make Your Brand Memorable

Melinda Yeaman shares how to make your brand memorable. Secure a brand names under a new domain or URL. Making a brand name is like a journey of business self discovery. Defining a brand and developing a brand strategy can be complex and doing it with style. Story making and not telling is the key. Branding is creating a pattern as part of the plan.


Personal values are your personal brands. Mission statement is the reflection of what you do in the company. Incorporate the values in it. Include passion, skills and why the company exist. Mission statement must represent your company. Be specific.


The key is finding the ideal customers. Go for further details like filling personal informations. Articulateness is essential. Survey tool is also important for customers to give feedbacks. Differentiating one's self and everything is a great deal. The value you are imparting must be unique.


Emotions are important to see the messaging. Come up with a tag line ithat would hook up clients. Pick up the most interesting lines. Create a description of your company. Play with words that would best describe your messaging. Key words could sometimes be achieved through research.


Choose your colors. Be innovative and use your artisitic side. Logo and Photography through Pinterest would be great through the help with a web developer. Websites should be visual along with messages should be unique. Graphic artist is a big help for the success of designing in everything. Investment is big but surely will have big returns.


Online business launching should not underestimate the power of internal marketing. Get your marketing plan and reward those people who help you and create an experience for them. Steps to branding success: Define who you are, get to know your audience, differentiate yourself, craft your messaging and create your visuals.

Section 5: Step 4: How To Develop Strategic Content

Content is the most important or the heartbeat of everything. People may not have the clear avatar yet. Testing is a starting point. Writing resonates people a lot. Feeback is what will help one in return. Set a goal for all contents and start tracking on all those goals. Gathering data would help one understand what is going on. Hitting a good content would make one hit the ladder from social media.


Setting and identifying goals depend on what type of content you want to have. One main goal for the content is set a strategy as an outline of your key business and customer needs and detailed plan on how you will use content to address them. Valuable content is a must to attract audience.


Create an amazing content calendar. The secret is, focus on content schedule to give momentum to clients and to keep it growing. Publish your content and share it. Consistency is essential. Stick to your content calendar or schedule. Have an accountability partner to keep you on track.


Align the content in a very strategic way since it helps a lot of bunch of people. It is quantifying the responses to open ended questions by applying values. Try to have a multi channel approach to be distributed. Repurpose your different platform to your channel to be able to reach more people.


Currently involves in handling a large number of list of people's email. Invest in creating a funnel since it helps people close to re affirm that they receive valuable content with less effort.


Tools should be available to build and maintain the momentum for an effective online community. Always keep your content growing and improving daily by just creating a strong idea. The quality of content that should be consistently build up is the best strategy to grow audience. Have these three steps to generate ideas: do research, ,join online community and start writing. Be consistent in getting content.


Try everything that is possible. Outsourcing different kind of content is good. Trust is important in hiring VAs. It is with VAs that tasks that one can outsource to virtual staff to grow business more effectively.

Section 6: Step 5: How To Get Noticed With a Top Ranking on Google

Get started with learning all about SEO from the industry's most trusted source. A certain website shoud rank in the engine. Provide the missing piece in the puzzle. Formula is universal like a recipe for success.


Standard in the world of SEO. Its significance of optimizing for keywords is causing many search marketers . The most successful businesses with SEO's help were the ones who found keywords in between search volume and low competition.


To have a strong influence on the search engine rankings of the web page granted by the backlink. Backlinks are linking back to the website. The more backlinks, the more the page becomes popular.


Work in SEO for a couple of months and see good results after. SEO has the goal of improving natural visibility of websites or search engines. It is increasing the amount of qualified traffic.


Use social media to boost your content marketing strategy and SEO practices. Gven the fact that Socil Media searches play a large role in the content discoverability world, this lecture will be.


Help the audience to grasp the main idea of the post by providing headings, subheadings, and clear paragraphs. If audience understand everything, they are likely to share, tweet, like, and link to thee posts. This will increase ranking, In order to improve ranking in Google, one should definitely try to maximize writing skills.


Crafting your work is a win-win-win. Competitors usurping high search rankings can't go wrong by investing time in creating blog posts, articles, downloadable products and other content for the site.


Make a high quality content like In depth content.One gigantic article makes a lot of sense. Adding fresh content to your site makes it more appealing both to the search engines and their automated indexing programs.

Section 7: Step 6: How To Create an Engaging Website Design

Visual communicates to a large number of people. Simple photos speaks the loudest. Narrowing it down to a final approved logo and then seeing it out in the world can be a very rewarding experience for a designer. Logos should be simple, memorable, timeless, versatile, and appropriate.


Highly commendable to use google fonts because it is beautiful to use. It has a definite look and consistency in branding. Google fonts is easy to identify in the search engine. Use fonts to express your texts, titles and accents.


The more white space adds more hightlight to the content. It is getting audience attention. Use colors to add emphasis. Colors helps communicate with people and it is the language the whole brand is speaking.


Photos are great for business. Web design has trended to full-width photos across homepages. Today's internet is confirming what people have said for decades. A picture is worth a thousand words.


Brand awareness is often the forefront of the online business. Social network serve as a great platform for getting the company's name. This takes the SEO to another level by making the keywords important to both social media and the website as well.


Christine's website is simple, exciting, alive and fun. Should be user friendly which means easy navigation and proper utiliization of links and callouts. It should also be informative, attractive. Everything must be accessible.


Put your brand style on paper. Keep it simple, specific, create an emotion, and write down what you want to impart. Use a template that is related to your brand. Most importantly, figure out what your audience or reader wants from your blog.

Section 8: Step 7: How To Build a Booming Audience

Create a remarkable email content. Encourage your email subscribers to share and forward your emails. Also create multiple subscriptions type to send more targeted content, and reinvigorate a stale email list with an opt-in campaign. Finally, add a link to your employees' signatures that can lead to people to a landing page where they can sign up for your mailing list. Email list is the most viable asset and you should take control of it.


Ryan Lee suggest to use Aweber for a good email list. Marketing emails may be of great help that will gain access to fresh networks, friends, and colleagues who might sign up for the list. Email recipients are more likely to click through emails that have been targeted at them. Know exactly the market, know their specific needs, and be more organic.


Know the real secret sauce of the business. Know the leads of your business, the more specific it is, the more good results it will have. Build trust. Give specific information of your product.


Survey your audience and get their opinions, communication through email, real time video or chat for customer support and rewarding your best audience/customer. One person and one email everyday. The pesonal connection you have to people builds a good relationship.


Developing better personal connections with clients is often the best way to get them to subscribe and spread the good word about the business. Personal touch maybe just what online business needs to attract more customers. Open up and be honest. Be attentive, nurture clients, be open, and be responsive.


Follow the steps for the business to achieve success. Determine the prospects first and create the products. Passion is the key.

Section 9: Step 8: How To Effectively Setup Facebook for Marketing

Valerie Shoopman, a Facebook marketing expert and social media director for life on fire. Organic search and make sure to join the correct podcast category.These includes numbers, address, and emails. Page should have the correct keywords. Taglines and fill out all the information. is of good help.


Creating tabs gives a way to showcase custom content alongside the default tabs "about and likes". Custom tabs are valuable to social media marketing strategy . It creates a richer experience of Facebook and control the content of visitors and followers see when they come to the page. Cover photos must be use as a billboard for your business.


Organic reach refers to people you can reach for free on Facebook by posting your page. Visitors make your ads or product run you on Facebook more efficient in the ads auction. Recently, the death of Organic Reach showed up. On posting Ads with social context are a signal of positive quality of the ad, and lead to better auction prices. It can use insights from your fans like where they live, and their likes, and interests. Or to inform decisions about reaching the current and prospective customers. Fans can give the business credibility.


Use data from insights to tell you which types of posts achieve greater engagement. Images works really well. Try Engage with people's emotions, photos, and links. It helps build relationship with clients. Images works really well. Put a little tagline on your images. Customize your own branding.


Whatever social media it is, it can't be successful unless users engage and are happy. Quality content is what's most important. Alongside with this quality, consider the email list, The profitability of fans is directly related to the quality of the list. When building likes, focus on quality over quantity. Be willing to spend more little to attract people most like to buy. If target is inappropriate, do not expect to get quality out of your ads or out of the fan base.


Target the competitor. Always build a list to run a campaign. You also need to think of an objective before building an ad campaign. Campaigns revolves around a certain objectives. Set up things to be able to measure a target. Stay within the protected platform environment. Think always of your objectives or goals. Set a specific goals. Measure everything. Get involved.


Images may attract or distract. Make an ad that take control of everything. One ad per campaign. Use personal technology tools to make effective ads aimed at influencing ourselves and to automate delivery of those messages. With good ads, it attracts more customers, reach the right people at the right time, advertise locally or globally. In offering a product you need to have a buyer list and make a thank you page to align of what you are offering to.

Section 10: Step 9: How To Effectively Setup Twitter for Marketing

Main goal is to build relationships with people, and turn them into fans. In using Twitter, start with the basics, use a good picture for the company. Make yourself accessible and make yourself known to the community. Keep the name short or twitter handle. Introduce with a bio. Keep tweets relevant and always place links so they are easily to click. Use hashtags and follow back people. Finally, leave a room for re-tweets and comments.


Twitter promotes two-way communication with its following and followers features. It doesnt force a connection between the two. Following connects you to other people on Twitter doesn't guarantee connecting them back to you. Use Flush, reciprocate and follow followers are the most essential for Twitter.


Following back people shows that you want to interact with them and build a relationship. It also allows them to directly message you to chat privately on certain concerns. Make sure the people you follow are related to your business or possible/current customers. This is trying to build a strong business community not a weak group. Use


Choose wisely. Interesting articles or anything else that you think is remarkable. It means it is worth making a remark about. As long as the content is remarkable to your followers and people they interact with is worth tweeting. Use hashtags # at the end of the tweet which is actually about a popular discussion on Twitter it will let you join the conversation and get noticed. Images or graphics helps pinning them on top of your tweets.


Do not limit the number of followers you can have. However, monitor how aggressively users follow other users. Try to make sure that none of the limits restrain reasonable usage and will not affect most Twitter users. helps to follow and unfollow people. Have a goal in interacting and conversing your followers. Have your strategies attract your followers.


Using twitter has a huge advertising business. Advertisers can buy promoted trends that are trending on Twitter because advertisers pay to have them listed as such and promoted tweets as well. Promoted tweets could appear in your Twitter feed even if you don't follow the brand, and tweets that are paid to appear in response to search requests on Twitter.


For businesses, Twitter is primarily about customer relations, but this can backfire too. Before tweeting, think of safety first. Consider the context. The service recommends that you tweet back using @reply to ask for clarification or to send the person a direct message. Be mindful and be respectful of people's privacy. Be authentic, offer valuable information content, and be genuine.

Section 11: Step 10: How To Clearly Influence Selling Your Offers

Sandy Donovan shares 5 secrets: Get their attention , address the need, satisfy the needs, visualize what could be, and what should be done next. Focus on individual's emotion. Have a system. Have a promise statement. Make your content more persuasive. Consider the psychological effect of your content to your audience.


Seek to engage audiences via social media and get the most bang for their buck. figure it out where to start and more importantly, how to leverage the huge potential of an engaged online audience. Creating such business, problem versus need should be build and addressed distinctively. Establish self-esteem to associate with your product.


Identifying customer needs involves researching your industry and asking customer lots of specific questions. Gather in depth details from the customers through regular communication and be sure to deliver on their individual needs.


Address the problem, stay consistent, establish the need and be sure to address it all the way through.Every problem has its own solution. Satisfaction is going to have its satisying mean. Move to another ladder of success.


Visualization is the imagination one's life once the testimonials are implemented. What is going to look like after the Visualization.


The quickiest way to get audience is to attract the sort of customers you want. Need to identify the target customers down to the last detail and then craft a brand message that perfectly matches their needs.


Sandy Donovan shares how to clearly influence selling your offers through online business. Use pricing strategy like small time frame is most likely helpful. Focus on satisfying the need and the solution you are offering. As the messenger maximize the chances to boost the convertion rates.

Section 12: Step 11: How To Boost Conversion Rates For Sales & Leads

Discover the first of 5 steps with Alex Harris with his over 14 years experience in How To Boost Conversion Rates For Leads and Sales. Alex and Dean Patino discussed how you can get the qualitative and quantitative data from your site and make use of it in getting leads and sales.


Hypothesis should be informed by as much knowledge. This should include data that has been gathered. Any research and the analysis of the current problems should be performed. It helps to focus on what elements to change, how to change them and which to leave alone.


Establish a landing page. Execute the test condition directly by sending or receiving the data to/from each other via online connections. Creation, coding, and implementation covers the whole process of execution phase.


Refine the hypothesis on the basis of the results and consider testing a variation. Like other online businesses, it benefits greatly from the fact that is relatively easy. Increase your conversion rate which is your sales by talking to your prospective clients.


Conversion is the scale according to Alex Harris. Scaling and Growing is understanding a system of what is winning to grow your purpose which is your market. Offer or give free landing page to attract clients. To keep your business in good shape have a unique business value.


Discovery process is looking for qualitative and quantitative data. Hyphothesis is organized and prioritized list of experiments. Execution phase is implementing and running the test. Review phase is reviewing everything. Scale the bottom line.


Put always a landing page. Try people to choose opt-in. These people will make you tell how to improve the product next. Keep asking your customer for feedback to have a booming sales results. Be an expert to such industry by interviewing people. Offer great extraordinary value to your customers because competitors is just around the corner.

Section 13: Step 12: How To Automate For Long-Term Sales Growth

The best online method for converting prospects into customers or clients. Some call these opt-in landing pages "squeeze" pages that would require to supply an email address just for the privilege of reading a sales letter. Allows to give a certain customization/personalization.


Contacts are the lifeblood of any email marketing campaign. It is vital that you build your own list of contacts. Build a quality list. Quality is better than Quantity. Building your list by using the website to attract contacts. Collect some information and offer something that your audience may appreciate. Set an automation techniques to have an interesting offers.


To automate your business for a period of time, one must have a plan of what is going to automate for the time you are away from the business. This means setting priorities. Get people into the context system and get the engagement and interact with them.


Many online businesses can be almost entirely automated. It takes good business mindset. One of the most important tool is to automate and deliver content. This automated hands of approach allows you to be anywhere rather than at work. Auto responder is applicable for automation.


Automate testing procedure when you have a lot of regression work. Automate load testing work for creating virtual users to check load capacity of your application. Automate testing work when GUI is almost frozen but have lot of frequently functional changes. Keep it simple.


Create personalized auto response by including the sender's original email message, add company. With auto response software, the possibilities beyond simple auto replies are limitless. Segmentation would also best help. Make a survey to get the mind and soul of your audience.


A healthy element of automation in how you interact with clients and how you prepare information for them can benefit everyone involved. The core idea is to simply to do things that dont suck away your time but still benefit the people paying you. If you can automate better than your competitors then you will be able to offer more services at a comparatively better bargain.


Podcasters in an online community filled with growing audience and business platform. He is able to produce a daily podcast episode, including tips and strategies for productivity. Connect with the right people at the right time. John is also monetizing his podcast, including details about how sponsorship works.


Learn the internet marketing and continuity income tactics by Ryan Lee. To create more money is to create more products. Never underestimate the willingness of clients to purchase the products. Do not disappoint your clients because it is hard to regain trust. Innovation is the secret for success.

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Instructor Biography

Dean Patino, Launch, Grow, & Monetize Your Own Online Business!

Dean Patino is a 25 year sales professional closing million and multi-million dollar deals in the technology industry. He's also an entrepreneur since 1987 and is running Fire Nation Elite, the mastermind of Entrepreneur On Fire for John Lee Dumas.Dean has been working with hundreds of entrepreneurs to help them start, grow, and monetize successful online businesses. He's developed a proven method for entrepreneurs to launch their own businesses online within 30 days. In addition, he's been leading classes for entrepreneurs for them to launch many other key areas of their business such as webinars, podcasts, videos, websites, and products.

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