The Non-Technical Person's guide to building products & apps
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The Non-Technical Person's guide to building products & apps

Go from Idea to MVP with no CTO and no coding. Launch your business, app, or product idea cheaply, quickly, and easily.
Best Seller
4.3 (454 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
8,772 students enrolled
Created by Evan Kimbrell
Last updated 5/2017
English [Auto-generated]
Current price: $10 Original price: $195 Discount: 95% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 15 hours on-demand video
  • 4 Articles
  • 20 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Quickly validate your ideas using five different techniques
  • Build a landing page that converts with Launchrock
  • Run validation campaigns through Facebook and Google
  • Interpret the results of your validation campaigns and understand basic web analytics
  • Wireframe from scratch with Balsamiq and produce a mockup of YouTube
  • Determine the best (and cheapest) way of getting your app designed
  • Manage design freelancers and be effective at negotiating a lower price
  • Start a web design contest and receive up to 40 free designs to choose from
  • Make use of free and premium templates to skip the graphic design process entirely
  • Put together a design packet for the design process
  • Find and vet developers from three different online sources
  • Test developers with small amounts of investment before committing to them
  • Find the best deals on contractors to save the most money
  • Avoid the common pitfalls of contracting
  • Streamline communication with your development team
  • Bug test web and mobile applications effectively and professionally
  • Understand the basics of startup traction and how product quality plays into that
  • Leverage your MVP to recruit and attract investment capital
View Curriculum
  • Familiarity with basic business and startup concepts is helpful, but not necessary.
What do Pinterest, Snapchat, Amazon, and Alibaba all have in common? 

They were all started by non-technical founders who couldn't code and didn't have a CTO.

Nowadays, anyone who has an idea is told that they have to "learn to code" or "find a partner," but learning how to code isn't realistic; it takes years to get good at and forces you to neglect your other skill set. Plus, finding a technical partner is insanely difficult because everyone is trying to do it, and if you do find someone, it's going to be really expensive.

If you have an idea you don't need to learn how to code and you don't need to sacrifice half of your vision to someone "technical." As an entrepreneur, a freelancer, or even a small business owner you need to learn how to independently test and launch your ideas - without anyone else's help. This course will show you how. 


I'm Evan Kimbrell and I'm the founder of Sprintkick, a full service web application studio based out of San Francisco. Over the last 4 years I've personally overseen the launch of over 100 apps all the way from concept to deployment. I have no idea how to code and I've never had a technical partner. I created this course to teach you how you can launch your idea without spending years learning how to code, having to recruit a partner, and without breaking the bank along the way.

This course is divided into six easy-to-follow sections that comprehensively cover all you need to know to take an idea from napkin to launch. This course isn't theory; it's 100% application.

What we're going to cover:

  • 5 easy ways to pre-evaluate your idea before you spend a dollar - in less than 1 hour.
  • The most effective way of using a landing page for validation purposes with Launchrock.
  • How to wireframe like a pro with Balsamiq (in exactly 39 minutes).
  • How to determine the best route for designing your application. 
  • How to get your app designed for as little as $9.
  • How to get designers to compete for your app with no money upfront. 
  • Navigating the designer relationship and how to save as much money as possible.
  • How to find and validate the best contractors. 
  • How to negotiate rates and guarantee on time delivery.
  • How to bug hunt on both web and mobile with free tools. 
  • How to streamline communication throughout your project.
  • Ways to save considerable money and time when working with a developer.
  • How to leverage what you've built to recruit going forward.

Why you should take this course:

- Over 22+ hours of content and direct access to me, the instructor, as a guide.

- You'll learn essential and repeatable skills like ten-minute validation, rapid wireframing, and effective contracting. 

- Being able to identify an idea, test it, and launch it will be an invaluable tool even if you never pursue your idea. There will be unlimited opportunities to implement these skills in your life.

- Learn a skill set that will make you a more well-rounded entrepreneur, freelancer, marketer, business owner, or sales expert.

- Lifetime access to abbreviated summaries of each lecture, called "cheat sheets."

- Follow along and collaborate on a joint project. Watch me take an idea all the way through the process taught in this course and into deployment.

I've packed together everything I know from:

- 3 years being a solo, non-tech founder building a mega app with no in-house tech team (that I raised several million dollars with).

- 1 year working directly with 50+ non technical founders as a venture capitalist in Silicon   Valley.

- 4 years as Director of Sprintkick, overseeing over 100 apps from concept to launch, for          small startups and big Fortune 100 companies.

Also included in this course

- Free access to hand written legal documents. These documents cost over $5000 to get made, and our Udemy students will get them for free.

I know the frustration that someone feels when they have a business idea and they can't act on it. If you have an idea it's not going to get more valuable by sitting on it. Let me show you how to turn the idea quickly (and cheaply) into reality. Empower yourself with this immensely valuable skill set and join the course.

Who is the target audience?
  • Entrepreneurs, freelancers, and business owners can all benefit from this course.
  • Anyone who wants to learn how to test ideas and validate internal projects.
Compare to Other Entrepreneurship Courses
Curriculum For This Course
117 Lectures
Get acquainted (10 minutes)
4 Lectures 08:25

$23,123 in free stuff + access to our Slack group

Section 1 Review Material
10 pages
Getting ready (27 minutes)
4 Lectures 26:52
The three essentials of feasibility

How much is this going to cost?

Section 2 Review Material
16 pages

Getting ready
3 questions
Validating your idea (48 minutes)
6 Lectures 47:32
The idea validation framework

The idea we're going to use as an example

Customer segmentation

Running a qualitative analysis offline

Extra: Before you start validating

Section 3 Review Material
27 pages

Start validating your idea
3 questions
Scoping out your competition (30 minutes)
3 Lectures 29:30
Advanced search techniques for finding competitors

Running a competition analysis

Section 4 Review Material
13 pages

Scope out the competition
2 questions
Getting your first customer feedback (56 minutes)
5 Lectures 49:46
Conducting the five-second test
15:48 method

Quick and easy validation through email

Validation through online groups

Section 5 Review Material
17 pages

Getting your first customer feedback
2 questions
Creating your pitch experiment (97 minutes)
10 Lectures 01:36:17
How to create a Launchrock landing page to gauge interest

Using UnBounce for more in-depth analysis

Setting up A/B tests for your Unbounce page

Adding conversion goals + dynamic text

Adding a payment button to your page

Extra: Using a payment button in email

Extra: Getting a logo for free

Extra: Getting a better logo for $5

Extra: Getting domain names

Section 6 Review Material
37 pages

Creating your pitch experiment
4 questions
Testing your idea in the wild (40 minutes)
4 Lectures 38:37
Using Facebook ads + Launchrock to test your idea

Using Google ads + Launchrock for validation

Getting free coupons for Google, Facebook, Bing

Section 7 Review Material
16 pages

Testing your idea in the wild
2 questions
Evaluating results (15 minutes)
3 Lectures 13:00
Looking over the results

To repeat or not

Section 8 Review Material
10 pages

Evaluating results
3 questions
Introduction to prototyping (66 minutes)
8 Lectures 01:05:00
Crash course terminology

What exactly is a wireframe? And what's a prototype?

The reason we use wireframes and prototypes

Concepts: High fidelity and low fidelity

Important things to understand beforehand

Picking a tool

Following the construction path

Section 9 Review Material
53 pages

Introduction to Prototyping
5 questions
Pre-prototyping exercises (30 minutes)
3 Lectures 29:07
Coming up with a strategy

Coming up with the scope of our project

Section 10 Review Material
20 pages

Pre-prototyping exercises
2 questions
8 More Sections
About the Instructor
Evan Kimbrell
4.5 Average rating
11,058 Reviews
141,549 Students
16 Courses
Founder of Sprintkick | Ex-VC | Ex-startup founder

Hi, I'm Evan Kimbrell. Thanks for checking out my course.

Currently, I'm the Founder and Director of Sprintkick, a full-service, referral-based digital agency based out of San Francisco. Over the past four years I've overseen the development and launch of over 100 web and mobile apps. Clients range from two-man bootstrapping startups to multibillion dollar Fortune 100s like Wal-Mart, Dick's Sporting Goods, and GNC.

Prior to Sprintkick I worked as a VC for a new firm called Juvo Capital, based out of L.A. I spearheaded the firm's expansion into Silicon Valley and into the Consumer Web tech category.

In the long long ago, I was a co-founder for an educational software startup called ScholarPRO that raised a ton of money and then spectacularly blew up (in the bad way). Before it exploded like the Death Star, I went through five tech incubators (yes, five): Tech Stars, Excelerate Labs, MassChallenge, Babson Venture Program, and Sparkseed.

I'm an avid Airbnb host for the Fisherman's Wharf district of San Francisco. My space has the #1 search ranking for my area, has hosted over 200+ people, and is currently booking out 18 months in advance. I've helped multiple hosts get their properties listed and their prices per night maximized. Results range from an extra +50% in price for established hosts and +400% for brand new hosts.

Hope you enjoy my courses!