The Non-Technical Person's guide to building products & apps

Go from Idea to MVP with no CTO and no coding. Launch your business, app, or product idea cheaply, quickly, and easily.
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  • Lectures 117
  • Length 22.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 2/2015 English

Course Description

What do Pinterest, Snapchat, Amazon, and Alibaba all have in common? 

They were all started by non-technical founders who couldn't code and didn't have a CTO.

Nowadays, anyone who has an idea is told that they have to "learn to code" or "find a partner," but learning how to code isn't realistic; it takes years to get good at and forces you to neglect your other skill set. Plus, finding a technical partner is insanely difficult because everyone is trying to do it, and if you do find someone, it's going to be really expensive.

If you have an idea you don't need to learn how to code and you don't need to sacrifice half of your vision to someone "technical." As an entrepreneur, a freelancer, or even a small business owner you need to learn how to independently test and launch your ideas - without anyone else's help. This course will show you how. 


I'm Evan Kimbrell and I'm the founder of Sprintkick, a full service web application studio based out of San Francisco. Over the last 4 years I've personally overseen the launch of over 100 apps all the way from concept to deployment. I have no idea how to code and I've never had a technical partner. I created this course to teach you how you can launch your idea without spending years learning how to code, having to recruit a partner, and without breaking the bank along the way.

This course is divided into six easy-to-follow sections that comprehensively cover all you need to know to take an idea from napkin to launch. This course isn't theory; it's 100% application.

What we're going to cover:

  • 5 easy ways to pre-evaluate your idea before you spend a dollar - in less than 1 hour.
  • The most effective way of using a landing page for validation purposes with Launchrock.
  • How to wireframe like a pro with Balsamiq (in exactly 39 minutes).
  • How to determine the best route for designing your application. 
  • How to get your app designed for as little as $9.
  • How to get designers to compete for your app with no money upfront. 
  • Navigating the designer relationship and how to save as much money as possible.
  • How to find and validate the best contractors. 
  • How to negotiate rates and guarantee on time delivery.
  • How to bug hunt on both web and mobile with free tools. 
  • How to streamline communication throughout your project.
  • Ways to save considerable money and time when working with a developer.
  • How to leverage what you've built to recruit going forward.

Why you should take this course:

- Over 22+ hours of content and direct access to me, the instructor, as a guide.

- You'll learn essential and repeatable skills like ten-minute validation, rapid wireframing, and effective contracting. 

- Being able to identify an idea, test it, and launch it will be an invaluable tool even if you never pursue your idea. There will be unlimited opportunities to implement these skills in your life.

- Learn a skill set that will make you a more well-rounded entrepreneur, freelancer, marketer, business owner, or sales expert.

- Lifetime access to abbreviated summaries of each lecture, called "cheat sheets."

- Follow along and collaborate on a joint project. Watch me take an idea all the way through the process taught in this course and into deployment.

I've packed together everything I know from:

- 3 years being a solo, non-tech founder building a mega app with no in-house tech team (that I raised several million dollars with).

- 1 year working directly with 50+ non technical founders as a venture capitalist in Silicon   Valley.

- 4 years as Director of Sprintkick, overseeing over 100 apps from concept to launch, for          small startups and big Fortune 100 companies.

Also included in this course

- Free access to hand written legal documents. These documents cost over $5000 to get made, and our Udemy students will get them for free.

I know the frustration that someone feels when they have a business idea and they can't act on it. If you have an idea it's not going to get more valuable by sitting on it. Let me show you how to turn the idea quickly (and cheaply) into reality. Empower yourself with this immensely valuable skill set and join the course.

What are the requirements?

  • Familiarity with basic business and startup concepts is helpful, but not necessary.

What am I going to get from this course?

  • Quickly validate your ideas using five different techniques
  • Build a landing page that converts with Launchrock
  • Run validation campaigns through Facebook and Google
  • Interpret the results of your validation campaigns and understand basic web analytics
  • Wireframe from scratch with Balsamiq and produce a mockup of YouTube
  • Determine the best (and cheapest) way of getting your app designed
  • Manage design freelancers and be effective at negotiating a lower price
  • Start a web design contest and receive up to 40 free designs to choose from
  • Make use of free and premium templates to skip the graphic design process entirely
  • Put together a design packet for the design process
  • Find and vet developers from three different online sources
  • Test developers with small amounts of investment before committing to them
  • Find the best deals on contractors to save the most money
  • Avoid the common pitfalls of contracting
  • Streamline communication with your development team
  • Bug test web and mobile applications effectively and professionally
  • Understand the basics of startup traction and how product quality plays into that
  • Leverage your MVP to recruit and attract investment capital

Who is the target audience?

  • Entrepreneurs, freelancers, and business owners can all benefit from this course.
  • Anyone who wants to learn how to test ideas and validate internal projects.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Get acquainted (10 minutes)
Meet the instructor
Join the party! Network with other entrepreneurs & students
Course overview
Section 1 Review Material
10 pages
Section 2: Getting ready (27 minutes)
The three essentials of feasibility
How much is this going to cost?
Is learning to code a waste of time?
Section 2 Review Material
16 pages
Getting ready
3 questions
Section 3: Validating your idea (48 minutes)
The idea validation framework
The idea we're going to use as an example
Customer segmentation
Running a qualitative analysis offline
Extra: Before you start validating
Section 3 Review Material
27 pages
Section 4: Scoping out your competition (30 minutes)
Advanced search techniques for finding competitors
Running a competition analysis
Section 4 Review Material
13 pages
Section 5: Getting your first customer feedback (56 minutes)
Conducting the five-second test
15:48 method
Quick and easy validation through email
Validation through online groups
Section 5 Review Material
17 pages
Section 6: Creating your pitch experiment (97 minutes)
How to create a Launchrock landing page to gauge interest
Using UnBounce for more in-depth analysis
Setting up A/B tests for your Unbounce page
Adding conversion goals + dynamic text
Adding a payment button to your page
Extra: Using a payment button in email
Extra: Getting a logo for free
Extra: Getting a better logo for $5
Extra: Getting domain names
Section 6 Review Material
37 pages
Section 7: Testing your idea in the wild (40 minutes)
Using Facebook ads + Launchrock to test your idea
Using Google ads + Launchrock for validation
Getting free coupons for Google, Facebook, Bing
Section 7 Review Material
16 pages
Section 8: Evaluating results (15 minutes)
Looking over the results
To repeat or not
Section 8 Review Material
10 pages
Section 9: Introduction to prototyping (66 minutes)
Crash course terminology
What exactly is a wireframe? And what's a prototype?
The reason we use wireframes and prototypes
Concepts: High fidelity and low fidelity
Important things to understand beforehand
Picking a tool
Following the construction path
Section 9 Review Material
53 pages
Section 10: Pre-prototyping exercises (30 minutes)
Coming up with a strategy
Coming up with the scope of our project
Section 10 Review Material
20 pages
Section 11: Sketching it on the cheap (167 minutes)
Intro to sketching
Materials for sketching
Sketch it out part 1
Sketch it out part 2
Upgrade to a tool: Getting started with Pidoco
Getting used to the features in Pidoco
Creating a quick sitemap upfront
The site elements to start with
Using templates
Handling images in Pidoco
Adding and controlling layers in Pidoco
Annotate everything
Getting up and running with Balsamiq
Balsamiq continued
An example of a page made with Balsamiq
Creating the low fidelity version of the Happy Hour app
Section 11 Review Material
54 pages
Section 12: Making an interactive prototype (51 minutes)
Why I don't use HTML/CSS
Introducing M.A.P.
Adding interactivity to your prototype
Creating the tablet version
Collaborators & reviewers
Section 12 Review Material
22 pages
Section 13: Designing it on the cheap (optional) (32 minutes)
Design it
Option #1: Graphic design freelancers - Should I go this route?
Option #2 Design contests - Why should I use these?
Option #3: Templates
The design packet - save yourself 80% of the headaches
Section 13 review material
19 pages
Section 14: Building it on the cheap (118 minutes)
Where to find freelancers
Intro to Elance
Intro to Elance continued
Intro to Upwork
Intro to Upwork continued
Intro to Freelancer

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Instructor Biography

Evan Kimbrell, Founder of Sprintkick | Ex-VC | Ex-startup founder

Hi, I'm Evan Kimbrell. Thanks for checking out my course.

Currently, I'm the Founder and Director of Sprintkick, a full-service, referral-based digital agency based out of San Francisco. Over the past four years I've overseen the development and launch of over 100 web and mobile apps. Clients range from two-man bootstrapping startups to multibillion dollar Fortune 100s like Wal-Mart, Dick's Sporting Goods, and GNC.

Prior to Sprintkick I worked as a VC for a new firm called Juvo Capital, based out of L.A. I spearheaded the firm's expansion into Silicon Valley and into the Consumer Web tech category.

In the long long ago, I was a co-founder for an educational software startup called ScholarPRO that raised a ton of money and then spectacularly blew up (in the bad way). Before it exploded like the Death Star, I went through five tech incubators (yes, five): Tech Stars, Excelerate Labs, MassChallenge, Babson Venture Program, and Sparkseed.

I'm an avid Airbnb host for the Fisherman's Wharf district of San Francisco. My space has the #1 search ranking for my area, has hosted over 200+ people, and is currently booking out 18 months in advance. I've helped multiple hosts get their properties listed and their prices per night maximized. Results range from an extra +50% in price for established hosts and +400% for brand new hosts.

Hope you enjoy my courses!

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